How To Choose The Right FONT For Your Logo -Brand❓

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  • čas přidán 22. 07. 2024
  • ▶ Check out my gear on Kit: kit.com/willpat
    Ever wondered which font you should be using with you brand or your logo? In this video I reveal all!
    Creative Market! creativemarket.com?u=Willberto
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    Thanks for watching! Hope you enjoyed this video!
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  • Jak na to + styl

Komentáře • 113

  • @willpatersondesign
    @willpatersondesign  Před 6 lety +70

    Just realised that I spelt Sans Serif wrong! Thanks for letting me know.

  • @Marc474R
    @Marc474R Před 6 lety +50

    1:30 - Sans*
    Sans is french for without, but I assume you made the connection by now.

    • @vousvxyez
      @vousvxyez Před 6 lety +7

      Comic Sans = Without Comic

    • @moodialq7788
      @moodialq7788 Před 2 lety

      I thought he is making fun of attack on titans (ereeen yager )xd

  • @robbedoes6584
    @robbedoes6584 Před 6 lety +81

    Comic Sans, no other font tips this masterpiece

    • @bibasik7
      @bibasik7 Před 6 lety +2

      Crap, I was about to comment that! D:

  • @Grabster
    @Grabster Před 6 lety +2

    I pressed refresh on my subscription page and noticed i got a message on my Skype.
    A client asked me for a typography logo following a nice font.
    *Will Paterson is a life saver*

  • @Auto_Dex
    @Auto_Dex Před 6 lety +9

    I love the videos you make, glad i found your channel!

  • @bradleytwebster9314
    @bradleytwebster9314 Před 6 lety +31

    what about a video on choosing a colour palette. Like how you choose accompanying colours for logos and typography.
    Love the videos

    • @TechKidShazil
      @TechKidShazil Před 6 lety

      Bradley T Webster I want to know it too.

    • @ghost-sg8bi
      @ghost-sg8bi Před 6 lety +1

      whole subject of color theory for that

  • @woundedhealer999
    @woundedhealer999 Před 6 lety

    Fantastic video, thanks Will

  • @Adlip_Kun
    @Adlip_Kun Před 6 měsíci

    Thank you so much for sharing

  • @photocamera9390
    @photocamera9390 Před 6 lety +1

    Do you have a video on licensing for commercial use. I dont understand what I can and cant use etc..

  • @willpatersondesign
    @willpatersondesign  Před 6 lety +17

    Enjoy the video guys!

  • @IriNa-dl8eb
    @IriNa-dl8eb Před 5 lety

    Thank you very much for your video. Very clear! Helped a lot =)

  • @DKBRUTAL
    @DKBRUTAL Před 6 lety

    Dude I love your videos! Keep it up PLEASE!

  • @milicakaljevic9230
    @milicakaljevic9230 Před 6 lety

    Thank You Will!

  • @dawnhaughtey5332
    @dawnhaughtey5332 Před 5 lety

    Will paterson, great video 😊 I'm currently trying to do a logo for my face painting and special effect make up business. It's called 'Scribbles and Screams' and I'm stuck on fonts because I want it to show both the face painting side (scribbles) and the FX make up side (screams). I don't think that scribbly font and something like horror font go together. How else can I get this across without using font?? I'm driving myself mad 😫 help!!!

  • @richujose7064
    @richujose7064 Před 6 lety +1

    Heyy WILL!!! I am an amature graphic designer from India and ur videos have really helped me out to be better designer .

  • @LandyVlad_Rides
    @LandyVlad_Rides Před 3 lety

    I haves logo and don't know what font was used. Online font ID programs do not have any success. (Unfortunately likely due to low quality image) It works on the website but isn't scalable upwards. Do you have any suggestions for how I can identify the font please?

  • @hailreid2662
    @hailreid2662 Před 3 lety

    Great tips for choose fonts for a specific business.

  • @itsanjuhlli
    @itsanjuhlli Před 6 lety

    This was so helpful! I'm currently trying to figure out what my personal branding should be as I'm a recent pharmacy grad (I kind of did a double take when you mentioned pharmacist while talking about Sans Serif fonts, haha!). I'm trying to make a creative resume to apply for healthcare advertising/marketing jobs and am not very experienced with graphic design, so your videos have been helpful! Really I've only used PowerPoint to design things like presentations and don't have any design/illustration programs, but time is of the essence right now 😅 Do you recommend a particular program for a beginner like myself to make something like a creative/polished resume?

