HOW MUCH I MADE IN 1 WEEK WITH MY NICHE PERFUME BRAND AT A POP UP STORE
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- čas přidán 28. 07. 2024
- My perfumery course: www.perfumerystudent.com/
My perfume brand: zur.ai/
Shop perfumery supplies: thefragrancefoundry.com/
Download my perfumery app for free: formulair.app/
Links mentioned in this video:
Harry's raw materials store: www.harrisonjoseph.co.uk/
Our new starter kits: thefragrancefoundry.co.uk/pro...
My 5 Christmas perfumery raw materials (Eugenol): • 5 Christmas perfumery ...
Timestamps:
00:00 - Intro
00:20 - The night before
01:30 - Day 1
03:37 - Day 2
06:18 - Missed day & visiting The Farnham Perfumery
15:33 - Final day
18:37 - Morning walk
22:44 - Pop-up sales summary (Morning walk part 2)
31:27 - Unboxing new scales & starter kits at The Fragrance Foundry
47:00 - Working on the online store & packing orders
Join our community of perfume makers on discord to share tips on perfume making: / discord
Listen to the video as a podcast: anchor.fm/sam-macer
Instagram accounts:
@sam.macer - / sam.macer
@zurai.official - / zurai.official
@thefragrancefoundry - / thefragrancefoundry
Starting your own perfume brand? I host my online store with Shopify: shopify.pxf.io/jryWdn
I live in the US, but I 100% plan on getting my hands on your perfumes very shortly. You have no idea how much your videos are appreciated in the community, Sam.
Thank you, I appreciate it! There are still a few bottles left in stock in the USA warehouse :)
I gained so much respect for you, grinding and working so hard for something you believe in, I know in the end it's all going to be worth it! You're already inspiring many, and your numbers will only keep growing 💪🏼
Thanks for believing in what I work for
This is an odd concept but sometimes products sell better outside their expected area. You want to sell where there isn't other perfume near you ideally. So if you had a stall at a fantasy convention or writers faire you're getting customers that are appropirate because of the branding and you'll probably be the only perfume seller there.
It's worth brain storming the weirdest places you could sell. With your focus on artwork and story you should try hitting up those circuits, you'll be paying less and getting more space (and freedom) vs the high end stores.
I think that would be a great idea! That kind of thing would be ideal. Tbh I just did this because it was the thing I saw available, but I think with the right stand, something like you say could do alot better.
Sam, I also make fragrances but in the next few weeks, I am going to do something I stopped doing after getting into fragrance creation 2 years ago. I am going to buy 1 of your frags man to support you! Please do not ever quit or give up. TRUST ME
Thank you, I really appreciate that. Good luck with your own perfumery too
It was really cool to see your personality more in this one Sam! My gf was telling me that my most intruiging videos are the ones where I'm a little more casual and now after seeing yours where you let yourself be a bit more casual and even cuss a bit I totally get it haha. Its really awesome to see you in a vlog style vid this time. Respect the hustle man you deserve all the success that is coming to you in the future!
Thank you! Yes with this video I thought it better to chat to you guys like a friend and have less of a façade. Glad that you appreciated that.
One thing you could try that might get people's attention is putting fragrance oil into an ultrasonic mister/diffuser. So they get a whiff of your perfume whenever they walk past. I know that's not going to be exactly the same as the version with alcohol but it's still the easiest way to communicate what you have to offer without any conscious effort on the part of you or the customers.
I tried that once at an outdoor market and it didn't work so well, but you're right, it might be a great idea especially indoors.
Your hair and those glasses look so good on you. Love it. I really like this style of vlogging that you're doing. Hope to see more of it.
So much respect for you Sam for being transparent with your sales I'm from Myanmar but live in Thailand and own a startup organic homecare brand and not easy making profits in market
Thank you, good luck with your own brand
Wow, so grateful for your videos and the energy and time you put into them. I’m new to fragrances and have become a bit obsessed. As an artist I’m drawn to the creative aspect of perfumery, and getting interested to try making some myself. Your kit sounds like a really good entry point.
