Strategy Development Simplified: What Is Strategy & How To Develop One? ✓

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  • čas přidán 10. 07. 2017
  • In this month's episode, I teach you various layers of strategy and how to use strategy tools.
    What I’d like to do in about 45 minutes to an hour is to give you a sense of what strategy is, what tools we use to develop strategy, and then teach you how to apply these corporate level tools to our day to day lives through developing strategic thinking abilities.
    So if you take this mini-course, by the end of it, you’ll very clearly learn what strategy is and its various levels such corporate strategy, business strategy, and functional strategies.
    You will no longer confuse it with tasks or goals, then you will learn about Strategy Canvas with value curves. It’s a tool that will help you see the bigger picture, help you with the positioning of your offerings and hence develop strategies to become… unique. And while I am teaching you these, I’ll run so many case studies to make it crystal clear for you.
    Then finally, the second half of the video will be the most useful part to you. Because in reality, you are probably not the strategy manager or the CEO of a large multinational company, you are probably not Coca Cola’s Chairman, so what I did at the 2nd half of the video is to customize strategy development so it can be applicable to your day to day lives. You will learn how to develop a strategic thinking that will apply to your work, apply to your family life, your school, in simple terms; your life. You’ll be a smarter person, because you’ll be more strategic in your thinking, you’ll have more success because you’ll be able to identify more opportunities, you’ll fail less because you’ll be able to identify risks even before they become apparent. And I’ll try my best to do the impossible and cover everything under 1 hour and make it super easy to understand. I’ll try but let’s see if I’ll succeed.
    So, what is strategy;
    Strategy is a word that gets used a lot and often in a wrong context. Most people confuse it with goals. Essentially, strategy is a roadmap to how we are going to win.
    Where you are is your “as-is” state, and where you want to go is your “to-be” state. How you are going to bridge that gap is your strategy.
    So, if I was to teach strategy to my children I’d say, you wanna reach the finish line first. You may walk straight to the finish line at 5 kms per hour,
    Or you may extend your route, take more time as you have to travel more distance, but collect the speed boost on the way so you go faster at the end at around 20 km per hour. Collecting that speed boost to win would be your strategy.
    now let’s get back to the adult world, in business, we have 3 major layers of strategy;
    We have Corporate Strategy
    We have Business Strategy
    And we have Functional strategy
    So, let’s start with corporate strategy;

Komentáře • 218

  • @DenizSasal
    @DenizSasal  Před 5 lety +15

    ✅"Neither a 'grammatically perfect' resume from ChatGPT nor online job boards will ever land you your dream job. Job hunting for a dream job is a complex strategy, and Deniz's step-by-step instructions will guide you there quickly as it did for me in less than a month." - Mitra Ebrahimi - www.denizsasal.com/
    ✅You can connect with me on LinkedIn; www.linkedin.com/in/denizsasal/

  • @intensemojo
    @intensemojo Před 5 lety +142

    I've been a corporate strategy consultant for over 20 years, and I readily admit that this is really, really good. This is largely what I tell people all the time. Nicely done -- compelling content, well-delivered.

    • @SaMi-hp1kc
      @SaMi-hp1kc Před 3 lety

      Hey Micheal, hope you're doing well
      Would you recommend a book/course to learn business strategy? Thank you

    • @tuannguyenmanh5948
      @tuannguyenmanh5948 Před rokem +3

      I was hesitant to watch this video, in my head 1 hour was too long 😄But thanks to your comment I gave it a try and it was worth it. So thank you!

  • @hyan0704
    @hyan0704 Před 5 lety +17

    Feel so blessed to come across your content and you are now literally THE one channel I watch every time I get on CZcams. I’m in the middle of my career transition from operations to pm and can’t appreciate enough of how much you videos helped me understand this new area of expertise. So just wanna say thank you so much!

