Lee Iacocca Introduces the Dodge Viper
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- čas přidán 17. 02. 2013
- The birth of the dodge viper was conceived in 1988 when Bob Lutz (head of Chrysler Corporation's Global Product Development, at the time) and Carroll Shelby (Famed car designer & Race car icon) were talking about designing a car that matched the 1960's muscle car and the 1990's technology. Carroll Shelby and Bob Lutz used the Cobra as a source of inspiration with the two seat design, powerful engine, minimalist straightforward design, muscular and aggressive styling, and high performance.
In 1989 the Dodge Viper appeared as a concept at the North American International Auto show in Detroit. The public reaction to this concept car had car enthusiast such as the president of the German Ferrari Club asking to place his order for one. Lee Iacocca was there for the launch of the Dodge Viper in April 1992 and was quoted as saying "If this doesn't excite you check your pulse cause you're not well today". The Dodge Viper was not just a hit in America it made the cover of Six European Magazines during its concept tours with the Auto Show circuit.
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Lee Iacocca, Bob Lutz and Carroll Shelby.
ICONS
TRUE INDEED.
Birth of the Viper with Carroll Shelby, nothing is better than that.
Amen to that.
1990 ZR1. Which came first. Then Viper.
Awesome right
I had a booklet that talked about the very 1st Viper and it said Viper and it said that it was dubbed the" son of Cobra"
RIP to an absolute legend, can't believe I'm picking up my first viper this weekend too
Lucky bastard. lol
Congrats
Lucky dog!👌😂👍
Lucky you!
Lee Iacocca is such a boss..."go build the damn thing." I don't know of any executives of any company these days that would have the balls to do and say what this man did.
supreme2005 He was a breath of fresh air at the time. But times have changed and someone that brash would probably never rise to CEO. There are many highly competent CEOs and executives in today's car companies but they can't really adopt the swagger. Another era.
King Rose Archives I don't know about that. Look at Trump and his brashness and his rise to the Presidency. Things are cyclical in this world.
@@KingRoseArchives Then again, there are also incompetent CEOs in today's car companies too.
@@funktron4 Sergio Marchionne was the last "brash" auto CEO. (RIP)
There is no bigger automotive legend than this guy. Mustang, K-Car platform, Chrysler Minivan, Viper, purchased American Morors for Jeep, Omni GLH, Dakota Convertible, Dodge Daytona Turbo-Z. Lee Iacocca has had many generations of success with just one life. He is a legend and his contributions to the automotive industry around us will never be forgotten. RIP.
You know what I'm getting buzzed going on drunk listening to such masterpiece tonight!!!!
I Loved Working For Him! Chrysler Plant #1 South Fenton, Missouri U.A.W. Local 136 (Retired)
"Instant Classic" is an overused term, but the Viper is deserving of it. It still looks futuristic 30 years later.
It's really hard to design a car---or ANYTHING for that matter, that looks futuristic, but at the same time, nostalgic. They did the design perfectly for this car. Old timers like it, and my teenager loves it. They didn't have a budget to go all the way----but what they had, they used to build a legend.
R.I.P. Lee Iacocca, 1924 - 2019
God speed Lee and thank you for all the great autos you left us with. "Go and build the damn things" up there in the sky with Carroll Shelby, he'll have missed you....
America needs more leaders of the calibre of Lee Iacocca. An amazing man, an extraordinary businessman. There aren't many executives anymore who can even come close to his accomplishments.
Alexander Sandy McInnes Larger than life.
Alexander Sandy McInnes Sergio (current Chrysler CEO) is comparable but you have to remember the ultra PC bullshit today - half the stuff Lee said back then would be front page news today for all the wrong reasons. Go watch the taking on the imports videos - none of that dialogue would fly today.
Alexander Sandy McInnes the Castle Guy unfortunately, I don’t think that the business world has a place for people like Lee Iacocca anymore- they are just looking for comatose “yes” men. It’s sad, too. THIS is the kind of leader that leads to innovation, not corporate drones.
