He Saw A Chicken, Then Turned It Into A Billion Dollar Shoe Brand!

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  • čas přidán 13. 07. 2023
  • By ignoring fashion and going against the trend, these ‘dad shoes’ have gone from practical became cool. But why are chickens on the inside of every New Balance shoe box? And how was Michael Jordan linked to the company before Nike? The reason for both is traced back to how they were used as the foundation to build the most distinctive brand in the market. Going through many phases but never changing - this is the unconventional story of New Balance’s success and how a chicken foot was turned into a multi-billion dollar shoe brand.

Komentáře • 66

  • @montyhades
    @montyhades Před 11 měsíci +55

    I knew of these shoes when I joined the Army back in 2000, these shoes were given on day 1, definitely very comfy and ready to use, nothing to break or get used to. fast forward to 2023, still my brand for any day..

    • @logansweetin2821
      @logansweetin2821 Před 10 měsíci +3

      Thankyou for your service 🤞🏼

    • @EmJayGalo_
      @EmJayGalo_ Před 9 měsíci +2

      I was born on the year you joined the army and now I'm all grown-up, it's still your brand for any day...

    • @SouthernHiker
      @SouthernHiker Před 8 měsíci +2

      Same. Got issued NB in MC boot camp in 98. They were the best shoes Id ever worn. Shin splints almost disappeared immediately.

    • @NazriB
      @NazriB Před měsícem

      Lies again? FNB Money Chicken Feet

  • @edkeaton
    @edkeaton Před 5 měsíci +7

    I absolutely love the New Balance brand! They're absolutely comfy and stylish! I own a pair of 608s, which are cross trainers. I plan on getting another pair of NBs sometime soon. I'm very glad to see that the brand is having a moment and are on par with other shoe brands such as Nike and Adidas. 😎👍❤️🙏

  • @jayr1404
    @jayr1404 Před 11 měsíci +16

    I love NB, it's the most comfortable shoes i've ever worn.

  • @Chris-qb9uy
    @Chris-qb9uy Před 10 měsíci +11

    New balance killing the game right now especially with there collabs with ppl like joe fresh goods ,jack Harlow, salehe bembury ,action Bronson.. I can’t wait to work with them.!

  • @martinmiller7241
    @martinmiller7241 Před 25 dny

    Thank you for the quality content!

  • @SpeedyDocDOCARMY
    @SpeedyDocDOCARMY Před 11 měsíci +13

    Would be cool to invest in these companies when they went public with a time machine!

    • @jaymesp95
      @jaymesp95 Před 10 měsíci +2

      New balance is independent not public

  • @franklaoshi7527
    @franklaoshi7527 Před 2 měsíci +1

    I’ve got 990v5 , 574, 997, vazzy, 574 leather. And NB are my favorite sneakers ever.

  • @grazryan
    @grazryan Před 10 měsíci +4

    I didn’t know about the story and its heritage but I love how it looked and feel. 574!!

  • @JTempleton
    @JTempleton Před 11 měsíci +20

    I have about 19 pairs of new balances. None of them have a chicken inside the box.

    • @JTempleton
      @JTempleton Před 11 měsíci +2

      @@MoveoverAndbark It's not there. It's completely blank cardboard.

    • @gohurricanes20
      @gohurricanes20 Před 9 měsíci +2

      it’s probably just something they did one year to be exclusive and then took it out 🤷‍♂️

    • @rangadhampydimarri9486
      @rangadhampydimarri9486 Před 9 měsíci +3

      I worked in a shoe store and didn’t see them either…

    • @staffh3815
      @staffh3815 Před 29 dny +1

      It escaped

  • @kenpisichko1340
    @kenpisichko1340 Před 4 měsíci +1

    My orthotics are built into my black (leather-like) NB shoes. I get them resoled with Vibram lugged soles every couple of years. They are 10 years old and have steel shanks built into them. Excellent workmanship.

  • @chrisstrider
    @chrisstrider Před 11 měsíci +4

    Always had NB since 1985

  • @EmJayGalo_
    @EmJayGalo_ Před 9 měsíci +4

    Here in the Philippines, when you say chicken feet, it isn't chicken feet... It's Adidas...
    😌😌😌😌

  • @mischilledeleon4482
    @mischilledeleon4482 Před 11 měsíci +6

    Kudos to the 1st hundred dollar shoes i like 574 model the 1st shoes with technology

  • @gohurricanes20
    @gohurricanes20 Před 9 měsíci +2

    515s are my favorite they’re so awesome

  • @marvinalmocera4550
    @marvinalmocera4550 Před 8 dny +1

    Now i know🎉😂❤ i love New balance...before..but now much more...
    .

  • @vishvakbalmore3663
    @vishvakbalmore3663 Před 10 měsíci +2

    Man crocs story next

  • @Jattforce24X
    @Jattforce24X Před 10 měsíci

    Proud owner of 2 pairs of NB's 😌
    Arishi and Roav ❤ most comfortable shoe.

  • @Gladiator1972
    @Gladiator1972 Před 10 měsíci +2

    Liverpool dropped (exited NB's sponsorship) in 2021 in favor of Nike.