  • @abygeorge56
    @abygeorge56 Před 3 lety +11

    I never seen someone explaining strategic management as simple and relevant like this.Great work .
    And really thankful to your second part especially on strategic thinking.very practical and informative
    Thank you

  • @Yarmela
    @Yarmela Před 2 lety +1

    This video explains S.M. elgantly for free and in 1 hour than I learned in my MBA 3 month +$4k and painfull long night studies. We really need to think about how we deliver courses at our Univerities; especially in our business schools. Thank you so much!

  • @CHS0w2es
    @CHS0w2es Před 6 lety +3

    Deniz - this is gold. Really appreciate you spending the time and uploading free videos for people.

  • @rocco_siffredi.
    @rocco_siffredi. Před 5 lety +6

    Thanks Deniz, this is no doubt another great video. What makes you different from other, is how humble, simple and honest you make the explanation to be, as accurate as possible to be well spent in our shoes.

  • @wendysibisi6692
    @wendysibisi6692 Před 2 lety +1

    I have just joined my friend in her IT consulting business and with this one session I no longer feel like I'm in the deep end. It feels achievable to be the support that she needs. I'm motivated to study further, Thank you.

  • @bunmiali7744
    @bunmiali7744 Před 3 lety +3

    Just watched this in 2020 and it’s one of the best trainings I’ve heard, full stop. Content, ease of delivery and application to real scenarios amazing👏🏾👏🏾👏🏾👏🏾

  • @xiaoyanzhang9106
    @xiaoyanzhang9106 Před 6 lety +4

    The second part of your speech is amazing. I completely understand the picture behind it and will adopt your method: asking my self consciousness questions. Thank you for your work!

  • @strategyadvisoryboard
    @strategyadvisoryboard Před 4 lety +2

    Deniz, Great Knowledge Sharing, Well done and keep it up

  • @joesanders4605
    @joesanders4605 Před 3 lety +2

    You are so great so intelligent thank you for sharing your intelligence and your greatness with us

  • @waverly2903
    @waverly2903 Před 3 lety +1

    Dang! This is the most valuable 1 hour i spent on YT. I learned a lot to this!

  • @wend.5256
    @wend.5256 Před 6 lety +3

    Hi Deniz, I am learning so much from your videos! The are so valuable and helpful. Thank you!

  • @SDM3716
    @SDM3716 Před 3 lety +2

    Filled in my mental gaps around strategy, much appreciated and thanks 👍 I have a degree in project and business but never put my studies into practice until now as I’m undergoing an apprenticeship. These CZcams videos are immensely beneficial and useful.

  • @hassanagha5504
    @hassanagha5504 Před 6 lety +1

    Great Tips ...... Nice video with clear Understanding.

  • @khyber04
    @khyber04 Před 5 lety +3

    Thank you for this. I run a small clothing, event & music production tuition company and as the only employee of the business it is hard to create plans for each of the products/services we offer. I will use what is taught in this video and hopefully I can create strategies that work!
    I have found that I end up being low on energy, creativity and passion when I overthink & it's sometimes hard to overcome this as business is not currently consistently profitable.

  • @josem.sanchez6452
    @josem.sanchez6452 Před měsícem

    This is really amazing. It's A way of living: think about systems and how they are formed, then determine what inputs are most impactful and leverage on them. You should repeat this process until you become a system thinker, otherwise known as a true strategist.

  • @kseniaprishchepa
    @kseniaprishchepa Před 5 lety +7

    You are my person of the year. Thank you!
    Is there any other commercial courses regarding the strategy, project management, business analysis and so on?
    Just can't stop watching your videos. It is just amazing.

  • @khadijahmustafa7472
    @khadijahmustafa7472 Před 6 lety +4

    This is the bestest video about strategic theory so far ...Thank you so much !!!! Looking forward to watch more of your vids ..

  • @sorabhsood
    @sorabhsood Před 4 lety +1

    Deniz you are a man with passion, dedication and commitment.