Mercenary sensibility with solid humour.... RIP Lee .
"there's the gear shift, go build the damn thing will ya"
Lee Iacocca RIP thanks for the Viper
"Go build the damn thing will you?" LOL!
Rest in peace, Lee, and thank you for your style and the automotive badassery!
What an exciting time! God miss the 80's and 90's!
Lee Iacocca, Carroll Shelby and Bob Lutz. The Great Days.
Now it is the END of all things as we knew them.
Those guys were legends. We are dust.
The Viper was born the same year I was, 1988. I fell in love with it the first time I saw it as a kid. On day I'll get my 1993 Viper rt/10.
GTS-R for me. :)
I'd love a 96 GTS in Blue with the white stripes :D
The Cobra was born the same year I was.
Thank you Lee & Carroll!
I liked the early Vipers, with the leg burner exhaust on the sides of the car
To me this car was the “Return” of Dodge. Love to see the Viper make a comeback. Great vid
R.I.P. Lee. We thank you for the cars you've helped created and revolutionised the industry.
RIP man, what a legend. 🖖
i have the 1992 viper number 152 only 3k miles
I have an ‘07 Lexus IS350 with 165k miles, 1 of a ka-gillion sold for ‘07.
Sounds like it needs more miles on the clock
Thank you for putting up this video very fun to see!!! Lee is such a boss! Love it
Lacocca was able to see the future of vehicles better than anyone.
This man pulled no punches, he told it like it was and we loved him for it. He was smart and he believed in his vision, the people around him and the USA He would have made a great President!
What a great man! They need someone like him again.
What a picture, Lee Iacocca, Carroll Shelby, and Bob Lutz. Amazing!
Thank God for these guys. Love my Viper. Now on my 5th (just one at a time). A '15 Viper GT.
1994 RT/10 in my garage as we speak
Kool as hell I love to see this video. Vipers RULE!!!!!
Sneaky Pete is the best :)
I guess you learn something new everyday.. Those are some pretty impressive numbers for that era...
Quite a charismatic auto-exec. My kinda guy.
You're right -- it's supposed to read, Global Product Development, Somehow got dropped. Am trying to get all of these posted and a few things seem to get lost in translation. Thanks for the catch.
Mr Iacocca and Mr Shelby.
Winners.
RIP Lee and the Viper :(
what a legendary trio!!
Thank you!
Ooooohhhh, 2 minutes he’s in charge and he’s fuckin’ Lee Iacocca!
and so
The legend is Born -V-
This whole presentation was just a POWER MOVE.
I dig that hatchback in the background
i have a 1993 with custom straight pipes, there is no other car like it, period.
awesome car
I LOVE those headlights. didnt know the original concept had 4 projectors in it. I might have to make some for my viper.
Glad the video could provide you with some inspiration!
🐍 I appreciate this video
Thank you very much
Little did they know what they would spawn later on. Historic moment indeed!
What a leader
looking for the whole speech. anyone have it?
Wow !!!!!!!!!!
Bob! Here's the gear shift. Go build the damn thing, will y'a!
Iacocca was a hard case. But still funny that Shelby walked out the door and straight back to his shop to build more fast Fords lol.
Shelby blessed a few mopars like the Dakota and Daytona
I wonder where this car, the car they drove in, is today. It must be somewhere significant.
+Nordi Mejia It's actually in Lee Iacocca's garage.
Got to see early prototype chassis w/ o body & wooden engine buck for chassis fit, when the show car was approved for production. V10 came from Jeep R&D when Chrysler acquired AMC, & got HP & Torque right off the draft board from engineering.
AMC had some cool ideas back in the day
Old school at its best.
I WISHD ID HAD SOME DAY 2 VIPERS
I thought what if the Ford v Ferrari had a sequel and this would have been the story about the Viper.And I probably found the name for this story- The Bite of the Viper
USA has caroll shelby, italian has pinin farina...
