The Rise, Fall and Resurrection of Hood By Air
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- čas přidán 7. 01. 2023
- Hood By Air, once upon a time, was inescapable in the fashion world, all up until it wasnt. A surprise cancellation of their Fall 2017 show was the start of (their second) three-year hiatus. But, Hood By Air is finally back, coming in slowly and surely, building a foundation to sustainably run their company on; purposely avoiding hype. I'm so excited to see this now well-experienced HBA to return and I cant wait to see their first full mainline collection in the near future
#hoodbyair #shayneoliver #fashion
Beauty Channel: / @underskinyt
Patreon: patreon.com/understitch - Jak na to + styl
I BEEN WAITIN FOR THIS ONE!! and you delivered purr...where can I find the blog!!!!
Its here: eliteurbanbrigade.blogspot.com/
However, it now redirects to the HBA website so you need to find a way to stop it. I found that pressing the x button before it fully loaded was okay, but not everything loads every time 💕
Shayne Oliver, Telfar, Virgil Abloh, Matthew Williams, Heron Preston, Laquan Smith, Tremaine Emory, Ian Connor, Jerry Lorenzo, Taz Arnold, Demna etc. the 2010s generation was major for fashion!!
And thats just America! There was even more if you include England and other countries
@@understitchYT exactly! When you include England, Paris, London, West Africa, South Korea and Japan
An era in the fashion world that we can't get back, you just had to be there. I could cry thinking about those days right now.
Samuel Ross, Kerby, asap bari, PIan Isaiah and kirwin frost to
Loving this! Shayne has been a game-changer before everyone. Nowadays gender and all kinds of stuff are a topic, but no one understands marginalized communities and represents them. Long love for Shayne Oliver and keep up understich with your excellent videos
I completely agree, he had 2023 and beyond vision in 2013
Now that i’m an older teenager I’ve revisited HBA’s older clothing and i’m still in love, cannot wait to see what shayne has coming.
Honestly same, revisiting all of his colllections for this video I was so pleased to see how ahead of his time he was, reallh a true genius
Suprised by no mention of shaynes eponymous label or work done during hiatus. Over all though really informative video, appreciate you sharing knowledge on the earlier days of brand.
He did a lot of work, a lot with Yeezy, all of that, but it wasn’t under the hood by air brand, this video was about hood by air, not really about Shane, thats why 🏃♂️
Thank you understitch
Thank you 🙏
I remember when every single idol was wearing an HBA sweatshirt, I even wanted one for myself lol never knew what happened and why nobody talked about it suddenly "gone"
that was 100% my era of kpop, do you remember Block B very very good? I feel like that was kind of the last kpop hood by air style video, but I know Im wrong, that was just the last one that I was OBSESSED with
Thanks for making Sunday’s exciting
Thank you for making it exciting for me 💪
I am thankful that like this channel I am discovering more the world of fashion, fashion knowledge and in the business perspectives and more fashion brand to discover in the horizon like GENTLE MONSTER, TELFAR, KIDSUPER, WHO DECIDES WAR, and etc...
(very sorry for my english grammar errors)
and I cannot wait the ALYX episode of Understitch.. and upcoming episodes of fashion houses business history
You won’t have to wait very long, their show is on the 14th 😜😜
Timing couldn’t be more apt for an HBA resurrection. Intrigued to see how Shayne evolves the aesthetics🔥
Im so so excited by Hood By Air these days, Im so curious to see how it will evolve now that they actually have the business structure to hold it up securely
@@understitchYT my sentiments precisely. I’m thinking Vetements 2017 virality😅 seriously HBA is primed to capture the zeitgeist. Again🙌🏽
@@Adovian_ thats what I'm imagining too tbh, I was almost convinced they were going to show this season too, but nothing so far..........
@@understitchYT Mr. Oliver is just gonna let us anticipate with bated breath apparently😂😂 all the more worthwhile in theory!
so many years in the game.. hba = legendary
Yeah, so iconic
WOW Can I just say thank you so much for this channel ❤️ Like honestly it's a treasure chest of fashion knowledge and history! This was a highlight of my day and I can't wait to see the upcoming Hood By Air show 🥰
That’s so kind, thank you so much, so glad you enjoyed my channel that much, do you think that HBA will have a show this season?
