I think I learned the hard way that people need to feel something unique about what your selling. It has to connect to them. Otherwise, you are wasting your time. If you don't know how it relates to them, you can't sell it. Logic and reason are subjective in many ways. If it doesn't connect to the buyer in some emotional way, then logic to them is that it's not that important and I don't need it.
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I think I learned the hard way that people need to feel something unique about what your selling. It has to connect to them. Otherwise, you are wasting your time. If you don't know how it relates to them, you can't sell it. Logic and reason are subjective in many ways. If it doesn't connect to the buyer in some emotional way, then logic to them is that it's not that important and I don't need it.
100%. The day of the demonstration (as in, "Open wide - I'm going to jam this down your throat and then you can describe the taste") is long-gone.