Keep America Beautiful: The Crying Indian (1970)

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  • čas přidán 3. 07. 2020
  • Iron Eyes Cody (born Espera Oscar de Corti, April 3, 1904 - January 4, 1999) was an Italian-American actor. He portrayed Native Americans in Hollywood films,[2] famously as Chief Iron Eyes in Bob Hope's The Paleface (1948). He also played a Native American shedding a tear about litter in one of the country's most well-known television public service announcements, "Keep America Beautiful".[3] Living in Hollywood, he began to insist, even in his private life, that he was Native American, over time claiming membership in several different tribes. In 1996, Cody's half-sister said that he was of Italian ancestry, but he denied it.[3][4] After his death, it was revealed that he was of Sicilian parentage, and not Native American at all.Cody was widely seen as the "Crying Indian" in the "Keep America Beautiful" public service announcements (PSA) in the early 1970s.[8] The environmental commercial showed Cody in costume, shedding a tear after trash is thrown from the window of a car and it lands at his feet. The announcer, William Conrad, says: "People start pollution; people can stop it." The ad won two Clio awards, incited a frenzy of community involvement, and "helped reduce litter by 88% across 38 states", according to one reliable source. - Wikipedia
    Shared for historical purposes. I do not own the rights.
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Komentáře • 1,1K

  • @Thomas_Leo
    @Thomas_Leo Před 2 lety +371

    A lot of people like to mock this commercial, but it helped tremendously. A lot of people stopped littering after this.

    • @siewheilou399
      @siewheilou399 Před rokem

      And sell their garbage to 3rd world.

    • @502greenurb
      @502greenurb Před rokem +7

      O rlly?

    • @rohielshah1779
      @rohielshah1779 Před rokem +27

      You were like...we murdered, raped and exterminated his ancestors, but littering his land is where you draw the line!

    • @andrewrankin1921
      @andrewrankin1921 Před rokem +15

      @@rohielshah1779 the he you’re referring to in this commercial is Italian

    • @davezwick5539
      @davezwick5539 Před rokem

      I used to think it was great too, then I learned: Keep America Beautiful's mission, since their inception in 1953 has been to shift the blame for litter from the manufacturer to the consumer. They were initially founded by the American Beverage Association to greenwash the killing of return-for-deposit bottles, which they did and have been successfully Keeping America Blindfolded ever since.

  • @williamparks2203
    @williamparks2203 Před 2 lety +109

    I'm 24 years old. My mother who grew up in the 70s showed this to me when I was younger and it has always stuck with me.

    • @Patrick-tx9rh
      @Patrick-tx9rh Před 2 lety +3

      My niece is the same age as you, me and her mom showed this ad when she was a teenager. Wanted to show her how different things were in society back then when we were kids.

    • @charlie8796
      @charlie8796 Před měsícem

      I also watched this as a child in long lsland NY

  • @luvmifro
    @luvmifro Před 4 lety +364

    I use to cry seeing this as a child and to this day I can’t litter ....

    • @johnharris7751
      @johnharris7751 Před 4 lety +26

      Looks like they must have got thier message out, at least to you.

    • @nicolemoore5033
      @nicolemoore5033 Před 4 lety +6

      Me either!!!

    • @nicolemoore5033
      @nicolemoore5033 Před 4 lety +21

      Poor guy would have a heart attack if he saw our oceans and rivers now! 🙀💔

    • @Kemetrical
      @Kemetrical Před 4 lety +7

      Yes it’s very moving. I too become tearful as a child.

    • @9ineteen79
      @9ineteen79 Před 4 lety +8

      Lol!!!! Me tooo😂😂😂😂
      Even though dude was an Italian man who played him.
      Non the less, I still don’t litter

  • @sassymessmess9110
    @sassymessmess9110 Před 4 lety +494

    I was very young but I remember this. A powerful commercial. He's actually an Italian-American actor birth name Espera Oscar De Corti.

    • @bOmBAsTiK
      @bOmBAsTiK Před 4 lety +78

      Damn! The most iconic Native-American portrayed on TV besides Tonto ain't even native?!? Wow...

    • @PotterPossum1989
      @PotterPossum1989 Před 4 lety +13

      And everyone else in between.

    • @indigop38
      @indigop38 Před 4 lety +25

      Another instance of the many many many times we have been lied to.
      It was an effective ad spot though. I have to give it credit.