  • @emmanuelukanwoke8669
    @emmanuelukanwoke8669 Před 3 lety +3

    After about 55 minutes of carefully watching and listening to the content of this video, I seriously believe that this is a highly underrated video.
    Simplified concepts of strategy as promised in the title... Well-done Deniz!

  • @mmalekzad
    @mmalekzad Před 6 lety +8

    Hello Deniz,
    This was the best one hour I spent in CZcams so far. thank you for producing valuable contents.

    • @DenizSasal
      @DenizSasal  Před 6 lety +1

      Awesome! Thanks for the kind words.

  • @AJ-ly8np
    @AJ-ly8np Před 5 lety +1

    Thanks Deniz! A masterpiece as always. Examples are simple and relatable.

  • @danachulkova6533
    @danachulkova6533 Před 6 lety +2

    Deniz, I feel so grateful! Thank you for your time and efforts! And for your style!

  • @Qualityguy
    @Qualityguy Před rokem

    I love how after 4 years of business university whenever I see Deniz in a thumbnail I know I've got this topic covered! Thanks for all the help Deniz, I'm in the home straight now :)

  • @001ash
    @001ash Před 5 lety +1

    You explain things in a simplified way. Good job!

  • @shahzadasultan290
    @shahzadasultan290 Před 4 lety

    Amazing! Clarity, articulation at their peak!

  • @talentacademy4930
    @talentacademy4930 Před 5 lety +1

    Thank you for teaching this in a simple manner. It really helped me to understand and write my assignment.

  • @samialgaidi4208
    @samialgaidi4208 Před 5 lety +2

    Thank you beautiful style and beautiful information

  • @MrNorthCat
    @MrNorthCat Před 5 lety

    What surprises me - is ratio of likes against number of watches considered in context of topic’s importance. Here is really high quality highly useful stuff. And only one of 40 liked it...

  • @asiacieslak2929
    @asiacieslak2929 Před 6 lety +3

    My head blow up! as always excellent tips, I love it!

  • @TuralHuseinov
    @TuralHuseinov Před 5 lety +2

    Thank a lot Deniz. I enjoyed this one hour!

  • @lanafortune6436
    @lanafortune6436 Před 6 lety +3

    Great information as always. Thanks!!!

  • @philippepipo3703
    @philippepipo3703 Před 3 lety +2

    Mad fan of your work! Especially project management and career motivation. Thank you for making meaningful and relatable content.

  • @hassanjaved101
    @hassanjaved101 Před 4 lety

    One of the best videos I have ever watched. Thank God we have such good content on youtube. God bless you!

  • @ASHLEYSMITH-lf9ci
    @ASHLEYSMITH-lf9ci Před 4 lety

    Hi! Deniz, I accidentally came across your video on strategy when preparing for an exam on Marketing, I found myself watching the complete video. an hour well invested. Thank you for your insight , looking forward to watching more of your videos.

  • @ajibolaibrahim4425
    @ajibolaibrahim4425 Před 11 měsíci

    I barely appreciate content due to low Quality. Without doubts, you beat all the qualities of content I have ever come across on CZcams. There is a serenity that comes with your video, and manner of presentation. If you do a 24hrs video, I am afraid I can sit on it at a goal without losing a bit of focus.
    You are a genius. To think that this is free, you're a blessing to humanity.
    Thank you for dishing quality content as this. You have set an extremely high standard for other content creators😂

  • @efflux3508
    @efflux3508 Před 6 lety +5

    Very valuable insights. Just had my team watch this to empower our strategic thinking. Thanks Deniz!

    • @DenizSasal
      @DenizSasal  Před 6 lety +1

      My pleasure! I wish my production quality was a tad better. The framing is all over the place...

  • @mideolushola
    @mideolushola Před 2 lety +1

    Half way through, totally love this!

