Google Expanded Text Ads Are Going Away
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- čas přidán 25. 07. 2024
- Google Ads announced recently that they would be sunsetting Expanded Text Ads (ETAs) in the coming months and that Responsive Search Ads (RSAs) would be the only ad format for Search campaigns moving forward. This is a pretty big shift, so we're going to cover the mechanics of this change and give some suggested action items that you can start taking in your accounts now.
1:18 - What’s Happening with Expanded Text Ads?
2:52 - What Are Actions We Can Take for Expanded Text Ads Now?
4:20 - How to Create Expanded Text Ads in the Google Ads Interface
7:13 - Actions to Prepare Your Accounts with Responsive Search Ads
8:25 - Doing the Bare Minimum with RSAs
8:44 - How to Control Messaging in RSAs with Pinning
10:28 - Tips & Best Practices for Pinning Components in Responsive Search Ads
14:43 - Pinning’s Impact on Ad Strength and Quality Score
17:07 - Reporting Limitations & Grading Scales with Responsive Search Ads
21:23 - Last Thoughts on the Change from ETAs to RSAs at this Point
#googleexpandedtextads #googleresponsivesearchads #expandedtextads #responsivesearchads
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Great overview. Thanks for your advices.
If there's any topics you'd like us to cover, let us know!
Amazing video!
Thank you!
With ad strength based to some degree on the number of elements within the ad, what do you think the role of SKAGs will be in this future framework? Considering that there is only "one relevant keyword". In your opinion, is Google trying to deter these practices?
Love your videos by the way! I have learned a lot from them!!
We’ve stopped using SKAGs for quite some time already since match types have been downgraded a few times. We focus more on better ad group groupings which will still make your ads relevant to the user search query
@@PaidMediaPros Thanks for your reply!
So, it seems to me that if we are required to eventually move to the RSA format, then it would make a lot of sense to create lots of three headline, 2 description types of ads that would cover different searches types. Does that sound correct?
Correct. Learn as much as you can about which headlines and descriptions perform the best so you can craft better RSAs in the future.
Do you recommend going with RSAs for new accounts, or still using ETAs to get better learnings before they are taken away? Wondering how testing both is going for you and what differences you are seeing in performance? Thank you :)
Building a new campaign as I type. Going with 2 RSA’s and 1 ETA in each ad group.
We'd add both. Use ETAs to learn which components are working the best. Then take those findings to help improve your RSA performance whether it's testing new headlines or descriptions or knowing where to pin certain headlines in your RSAs.
Thanks for the response@@PaidMediaPros