So nice to see your real personality in this! Thank you for being so transparent about your journey too - I don't know you IRL but I'm so proud and inspired by how you're so focused on grafting away at your dreams! You deserve all your success :)
Thank you so much, wishing you the best of success too
This has to be my favourite video of yours 😂 love seeing the more candid side of your personality
Every year in Pittsburgh there is an event called Handmade Arcade where artisans only sell handmade things. It is juried so you don’t have random people there selling junk but rather nice quality stuff. It attracts a customer who is looking for high quality unique things where the artisan is the star just as much as the product is. I would love to buy a unique fragrance made by an up and coming personable entrepreneur vs some corrupt conglomerate like LVMH. Are there any high quality artisan markets like that where you live? To sum it up: think of yourself not as a person selling perfume but as an artisan where YOU and your story are just as important as the fragrance you are selling.
Something like that would be a great thing to try I'm sure. I'm not aware of any but I'm sure there are some.
love your honesty Sam. really helpful for other people trying to do the same. thanks for sharing
such a great pop up shop! it was so lovely meeting you sam and i admire your dedication and passion for perfumery. definitely recommend the moonlight harvest, such a unique fruity sweet cherry. i’m looking forward for any london event in the future. 🙂
Thank you! Lovely meeting you too :)
Hey Sam, really appreciate how honest you are and authentic, You look tired as hell, you worked your A$$ off and You are what's right about youtube:)
Remember Sam, speaking from experience with many things people told me to quit on. DO NOT GIVE UP OR QUIT, it will pay off in the end, TRUST ME MAN!
Thank you! And I'm sure the winter cold / dark is part of it too. Thank you! I wish the best for you too :)
Was great meeting you and talking to you Sam! The reed diffuser smells great, Ewelina absolutely loved Moonlight Harvest and was smelling her wrist the rest of the evening. If you ever do another event/pop-up in London I’ll definitely try to come along
Great meeting you too, enjoy the diffuser!
I’m soo proud of you! I’ve always wanted my own niche brand and You inspired me to go ahead and start it ❤I’ve learned so much from you, I can’t wait to purchase
Fantastic, good luck!
Great video Sam. Incredibly insightful and very helpful.
Thank you
This was awesome sam!
I really enjoyed this video. I respect the hustle & the rawness of this video.
Also I noticed your TAA poster! I had no idea that you liked that kinda music 🔥
Thanks! And yes I love post-hardcore and that kind of thing
I totally agree with previous comments. Man, you have my respect. I really wish you your hard work will give you a final big successful result.
I can’t even imagine how it is fucking hard to try to sell your own hand made cosmetics. You are my big inspiration as for a perfume enthusiast.❤
Thank you! Glad I can be inspiring to you.
Interesting video Sam, I work in that area so it's a shame I didn't get to sample your fragrances.
For a bit of additional information just in case you do it again, Monday and Fridays are quiet in the City as more people work from home, weekends are dead unless you're on the main road (still much quieter than in the week though) or by the Cathedral.
If you're focusing on specific days for that area Tues, Wed & Thurs is your best bet.
Plus, if you want to attract the City crowd you kind of have to get their attention from outside the shop or by the door as most people are marching about looking straight ahead.
Even as your target audience / potential customer if I had been walking through that area of One New Change I probably wouldn't have even registered the shop much less gone in on a whim. However, if I'd known there were new fragrances to try I'd definitely have popped in.
Good luck with the journey, it's all a learning experience after all. I'm sure you'll continue to build upon your success as you progress.
Somebody earlier mentioned running a scent diffuser near where people are walking by.
Thanks for the info, I wish I'd known that beforehand, good to know for future
I really admire the hustle! Popups can be defeating and rewarding. not easy. Great work
Thank you!
I loved that phrase about your memory being corrupted when you're tired. And hello! Thanks for including our chat at Harry's. I've been doing these shops with L.D.C. for over a year now and you're right to tell everybody you know that you're going to be there. I don't get huge sales, but I get people ordering later. I couldn't do that one as I knew it wouldn't be possible to get out of the studio that week, but you're right about being there and making a big fuss in advance. Plus, you never know who you might meet. It really does eat up your day though.