    • @LenFnc
      @LenFnc Před 4 lety +14

      He probably paid his $5; as they all did

    • @fab5frk
      @fab5frk Před 4 lety +3

      @@bOmBAsTiK Supremacy Can Be A Bitch If You Let It.

  • @michaelburton1861
    @michaelburton1861 Před 4 lety +426

    In 1970 I was fighting in Vietnam but when I returned back to the World I will NEVER FORGET seeing this commercial! I was then 22 years old now I'm 72 years old and THIS commericial has been in my mind since the first time I saw it in 1971! I have YET TO SEE A BETTER COMMERCIAL EVER THAT IS SO, SO HEART WRENCHING AND TRUE! WHEN I SAW THAT TEAR ROLL DOWN THAT NATIVES EYE IT HIT HOME AND WAS ON POINT AMERICA! NEVER EVER HAVE I FORGOTTEN THIS COMMERCIAL AMD NEVER WILL, THIS MY COUNTRY I SERVED AND LOVE FOR OVER 20 YEARS IN THE US MILITARY! PEACE BE WITH US AND GOD BLESS !!

    • @Werenotskitzo
      @Werenotskitzo Před 3 lety +26

      My grandpa died because of ancient orange in Vietnam when my dad was only 6 months old and I know back then the people who had fought in Vietnam didn’t get the respect they deserved, so THANK YOU SO MUCH FOR YOUR SERVICE.

    • @Illuminated7
      @Illuminated7 Před 3 lety +16

      @@val4332 protecting “us” from who/what?

    • @theshimmeringmermaid
      @theshimmeringmermaid Před 3 lety +14

      Thank you for your service, sir!

    • @jasonmason6910
      @jasonmason6910 Před 3 lety +20

      @@Illuminated7 from communism

    • @Illuminated7
      @Illuminated7 Před 3 lety +4

      @@jasonmason6910 to your point the war should have been at home. Our country is socialist, and has had an ambition to be communist since Roosevelt. .

  • @traceylee8620
    @traceylee8620 Před rokem +192

    I was 7 or 8 when this commercial was first aired. It was profound.. I was more drawn to the Native American than anything else. The memory of the Native crying about what we are doing to the earth, has never left me.

    • @gergolaky3624
      @gergolaky3624 Před rokem +7

      old people are so weird

    • @traceylee8620
      @traceylee8620 Před rokem +48

      @@gergolaky3624 - Yea.. well, one day you'll be an old weird person too. Have a nice day.

    • @generichumor
      @generichumor Před rokem +20

      Agreed, this is one of the ads I will always remember from my childhood.

    • @Corn_baby
      @Corn_baby Před rokem +11

      He wasn't even indigenous and helped corporate America avoid being fined for litter that comes from their products

    • @theFonzii
      @theFonzii Před rokem +3

      @@traceylee8620 bless your soul

  • @metalheadmike774
    @metalheadmike774 Před 2 lety +12

    I remember this commercial from when i was a little kid. It made me cry then. Decades later i think i bothers me even more now than then. EVERYONE needs to see this. I can't believe i actually found it. Gonna show my daughters first chance i get...🥺🥺🥺

  • @AngladaFamilia
    @AngladaFamilia Před rokem +161

    Even though he was not "Native American" he was American and he cared about America. This commercial had a huge impact on me as a kid. I still hate litter and pollution.

    • @r.arieff6222
      @r.arieff6222 Před 9 měsíci +2

      Me three

    • @orion3253
      @orion3253 Před 9 měsíci +5

      Pantomiming the natives has been a political cliché for a really long time. Some of the Boston Tea Party actually wore kanienkeha costumes during the riot.

    • @brendencarlson5220
      @brendencarlson5220 Před 9 měsíci

      @@orion3253 The point being…?

    • @kathleencollins3960
      @kathleencollins3960 Před 7 měsíci +4

      This commercial should be shown on TV and the Internet today. There is so much trash on the highways, streets and rivers, etc.

    • @Annieisfreejustlikebutterflies
      @Annieisfreejustlikebutterflies Před 6 měsíci +2

      Me too and once stopped driving a car that was pouring out black smoke. Couldn't afford to fix it and decided it was better to park it and protect the planet.

  • @mochawitch
    @mochawitch Před 4 lety +419

    The actor may not be of actual First Nation heritage, but the commercial is still poignantly relevant.