  • @tunghoang9104
    @tunghoang9104 Před 5 lety

    Great one! Many thanks Deniz. I enjoyed your inspiring talk and will apply some of the great stuff that I have learnt from you.

  • @hoqua2729
    @hoqua2729 Před 5 měsíci

    Xmas time 2024 discovery. Thanks a lot for this high quality content that I have been searching for a long time.

  • @sheila71072
    @sheila71072 Před 3 lety +1

    Thank you. This is the first video of yours that I watched and I sensed a lot of value. I definitely would watch all your other videos. I am currently refreshing my acquired knowledge and skills, as well as rediscovering my raw potentials as I am aiming to connect more effectively, generally, to any business and/or personal relations, as we go through inevitable changes and advancements all around us. Declutter, refresh, simplify, then advance once again.

  • @Practiceofthepractice
    @Practiceofthepractice Před 5 lety +2

    You explained this really well, thanks!

  • @yakubuabukari5767
    @yakubuabukari5767 Před 3 lety +1

    This is excellent piece as it breaks strategy down and well-delivered.

  • @user-lq8vu7fo8n
    @user-lq8vu7fo8n Před 6 měsíci

    Brilliant knowledge acquired.

  • @dianageorgieva2293
    @dianageorgieva2293 Před 6 lety +1

    Great video! Thank you!

  • @mistercup8280
    @mistercup8280 Před 3 lety +1

    Wow!!!!

  • @ratishrajan5185
    @ratishrajan5185 Před 5 lety

    Hi Deniz, This is the 1st youtube channel I have ever subscribed too and that too just watching one video... This video of yours on 'Strategy Development Simplified' was awesome. I have attended a lot of Strategy Sessions, but this one from you definitely stands apart.You explanation is simple, crystal clear with examples that everyone can relate to and understand. Awesome job mate!!! Looking forward to continue watching more and more videos.

  • @husseinalsaggaf1302
    @husseinalsaggaf1302 Před 3 lety

    Deniz, real thanks from heart to you for your simplified courses ! and to be honest i really admired the way that you presenting the subject in term of structuring the ideas and the example! you made the video so easy and simple to understand!
    i wish people like you share the beneficial videos on Snapchat and daily videos applications it'll be so good! and keep posting those videos that tell stories and rich information about the skills and thanking!
    Thank you so much brother, i never be bored from your videos

  • @gulshanguliyeva1722
    @gulshanguliyeva1722 Před 6 lety +1

    Great job, and very well done! and Thanks a lot!

  • @hrmanagementservices5998

    This was very helpful in understanding and formulating a business strategy for my company. Many thanks Deniz

  • @faridachande7063
    @faridachande7063 Před 3 lety +3

    What a great hour spent.Thank you

  • @conlomerate4841
    @conlomerate4841 Před 4 lety

    This is gold! Your brain is definetely at 80-90 at all times, and this video is proof to that.

  • @bjorncrosander
    @bjorncrosander Před 4 lety

    Great. And great presentation. Deep and demanding, maybe, initially (>because it hurts to think *smile*) but beautifully simple and logical in its principle and foundations.

  • @yerabakytbekov5916
    @yerabakytbekov5916 Před 5 lety +1

    Denis, your videos are amazing, even before the watch click I know that it is going to be very informative

  • @shadowsunx6592
    @shadowsunx6592 Před 2 lety

    I actually work in healthcare and glad I found your video, very helpful

  • @lonesomephoenix
    @lonesomephoenix Před 3 lety

    I really like how simple and straight forward yet informative your videos are, Strategy is a topic that I found very fascinating especially in business, I wish you would make one more video that goes into more detail on this topic, what are the available tools for a junior strategist to use in different levels of strategy, and how to build a career out of one's strategic skills, thank you.

  • @nikhilbidkar9715
    @nikhilbidkar9715 Před 3 lety +1

    finally i found the exact video.. Thank you Deniz...