I hope you've been getting a good rest. I've been hibernating because 2023 has just been non-stop trying to keep up with everything life has thrown at us. I really look forward to our next film.
Thanks for sharing Sarah, yes looking forward to our next film!
Thank you Sam! Going to buying your kit. Love your show.
Awesome! Thank you!
A wonderful vlog Sam! Fascinating how much Harry reminds me of Brad from the channel tripleinc. 😆 Great to see Sarah in there too. Seems like sleep may need to be factored into the budget eh? 🤭 Somewhat ironically, I find that coffee works best when I'm fully awake. Always black, and never after 16:00. Otherwise, it's very possible to be BOTH sleepy and stimulated at the same time. A strange feeling indeed. Hope you have a superb new year!!! 📆 Your dedication is to be admired. ❤
Thank you, you have a great new year too
Hey man just wanted to say keep up the amazing work🔥 Thanks for all the amazing informative content🔥
Thanks!
Briilliant video, Thanks for this insight into your adventure, and great to see this side of you too. very inspirational. Legend man.
Thank you, much appreciated
You are an inspiration, sir. Much respect
Kind of you to say
Agh, I had no idea you had a pop-up! I would have been there to pull you into the green if I knew.
Haha I made a few posts on CZcams, though people had got sick of that but maybe I didn't make enough...
Virtue of sunbeams is a beautiful grapefruit note , I can't wait to wear it during ss to see the longevity, and aquatica is just a banger , my favorite blue freshie, mineralish fragrance that I've smelt
Thank you so much, that’s lovely of you to say ❤️
Awesome video man!!! Crushing it! Id def snag a bottle from you if i was in London.
Legend
You deserve the BEST!!
Thanks!
This video is beyond amazing! Thank you!
Thanks!
@@sammacer You're welcome! 👍
Thanks You so mucho. Respect the hustle , 🎉
Good video , good experience!!
I appreciate you share your journey with us, thank you✋
You’re welcome
I really appreciate your content, Sam. I am learning perfumery - it's tough, and it looks like a very bumpy road to get your product out there. I wish you a great 2024 and lots of success. I bought the Labdanum you were selling which was excellent quality. I'm wondering if you could supplement your income with more good quality raw materials? I'm always looking to expand my collection, and for certain materials such as Iralia, I have to import them from the US.
Thank you! And yes good point, that's something I'm trying at the moment, the new Biolandes raw materials on The Fragrance Foundry are completely unique / unobtainable elsewhere in the UK afaik. I have a couple more things to add to the collection in the next month.
Great work sam, believe it or not you even have fans from Algeria !
I love what you do, and Even though i love fragrances and love all its involves, I just can't do it myself because there are absolutely 0 molecules/ingredients where i live.
And sourcing them from abroad is just too expensive 1 euro is x240 our currency...
But for some reason i still learn everything i can from your videos and from others as well, hoping that someday I'll have the chance to really have the joy to blend and explore ingredients ect ...
Okay I'll admit to something, i once tried doing it using toothpaste Fragrances 🤣
The final product smelled as "toothpaste cologne" 😂😂
Keep up the good work buddy 💪
Hi Sam. I'm new to your channel and I've been really enjoying your videos and have learned a great deal from them. I was so excited to see that you had posted a pop up video. Pretty neat.☺️👌🏾 Recently, I started to out my journey in learning to make perfumes and I've been focusing on putting together a collection of six fragrances from a starter kit I purchased in 2021 after the start of the covid-19 pandemic. I've also been gearing up to do a small pop up with the of my own. I'm a little hesitant and a bit fearful, but there have been so many reason pushing me forth and getting me to the core of my purpose. I'm thikinging of doing a video for my small little pop up as well as I think that it would be great to see and look back to remember. I haven't had the chance to sample any of your fragrances as of yet. In the future I do hope to do so.👌🏾
From the U.S.A., Cheers & Well journeys!☺️👌🏾
I’d love to see your video, you should make it for sure, good luck!