  • @eieiolsenstudios4321
    @eieiolsenstudios4321 Před 6 lety +2

    Surely Pandora is a version of Optima, no? Although it has the thick/thin strokes you’ve associated with serif fonts, it’s a sans.

  • @frederickwilliams955
    @frederickwilliams955 Před 2 lety

    Would you use a Script Font casual on the first letter of the name and the rest of the name is in Sans-Serit Font bold?

  • @heathermbowker
    @heathermbowker Před 6 lety +1

    Thanks so much for all the helpful videos you post!😊

    • @willpatersondesign
      @willpatersondesign  Před 6 lety

      Thanks for watching :D

    • @heathermbowker
      @heathermbowker Před 6 lety

      Will Paterson, I am actually working on my personal logo at the moment and I am stuck on this area, such perfect timing.

  • @biggboi843
    @biggboi843 Před 6 lety

    what is a good site to get the fonts you mentioned

  • @DaniAlexandria
    @DaniAlexandria Před 6 lety +2

    Can you please do a video on website design that would be amazing !

  • @LandyVlad_Rides
    @LandyVlad_Rides Před 3 lety

    another question: Is there an easy way to find out what font/s are used on particular websites?

  • @FTEEV102030
    @FTEEV102030 Před 2 lety

    thank u brothaa

  • @Pogohontas.
    @Pogohontas. Před 6 lety +1

    "There's a lot about me, but I'm here for one reason"
    nice

  • @chrisholloway4724
    @chrisholloway4724 Před 6 lety +3

    I just tried watching this video in 0.5 speed; you're actually perfect to watch like you're drunk. I learned AND I laughed!

    • @timothylam3314
      @timothylam3314 Před 4 lety

      I usually watch videos at 1.75 speed. I tried 0.5 and omg THIS IS TOO FUNNY HAHAHA

  • @leoLorenzi
    @leoLorenzi Před 6 lety +1

    Bebas Neue is my favorite sans serif font. I highly recommend it for cooperate design.

    • @willpatersondesign
      @willpatersondesign  Před 6 lety

      +Jay I think so - more slab serif. Before I recorded the video I genuinely thought that the logo had serifs! Ha. It’s got serif qualities without the serifs. Ha ;)

    • @willpatersondesign
      @willpatersondesign  Před 6 lety

      +Will Paterson meant for the comment above :))))

  • @annchung9291
    @annchung9291 Před 3 lety

    Yaay, fonts.

  • @faustaskersys2044
    @faustaskersys2044 Před 6 lety

    But there are no serifs on the pandora logo

  • @Dave1507
    @Dave1507 Před 3 lety +1

    The funny thing is that for example futura looks very modern, but was published in 1927. Same goes for many other sans serif typefaces, they are older than you might think.

  • @RockBoBsteRMusic
    @RockBoBsteRMusic Před 4 lety

    I am a composer/drummer, and i'm trying to think of a logo for my name... RockBoBsteR
    What would you recommend for a single musician trying to make a brand for himself?
    I already have the idea of RockB is forward, BsteR is backwards, with an "O" in the middle. But other than that, i have no clue about logos or fonts.

  • @madisonbrewer3575
    @madisonbrewer3575 Před 6 lety +3

    Hi Will! I was wondering if you could do a video on how to approach the legality of using typefaces in the designs that you make for your clients?

  • @brookeemma8293
    @brookeemma8293 Před 6 lety

    Love your content! And your accent! I'm from Australia 😝

  • @Jack-hx8yz
    @Jack-hx8yz Před 6 lety

    I like Freestyle Script or Caviar Dreams

  • @ChrisHanline
    @ChrisHanline Před 6 lety

    What is your process for determining which font to use after you decide whether you want serif, sans serif, or script? Do you just throw stuff at the wall, or do you have a specific font in mind?

    • @willpatersondesign
      @willpatersondesign  Před 6 lety +1

      I just shop around - Mood board it and make a decision based on the functionality of it. :)

  • @deeplo22
    @deeplo22 Před 6 lety

    Brandon Grotesque is made by a collegue of mine, german designer :). Good choice!

  • @ItsDan15
    @ItsDan15 Před 6 lety +1

    Hey! What font did you use on the Thumbnail? I really been enjoying your videos! So happy I found your channel!

  • @alex_bernard
    @alex_bernard Před 6 lety

    How do I find the right font????

