Google Ads Dynamic Keyword Insertion (DKI)
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- čas přidán 17. 11. 2020
- Google Ads Dynamic Keyword Insertion, also known as DKI, can automatically include keywords in your ads to make them more relevant to the user's query. In this video, we'll show you how Dynamic Keyword Insertion works, how to set it up, and give some tips so your ads will have the aesthetic you're going for.
0:34 - How Dynamic Keyword Insertion Works
3:57 - How to Set Up DKI in Ad Copy
6:22 - Choose Dynamic Keyword Insertion Formatting
8:32 - Using DKI as Part of an Ad Component
#dyanmickeywordinsertion #googleads #ppc #paidsearch
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![Improve Your CTR with Dynamic Keyword Insertion [Google Ads Tutorial]](/img/n.gif)
super well-thought-out video... felt like you thought of everything when making the video/explaining DKI. Loved it and I usually don't ever leave comments. Thank you and keep up the good work
Thanks Albert! Happy this video made you want to leave a comment! Haha.
I really love this channel. So much knowledge is dropped. Amazing.
Thanks Victoria!
Best explanation of this I've seen so far--thank you!
Thanks Christine!
this is the best explanation for this hard to understand concept, yet very concise, just 13 minutes long video, Good job!
Thanks for watching!
So precise and perfect info. You are one of the best of CZcams :)
Thanks for watching!
This is a very good video with a clear explanation. Best for beginners, looking forward to more in-depth technicals.
Glad it was helpful!
Great video! i love the way you talk every word is soooooo clear just amazing!
Thanks so much!
Thanks for making this video. I wanted to understand how you deal with close variant especially when targeting exact match keywords. Also, what's an ideal campaign structure to go after for a large account with kwds > 10,000. Would be great to hear your thoughts about these. Thanks again, glad to be following your channel.
Absolutely the best tutorial to learn about dynamic keyword insertion
Thanks so much!
Such a perfect explanation! Thank you!
Glad it was helpful!
Great video - great voice and great pace! Cheers!
Thanks for watching!
Thank you so much. Great video!
Thanks Mike!
Super Video. Thanks
Thanks Marco!
Is there a setting in google ads that we have to turn on for the keywords to show in the gclid ID? I have the kw insertion working on my landing page but when i click on my ads, the url that loads is not showing the kw so the page doesn't get the data from the kw.
Excellent logical video, thanks!
You got it! Glad it was helpful.
Hi, Can we use dynamic keyword insertion for mobile app install campaign?
love it
Thanks! that waas really informative. i believe that the same would also work in Microsoft bing ads...
Thanks for watching. Yes Microsoft had DKI as well.
great video. I'm glad i found this. Are you using Modified Broad match type here? Curious if I should include phrase and exact
Hi Bryan, I've used DKI for all keyword match types. As long as the queries coming through are relevant to the keywords, then DKI can be a good option.
Thank you, couldnt be clearer
Thanks Gabriel!
Thanks!
Thanks for watching!
Great vid🤙
Thank you!
3:33 Instead of "Keyword" you had to put "KeyWord" to show all second words with the capital letter as it shown on screenshots. Anyway it's very useful video. Greetings from Ukraine!
is IF function replaced now by Location?
Because of all the ad variation possibilities already with RSAs, IF functions aren't available anymore. You can still use ad customizers like location insertion, DKI, countdown customizers, and page feed customizers.
Hi, how to make the bold text in ad copy
This is not something you can do manually. This applies if any element in your ad matches with the user's search query.
Can we use DKI on responsive search ads?
Yes you can! Just use the opening bracket { in any headline or description to start using ad customizes.
What if the keywords that I'm targeting are trademarked? Will these DKI fire then? If yes, is there a concern for a legal issue?
They could. And if they get caught and reported your ads could get disapproved. You could also get a strike in Google’s newer 3 strike policy
Nice video. Can you please create a video on how to add user query in Google ads please please please 🥰🙏🙏🙏🙏🙏🙏🙏🙏
Do you mean just how to add search queries to existing ad groups?
Can we add search query to our url
Unfortunately we can only add the keyword to the URL dynamically through ValueTrack parameters, but not search query.
support.google.com/google-ads/answer/6305348?hl=en#zippy=%2Cset-up-or-edit-a-tracking-template-with-valuetrack-parameters-at-the-keyword-level%2Cset-up-or-edit-a-tracking-template-with-valuetrack-parameters-at-the-campaign-level%2Cfinal-url-tracking-template-or-custom-parameter
Surprised no one asked if DKI improves the Quality Score. Does it?
Hi there, DKI won't directly impact Quality Score. There *could* be an impact on CTR and therefore it could influence one of the components of QS, but using DKI won't be a fool proof way to change QS.
@@PaidMediaPros Thank you. I understand. I was thinking *Ad Rank* rather than "Quality Score" but I anticipate the answer is the same. This makes sense if DKI impacts on the CTR.
मैं अपने पेज को और अधिक प्रासंगिक कैसे बनाऊं?
Easiest way would be to optimize the content on your pages with the right search terms people would search for and find your page. We also would recommend going beyond that. Don't just keyword stuff. Create valuable content that your target audience will find helpful or useful while making it relevant to your campaigns goals to try and make sure quality of traffic will be there.