    • @KlipschHead281
      @KlipschHead281 Před 3 lety +58

      Agreed, in the 70's we had zero fucks to give to cultural appropriation, this guy nailed the look that was needed to convey the point and the ad hit home big time with many of us. To this day I don't litter because of what I learned in the 70's and this commercial.

    • @timekeeper2738
      @timekeeper2738 Před 3 lety +36

      @@KlipschHead281 as a native im proud of what he accomplished and this si something we need to.show to the new generation

    • @grobbs666
      @grobbs666 Před 2 lety +14

      Well, also this Keep America Beautiful organization was created by large beverage packing corporations, like McDonald's, Coca Cola, Dixie Cup, etc. They made this ad and others to shift blame from them for creating the packaging to customers littering. It was a real genius strategy really. Everyone was just so moved by seeing a fake Indian crying to actually see what was going on.

    • @ashitsandwich
      @ashitsandwich Před 2 lety +13

      First Nation heritage lol

    • @enricorodrigues-castragran7810
      @enricorodrigues-castragran7810 Před 2 lety +6

      Man! We had to deal with this for YEARS! they aint say a word. But now they diversifying roles, now they crying about "blackwashing". My sis just looked it up, this guy was STRAIGHT Caucasian and was getting told he was crazy later in his private life because he claimed he was native American....his ancestry linked back to being Italian. This guy was they actual "go to" for native American problems too! Smh

  • @shaheedturner3652
    @shaheedturner3652 Před 4 lety +27

    I love this great classic commercial about pollution in the 70s!!! I've seen it on TV for many years!!! I love public service announcement commercials like Take A Bite Out Of Crime, Stop Air Pollution, A Mind Is A Terrible Thing To Waste and many others too!!! Thanks so much for posting this video!!! I love it!!!! I love the 70s!!!! Can you dig it!!!!!!!

  • @robinloboda6800
    @robinloboda6800 Před 2 lety +27

    I was a child when this aired. It has stuck with me my entire life. I don't pollute (as seen in the video) and every time I see pollution--I immediately think of this commercial.

  • @kataisa3
    @kataisa3 Před 3 lety +126

    Decades later, this commercial still gives me goosebumps and makes me think. Thank you, Mr. Iron Eyes Cody.

    • @ShadeRaven222
      @ShadeRaven222 Před rokem +4

      As a Native I laugh at you 😆

    • @ShadeRaven222
      @ShadeRaven222 Před rokem +5

      This guy was an Italian actor. Read my comment if you wanna know how a REAL "INDIAN" feels.

    • @barneyronnie
      @barneyronnie Před rokem +1

      @@ShadeRaven222 I'm proud of my Native heritage. My Great Grandmother was full blooded Apache.

    • @codyvanpatten3686
      @codyvanpatten3686 Před rokem +1

      @@ShadeRaven222 as a native I laugh at you

    • @austindenotter19
      @austindenotter19 Před rokem

      @@barneyronnie nobody cares

  • @andrewfurst5711
    @andrewfurst5711 Před 2 lety +12

    Brilliant commercial. Jarring and shocking, the way it transitions from beautiful and pristine to trashy, careless, inconsiderate. If you lived in USA in the early 1970's, you not only saw this ad (it was as ubiquitous as the "My Pillow" ads are today) but you were moved by it, you remember it to this day, and you almost certainly are careful with your trash as a result of seeing this. A lot of ads just want you to "buy buy buy", this ad made you want to be a better person and respect the environment. It absolutely worked, and it deserved to work.
    The commercial also showed the old ways of "American Indians" (aka "Native Americans") in a positive and respectful way, something that may have been lacking prior to that time (in fairness it was a mixed bag back then, respect given at times, but not always). So while the main purpose was to get people to stop littering, it served a second purpose as well. And the fact that actor "Iron Eyes Cody" wasn't actually of American Indian ancestry (which wasn't known at the time the ad was filmed or shown) didn't matter as far as the effectiveness of the ad.

  • @zacharysmith4787
    @zacharysmith4787 Před 3 lety +132

    I'd love to see a remastered version of this.

    • @Oreca2005
      @Oreca2005 Před 2 lety +1

      Well there’s a Jesus version of this but uh.. yeah have the same audio like this is so it’s still kinda retro

    • @626Late
      @626Late Před 2 lety +3

      @F CZcams Sorry to hear that but It was for a good cause and it did affect many people. Yes its far from today's standards but It had a good message.

