How To Build A Million-Dollar Media Empire | Erik Torenberg

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  • čas přidán 30. 06. 2024
  • I'm joined by Erik Torenberg, Co-Founder of Turpentine, a network of podcasts, newsletters, and more. We talk about why B2B creators are the next big thing, how to spot profitable niches and opportunities to monetize media businesses.
    📬 Join my free newsletter to get weekly startup insights for free: www.gregisenberg.com/
    70,000+ people are already subscribed.
    FIND ME ON SOCIAL
    X/Twitter: / gregisenberg
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    LinkedIn: / gisenberg
    FIND ERIK TORENBERG ON SOCIAL
    X/Twitter: x.com/eriktorenberg?s=20
    LinkedIn: / eriktorenberg
    LISTEN ON YOUR FAVORITE PLATFORM
    Spotify: spoti.fi/3qjUBKf
    Apple: apple.co/3KM6wrB
    If you enjoy the podcast, consider leaving a review to help others discover the show :)
    0:00 Why Turpentine is building a podcast network
    0:49 The rise of the B2B creators
    03:45 Are podcasts worth investing in?
    08:55 How to spot a profitable niche
    11:12 Podcast acquisitions and partnerships
    16:49 Why media businesses are undermonetized
    27:14 Producers are going to overtake Creators
    37:16 Is there enough room for B2B creators?
    43:00 Businesses that are too good for Venture Capital
    50:00 Steal Erik’s free start up ideas
    #podcast #b2b #creatoreconomy
  • Věda a technologie

Komentáře • 19

  • @kennyleaver
    @kennyleaver Před 5 měsíci +3

    Been subscribed to Erik's newsletter on substack for awhile.. but first time i'm seeing him on a podcast and finding out about Turpentine. Love the model... and great info.

  • @adammiller1167
    @adammiller1167 Před 5 měsíci +2

    Great podcast. Love how open Erik is with his strategy.

  • @AndrewDyerJr
    @AndrewDyerJr Před 5 měsíci +2

    Incredibly valuable conversation.
    Greg, $20 a contextual tweet about price discrimination gets >20k views

  • @houssemeddinetouil8643
    @houssemeddinetouil8643 Před 5 měsíci +1

    Thank you both!

  • @eugeniocg3079
    @eugeniocg3079 Před 5 měsíci +1

    you are looking amazing Greg 😍

  • @eugeniocg3079
    @eugeniocg3079 Před 5 měsíci +2

    oh how the tables have turned

  • @AlanDuvall
    @AlanDuvall Před měsícem

    Is it possible to sell call options in private companies? Perhaps that means in someway venture money is being raised. But maybe we just need a way to be a VC influencer to push that strong signal of credibility without the venture backing part.

  • @real23lions
    @real23lions Před 5 měsíci +1

    Greg, how do you spell Tegus? The Tegus I find is for investing.

    • @GregIsenberg
      @GregIsenberg  Před 5 měsíci

      i dont remember saying tegus

    • @wealthpotion
      @wealthpotion Před 5 měsíci +2

      Erik mentioned Tegus, and yes, that’s the correct Tegus. It’s often used by investors to learn about various industries.

    • @real23lions
      @real23lions Před 5 měsíci

      @@wealthpotion thanks for the clarification

  • @marcphilippeb
    @marcphilippeb Před 5 měsíci

    you look like brothers!

  • @karanbaheti149
    @karanbaheti149 Před 5 měsíci +1

    Wow

  • @susan908
    @susan908 Před 3 měsíci

    I got curious when Erik mentioned how a big name person like Dave Perell could theoretically "produce" for lawyers and accountants. i.e. "making them the biggest lawyer on Twitter."
    So what exactly would Dave Perell do? Ghostwrite the lawyer's tweets? Or just talk about how great the lawyer is and showcase their recent wins?
    If Perrell is ghostwriting then his huge following doesnt really help. And if he's just shilling for the lawyer like a standard legal publicist, he'd lose a lot of credibility.
    But maybe I'm missing something...

  • @fifimimi6834
    @fifimimi6834 Před 2 měsíci

    they look alike

  • @johnsmasterplan
    @johnsmasterplan Před 5 měsíci

    I know you didn't just say bookface... how about foundrrs... oh wait...

  • @halukaw719
    @halukaw719 Před 2 měsíci

    Twins?