  • @junjunamerica436
    @junjunamerica436 Před 10 měsíci

    I love the 990v2s

  • @nicolasrincon9613
    @nicolasrincon9613 Před 11 měsíci +1

    Love the shoes ...😊

  • @ayeTobi
    @ayeTobi Před 11 měsíci

    Can you please make hoka?

  • @Paul-zu1iv
    @Paul-zu1iv Před 2 měsíci +1

    I got the shit kicked out of me at school for wearing these - if you wore new balance in the 80s - you were poor!

  • @savagepro9060
    @savagepro9060 Před 11 měsíci +1

    12:39 $40B or $40M?

  • @counterfeityao8079
    @counterfeityao8079 Před 11 měsíci +6

    You didn’t talk about the impact that dc Maryland and Virginia has made with them 👎🏾

    • @757CitiesReppa
      @757CitiesReppa Před 11 měsíci +3

      He called them “dad shoes” what do you expect?🤷🏽‍♂smh

    • @SohoJoe202
      @SohoJoe202 Před 11 měsíci +3

      Took the words right out of my mouth. White washing strikes again. I’m from Uptown and everyone I know have been rocking only the best NB’s. From 1500’s, 991’s, USA’s etc for at least 45 yrs! Today 8 out 10 B lack and Brown Washingtonians have at least one pair of 991’s or better.

    • @villeveikko1
      @villeveikko1 Před 11 měsíci

      Who cares

  • @TheTonyAndreas
    @TheTonyAndreas Před 13 dny

    LIES! Ain't no CHICKEN on the inside of my boxes! LOL I have 3 pair of 992s purchased between 2019-2023!
    ANyway! I still need the grey 992s and a pair of 550s!!!

  • @codymoore2409
    @codymoore2409 Před dnem

    This made me go look inside my new balance box to look for a chicken lol spoiler alert it’s not in there lol

  • @cher.4402
    @cher.4402 Před 13 dny

    In my country, chicken feet = adidas. 😅

  • @adamdennis2936
    @adamdennis2936 Před 11 měsíci +2

    In Taiwan, we just get flat interior, crappy Knock-offs. All the brands! In major stores. Taiwan sucks. If you think I am wrong, come and look.

  • @BluesBoy-ij2rb
    @BluesBoy-ij2rb Před 4 měsíci

    Best and most comfortable sneakers I ever bought , nice and wide 4E , the only sneaker that doesn't hurt my feet !!!!........................…...Erik

  • @tapoutmotion4017
    @tapoutmotion4017 Před 22 hodinami

    My favorite gotta be #2002RProtectionPack.. ❤

  • @KingPorchoua
    @KingPorchoua Před 5 dny

    Initial D brought me here

  • @savagepro9060
    @savagepro9060 Před 11 měsíci +2

    Sounds like with a name like New Balance, many falls were experienced!

  • @dorianpruitt2132
    @dorianpruitt2132 Před 11 měsíci +6

    Hip Hop made New Balance not Jack Harlow

  • @savagepro9060
    @savagepro9060 Před 11 měsíci

    Hmm🤔🤨, the same little poster-boy epitomizes every Rags to Riches story!

  • @gilberttello08
    @gilberttello08 Před 2 měsíci

    👌👌👌

  • @savagepro9060
    @savagepro9060 Před 11 měsíci +1

    What, KFC has a shoe brand?

  • @christianvarnardvinzon5056
    @christianvarnardvinzon5056 Před 11 měsíci +1

  • @naghulmx5762
    @naghulmx5762 Před 11 měsíci +1

    First comment (Like it Business stories)

  • @creatvemnds
    @creatvemnds Před měsícem

    🤖♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️♥️🌞

  • @marshmallowpuff4899
    @marshmallowpuff4899 Před měsícem

    NBs are the only sneakers wide enough for me . I don’t really have a choice . Marketing is an irrelevance to people with Shrekfeet.😮

  • @funkforward
    @funkforward Před měsícem +2

    Call me crazy, but Arthur Hall looks like a lady to me

  • @Pfsif
    @Pfsif Před 10 měsíci

    I don't believe all of these narratives.

  • @dwtn81
    @dwtn81 Před 10 měsíci +1

    As long as New Balance continues to donate to right wing organizations, I’ll never support them.

  • @madterps
    @madterps Před 11 měsíci +2

    New Balance is mostly trash, most of their general release shoes are just plastic leather. Their design is garbage too, so you'd have to pay me to get some New Balance.

    • @kelgbrown007
      @kelgbrown007 Před 11 měsíci +4

      Design is subjective. New Balance were bigger than Jordans in DC at one time.

    • @mohamada2177
      @mohamada2177 Před 11 měsíci +1

      I got a collab with action Bronson as my only NB shoe, its starting to grow on me heavy cant lie, materials are pretty insane man

    • @thamayor6324
      @thamayor6324 Před 10 měsíci +2

      They been big in Philly at least 20yrs really popular the last 10

    • @kelgbrown007
      @kelgbrown007 Před 10 měsíci

      @@mohamada2177 grey 992 v4 all day.

    • @Shadow-lq7rx
      @Shadow-lq7rx Před 6 měsíci

      have you worn the 990s?