🙌🏾🐍❤️💥
Just before this we finished a 10 dynamometer building at Chrysler engineering in Highland Pk. And it won design awards for looking like a 10 cylinder engine. I tried to get that building in Viper ads and Chrysler said no. Anyhow Mr. Iacocca gave me a couple pay increases on what turn out to be the most accurate engine development system in the industry. Hard to believe Chrysler had the state of the art ,dynamometer system. Don Berry
Interesting insight! Would love to hear more!
@@cassidybb10 just saw your reply. I could write more, in so many areas of development that made it to production but so many projects that were not used.
8 liters and only 400 hp. Jesus engines have come a long way.
This was January 1990 I think right?
heard brakes
Brand new car... Needs a brake change.🤦🏻♂️
the last true new built Amercian muscle car; they havent developed anyhing but remakes since
Writers Life with Author Truman Beaver They have, maybe not as wild-looking as the Viper but just as fast, if not faster. The Hellcats, GT500s and probably a handful of other cars give you at least equal performance if not more, and often without sacrifice other than fuel economy. There has been no better time for high performance cars in the history of cars than today if you have the money for it. I’d even say horsepower is cheaper today than in the early 90s when the Viper was introduced, especially when adjusted for inflation. I do agree though, the Viper is special and deserves to be.
ain't shite men... I saw it on Frankfurt/ Main (Germany) Car Faire in those days of thunder. Nowadays we say it's not importatnt to have "petrol in the veins". But software industry (SAP) says diffferent (regarding computers). Iacocca would have said: save money and work hard (i think that 'cause my car guy grandfather said so)...regards
No Doe no hope
Did the brakes squeal ??? It's a brand new car.
I guess it's safe enough to say that Chrysler Dodge Jeeps that were long made even before Fiat took over were at it's peak. Yes I know we have the hellcat models today, but the Chryslers that are being made now are not what they used to be.
Was that crowd asleep? Hello!!
They'd probably been there for a couple of days already covering one press conference after another. Not to mention the heavy drinking every night. It wears you out.
Nvm, May 18, 1990.
There was like 15 people applauding as well... Sad
the word liter is not in the american vernacular
sure it is.....but saying "EIGHT liter" is not in any vernacular!
Made out of 2 old canoes, powered by a truck motor.
Only America could make that work.
Make that work very well
Verga !!
Kinda' missed the price target. lol
He kind of looks like Joe Pesci.
:'c
Note that Iacocca speckles his conversation with "damn" and "hell", just like Donald Trump. This was an '80s thing. Trump reflects his era. There was more testosterone floating around the culture.
Nah. This is the 90s already and he was over 2 decades older than him. There are definitely similarities, because both called things as they saw them in terms of unfair practices. However Trump made the very mistakes that Iacocca was afraid of making, if he had become a politician.
Very very similar, but Iacocca had a better temperament and was more clever with maintaining a good image. As good as he was at talking allowed like the common man, he was very gifted in throwing in intelligent concepts and balanced perspectives. Trump not so much.
I blame Fred, as if not for his bad influence, Trump would have had a lot more of Iacocca's great qualities with none of the partisan drama & biases. Lido knew you cannot run a country like a corporation, while Trump missed that key memo.
Lido also had a limit to his harsh words, unlike Trump and that saved him from scorching scrutiny. Donald is no Lee Iacocca, but in his past years there were similarities. If not for his ego choosing a sellout to succeed him instead of product genius, his legacy at Chrysler would've remained untarnished.
Back when chrysler was american
Why would anyone name a car after a treacherous snake?
Why would anyone name a car after a deadly jungle cat?
Why would anyone name a car after a wild horse? 🤔😒🙄
@@MyerShift7 The CRV EX, makes you wonder why anyone would name a car after that body part?
Innovative but all the cars made by Chrysler fell apart fast.
Except they don't