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How to use FEAR to boost your sales? (Ethically)
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- čas přidán 5. 07. 2021
- Ditto simplifies Insurance - bit.ly/3e23j6T
Fear-based marketing is the use of consumers' fears to motivate them to purchase a product. The consumer buys fearing the consequences of not buying.
Fear marketing is extensively used to sell insurances, that’s why we recommend you to use Ditto to: Understand your policy - bit.ly/3Anqt0Z before taking any decision.
In this video, we will learn, how brands did this successfully? How as a customer you can safeguard yourself from the trap of fear marketing? And how you can do it ethically for your business?
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#thinkschool #marketing #fearmarketing Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
Ditto is trying to educate people about insurance instead of selling through fear, so that you can take an informed decision. Check these links out:
1. Understand Your policy - bit.ly/3Anqt0Z
2. Ditto Homepage - bit.ly/3e23j6T
Viewed it. Nice & concise.
I was looking for some negatives but got none. Seems my MaxBupa did pretty well 😁
Awesome ;)
White hat jr 🤣
Colgate also is best Example for Fear Marketing
Without taking the name of company, he said about whitehatjr.
Disclaimer, No bye juice has been harmed during this video. 😂
Chintu , I laughed 🤣🤣
White hat jr too
@@samarthkulkarni2396 WhiteHat Jr was acquired by Byju's about a year ago for 300 Million USD.
*Nice case study! I believe that thin line between ethical and unethical is very important*
This line is crossed by some " Black hat jr" Company
@@varadgondepatil1468 hahahahahahaha
Funny af
@@kspavankrishna i know right
@@varadgondepatil1468 Black Cap Sr.
Man you're the one creating topics that haven't been discussed ever by anyone
@Xyz z so ??
Yes, but if you knew the channel name seeken he already has case study of this topic mentioned in this video btw same name bro
You probably might never heard of Confusion
When you were talking about Listerine ,the first thing that strike my mind is Fair and Lovely
FOMO one of the best weapon in Sales
And one of major reasons to make losses in stock market
Exactly
@@vishalsinghbaghel True, It is a double-sided sword so must use it wisely.
FUD is the new FOMO
Isn't Apple playing the same game with their privacy ads, it's kinda good for the consumer.
Exactly
Privacy on Apple and stock Android is a joke. They are just fooling people who don't have time and just believe whatever they are told through commercials.
Oh then I have to say it saved my money cause I was thinking of buying it
@@Bountiful1life If you want true privacy, buy a pixel phone, root it and install opensource GrapheneOS, or buy any android phone supporting opensource LineageOS. Never install any proprietary software as it will collect and sell your data. No proprietary software is truly free, the price is always your privacy.
@@yutu3327 I am a Android/custom rom guy but Apple earns enough from their products and services alone, they won't sell your data as once they get caught it will be an absolute destruction of the company, Apple does care about privacy as that one of their selling point and they can invest money into improving privacy which as it will increase the loyalty towards the brand and also increases sales. IOS is great for oldies, but what keeps me away is the restrictions.
The most interesting dialogue is " What's so special about this"Think school please make a series of Hrvard university theory. Oxford University theory and all top 1000 university studies and case studies and top 10000 companies major products and their selling theories , marketing and selling and making strategies
Coming this month :)
@@ThinkSchool do you think insurance companies use this technique(using fear and insecurities for sales) the most? Or is it any other type of company?
A good salesperson can sell water to a fish and time to a clock ~ Jordan Belfort (the real wolf of Wall Street)
I'm pursuing MBA in a B-school even there they teach us only syllabus and books but in this channel, I can learn interesting business case studies and strategies, very useful information, and content delivered by you in every video, keep going 💯💥
Do research ..... if you have curiosity then you can learn even more...don't just depend on your college syllabus and professors ... curiosity leds to knowledge ❤ well wisher ...
If i said anything wrong i am sorry bro 👏
Boost is the secret of my energy
Horlicks taller stronger sharper
I'm a complan boy 🤣
Ironically in covid recovering patients these so called health drinks are never in the prescribed list for patients. Only fruits, meat, dry fruits natural foods are there.
7.00 I completely agree with the point. That is what We Sales persons do in EdTech companies creating fear. We literally force them to buy even if they don't need the product or can't afford the product.
Basically, create a demand, then supply that demand.
Demand by playing with emotion of FEAR😂
I remember English Medium, the movie, where the parents were scared of not getting admission in English medium school.
