The Approachable Loaf | Proof Bread
Vložit
- čas přidán 17. 03. 2023
- In order to educate the modern marketplace, we encourage our customers to expand their understanding of bread by creating a pathway through the “approachable” loaf.
Buy ‘Bread is Gold’ by Massimo Bottura on Amazon: amzn.to/3YIIaD0
LIKE, COMMENT, SUBSCRIBE, & SHARE
» Check out our website:
proofbread.com/?ref=video
» Shop our merch:
proofbread.com
» Shop WireMonkey lames:
wiremonkey.com/discount/C1Z5Y...
» Shop Valentich aprons:
www.valentichgoods.com/ (use code Proof15 for 15% off your purchase!)
» Subscribe for our latest videos: / @proofbread
» Follow us on social:
/ proofbread
/ proofartisanbread
/ proofbread
Proof Bread
125 W Main Street
Mesa AZ 85201
Proof Bread is a modern throwback to a way of life that values small-scale craftsmanship, local community, and creativity.
We are a team of passionate bakers working in a historic building in downtown Mesa that has been converted into a retail bakery.
Everything we bake is long-fermented with our sourdough starter ‘Harriet’. Each product is artisan, crafted by hand, from the best local ingredients, with no shortcuts.
We bake in line with 13,000 years of human history, avoiding artificial processes and unnecessary ingredients. Honoring tradition and serving better bread for our community.
#sourdough #bakery #arizona
Im from a time when you would leave two tickets on the screen door. Then magically you would get two freshly baked loaves in the doorway. My great grandfather was a baker. Love to see your passion for quality bread. My wife makes 6 sour doughs a week for our kids and grand kids. The grand kids prefer the sour dough now asking for it as " the adult bread". We are very proud of you especially for the back to basics and education you provide the public and very happy to see your business proof and rise.
The passion you show when "talking sourdough bread" is contagious. . I've been listening for 2 years and have learned so much. . Many thanks ♥️
Wow, I am absolutely blown away by the amazing bread-making skills showcased on this channel! The attention to detail and passion for the craft really shines through in each and every video. I have learned so much about different types of bread and techniques for creating the perfect loaf. Thank you so much for sharing your expertise with us.
Been a baker for over 35 years and still love to make proper bread unfortunately most people like the chemical stuff but I will keep trying to educate like you do
Before plastic bags I remember them being wax paper bags. Bread still went moldy if you didn't eat it soon enough. Refrigerating slowed that process down. The bread delivery trucks rotated the stock at the market every day. In the 50's and before, plastic was not very common. Drinking cups and straws were waxed paper, they were biodegradable.
How cool would it look if they put a giant Proof stamp on the brick wall behind him?!?
Love your channel. You should write a book on what you know about bread. I just started making sourdough bread. Having a lot of fun including the failures. 😊Hoping some day making the trip from Maine to Arizona to visit your bakery. Keep up the good work.
I wish our local baker would sell linen bread bags. In Europe people have them at home and they bring them to the bakery. But they also buy fresh bread every day!
Wish it could come in a pretty paper bag.
Love the fact you do offer the bread pre-sliced many elder folks & people with hand issues can't use the knife. I hear this from my mothers friends when I give them a loaf of homemade sour dough bread. I bake 2 to 3 loaves of sour dough a week but I end of slicing a loaf for my mother she can't handle the knife very well. I'm thinking you are reaching more people by offering it sliced in the store next to the bakery. Yes, cutting down on waste for sure!
Every video you guys make makes me want to go learn the craft at my local bakery and actually work in this industry because it seems so fulfilling (although also difficult lol)
My husband and I fight for the butt ends of sourdough loaves 😂 We both love the crunching of the crust!
I get a CSA box from a local farm by me here in Northern California that uses waxed paper bags for some items, so there is a possibility to have something like this for bread as well. I think what you're presenting in the plastic bag is interesting. I think part of the difference for people is in determining if people see bread as a convenience food or do they see bread as just simply a food, with convenience being that pre-sliced sandwich loaf. There's the bigger conversation of seeing bread, especially sourdoughs as their own thing, and something superior, in order to shift the conversation away from convenience and into it being what it really should be.
This is a huge conversation about so much of what has been on my mind since I began learning how to bake sourdough bread. I’m not a big bread eater, my partner is. (I’m eating a lot more bread lately.) I slice and freeze any sourdough bread that won’t be eaten the second day and it’s delicious when I pull it out of the freezer. I’ve always done this with all my bread. My partner likes soft sandwich bread, as do a lot of our other family members. I’m looking forward to trying to make a sandwich style sourdough bread they will like. I like chewy, crusty, and whole grain or multigrain breads. Since I started eating my own sourdough all other bread is very bland to me now. I need one of those knives.
Excellent video and thank you for bringing up this topic. So important! For me it is about weighing up packaging waste against food waste. Educating consumers on proper storage of food, and yes freezing bread!, we help them reduce food waste. I live in Singapore, and we absolutely cannot keep sourdough bread out on a cabinet for more than a day. I always advocate to my baking students to slice bread, wrap and freeze fresh. It is really sad seeing good food wasted due to improper storage.
Thank you for explaining all the options that we can do with a baked sourdough bread. I love to slice my own sourdough bread be it thin or slightly thick, I eat some and put all sliced ones in the freezer. Will take it out next time few pieces and put in a airfryer for few minutes and it's like fresh bread again. : )
I slice all bread with a standard chef's knife, but ultra sharp. Beats every bread knife I've tried, and that's because it was made to cut everything in the kitchen. Even the hardest bread will slice like a tomato if the knife is sharp enough.
I admire your dedication and passion.
Love what you guys do. Keep it up. Really inspiring
As usual, you are right on the money! I'm a cottage sourdough baker and sell loaves locally. I have the exact same concerns as you. Thanks for explaining it all so well!