Why Manoomin Wild Rice Is So Expensive | So Expensive Food | Business Insider

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  • čas přidán 5. 12. 2022
  • Manoomin, meaning "the good berry," is a type of wild rice that has been harvested by the Ojibwe people in the Great Lakes region of North America for centuries. At $24 per pound, manoomin costs 15 times as much as white rice.
    For the Ojibwe people, harvesting this rice means much more than money. It's a way to connect with their ancestors and pass on their traditions to future generations. But as the rest of the world discovers this ancient grain, the tribe fears that it will lose its importance and that its natural ecosystem will be exploited.
    So, what is the meaning of manoomin? And why is it so expensive?
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    Why Manoomin Wild Rice Is So Expensive | So Expensive Food | Business Insider

Komentáře • 618

  • @nerd26373
    @nerd26373 Před rokem +595

    Manoomin Wild Rice is expensive due to ten fact that there's a long tedious process behind its manufacture. These workers deserve all the credit they could possibly get.

  • @Srt98srt
    @Srt98srt Před rokem +500

    My uncle is Ojibwa and every year for Christmas we all get bags of this stuff, hand harvested by his family on the White Earth Reservation, just like in the video. Really cool that wild rice is finally getting some more widespread notoriety, as it’s always been very important to Minnesotans, especially natives.

  • @TheVVildHunt
    @TheVVildHunt Před rokem +129

    Very cool video. Growing up Chinese American I learned the significance of rice at a early age. My folks that were in China grew up poor and would sometimes not have anything but rice, some days even not have rice at all because they were so poor. I was taught to always clean my bowl and eat every drop because "1 grain of rice is equivalent of 1 tear and sweat to farm." In Japan I think they even have a deity for rice. Loved this video for making me few closer to First Nations culture based off food. I hope their way of living off the land and respect for nature never changes.

  • @minombreesmonica1
    @minombreesmonica1 Před rokem +66

    This rice, Is worth every penny. respects to this people 🙏🏻

  • @willcookmakeup
    @willcookmakeup Před rokem +134

    I've never heard of this grain before, I would love to try it someday

  • @tseewenpii4834
    @tseewenpii4834 Před rokem +20

    Im proud of being Native I really like sharing with other tribes and their people our history our traditions.....i am very gratefl, very blessed.

  • @nasreenkhan3027
    @nasreenkhan3027 Před rokem +1

    His cousin 🗿🗿🗿🗿

  • @subhankarghosh5787
    @subhankarghosh5787 Před rokem +62

    In Eastern Asia people take rice as there main food and being a Bengali I know that few rice spices are extinct. Like BHADOI RICE / BHADOI CHAL is one of the tastiest rice I've ever tasted . The famous basmati rice is no where close to this rice . But now i don't think that I would ever be able to taste that. 🥺🥺

  • @deepusebastian4121
    @deepusebastian4121 Před rokem +1

    Rare+Hard to cultivate=Expensive Product

  • @freshprince130
    @freshprince130 Před rokem +21

    Growing up in the inner city my mom always served wild rice. She was the only person I knew who made it. I'm so thankful.

  • @1212ImAnubis
    @1212ImAnubis Před rokem +21

    In Indonesia there is 1 rice producing region which is quite expensive and rare, the cheapest price is $25-$50!!! Its name is known as "Mountain Rice". This rice is obtained from the Dayak and Banjar tribes who are in the Meratus mountains of Kalimantan. This rice has a fragrant aroma and a slightly sweet taste. This distinctive taste can be obtained because this rice is planted in a forest that has just been cleared and made into fields. They plant this rice once a year then leave the land empty after harvesting for 5 years and re-plant the rice again.

  • @brickprik
    @brickprik Před rokem +16

    I grew up eating this stuff, as we harvested it right out our back door. We had it so much I would ask for white rice for something different. I don't live in that part of Canada anymore and really miss it, along with the walleye fillets. Everytime I go back that's all I want to eat.

  • @natsomething0
    @natsomething0 Před rokem +11

    At the beginning when the narrator says they people do this to connect with their ancestors I get such a pang. I grew up in rural Appalachia. As a child I tried so hard to get information on the past and was frustrated at every turn because my grandparents often had next to no knowledge of their own people. And those generations died, being poor, there was little in the way of artifacts I could collect to pass on. They had little beyond necessities and the few things they did possess...used until nothing was left of them. I often marvel at these groups of people who have such an appreciation for their heritage, and I wonder if takes the threat of its loss to produce this kind of attention to its preservation. Maybe that's the key difference. My grandmother died at 99 in 2019. She saw life move from existing primarily off the land with no electricity and little connection to the outside world, to our present state. And it doesn't appear it ever entered her head to make sure the memories of that extinct way of life were passed on. Maybe it happened too fast. Maybe she just wanted to forget those hard times. Sorry for the rant. I'm simply envious of those who care about the past in a way my own people do not.

  • @niklas5547
    @niklas5547 Před rokem +9

    Love to see people still doing stuff just for the sake of keeping a tradition alive and showing it to their kids.

  • @reahsahpagel3354
    @reahsahpagel3354 Před rokem +75

    I got the opportunity at my university to take a class about indigenous seed sovereignty and land policy. One of the activities we did was actually learning the process of getting the rice grain to the final stage so they can eat it. Albeit it was a little of the process and not the whole thing. But i appreciated it so much especially in a region where it was so abundant at one point. My university also makes some manoomin dishes at the dining hall as well. It’s a step forward for sure. I suggest you guys try it with berries, apples and maple syrup w manoomin soo good!

  • @SewardWriter
    @SewardWriter Před rokem +21

    I like these guys. They're passionate, intelligent, and seem like a lot of fun.

  • @peterbarnard6396
    @peterbarnard6396 Před rokem +92

    Love seeming an amazing product from my home state! Personally, I switched to patty-grown from MN as the price of true wild has become too expensive in recent years. That typed, I fully support paying maximum price for traditionally harvested rice!

  • @miguelbarrera1215
    @miguelbarrera1215 Před rokem +35

    I eat wild rice everyday! Much respect for all the hard work:)

  • @elohimmcgovern5951
    @elohimmcgovern5951 Před rokem +1

    5:16

  • @jaytravis2487
    @jaytravis2487 Před rokem +3

    For anyone who hasn't tried this, it's really the best rice. It's substantial and slightly nutty. Even an amateur cook will get and interesting texture from this rice. I haven't seen it in years but I hope that changes