How Millions Of Pounds Of Coffee Are Processed At Hawaiian Coffee Farms | Big Business
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- čas přidán 14. 11. 2020
- Although Hawaii accounts for less than 1% of the global coffee production, coffee is a $50 million industry for the state, and the number of coffee farms in the islands has been steadily increasing. But the COVID-19 pandemic has thrown the supply chain into disarray, and as tourism to the islands plummeted, demand for coffee plunged. Now coffee producers throughout the islands have been left sitting on millions of dollars worth of last year's crop, just as this year's harvesting season begins.
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How Millions Of Pounds Of Coffee Are Processed At Hawaiian Coffee Farms | Big Business
As a roasting company, we’ve definitely received a hit. We’re doing everything we can to support coffee farmers and producers.
Beautiful video too!
Goodluck for you and all people working on coffee industry, we, coffee drinker really depend on you !
Once roasted it does not go bad, I am sure when it opens up it will be all gone
@@djumoja There's a recommended shelf life for coffee. Although you can drink really old coffee, it will definitely lose flavor and quality as it ages.
Mostly people stopped drinking coffee, because pandemic hit their paycheck. Maybe coffee dealers like Kau could've reduced the price so that coffee became affordable to many. What I see is the opposite. 2 of the roasters I know increased the price of the coffee, I went with online subscription
I only buy Hawaiian coffee it's 6-bucks for 12-ounces, i could get 3-pounds of the cheap stuff for that price, thanks for growing the best coffee in the world
Title should be: How Covid impacted Hawaiian coffee farms.
True ngl
*How government fucked over the little guy...
fixed it for you.
Lockdowns did that, not Covid
that's why it's in business insider instead of food insider haha
@@smugfrog1041 Covid caused lockdowns. And even after lockdown restrictions were lifted, people were hesitant about traveling. US government, under this Administration and the previous one, with Congress, pumped trillions in aid packages to help people and businesses.
This video literally focused more on how the pandemic hit the coffee farms rather than the actual process lmao.
Well I found that more interesting
I agree. The content is great, not the title.
...it did both? They explained how they harvest. From about 1:30 to 3:00 or so.
@@mattbetts01 The thing is, it is not the main focus. The process was briefly described, and it is pretty similar to any video you can fine online. Besides, the main focus of the video was something else, so the title is really not on point, unless they do it on purpose for some reasons which I am not yet aware of.
BUSINESS insider
I bought coffee from this company after watching this and it was very good, I’m coming back now to say that
So weird I’m drinking Kona coffee as I watch this.
Me too
Where can I buy it?
Where’d u get it? Lol I’m getting into real coffee not the shit from keriug cups
Hahahaha 🤙🏽
Its probably last year's stock of green beans thats only been roasted recently
Why does this feel like a precursor to a GoFundMe?
They not going to go broke anytime soon, he's already a millionaire
@@abhinavneoharysvarma8551 How did you know he's a millionaire ?
These are business man with established business and prolly has ways to get capital through loans. It's not your typical viral post on twitter that will suddenly ask for donation and create a GoFundMe for the littlest things they went viral for.
@@abhinavneoharysvarma8551 Well, theres a big difference between millions in a bank and millions in asset/company.
Yes, they make millions of dollars per year, but how much does it cost to grow coffee, process those beans, package, selling, distribution, taxes, machinery etc. I bet they make one million profit out of that fifty.
Who knew Kona coffee looks like M&M"s prior to being processed.
Hahaha bitter M&Ms for the people you don't like🤣
Raiders Suck!!
49ers all the way 😎
@@B8R8 No thanks buddy, I like girls..
@@H8er-Maker you love men.
@@wendygaspar9838 actually the coffee cherries taste like juicy honeysuckles! 😋
Thanks BI for coming out here and doing a piece about our islands. We’re struggling out here, but we have awesome communities and people helping one another to get through it. Aloha!
Why does your state have a Union Jack in it’s flag ?
@@J__C_ due to British heritage.
We lived so close to this part of Hawai’i! I miss home so much. There’s nothing like Kau mornings.
Beautiful morning
Good luck from Indonesia ! We are struggling too.
