Brand Storytelling Strategy [Red Bull Example & Case Study]
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- čas přidán 27. 07. 2024
- Learn how master storytelling brand red bull uses brand storytelling in its marketing strategy.
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By the end of this video, you’ll have a clear understanding of how master brand storyteller red bull uses storytelling in their marketing strategy to captivate their audience.
0:00 Red Bull Brand Storytelling Strategy
0:36 How Red Bull Created Their Market
1:30 Red Bull’s Extreme Marketing Strategy
2:59 Red Bull’s Positioning Strategy
3:23 Red Bull’s Unique Content Marketing Strategy
4:11 Red Bull’s Storytelling Strategy
#redbullstrategy #marketingstrategy #contentmarketingstrategy
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Ray Ban and Oakley (both owned by the same parent company) have great stories and steadfast conviction to their brands. I was fortunate enough to be a part of an event they hosted in 2018 and learned a lot about their stories and what defines their brands.
Great Lifestyle brands 👍
i was fortunate to find this channel. great video!
Cheers 👍
Great job! Really appreciate your video and think you did an amazing work diving in-depth with the company's brand values. Suscribed!
Awesome - thanks Maria 😊
Wow! What a great video. Have used Red Bull as a case study myself but this is even better 😀
I've also used Red Bull as a storytelling example
Briliant content as always, mate!
Cheers Dan 👍✌️
The best thing that happened to me today is, i found this channels 😍.
Welcome aboard!
Thank you for this great video! Really helped my assignment at uni and in general it was very fascinating to find about them!
Next: Burberry please
Glad it was helpful!. Will take note of that
Private company. Likely some P/E involvement too. Very closely held. Good luck getting any financial data out of them. Successful business model for sure. The owners must be happy, though the input costs are rising, so margins won’t be as strong as they once were.
The video was worth the time. Appreciate your efforts. Hope you'll hit millions soon.
Thank you
Thank you for sharing.
My pleasure!
Awesome Video
Glad you enjoyed it... are you a Red Bull Brand fan?
Inspiring video!
Thanks so much!
Great video man, Nike is another brand that I think does this really well.
Absolutely Daniel... Unquestionable
Great video!
thank you 🙏
your contents are the best! thank you!
I appreciate that!
Super!!!👍🏻👍🏻👍🏻
Thank you 👍
Brilliant video
Glad you enjoyed it Hakeem 👍
Haven't even started watching this video and I already know this is the kind of channel I was looking for
Exactly!
👍👍🙏🙏
Great video.
Cheers Chris 👍
One of the best brands to study. Thanks a lot for taking up Red Bull.
I have a question. Red Bull is about Extreme Sports as you just explained. But I did not understand there TV advertising campaign. Red Bull gives you wings doodle advertising I am talking about.
So you think their doodle campaign went against their positioning ? Is that the question ?
@@BrandMasterAcademy Yes. It very well justified "Gives you a wing" but it did not give a message of extreme sports.
@@kshanit10 I may be wrong, but RB has enough avenues to talk about the extreme sports angle. What they lack is the everyday communication angle. Take India for example, where extreme sports are in their infancy - showing the great, adrenaline filled lifestyle will not resonate with the average Indian consumer. But showing someone who is tired after being stuck in traffic for hours or someone who is tired after a stressful day at work or a college student who is buried in studies & tired out of his/her mind would resonate.
The RedBull Student Ambassador programme in India is very heavily focused on Energy as the communication - they come to music festivals, college fests & office spaces to provide a source of energy.
Another point to note about RBs communication in India are the athletes it has associated itself with. Out of the 11 Indian RedBull Athletes, only 2 are into "extreme" sports. The rest are regular sports persons, e-sports professionals & one is even a chess player!
So the doodles are used to communicate "energy" rather than "extreme sports".
TL;DR - RedBull in established markets = Extreme Sports & RedBull in emerging markets = Energy Drink
@Brand Master Academy, your thoughts?
@@karantaffairs I understood what you are trying to say and you are right. 💯
Go pro next. Go.
ms karla asked us to watch your video #shoutout to ms gilbert
👍👍👍👍
Very good video.
Thank you very much!
Great content as usual!
I have a question, should the brand appear within the story of achievement? I mean Should the character be shown wearing e.g. Nike shoes?
Great question and great answer too... yes the Nike example is exactly how you make the story about them not the brand but you weave the brand into the story. Make sense?
@@BrandMasterAcademy like they focus on the feet agility for the character?
great video. i like videos this
Cheers Rahina... you’d like to see more case studies ?
@@BrandMasterAcademy yes of course. I'm currently making some researches on branding and more specifically emotional branding. I'm pretty sure videos like this would help me on my journey.
is the video hhaving problem with frames?
Hey Chicoi... what are you seeing ? All looks well from our end