    • @chaindog82
      @chaindog82 Před 2 lety +3

      yeah, with Jack Black playing the indian

    • @lightpropulsionguy
      @lightpropulsionguy Před 2 lety +12

      A modern version where the dude who plays mayham pulls up to the Indian and throws trash at his feet and the Indian jerks him out the car and scalps him...

    • @saesnaughtyprincess
      @saesnaughtyprincess Před rokem +3

      With an actual native this time

  • @hollywood5199
    @hollywood5199 Před 4 lety +149

    This should be playing in 2020.

    • @chasecourtney4617
      @chasecourtney4617 Před 3 lety +27

      It'd be flagged as offensive

    • @werstillnotfreedamit8701
      @werstillnotfreedamit8701 Před 3 lety

      AW FORAELS, ITSTIL SHOULD OF BEEN PLAYD THE WHOLE TIME buthe BiGFaT BUThe TRUTH IZ THAT OpnEyeBaL on USAz FederaLnote on STOLN LANd Territory named AFTR d Words MONOEYE C MONEYet IZ CON SP EYE Ring TO KEEP JUST CHANGEN UP THE SAME O SCENARIOvr N ovr again N again.. LOOK ATHE OCEANS, THEY R WORSE.. THE COMMER ONLY WRKD ON SOM WHA EYE L IT FAILD ON THE REST..

    • @sillygoose635
      @sillygoose635 Před 3 lety +4

      maybe if it was updated, perhaps?

    • @Werenotskitzo
      @Werenotskitzo Před 3 lety +17

      Did you know the people made this commercial were of the can and bottle industry and they were worried since people were seeing there trash everywhere they made this commercial so people would pick up trash that they created

    • @MsJans411
      @MsJans411 Před 3 lety +2

      This is needed 2001

  • @robertorick6383
    @robertorick6383 Před 2 lety +16

    I was only three years old when I saw this on television, and it still strikes a nerve in me 50 years later. The music is by Peter Sarstedt, and is titled "As Though It Were A Movie (Overture)" from 1969. The actor, while not a real Native American, still brings a tear to my eye.

  • @JohnnyinMN
    @JohnnyinMN Před 11 měsíci +4

    I am one person that still vividly remembers this ad. Do not care the ethnicity of the actor, but the message.
    To this day I still do not litter and recycle as much as possible. Wish this ad could come back (sigh), but we’ve become more ‘enlightened.’

  • @therealeikichionizuka
    @therealeikichionizuka Před rokem +8

    Every time I see the tear come to his eye, one comes to mine, too.

  • @c.a.6254
    @c.a.6254 Před 20 dny +1

    Im 61 years old and I first saw this commercial when I was 10 and its probably my favorite tv commercial of all time.

  • @brunobucciaratiswife
    @brunobucciaratiswife Před 3 lety +93

    As a child of the Natives this one hits close to home. Please protect our earth.

    • @kurosame96
      @kurosame96 Před rokem +15

      You mean Native Italians.... right?

    • @Somebody-Somewhere-
      @Somebody-Somewhere- Před rokem +1

      @@kurosame96 HAHAHAHAHAHAHAHAHAHA🤣

    • @Somebody-Somewhere-
      @Somebody-Somewhere- Před rokem +1

      You know? You can always start with the man in the mirror.

    • @Breeze-xr3cn
      @Breeze-xr3cn Před 8 měsíci

      ​@@kurosame96😂😅😭😂😭 right 😭😂😇

    • @Iohannis42
      @Iohannis42 Před 2 měsíci

      ​@@Somebody-Somewhere-And asking him to change his ways

  • @spitfirered
    @spitfirered Před 4 lety +31

    I so remember this commercial 50 years later, thanks for sharing!

  • @gogogo39
    @gogogo39 Před 10 měsíci +11

    My father was a kind person, but I remember him throwing trash out the car window around the time this was made. Littering was widespread. I am glad that messaging like this was effective and helped bring people to their senses.

    • @Reticence9zen924
      @Reticence9zen924 Před 7 měsíci +2

      There's a scene in an early series of Mad Men in which a family has a picnic and leaves their rubbish behind. I think it must have been scripted in to show how different the 60s was.

