Why France's Most Expensive Salt Costs 230 Times More Than Table Salt | Insider Business
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- čas přidán 29. 09. 2023
- Fleur de sel is a rare, unrefined salt made in western France by evaporating seawater slowly in 2-centimeter-deep ponds. Fleur de sel is a salt that dissolves slowly, so its taste lingers in the mouth. But just about every step of the process to get this salt is difficult. Before harvesting, the wind has to be perfect. And during the harvest, salt producers need to be ready to collect the precious salt at any moment, or they won't make a profit. Even if they seize the right moment, the salt has to dry for an entire year before it can be sold. In France it costs 230 times the price of table salt, and can sell for $420 per kilogram in the US. So, is it always worth it to produce fleur de sel? And why is it so expensive?
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Why French Fleur De Sel Salt Is So Expensive | So Expensive | Insider Business
What makes it expensive are simply because it's involving a manual labour in a develped country.
this channel has taught me that in france, food products cost extra when the producers don't wear gloves.
Exactly the same thing is done in Aveiro, Portugal and Algarve, Portugal (there might be more). It's even called the same thing, but in Portuguese - "Flor de Sal". But instead of $420 per kg, it's usually around $6 to $10.
Subtitle mistake at
I live a few hours drive from this place. I use this salt all the time. It’s not expensive if you buy it from the place. Definitely the best salt I’ve ever tasted. I believe it’s called Celtic salt in the states.
dudes workin in sneakers, jeans and shirt, truely a french citizen. Even at work he doesnt neglect his style.
every salt "farmer" says their salt is nothing like others
I will never not love hearing people talk about their work with the kind of pride that this man does.
It’s the French buff. Lots of undeveloped areas are using similar way to make salt but earn like a dollar a day. 😅 Advertising, collab with chiefs, fancy packaging, labour intensive work in a developed country make it expensive.
Haven't tried fleur de sel, but the clay salt, sold as atlantic sea salt, truly tastes much better than plain salt (it has a different unique taste) and not that expensive. It's more coarse and has more humidity. This salt is not meant to replace regular use of salt mixed in cooking, it only makes sense sprinkled over a finished plate.
I would like to watch a reaction video of other salt producers watching this one ... listening to how he describes the differences in salt and how much they sell for. Offhand i think ive seen versions from japan, korea, indonesia, phillipines.
Sprinkle 3 grains of Fleur De Sel Salt on a McDonald's fries in front of a customer and you can charge that person $6,000 for the fries.
very well spoken worker, great commentary!
I love this series because they tell you exactly why it’s so expensive and then ask the question “what makes it so expensive” I’m guessing it’s so expensive because of everything you just said.
Funny thing is that this is perfectly replicable with a pressure vessel and ordinary salt but no one would buy it that way
In India this method of salt extraction is being used for thousands of years n now these salts doesn't cost more than $1 for 5 kgs
is it just me or insiders videos comfort me???????
I use it in cookies (with a high fat ratio) where I don't want to have the flavour of salt dissolved evenly into the dough.
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I don't understand why people are so upset. It doesn't make your salt any more expensive and you don't have to buy it or try it. It's a business and he's doing it right.