How to Direct And Produce a Commercial

Learn how to direct and produce a larger budget film commercial with my step by step tutorial. Follow along as I walk you through pre production to post production and working with your client to deliver the best results.
For templates you can check out my website:
www.productvideocourse.com
Thanks for watching!

[@flake-films]

This was great. The idea of storyboarding and testing it with a cell phone is so clutch.

[@AustenPaul]

Its a huge time saver, and just production saver overall. I cant recommend it enough!

[@friendstudios]

Inspirational and educational as always dude! Pretty much learnt everything so far from your videos so I very much appreciate the effort and energy going into these ❤

[@HUIXIANSEN]

一口气把你的视频全看了一遍，太有收获了

[@tevindublin7620]

Austen coming back in 2024 and dropping THE GEMS
Tyvm Austen

[@AustenPaul]

You are very welcome!

[@thirstygreek]

I’m that guy. I’ve been shooting 10k commercials used for SM ads and I do it with me and a gaffer 😂 More in our pockets

[@nickjones5389]

Once again, another AMAZING video! It helped me a lot as I’m trying to break into these bigger projects and be that director producer role with a bigger team!

[@AustenPaul]

So happy to hear that and keep grinding you will get there!

[@curtiswindover4564]

I might just be somebody who struggles to watch 2 things at once lol. I thought a cool idea would be if the left-side positive narrative got bigger and bigger and overtook the right-side by the end. or something... Mainly to help guide my eyes to the positive. But Austen, you are fantastic at what you do so don't listen to me.

[@AustenPaul]

Hey you are definitely entitled to your opinion. Its art and you thoughts are very valid on the split screen!

[@vitosilva1214]

Obrigado por compartilhar seu conhecimento !

[@bernadiusmaximus]

My man!
Out here leveling up so fast bro!
I love to see it 🔥
Keep it up 👍🏼

[@AustenPaul]

Thank you I really appreciate it!

[@EbinDominic]

Thanks. This is super useful 😍

[@AustenPaul]

So glad you like it!

[@przemyslawmalyszka]

Thanks for this video !

[@AustenPaul]

Of course always happy to share!

[@LycanVisuals]

Thanks A LOT for this.

[@AustenPaul]

Of course so glad you enjoyed it!

[@davidschwan]

Great Video!

[@AustenPaul]

Thank you!

[@thiagomarciel210]

You're the best

[@AustenPaul]

Thank you so much!

[@marinrealestatephotography]

Thanks so much for the video and all the great production information. I guess I am a bit confused on how you invoice for the pre-production work. You flashed the words "One Month" when you were talking about your role as a producer. Are you billing the client a month worth of on-set days for pre-production? Or am I totally misunderstanding you? Or does that just mean the total length of time it take from when the client signs the contract to when the client receives the deliverables? Thanks in advance.

[@AustenPaul]

Hi so im just talking about the amount of time it takes me to direct and produce a commercial project for a client. This is how long it takes me from start to finish so when creating the budget I have an idea of what I need to be paid to work for that long. You dont charge the client per you do it per project, you just have to know your average time it takes for you to work on most commercial projects which comes with practice.

[@YoungDecent1]

good job brother! Where you been?

[@AustenPaul]

Thank you and I’ve been busy working haha

[@YAproduction1]

Thank you for shaving off your mustache

[@AustenPaul]

I might bring it back now haha

[@SignatureCinematics]

Bring it back