It didn't go as planned and I didn't make a video. I only had a little window of time at the location I was able to get out to. I felt like more of a solicitor than anything, seeking out people to at least try a few of my perfume creations. I was to sure how it would turn out so I set a goal to give out 5-3ml samples to people who tried them and like them. Most people expressed that they weren't interested. I have out 2 sample out of the five. I think I went about it the wrong way for sure. But I went. Hoping to do it again as soon as I can manage.☺️👌🏾
Thanks for the encouragement.
I've just started watching your videos for educational purpose as I use too dabble in making perfume. I've just gotten back into it a lot more. My main point I want to make is the following. I own a coffee shop here in Australia, I've roasted coffee for many years I've owned my shop for 1 year. Its scary AF starting your own business. All I can say is keep going and don't give up, it will work if you want it too and face to face selling is still how its going to make what you want to do happen. your product is going to sell better with you pushing it face to face.
the other point i wish to make is your You tube site has me addicted again, I've re ordered from Pell wall and Perfumers world and really have found all your videos very informative and passionate. that passion is going to help you move you're perfumes further. It has with my coffee. All The best
Thank you! Best of luck with your coffee shop (I used to work in one) and your perfumery.
@@sammacer Thanks a lot, I use to think coffee roasting was in-depth, Perfumery is another level.
Maybe you could do 3D cardboard and 3d printing for your displays like some can be on a fantasy stand and others can be on the table surrounding by 3D printing decorations with some vapor or smoke or dry ice to create an effect. Visuals and marketing is super important as well as the juice.
A refreshingly honest video. Maybe worth looking into a stall/presence at London events like Stylist live, where there’s a steady stream of footfall (I think that’s where I first discovered Sarah McCartney’s fragrances years ago), or some events at the Truman brewery in trendy Shoreditch/Brick Lane. Would it be worth looking into stocking at independent fashion or fragrance boutiques? I’ll be getting a sample pack soon, happy to support your brand. Wishing you success.
Thank you! And those sound like some great ideas although I’d have to research those since I know nothing about them
This is your sign to get a dashcam😃 it was really fun to watch your vlog, I wish you a very fun and successful 2024🎉💕✨
greetings from Panama☺️☺️
Thank you! Wishing you a great 2024 too
Im so sad that I can’t buy your perfumes I’m in Europe and I know how annoying the shipping policy for Perfumes are but I wonder if there still is a chance because I see on eBay many British people selling perfume and shipping it to Europe I don’t know how they do it though.
I keep bombarding my perfume stores in my country in multiple cities about your perfume brand and that they’re missing out for not having them😂 and I will continue to do that maybe one day they will reach out to you🤞
Unfortunately the Etsy sellers do it illegally by lying about what's in the parcels, and they put people's lives in danger.
@@SarahMcCartney4160 ah okay because I wondered how they can ship it.
Thank you for promoting my brand to them, it's touching you'd want to try my products that much. And yes, like Sarah says it's not legal and ultimately lots would get lost in customs meaning a lot of wasted money on refunds. I'm working towards a Europe shipping solution next year so subscribe to my mailing list for updates on that.
Great idea on printing the art work.. maybe not a full size display but a smaller one with led illumination, where people can read the perfume description but have to get close to the stand...
That would be awesome
Thanks for sharing!!! I want to do a pop up at my sister's shop again. But this time there will be perfumes and candles added to my handmade jewelry. Maybe perfumes...I'm still trying to perfect my formulas.
Good luck!
Ah man i wish I knew that you were here in London; I would have popped down to grab a bottle or two. Hope you will be back soon.
Sign up to the Zurai mailing list to hear if I do it again :)
Wives and Redd diffusers, lol. I know all about that😉Nice work, keep grinding! - B.T.
Haha, thanks!
Great video Sam thanks for sharing your journey! Hope to work with you one day, cheers 🍻!
Thank you!
I learn perfumery from your videos and discord. Hope all you doing well in 2024, and to the journey of the perfume!
hope i can purchase one of your perfume in 2024!
Thank you, good luck with your perfumery!
Did you make coconut lime vervena
Try Marylebone, Fitzrovia or Covent Garden, Soho.