7:03 is the answer to why byjus is unethical.
Not only byjus. Many edutechs
But in his Volvo video, he specially quoted byjus.
So I said it.But ya many people are filling their pockets on the name of education and knowledge.@@ajaypradeep06
Speacially "whitehat junior "
@@manan7733 whitehat junior is also under BYJU'S only.
@@SagarAbhishek that is why i mentioned specially bcz all byjus is not like that
This is called ''quality content ''. You literally deserve more subscribers, more like, more popularity bro..!!!
This video was really helpful, loads of love n support from karnataka..
Thanks alot Shilpa :)
@Xyz z What r u even trying to convey!?
@@shreyaskalkur something which our history book never tells
@Xyz z one thing I did not understand is why did u say this here
I mean what is the relation between the video and history
@Xyz z got it
White hat jr 😂
🤣🤣
black hat senior
😂
Senior in putting hats putting hats for parents and 10yr olds.
Fear hat jr
When he say: get chintu a job in google
I:😂😂😂xD
I am 17 and going to start my Entrepreneurship in few years, Thank you for your guidance which will be helping me in future
All the best Champ ♥️
I am also 17 and I will also going to start my entrepreneurship in few years
@@ThinkSchool nice even ditto uses fear marketing 🤣🤣
I'm pretty sure only 1% of Indians are going to watch this premium type of content because rest 99% are busy using CZcams just to entertain themselves. The content we 1% population carve for really Thankyou 🙏🏼
💯
We want these types of videos more and more. You're doing a great job. Not only just teaching business insights but also concerning us about some nasty ideas that can trade with our fear.
"With great power comes great responsibility"
- Stan Lee ❤
❤️❤️
I was reading about the bad breath campaign recently in Freakonomics book. You have covered it very precisely. Loving your contents.
My dopamine always hits the boundary after watching every video of this channel!😂💎❤️
I swear this channel is like a mine of the knowledge which doesn't finish
Love your videos 😍😍
Great points to understand the market strategies. Thank you for the explanation of ethical and non-ethical promotions.
I am learning a lot from this channel😁
Man, you are soo underrrated. Great quality content.
You actually explained "How to use fear to boost sale?" then you created fear of wrong polices and then you even gave a solution using paid promotion. Loved your marketing skills.
I am not a marketing person but loves to watch your content.
Haha :) Point to be noted.
I did it ethically bhai 👇
@@ThinkSchool I agree to that.
But thanks for the content.
At Pharoscion, we are making sure that our client's businesses grow ethically. We take inspiration from likes of Mr. Narayan Murthy, Mr. Ratan Tata, Mr. Azim Premji etc., Thanks for the case study. Very valuable 👍
best part about this channel is it tells not just about finances but also the way of thinking and that psychology is also important to become good business
you are one of the few people who are teaching about business strategies in such a way that helps me learn about the market with great interest
Relationships built upon admiration and inspiration is far more superior than relationships built upon fear. Loved this one 👌🏻
Think school is not just a youtube channel but doing a job of business school for free, isn't it great 💯💯❤❤
♥️♥️
It's a crime that a channel like this has only 2.28m! You deserve much. Never change and keep sharing your knowledge.
Emotions of customer is very important in marketing. Said back in Coca-Cola case study 👍🏽👍🏽🙌
I have used this on my father's grocery shop when I was 15 and created 3-4 day extra revenue in each month. And the best part is I had created this idea by my own glad to see these strategies after 7yrs and from your video I got more clarity for my strategies. Thanks alot🙏🙏
Ohhh that's great man
Very good analysis! Though the video was about fear-based marketing, the last statement about relationships lasting longer when they are based on trust was great to hear, and it brought balance to the video...like showing both sides of the coin..Kudos to that..
U perfectly place the ad in middle of the video that we can't skip it as u r gonna tell the conclusion. Literally nobody can skip it. What a strategy?
So...🙄
When we talk about quality content this is what we talk about.
Great video brother and indeed a really good analysis👏
Beautifully transitioned. I didn't even notice if there was a promotion. It felt like normal issue being solved in best possible manner 🔥
Top class as always ❤️Every human action is primarily driven either by fear or by love...!!!
One of the most useful CZcams Channel that I've seen. Thank You so much.
Pure respect brother , and salute to your hard work and research and story framing
The School which teaches you Amazing Case studies in a Classic and Cool way!!
Thanks to you again!!!!