Okay 👌
@Davon Garcia @Davon Garcia They have their own coffee. Indonesia is well known for quality coffee, and they export all over the world. About the part of targeting individuals and small companies, I personally think it is the strategy that only works locally or within the country. Exporting just a small amount will only increase the cost per unit, so people will not like the idea. Besides, I used to visit some coffee roaster, and I realize most of them import the green beans in high volume and only roast the required amount to control the quality. Individuals and small companies may not have the ability to do that, so lots of them will need the roasted products. After a long time of delivery (which is harder to control compare to buying them locally), the quality of the roasted products may be damaged (wrong aging period, environmental impact, etc.). I don't think people will like the idea of buying things from overseas which cost them more and give the unstable quality.
We are too. Sri Lanka tourism sector
@Troy Krentz Are you an Indonesian ? You are named Troy?
@@emperoremyhriv4968 I knew an Indonesian kid in elementary school named Troy. Why is that so strange to you?
Start exporting to places like Australia. We're almost back to normal here and love our coffee!
After you add the transportation and other costs, I doubt many Aussie would go for it compared to its competitors
@@Ma7chesMal0ne if it's good they'll pay for it like gloria jeans
Most Australians are descendants of their Tea Loving British Ancestors, then when,why and how did you people start loving coffee so much ?
@@J__C_ Maybe because they have a huge East European origin citizens? If not, then the cofffee mania erased the tea. 😁
I'm from Yemen ( the origin of Arabic cofee) , I already start replant my lands with Arabic cofee tree , I have thinking to looking for a good market outside my country, the benefits that for any one they get my product, is it, he will get a cofee is coming from the origin land of cofee , any one can ask and search which the cofee is the best in the world ( history fact), I guarantee good business by my cofee
Kona coffee is so good. Even when you get stuff that was roasted a while ago like at Trader Joe's, the brewed coffee has no bitter aftertaste and a ton of sweetness. Perfect for the American palette.
You must not understand much about coffee then, typical charbucks drinker you at.
AS a coffee drinker year round I thank you for all of your hard work in bring this delicious coffee for me every day. Thanks for sharing. From coffee lover from now to eternity.
1:48 ahh yes that signature boot flavor
6:11 it's getting nipple flavour
It has the skins on and it not only gets them removed afterwards, but it also gets washed, dried out for weeks or something, then roasted for hours to get that black "charred" look. Bugs regularly climb on the coffee trees too so a boot is the least of your worries, even build nests in them which look sort of like spider webs with a bunch of termite droppings in it. Pincher bugs, spiders, and even ants I think leave the most droppings. Lots of foods like carrots are grown in the ground too so idk why a boot would bother you.
THIS is the sort of content i come to CZcams to learn.
I love how they DONT focus on the fact the state of Hawaii DID NOT ALLOW VISITORS AT ALL FROM MARCH UNTIL NOVEMBER. Hawaii has totally turned a blind eye to the local economy. Their lockdown did NO benefit to the locals in Hawaii. The only reason they reopened was because they realized how much damage they had done to their local economy and realized they couldn't keep going.
not covid, but the lockdowns are to blame. can't believe how tyrannical hawaii's protocols were.
Good thing about coffee cherries, as long as the coffee is not roasted, it has a very long shelf life. Green coffee has been known to last decades with little to no loss in flavor, depending on how its stored.
Coffee bean trade and cultivation have steeped near the Hawaiian Islands.
I love the smell of flower of coffe tree...especially at early morning (5:00am)
I don't know about the rest of coffee drinkers but I have increased my coffee intake by two fold I am doing my part to help these guys so how about the rest of you help tow the line and drink more coffee
I don’t really understand why demand fell when everyone is still buying coffee especially at home coffee?
Because the business that revolve around selling coffee like cafes, restaurant, hotels, GIANT franchises (specially ones that focus on coffee) like starbucks have shut down. This really impacts farmers because these businesses buy coffee in huge bulks.
This is Hawaii we’re talking about. It runs on tourism. Local people don’t buy tourist coffee.
And Hawaii goes on lock down too smh
Less tourists means less people drinking coffee. Then there's the coffee drinking Hawaiians, some of whom have less money to buy it since they have lost jobs or hours.
@@samuelrs5138 Hawaiians only make up around 10% of Hawaiis population...
Great to see this amazing process!
so many odd gadgets
wet mill -> flotation tank -> pulper -> demusler -> another flotation tank -> drying deck -> warehouse -> dry mill -> classifier -> gravity table -> optical sorter -> roaster
I had never heard of Kona coffee before. I'd be into getting a few bags to try it out. ☕
Really good, but very pricey
It's low attitude coffee which usually don't taste as well as beans grow on high attitudes. However, it's marketed very well
It's one of the best coffee in the world..the well-known hawaii kona coffee
@@nazarf1884 The best comes from India and Peru, Death Wish coffee is the best
My favorite
An unfortunate situation for Hawaiian coffee growers.