I thought about Covent Garden too
Hey Sam, making my own perfume seems like my only solution because scent I like is weak and relatively expensive. Do you think "Hugo Boss Bottled Boss" can be made exponentialy better or it is what it is?
Probably not to be honest
Legend that’s all am saying Sam great work and a proper grafter. The kits is what I’ve been wanting for along time keep it up Sam and kudus to Harry he’s a proper gentle man I ask him questions from time to time. He’s a very patient man and your not so bad urself Sam. Get some rest Sam you look shattered and excited at the same time but shattered more and the fact you look after gran n dad that’s respect all the way git more love for you even more.
Thank you! Wishing you all the best with your own perfumery
Hi Sam i was wondering what ingredient to use for Lavander? Is it Lavandin perhaps?
Just use lavender
Good luck!
Thanks
Hi Sam, any idea when you will have UK sample sets available again?
One thing I will say is that it seems odd to have 3x1ml samples and one 2ml in the sets, is there a reason for that? I personally prefer a minimum of 2ml to fully test a perfume prior to buying a bottle. Even if i get a free 1.2ml from a brand I am likely to seek out an additional 2ml decant from other fragrance enthusiasts prior to buying so I can test over the course of a couple of days.
Even though your perfume is reasonably priced it's still money most dont want to risk losing if they can't fully sample when there's so many other small businesses in that same price bracket.
Hi, yes they just happened to sell out yesterday since I'm out of Vanillawood samples, I need to make a new batch and then they'll be back in stock.
And I'm aware they're a little inconsistent at the moment, my apologies. Essentially they used to be 1ml stick-rub ones and then I upgraded them to 1ml atomizers. This year with the launch of Aquatica I decided to trial 2ml samples with that to see how they're received. It seems like they're going well, I just need to check how they are for international shipping before committing to them in the long run. I need to do an update to my range and sample packaging next year so they'll all be fixed and hopefully bought up to 2ml at that point.
In the message that I just sent you I’m referring to the retail sales of your perfumes and how to market them to a broader audience.
any good Art Festivals in your area? think about getting a booth at one!
Not sure but that might be an idea
if you're going to do more of these vlogs, I think you should invest in a lav mic rather than a dash cam.
The dash cam idea was more so I could share thoughts about things in my car like when I was on my walk and have some nice scenery to watch, not for a whole vlog.
King 👑
Do you know where could I get a sort of a sample palette of scent strips for raw materials. so to decided what to order. and just generally get to know scents before buying ingredients. :) I live in London and I want try one of your parfumes when I have a chance.
To be honest the smallest size you’ll find as a sample is usually 10ml, however at perfumers world you can order just 1ml as a sample. And thank you - my perfumes are available on my website
@@sammacer thank you ! :)
Hi Sam, was just wondering, what are the legal requirements for you to start selling a perfume? (does it have to be sent to a laboratory to get tested?)
Was wondering as I'm planning to launch my own line in the future. Thank you!
Sorry I’m not Sam, just another self-taught perfumer working on a Finance and Accounting major. However I still feel I can answer your question. Short answer is there are many requirements to legally sell your product but not enough to discourage you if you’re determined. The first and foremost requirement you will need to follow is safety protocols. That can be found through “IFRA” by visiting their website. Your product must be safe to sell to potential customers.
That said, depending on where you are located on this blue marble the rules change. Specifically, the safety rules and requirements to establish a business can be different. While I don’t live in the European Union 🇪🇺 I believe they are much stricter on safety standards and what can be sold to the public. However, it’s not impossible to do. In America 🇺🇸 , the rules are a bit looser with less barriers to starting your business and safety requirements.
This is all based on my personal research but should be a good starting point.
@@letsgetitgaming3812good answer.
It varies country to country
thanks for sharing this man, jeez how tallar eyou man?
He's waaaaay taller than me.
I am 6'3
I came here to make a novelty fragrance and left wanting to master perfumery. How do I hire someone else (you) to knock out a fragrance? Is that a thing?
Glad I inspired you! Currently I’m not taking new commissions since I’m so busy, however there are many indie perfumers and bigger companies out there who you can hire.
