উদ্দোক্তাদের পথ নির্দেশনা । The Startup Owner's Manual পর্ব- ১ Bangla Book Review (Book Bank)

The concept of The Startup Owner’s Manual is that it’s like a car repair manual but for startup owners. In this book, Steve Blank and Bob Dorf detail all the work (and fun) that needs to happen before launching a product. With so much information, it’s a big book. In fact, the size is probably how it most resembles an auto manual. “Don’t read too much at a time.” This caveat appears before the book even starts. Take it seriously.
The authors remind us that the old product roll-out process is totally wrong for startups. That process is appropriate when customers are known and the market is well-defined. This is often not the case for startups.
Customer development, then, is very important for startups, and there are a number of phases in Blank and Dorf’s framework:
1. Customer Discovery: develop hypotheses and test them with customers.
2. Customer Validation: test sales, see if people will buy, and see if you can scale up.
3. Customer Creation: marketing.
4. Company Building: transition to a sustainable enterprise.
Each step is iterative and can be repeated, as needed. Furthermore, at any point, a pivot or change of strategy may be necessary. And that’s OK - it’s not a failure.

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