Art Director vs. Creative Director vs. Brand Strategist!
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- čas přidán 12. 09. 2024
- / kioxon
/ kioxon
/ kioxon
in this video, i explain the difference between an art director, creative director, and brand strategist. i mainly made this video for myself, but to break everything down:
art director: in charge of the visuals
creative director: in charge of connecting the visuals with the marketing
brand strategist: in charge of making sure that the marketing is in line with the company message.
does it matter to know the difference between the three? honestly, not really, but i wanted to know and i felt like other people did too, hence this video lol
#branding #marketing #director #smallbusinesstips
THIS WAS HANDS DOWN AMAZING! I am genuinely so happy that you are finding your niche as you create while staying true to who you are! 😍😍😍
It's interesting how Brand Strategists can have so many different roots in multimedia. Most of the seasoned brand strategists of today come from a Graphic Designer background like Marty Neumeier, Chris Do, and Philip VanDusen. I on the other hand have 13 years of design (and development) experience for Websites but have worked with businesses in helping them build their brands digitally online and collaborated with several creatives in the industry. I really really dig videos too and it was a big part of my childhood (granma's Sony Handycam in the 90s) but right now more on the direction and writing side of things so far on a few projects just because cameras were always on the back backburner for me in terms of procurement. But hey today is the best day to start. Thank you for this video really enjoyed it and it really helped me validate my career as a brand strategist.
Love this! Energy and blessings all the way from London 🙏👍🏾
Straight to the point. I love it. Also, love the different voice effects. LOL
Love how this was actually clear :) What I wanted to know ! Thank you
omg i'm glad that you found the video helpful!!
You seem so cool! Thanks for this :)
omg you think i’m cool thank you 🥺💜
Very helpful, thank you! Lol and I think you have a fun personality. Keep it up!
glad i could help!! and omg thank you that means a lot 🥺💜
Brand strategist : world experience alignement (not a world of design, but about design the world), community and human centric + economic & geopolitic trends, tech
art direction : transform a marketing idea (sales) into concept into content (visual, dont forget the sound too, text, etc , our 5 senses)
Planning strat : activation anticipation , cultural trends & consumers methods
Creative direction : budget, human ressources and skills orchestration
Chief Creative Officer : general orchestration, search to financier supports, CTO CFO CEO linker
Very helpful! Thank you ❤
Very clear
Currently studying Bachelors in Contemporary art and design and have a business and media background I’m very unsure which path would suit me art director or creative director.
DEE-DOTE! 🤣