TLDR:
- The video follows Sam as he tries to sell his niche perfumes at a pop-up shop in London for a week.
- He spent around £200 on renting the shelf space and travel costs, and made around £300 in sales, essentially breaking even.
- He learned that having staff present to engage with customers and explain the brand story is crucial, as the products alone didn't generate enough interest.
- The location in London's financial district wasn't ideal, as the foot traffic wasn't high enough and may not have been the target audience.
- For future pop-ups, he plans to choose a better location with higher foot traffic and do more promotion.
- The video also covers Sam unboxing new perfumery scales and starter kits to list on his online store before the holidays.
Hi Sam, I from Nigeria. Can I order the alchemy of scents from Nigeria
I don't see why not
hi can you tell me how can i study perfumery and from where
Google perfume schools, Grasse and Paris offer a few. In Los Angeles Art of Olfactory has Zoom courses. You have to do the research and put the effort. Big corporations have in house programs. Most only offer 12 -20 students a year. Do your research.
You can watch all my videos for free
I’d like to help. I owned a men’s skincare company here in the US which was quite successful. BBC interviewed me several years ago when they discovered the cosmetic part of my brand. I’ve been watching your channel a lot and love love love it. If you need any ideas on how to help your business grow I’d love to help. Free of course. Ben
Thanks! Replied to your email
the kit sold out already???
We had a couple which could be shipped on December 19th but Harry is away over Christmas. Once he's back he'll put the next batch together and then they'll be back in stock.
Why people put the dollar sign at the back and not in the front? A bit strange 😅
Apologies, I'm from the UK not the USA so I'm completely unaware and honestly I didn't even think to google it...
I would have bought one of everything.
❤️
Respect 🙏🏽
Thank you
Like this video to help me earn back the loss from CZcams Ad revenue!
Hi Sam, if you want to do this again, let me know and I will come and help you in London, FOR FREE. I am a perfume collector and mixer as I play with acords atm. I like your channel and been following you.
holy secy! you can sell me smelly water any day!
Personally, I think you need a HOOK... To get people's attention at the pop-up store, you need something that will draw a crowd.
A "blind" test of your fragrances to be shared online as a viral video?
A gorgeous guy/gay/combo wearing something that will get people to the pop-up store to try the fragrances?
Something... attention-getting. Create a BUZZ for your fragrance pop-up. Get a local group of students studying Public Relations & Marketing to brainstorm some more ideas... or (dare I say it?) ask AI to suggest some ideas to draw a large crowd to the pop-up store in the city where you want to promote the brand.
I agree with the hook thing, I was thinking about that too.
And yes those other ideas are all great too!
Every person you meet who becomes a customer think of as a spider-web effect. Every person they know they will tell about you, I would work on advertising, many of my business friends would talk advertising is what they needed to do A LOT more of. Word of mouth is how I did it personally.
Yeah you're right about that. I'll focus more on advertising when I can make the time for it
I have the biggest crush on you 😅
Such a beautiful man inside and out. Some lady will be so lucky! 👋🏽😍
Haha thank you
You have a channel with viewers...Do a CZcams pop up sale. I've seen a guy sell his jewelry pieces like that. And I would love to rub elbows with Ms. Sarah😊 have a great New Year.
That sounds interesting
👋👋👋👋👋
Hi
no need for that many f-bombs, keep your class!
😂 His usage is thoroughly classy, no?
Apologies if that offended you. It's a tricky balance between presenting a more "proper" public image and being true to myself and treating my viewers like a would a friend, not hiding my personality. Usually I try not to swear in videos, but I feel that with the occasional more intimate "vlog" style video focussed on my journey rather than teaching perfumery, it feels more genuine to not put on that façade. I won't be able to please everyone since one way I might offend people but the other people may not be able to relate to me.
It's so cool and informative getting to watch you put in so much effort and time in your passion. I'll definitely buy a sample set 🫡
Update- the sample set isn't available for shipping to my address 😔
Thank you! And apologies, currently the USA ones are sold out and I haven't yet worked out a shipping solution for other non-UK destinations
love your honesty Sam. really helpful for other people trying to do the same. thanks for sharing