Use this AI workflow to get inside your buyers' heads

Ever wonder why good cold outreach can be so hard to create?
Many teams struggle to write strong cold emails, LinkedIn DMs, and other messages because of one simple reason:
They’re starting with the wrong framework.
They use traditional value props, which are company-focused, instead of job stories (which are customer-focused).
If you make the simple shift to using job stories, you’ll immediately improve your messaging in two areas:
#1: You’ll create much more specific scenarios with a lot more context.
#2: You’ll be able to connect with the reader’s deeper emotions about their primary problems.
In this video, you'll see how Dan uses ChatGPT and the job story framework (from the Jobs to be Done methodology) to brainstorm and strategize more specific & relevant angles for cold emails.
This 7-step framework won't give you final copy in one click, but it will help you identify and develop strong situations you can sell into.
For more sales resources, download our free resources here:
Follow Vouris on LinkedIn:
Follow Kyle on LinkedIn:
01:12 Problems with cold outreach
03:40 Opportunities to stand out and start great conversations
06:06 How to improve your cold outreach
06:55 3 core principles behind creating good cold emails
13:42 Job stories vs value propositions
19:43 ChatGPT workflow in 7 steps
22:47 ChatGPT prompt
24:40 Dan’s ChatGPT job stories examples
26:15 Viewers’ ChatGPT job stories examples