Individually, I still drink as much coffee during the epidemic. Probably other people to too. We just aren't drinking it locally in Hawaii because of travel restrictions. I feel sorry for these growers.
I haven't finished watching it yet, but the guy sounds helpless. Did he think of selling his stuff online? Something to do when you can't do what you usually do. People weren't going out for coffee, but they were probably making more of it at home.
Great video! Was very interested to see your process. I lived for a few years in the mountains of Colombia, in what's called the Eje Cafetero. It afforded me a front row seat to the Colombian coffee industry - from Juan Valdez all the way to Mrs. Olson. :) There was so much coffee grown that many brick kilns were fired with nothing but dried coffee hulls. (I've always loved work - I can watch it for hours!)
Our farmers and truckers are the real heroes out there
Kona coffee, one of the best in the world. 👍👌👌👍
So, *coffee* really lived the good life in Hawaii before going into your cups. Naise..
Nice or Naise
Then it turned into shit
@@friendlyindianscammer2887 more likely pee
And once it's work it done it will go to live in the farm... As compost... Happily ever after.
not mine, my coffee lived a good life in Peru and India
I roast my own coffee and I was very interested in buying some beans from them. Dude, $17 for a pound of green coffee beans vs $6 of green beans from my preferred seller. Sorry, but no thanks.
17$ per pound and the farmers pick both ripe and unripe (green) cherries. Thats sounds a rip-off actually.
Yea for real. Based on the numbers and how many years they been in business, they just have bad money management if they’re broke now They were making a killing all those years before covid. Coffee is one of the most overpriced food items
@@angelopacana7912 What makes Hawaii Coffee so expensive is the minimum wage of $10.80 vs $1,20 in Colombia . The Coffee is not higher quality just the costs make it so expensive.
yeah even for Kona that's a whole lot
@@onezerocoffee w r o n g
Wow! So inspiring! I love the positivity
I was just there about 4 months ago and purchased their coffee. I think it was wonderful I also purchased some coffee at the local Walmart which was also grown in Hawaii it was also good. What I like about KAU coffee is that their tour was excellent. Also you have to buy some of the chocolate that they sell their that is also made there too.
We tried visiting that tour a couple times in the past few years as our house sits just over the windward side of volcano rd. That area is beautiful and yes…..they do have EXCELLENT coffee….I think, in my humble opinion, Ka’u produces better coffee than Kona
We would happy to buy your green bean in Australia! As an Australian coffee roaster on the south coast of New South Wales I'm happy to put my hand up for a quantity order. Would love to supply quality Hawaiian coffee to our cafes.
i love hawaiian coffee. Costco should sell some of these..
Hawaiian coffee has a distinct taste ,not your average coffee . Maybe because volcanic soil . I didn’t like it
The good coffee come from Peru and India, this is some low level stuff
@@NSAhitLIST w r o n g
india coffee is worse than dirt.
Enjoy your boiling mud water. 🤢
@@DrakeOola Some of there coffee is pretty good. I don't drink that stuff anymore, I have a pack of Death Wish Coffee that's all the coffee I've been drinking lately.
This is an interesting video about a niche product. I never knew that Hawaii coffee existed.
I did my part. Went to Hawaii and drank/brought home a lot of coffee and macadamia nuts.
That’s why Hawaiʻi needs to diversify and not depend on tourism so much. Not all of us want tourists here. 🙅🏽♀️
yeah,couldnt they just sell it to other places
it didnt used to depend on tourists... but global production of pineapple and sugar which were originally the mainstays of the state's economy were ruined by cheaper international alternatives. Compare a Hawaiian pineapple to one from Costa Rica... the Hawaiian one is so much more sweet and delicious but costs to cultivate and ship the product made it not viable as a self sustaining industry.
This is why the coffee isn't just shipped internationally like the south american coffees are. There would be no way to turn a profit on it. Hence he's storing it to try & get something back here locally because sending that much coffee to anywhere either by boat or plane either compromises the product or makes it prohibitively expensive to the point of being a loss.
It's a catch 22. Also #hawaiiproblems
if tourism was locally owned we would be a very very rich place.