  • @AGAmiri-zx8mk
    @AGAmiri-zx8mk Před 6 lety +1

    Wow! This is amazing. Thanks!!!

  • @anniebamba5794
    @anniebamba5794 Před 6 lety +1

    Bravo!

  • @dharmindermato5303
    @dharmindermato5303 Před 6 lety

    Yet another 1st class presentation delivered with skill....excellence is the standard with Deniz

  • @abdumail
    @abdumail Před 4 lety

    Thanks Deniz for such a great video on strategy. I like most is the Questioning and Value Curves. As you know, if you want to get business and ask lot lot questions to your counterpart, you risk losing the client/business.
    You did not touch on an important strategy skill (or rather call it a 'tool') in your video: Listening! This works great indeed. There are many super guys and make people like us listen whatever (good or crap!) and then we still react with positive energy! Good Luck!

  • @kevinforeman3647
    @kevinforeman3647 Před 4 lety +1

    I took some valuable information from this, and couldn't be more thankful. Thanks Deniz

  • @prernareddyg5171
    @prernareddyg5171 Před 2 lety

    Excellent Daniz...brought very good insigts on Strategy

  • @EvGBeats
    @EvGBeats Před 4 lety

    Can’t stop watching. Amazing content.

  • @joseantoniojose7933
    @joseantoniojose7933 Před 4 lety

    Many thanks Mr. Deniz Sasal, was a good video about all the topics you were talking about, same good tips I will continue using to myself.

  • @sairanisha3297
    @sairanisha3297 Před 6 lety +5

    Thank you for the Video. Great tips!!

  • @salah1salah
    @salah1salah Před 5 lety +1

    Thank you a lot! Amazing video

  • @rhamilsibilia
    @rhamilsibilia Před rokem

    This video is the greatest strategy video explanation out there...thank you !

  • @mrdipu7369
    @mrdipu7369 Před 6 lety +3

    Good analogies combining with strong messages with smooth tone of voice 👌🏻

    • @DenizSasal
      @DenizSasal  Před 6 lety +1

      Good to see you here again Dipu. I love seeing the same names. How is everything?

  • @ktbuzz3535
    @ktbuzz3535 Před 3 lety

    Worth to spend one hour time. Eye opener to change thinking prospective. Thank you for wonderful content

  • @kamarunong3023
    @kamarunong3023 Před 3 lety

    Thanks! Great content! Im on a career gap, underemployed and just know I have so much potential yet to be unleashed. This helps a lot! Will try LIG.

  • @bursaliid
    @bursaliid Před 6 lety +1

    Thank you very much brother

  • @Reazuli
    @Reazuli Před 3 lety +1

    Being a strategist, I must give a 5 star! Great video!

  • @vkrs8005
    @vkrs8005 Před 6 lety

    Hi Deniz , really impressed with your netcast esp "the second part of the second part" let me think how the analogy of human brain ,evolution have influenced the current age maximum torque of a human brain . Similarly the software analogy of renowned physicists is simply to the simplest form of narration. Good job and well presented. Subscribed to not to miss such information and also a linked-in invite to keep in touch :) socially. You are the Good Samaritan of the internet.

  • @priyajoby2605
    @priyajoby2605 Před 6 lety +1

    Hi Deniz, I loved your video. It's very insightful. I will definitely watch all your videos. Love your instruction style. It really hooked me continuously for an hour.

  • @efesamson6204
    @efesamson6204 Před 6 lety +1

    Very informative . i do appreciate this , Thanks

  • @Gard3nman
    @Gard3nman Před rokem

    Deniz, thank you for this great video. I learned more in an hour than I have in any of days long the training seminars that I have attended.

  • @mehmetusluoglu3192
    @mehmetusluoglu3192 Před 2 lety +1

    Great video and presentation! very rich content and delivery. Ellerine saglik Ustad!