@@understitchYT My fingers are crossed and I'm trying to manifest it 😂 but going off the SSENSE article from back in December, Shayne seems kinda done with the politics of fashion week so we'll see 👀 but ughhh wouldn't that be lovely!! Either way can't wait to see how the brand blossoms going forward from the relaunch
@@breeblesaintokay7548 Yeah I think he won't do another, but he needs one to really set up the company for people to become aware of it again I think, so thats why I think it'll come this fashion week because its the perfect time to really reintroduce the brand
great timing, just caught up on all your videos! thanks for making these, the way you talk and explain is very enjoyable and informative 🙏
Im so glad you like my videos! Thank you so much for commenting too to let me know and help with the algorithm 💪💪💪💪
ooh lookin foward to the matthew williams vid
Their show is in just a few days ;P
same I cannot wait to see HOOD BY AIR new collection
Nothing to support for me.. no queer support over here
It's alr, some pieces are good by most are mid
Why is this channel so good.
Tysm 🧁
What do you think about the carti shoutout?
Enjoyed watching... awesome videos and contents.... thanks for sharing---
Glad you enjoyed it, thanks for commenting
FASHUNDAY!!! You’re watching Understich✨
That glitter is a must!
wish all best to Shayne
Yes! Finally!
I have literally been trying to make this video for over a month
@@understitchYT thank you so much! 🙏🏾this channel is a gem and the depth and time you put into each video is a treat for fashion lovers and creatives! cпасибо! 🪐🏄🏾♂️
Thats so kind, thank you so much, Im so gladdened to know my efforts are noticed 💪
You might want to revisit this, as Shayne left HBA in June. I never really saw this brand coming back, as he willingly sacrificed the brand value for short-term profit and then decided to take a break instead of reinventing the brand when faux-luxury streetwear sales plummeted. Off-White is a good example of what HBA could have been.
Yeah it’s certainly a strange happening. In my opinion, I think it will evolve into more of a sleeping beauty brand than it will into a cash grab, but honestly it’s turning into a cash grab is what most people expect, so I think I’m probably wrong. Either way it doesn’t look like there will be anything particularly interesting coming from the brand in the next several years.
12:52 my fav
hba is one of my favorite brands!
He really is one of the greats
Nice 🤩
Thanks man 💪
also you should add Arca and there band WENCH! because it kinda adds to the depth of HBA
Arca is mother
@@understitchYT yass queen
they could give ''credit'' for Rocky.. and keep it moving at all
BEEN TRILL are by Matthew Williams, Virgil Abloh, Heron Preston .. WOW!!..
now
Matthew Williams are both creative directors of ALYX & GIVENCHY
late Virgil Abloh his left legend OFF-WHITE
& Heron Preston of HERON PRESTON
Do you have a favourite?
@@understitchYT among those mentioned?..
@@aaronjanlistanco yeah
he also makes great music. Love WENCH
I listened in research for this video and can confirm it slaps. Id love a rico verse on it
while y’all are here check out HBA‘s soundtracks made with arca, they’re all sososo good :3
Hes actually a great dj too, if you dig deep enough some of his sets (or bits of them) are online
❤️❤️❤️
❤️🔥❤️🔥❤️🔥
what is this music in the background?
I made it a very long time ago :)
well done video, sub
Much appreciated!
Great video, as usual, but you should be spelling it "resurrection" (one s, two r's) in the title.
Fixed 🙌 thank you
Lol if the owners don’t want the brand I’ll be more than happy to make a healthy offer
Right? Take the 2 cents in my bank account please!
@@understitchYT I genuinely wonder how much they would sell for.
anonymous club
ye is pronounced similar to "yay," not yee. think of the name kanye but without the kan.
Thank you! I always get confused, he said it was from the bible which I thought made it yee, but I was confused because of his former name yay, yk?
@@understitchYT yep no issue.