Its also happen for tourist destination like thailand and bali.
Yeah hopefully the government helps you guys out with that...
Technology moves as fast as I go to the store for beer
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Ka'u peaberry is hands down the most pleasant coffee I have ever tasted. It is truly special.
One of the coolest videos about food business
I need to buy this coffee this looks really good.
Me too!☕
Brilliantly shot, edited, and produced piece. As someone that does all three of these for a living, I am genuinely impressed. Nearly 9 minute piece was informative ,beautiful to watch, perfectly paced, and effects weren’t over the top.
But the coup de grad is that I’m now considering my first vacation to Hawaii for Christmas. Well done ladies and gents...well done.
I was with you until your last sentence. Stay home
Please don't come to Hawaii this year, Hawaii's an island after all. If you somehow spread covid19 the residents will suffer the most, not you.
I’m obsessed wiv coffee and never had coffee from Hawaii not even in Hawaii. Coffee ages well!!!
Such a fascinating process
*Too much supply but the coffee price didn't drop*
So much of this has NOTHING to do with the "how" of coffee processing in Hawaii....
awesome content and video
Great video and wonderful information
The 2:05 guy sounds just like Robert California
The guy at 5:13 sounds like Ping
Dang! Last I heard there was a shortage, but that was quite awhile ago. How can there be such a disconnect? Seems good Hawaiian coffee is kind of hard to find on the mainland, although admittedly I often buy online. Why do they have to depend primarily on tourism? What about online? Covid has been hard for everyone. Hope things improve for them. Love good coffee from the Islands.
Thank you!
BEST OF THE BEST SHOW
And that’s why smart farmers utilise futures
I just had a coffee made from Hawaiian beans
Yes
Wat?
So beautyful process
My uncle thats a Mexican citizen ,and legal us resident . Works in the fields .good to know this in depth I always tell my uncle your a part of history now in u.s and Mexico
I LOVE coffee ☕️
I love woman
Hope all works out with these coffee farmers..I've never tried Kona Coffeee though..The stuff costs an arm and a leg here in Suva,Fiji🙄
Makes me wanna try hawaian coffee
Interesting process
they need to pivot and change where they sell coffee to. and go international
Absolutely love this coffee it tastes amazing and I also like that it's produced in Hawaii (USA 🇺🇸)
i am looking for support to get equipment to support coffee farmers in East Africa
Enjoyed your video so I gave it a Thumbs Up
Amazing😃😃
I used to pick coffee at this farm in 2017
How much did you get paid? That's the biggest question I have. They show how much money is at stake but I'm assuming the person like yourself got abused and paid crumbs while the guy up top enjoys his yacht.
@@Michael-ko4ko exactly!! I live here and I saw a ad on indeed paying $11.30. Now mind you milk cost 7.50 at our local target.
I don't understand, my demand for coffee as a consumer hasn't dropped, although there is only so much I am able to drink.
But I'm sure there must be millions of people globally who still want daily coffee. So why not just use general postal services to ship out packets to consumers. Perhaps even use Amazon marketplace.
We would all love to help you out. You do gds work🙏.
You keep growing the good stuff, we will keep drinking it.
I love coffee and I love Hawaii
AMAZING
A business is about profits and losses. You must accept both.
Here after watching "how is cocaine made"
Where would BI go to shoot the cocaine video - Colombia or Mexico?
Even though I live there, love and support from Hawaii lol
I didn't stop drinking coffee when this politicized pandemic started.
Politicized? No!! It's pandemic and it hurt many people's health. The politics is only when politicians compete to make each other look bad. (BTW, I'm a Republican and Trump bungled in his messaging. You seize these opportunities to shlw your caring side). Glad with the vaccines and many stimulus packages, we are coming out of it.
Coffee shops , hotels and restaurants induce more drinking, which means more opportunity to increase the supplies for these farmers. Tourists in Hawaii buy a lot of these Kuna coffeee. So this guy got hurt by the covid impact.
Two things can be true at once. It is true that COVID-19 was a pandemic...It is also true that government (especially in Hawaii) politicized it and overreacted in their response & lockdown restrictions.
To me, this looks clearly to be supply chain issue, which have been some of the most issues created during the pandemic.
Firstly, if more people are at home and still buying coffee to consume, why is this bagged coffee unable to reach home consumers? Answer is likely that this company only sold to coffee shops in the past (easiest supply chain to procure) and didn't have enough money saved to diversify during the pandemic.
i feel for these business', but i feel way more for the average person! i am going to struggle to eat next couple of weeks, this guy isn't gonna be missing any meals!