  • @nandu2106
    @nandu2106 Před 3 lety +1

    Awesome Deniz ... I have been reading books and watching a lot of videos on strategy... this video gave me confidence . and a powerful thought process. love the question and answer piece.. you have all the answers on web .. all that you need is automated right questioning process... this is excellent... thank you again for such a wonderful video and continue doing the same..

  • @ariel.avrahami
    @ariel.avrahami Před rokem

    Hey Deniz
    Great insights, solid knowledge.

  • @hardyalbhachoo
    @hardyalbhachoo Před 6 lety +2

    Thanks for the Video, Great Content, BTW, I am the hundredth Person who liked your Video😀

  • @sinongemasiliso794
    @sinongemasiliso794 Před 6 lety +5

    I like the part when you talked about the Porter's 5 forces. in many cases in my opinion is why so many people could be brilliant when it comes to strategic management in theory and garbage when it comes to execution.

  • @fajrulilhami
    @fajrulilhami Před 2 lety

    what a good knowledge to share Deniz... love it.

  • @goranaleksic9085
    @goranaleksic9085 Před 3 lety

    Thank you Deniz!

  • @nuclearpeppers
    @nuclearpeppers Před 5 měsíci

    This is so vital and packed with evergreen points. Thank you so much. I will def look to your course ❤

  • @laiqmuhammed3332
    @laiqmuhammed3332 Před 5 lety

    Very very 5hanks for your lecture

  • @YT-rb2ro
    @YT-rb2ro Před 3 lety +1

    Thank you for this. Such enlightening!

  • @aleicsman
    @aleicsman Před 6 lety

    Pure Gold! Thank You.

  • @jpostell2670
    @jpostell2670 Před 2 lety

    Great content and beautiful job on delivery

  • @anukeshsingh2847
    @anukeshsingh2847 Před 2 lety

    watching this now...and this is amazing!!! to the point and very practical...there should be a 'love' icon as well...thank you Deniz

  • @Matelong
    @Matelong Před 2 lety

    Very insightful, yet simplified. I like the way you make it real, not academic and abstract.

  • @Qw4z1
    @Qw4z1 Před 4 lety +4

    I really appreciated this video. I've watched and read a lot on the subject recently, but I think the example of the shopkeeper asking himself a couple of questions finally made the penny drop. Asking questions like that, actually making a conscious decision on where to make the tradeoff, is extremely powerful.
    I also like how you essentially said the same thing over and over again, but in different ways during the whole video.

  • @MVibz
    @MVibz Před 3 lety

    Awesome content. I like your realistic approach to strategy. Learnt some invaluable lessons out right. Thank you Deniz for sharing this.

  • @samialgaidi4208
    @samialgaidi4208 Před 5 lety

    Thank you. I am very happy for what you are doing

  • @rugamba100
    @rugamba100 Před 3 lety

    Very educative 👍

  • @karmayoga6654
    @karmayoga6654 Před 6 lety

    Kudos 👍🏻👍🏻

  • @jessicatrentwood832
    @jessicatrentwood832 Před 6 lety +12

    Hello Deniz,
    Have you ever thought about writing a self-help book for career building, but one that covers other areas of life in relation to career building? For example, stuff like confidence and staying motivated. The way you explained using brain power and asking questions suggests to me that you have a lot more insight to share with people than just career management. You can help the people who are too depressed to start building their career head for you LIG program and videos here. I'm also pretty sure a lot of your LIG and CZcams subscribers would buy such a book.

    • @DenizSasal
      @DenizSasal  Před 6 lety +6

      Hi Jessica, I am not sure if that'll ever be a direction I take in the future. Writing a book that can connect with the audience requires massive creative writing skills. I am not skilled enough to be able to write that good - at least in English. Video as a medium seems to work for me. I can just be myself, connect with my audience and convey what I have in my mind without using copywriters and editors. Thanks for your comment!

  • @MLiu-se1fi
    @MLiu-se1fi Před 4 lety

    Thank you, I really enjoyed this video.