Seeing these type of fear deathtraps since childhood! Valuable study man ✌️
Your video really adda value to sales professionals.... Very engaging content well presented. The emphasis on need based selling was highlighted very convincingly. Kudos to you and your team
You makes learning more important and attractive.. Thanks a lot Bro to you and your entire Team 👍👌
Bro I always get amazed by your communication and presenting skill. How elegant, smooth and bold it is? Lots of love❤❤
I am a BBA student and I learn more from this channel then from my teachers.thank you brother 🇳🇵❤
Man, you are doing a great job 🔥🔥🔥
If you keep going like this you'll become the greatest information and insights channel first in India and then who knows maybe the world
You case studies are very informative. Keep it up.
Thank you so much, was very very useful 🙏
After the Singapore video, u don't know how big fan of urs I became. I shared that video to my whole family members and friends and office people. 👏👏
Thanks for these types of content.
Your way of explaining is very excellent....
Amazing videos man! Don’t even miss one anymore!
Thank you for such valuable insights 💡 from case studies 👍🏻👍🏻
Thanks a lot, man for educating all of us! much appreciated your work. Respect and love from PERU
Best thing about you is -
1. Good research
2. Presentation
3. Facts
4. your strategy for influence to watch you is 'MUSIC' in background (most important)
Kudos for your efforts brother 🙌
Love the outro Beats 🤘❤️🤙
great explanation. I saw concern for customers and society in your words which makes mere entrepreneur to industrialist .
OK watched a whole bunch of videos already on this fear tactic yours is the ultimate it’s the best you should be hearing this everywhere
I really like the promotions you do.......kinda helpful.
Wow! I am in awestruck with ur communication
Content that you r providing to us is very valuable.🥰
Literally, I have started admiring you within a short span of time. Keep it up my dear brother.
I was waiting for your video...love from Bangladesh ❤️❤️
this content is going to blast.... amazing case studies...
Amazing brother love your content😍😍
Dude I love your explanation even your vocabulary 🔥
While watching video i was wondering why this guy don't have millions of subscription i mean what ppl want nowadays is just entertainment for free rather than this wonderful piece of knowledge feeling sad for them and happy for self . Thnx a bunch ❤️ bro love your videos 🙂
i paid good attention in my Marketing class but still your videos decodes better examples.... KUDOS!!!!
❤️
Very insightful content..Thank you very much!!
Excellent explanation of case study
I think he used fear for ditto in the same way. Fear of not getting the money after the mishap. But here it's a ethical marketing as long as ditto do what they say. Wonderful video.🙌
Another good content and the lesson. thanks
Its been long I hear your words seriously I learnt again alot from your this 11minutes video. And your way to tell is Amazing MashaAllah that what I like the most. May Allah give you immense success and keeps you humble.
"Thats from my side" love yoh bhai
You're simply awesome man 🔥
Amazing insights as always man!
the sentence (but more of this at the end of the video) epic bro 😂 .. delivering content to people as main motto rather than making money 🔥such great person you are ❤️
High quality content.. just completed your video.. and i genuinely believe you deserve much more..subscribed👍
Love to watch your case study ❤️
This is great stuff brother ❤️ Wish you all the luck and success, keep growing 😍😍😘😘
Superb topic chosen 💯✔️.... should be an eye opener for many. Thank you.
The case studies /stories u choose r splendid. Keep up the good work 👍🏾
Thanks alot :)
Always great to see you, you are amazing in explaning things simply. Keep it up. Share more knowledge.
Thanks :)
Best channel to learn business 🤗
Great video bro....! Your sponsor nd viewer both get benefited by your video... expecting more topics from you bro👌
Superb bro...keep rocking. Your videos has become daily dosage of inspiration for me. All the best😊
From Karnataka 😊
Fabulous story, We find the jenuine problem in our society then we give the solution of the problems 🔥👍
Bro your narrative skills are amazing..❤️
Falling in love with your voice..
Mind opening video...thanks
Finally 10:27 speaks everything.. so instilling n taking advantage of fear is not fair. Inspire n aspire them rather.
Great video Ganesh 👍.... this reminds me of how Complan was sold to us tapping the fear of being small and weak.
Think School U guys are BUILT DIFFERENT 👍🔥
Great efforts my brother ❤️.... Amazing case study
Well the marketing of ditto through this video was a perfect and ethical example of fear marketing.
Amazing content... why would anyone dislike this content??
Duuuuudddeee, you should've uploaded this yesterday before an interview that I didn't crack hahaha. Great content
Thanks for the video.