I don't know why you think that his problems are insignificant. Hawaii faced nearly 30% unemployment at the peak of the pandemic. There were many people struggling to feed themselves here and if it wasn't any of the men in this video it was their family, neighbors, employees, and friends.
Coffee is a wake-up drink. It gives that boost to help get the day started. Some people will argue or be grumpy if they don't get a sip of coffee.
love the video czcams.com/video/6BrVUnbzurM/video.html
Well the reason is that the they don't want to sell them at a lower price and get some revenue rather than sit on it and expect the economy to be booming amidst a pandemic and a worldwide recession and potentially ending up on max inventory with no sales. Also the fact that there are no government subsidies for it's home grown crops makes things worse.
They just said that their normal buyers weren’t buying because the demand has dropped. The price of last years harvest drops daily because it’s getting older
The thing is even if you drop the price, currently the demand is just stagnant. It's not that people think it's too expensive, its that there not going to get the material because of lockdown and restrictions.
If they could cheaply ship to me, I'd buy 20lbs here in Vegas. Normally so expensive to ship.
@Michael B Is that a shipping company who can ship cheap to me?
i got a coffee ad while watching this lol
Ka'u is amazing, provided it's from a high end roaster. This seems less focused on coffee and more focused on covid impact.
Great video !
So I wonder why the whole pandemic won't just go away😔😔
I hope it doesn't affect the investment in the decentralized currencies especially Bitcoin because it sure will affect the stock market
I don't think it's gonna affect bitcoin investment at all😁😁
About 90% of my trading portfolio is in Bitcoin the rest are gold and stocks like telsa and xrp
@Jamie Jasper
Of course crypto is doing far better than stock especially with the current surge in the price of Bitcoin.
The rich stay rich by spending and also investing but the average stay stagnant by spending without investments and thats the problem🤦🤦
Ignorance
Exactly, investment in crypto is the key to coming out of this economic crisis!!
The best thing to do in this current period is buy sliver and crypto Expecially Bitcoins✔️✔️✔️
All people do is ask for money. Do people not realise someone's going to have to pay for this.
I think people realize who pays for this but some people arent selfish and are willing to contribute towards protecting other peoples livelihoods
TY 😊
Hawaiin coffee farmers: 2020 is going to be a breakthrough year
2020: I'ma have to stop you right there..
Come here before 1 million views
Ok
Nice english 😕👌
Honestly, Hawaiian land should be used to grow food to feed the entire island. This is an example of people using limited space and resources for profit. Hawaii is the perfect place to practice sustainability and simplicity. Yet, there are tons of homeless and poor people who have to rely on imports to the island. The islands of Hawaii are GOLD MINES for people’s who want to live more naturally. Think food forest, community gardens, natural buildings, rain water catchment, solar panels, wind mills, electric cars and bikes, etc.
I'm pretty sure they already use that a lot because of their situation, clean water is not cheap because the only real solution is rain catchment, electricity is also more colar and renewables because it's hard to justify a huge power plant. The thing about growing food for themselves is the soil type and climate is not the best for things like wheat, corn etc. You can use other crops but their not as high yield and they are not as supportive.
I have been there, it's really cool!!
Nice video
Sell it online, through Amazon. Ill buy it.
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Leo sounds like a Filipino grandpa 👴🏽
He's probably a native Hawaiian. But who knows, there's a lot of Filipinos living in Hawaii
Pinhalense presente em todo no mundo do café!
If it don't make dollars ... It don't make sense. CALIFORNIA LOVE. Mahalo. 😎🎭✌️
You want me to feel sorry for a millionaire, as I'm sat here living in one room? Give me a break.
This was less about how it's processed and more about them bitching about how the pandemic is hurting their sales.
@@kantongasoy1790 Last time I checked this show was about how they run businesses. Are you challenged?
@@nom6758 He's just a clown that doesn't understand having the word "business" inside the name means they will go more into the business aspect and how individual companies are coping with the times. Man probably thought he was watching "how its made" still... 🤦♂️
We love coffee here in Asia, especially since most people like me work at night shifts
For anyone who doing documentary on plant base production, please start with farm so the upcoming generation will appreciate tree & farming.
Honestly I was just looking for a how it’s made video... 👀