  • @bhatakti_bindu
    @bhatakti_bindu Před 6 lety

    Will Can you please make another video based on the same topic in a more elaborate way. Like you took names of few san serif fonts. Kingly give suggestions on other types of fonts also. There are plenty and more the no is more the confusion comes in.
    So where to stop that yes this will be the perfect font for my logo.

  • @otakhati3325
    @otakhati3325 Před 6 lety

    I Have Been Wondering For A Long-Long Time About FONT Lisence. A Tons of Confusion!
    How Do I Get The Lisence I Needed???!
    For Logo
    Commercial Uses of The Font
    Online Uses
    Or Even Use it In My Apps
    There is Tons of Them, And Its Kinna Ridiculous That People Need to Pay Font Per Click in Their WebSite
    How About Commercial Use of Legacy Font Liike, Helvetica or Futura, For Example a Poster for Restaurant. or a Logo?.
    Or Even The Font Thats Included in The OS(Win/Mac), Should I Pay For Commercial Uses Of The Font?

  • @Freedster
    @Freedster Před 6 lety +3

    But where do I use comic sans?

  • @ChoongieStudioONE
    @ChoongieStudioONE Před 6 lety

    I use Samsung Sharp Sans.

  • @Otzkar
    @Otzkar Před 6 lety

    Plz use more pictures if you name examples

  • @msmit1999
    @msmit1999 Před 6 lety +1

    for logo design you're probably wanna use slab serif and not normal serif. With slab serif the serifs are much thicker making them easier to see and grab the cleints attention.

    • @willpatersondesign
      @willpatersondesign  Před 6 lety +1

      +Matthias Smit very true!

    • @msmit1999
      @msmit1999 Před 6 lety

      Will Paterson thougt i should mention it because it looks much better, nice that you replied btw

  • @vtechvsmile
    @vtechvsmile Před 6 lety +2

    It's time to answer the age old question, *will it font?*

  • @probablyyourneighbororsome8412

    600th like

  • @pluslucas6382
    @pluslucas6382 Před 6 lety +12

    Eh, Papyrus works fine most of the time

  • @gdwiggy
    @gdwiggy Před 6 lety

    The Purple ads tho...

  • @brite5947
    @brite5947 Před 6 lety

    Comic Sans is clearly A script font

  • @kaishadowninja5989
    @kaishadowninja5989 Před 6 lety +5

    The best font is your own font.

  • @MostafaAkbari7
    @MostafaAkbari7 Před 6 lety +6

    I'm watching this video and on the recommendation list is "What is 0 to the power of 0?"
    I'm not good at math! Leave me alone CZcams!

    • @cpdrums1695
      @cpdrums1695 Před 6 lety

      Mostafa Akbari 1... anything to the power of 0 is always 1. Because if you go through the powers... to get the one below you divide it by itself. E.g - 5^2=25. 5^1=5. 5^0=1. 5^-1=-5 understand

    • @theflobby2518
      @theflobby2518 Před 6 lety

      lol 5^-1 is not -5.....

    • @cpdrums1695
      @cpdrums1695 Před 6 lety

      TheFlobby 0.2 i ment

    • @MostafaAkbari7
      @MostafaAkbari7 Před 6 lety

      Still not interested!

    • @cpdrums1695
      @cpdrums1695 Před 6 lety

      What is it then as you seem to be the next steven hawking.. tosspot

  • @barchtic
    @barchtic Před 6 lety

    Papyrus = Avatar logo... Illuminati confirmed

  • @ArchieDeZ
    @ArchieDeZ Před 6 lety

    you have 777 likes when I watch this video

  • @efenty6235
    @efenty6235 Před 6 lety

    comic sans is the only answer

  • @ryandupuis5860
    @ryandupuis5860 Před 6 lety +7

    Dear CZcams,
    Just because I watched 2 of this guy's videos a week ago, doesn't mean you need to recommend all of his videos to me.
    Sincerely, AndromedaGaming

  • @KastyelSinleth
    @KastyelSinleth Před 6 lety

    First one?
    yey !

  • @Otzkar
    @Otzkar Před 6 lety +1

    Just use comic sans

  • @TumbleGamerTK
    @TumbleGamerTK Před 6 lety

    Who can guess what font I use?

  • @polycultural-capital-enjoyer

    1:30 it's *sans* serif (prounonced "sɑ̃")

  • @Makker_1
    @Makker_1 Před 6 lety

    But It's sans serif, not san serif. I hate those little faults.

  • @surajmichaeljackson
    @surajmichaeljackson Před 6 lety

    This guy is boringg