    • @Emiliapocalypse
      @Emiliapocalypse Před měsícem +1

      @@Reticence9zen924definitely was done on purpose to give us the audience a bit of a culture shock

  • @familystone773
    @familystone773 Před 2 lety +9

    Nostalgia is powerful, this was a part of my childhood. Wouldn't change it for nothing..

  • @ricaard
    @ricaard Před 2 lety +17

    This commercial needs waaaaay more views!

  • @tedpert8786
    @tedpert8786 Před rokem +3

    Remember vividly this commercial and will never forget it till my dying day!

  • @aureliav1171
    @aureliav1171 Před rokem +5

    This came on all the time when I was little. They should really show it again. Very powerful.

  • @tedpert8786
    @tedpert8786 Před rokem +6

    Must replay this commercial it’s invaluable!

  • @danielel1874
    @danielel1874 Před rokem +12

    This commercial has always had a huge impact on me.
    I read a few minutes ago that it may be leaving, that it may be pulled from showing. I hope not. I still come back and watch it periodically because I think it's so beautiful and the message is so deep.

  • @lemurianchick
    @lemurianchick Před 4 lety +68

    I was a true kid of the '70s and remember this ad! The first Earth Day took place in 1970. We used to have a recycling center we would go to each week and turn in our papers and cans and the bottles would be returned for a deposit. This was before plastic. They called it Ecology back then...

    • @DetroitLives313
      @DetroitLives313 Před 4 lety +2

      ! was 10 years old.

    • @plymouth491
      @plymouth491 Před 2 lety +2

      Creating Earth Day and the EPA were the last good things to come from the Republican Party.

    • @NotaPizzaGRL
      @NotaPizzaGRL Před 2 lety

      @@plymouth491 Only to proceed to neuter both of them. There is no solution to the environmental crisis without addressing who controls what is produced.

  • @bethclark9319
    @bethclark9319 Před 4 lety +89

    I remembered this commercial and I actually asked my parents for a stamp so I could get the booklet and my parents said "yes and then my father told me " Just to let you know that man is not a real (American Indian) now we say Native American he just paid to be one he's an actor." Then I asked for two stamps and he asked why, so I could write Hollywood and tell them to use a real Native American." He laughed and said "ok. A couple of yrs. later I met the Late Marlon Brando and I helped him on numerous projects for the Native Americans. Sad to say " They still need so much help especially with COVID-19 they are dying faster and they have more deaths than us African American and no one is telling their story.

    • @khismet
      @khismet Před 4 lety +9

      Funny how one memory can trigger many others. As I watched this upload my mind drifted back to 1978 and I was in the car with my Dad. As we drove down the highway we encountered the AIM movement of the Longest Walk headed toward DC and I recall watching the faces of the American Indians as we drove past them. I felt a curious attachment to these faces, as a child, I didn't understand why I was experiencing those feelings of connection.. maybe it was deep compassion🧡❤🧡 RIP Russell Means. Respect✊🏽

    • @margaretmccall7726
      @margaretmccall7726 Před 4 lety +2

      @Paul Kersey You need to make your desire to be referred to as First Nation People known on a national level. The word "Indian" needs to be done away with permanently in connection to the indigenous people of the Americas because Columbus misidentified your people when he met them. The only true Indians come from the Asian country of India, and are in no way connected to the First Nation People. Make the name change known and consistent, and other people will respect that. NOW what about my tribal rights as a black woman whose grand mother was a dark skinned First Nation person? What happened to the AIM movement? You must give the respect to others, if you wish to be respected as well. May Russel Means be blessed by the Father in the Sky. 🙏🌹

    • @indigop38
      @indigop38 Před 4 lety +7

      “ I met the late marlin Brando”.
      Was Brando already late when you met him?

    • @calvinmurry1096
      @calvinmurry1096 Před 4 lety +6

      So true. I remember Leonard Peltier. We corresponded a few times. He wanted black Americans to join the Native American protests. I was having a hard time with fellow black revolutionaries who were hung up on Africa.

    • @34Jazzi
      @34Jazzi Před 4 lety +4

      B1, B ONLY
      WE NEED TO TELL THE SO CALL AFRICAN AMERICAN STORY!!! Why would I want to tell anybody else story or put myself out there for them . I dont care about their story , but MY OWN!
      WE WAS CREATED 1ST BY THE CREATOR OF HEAVEN AND EARTH SO THAT MAKES US INDIGENOUS TO THE EARTH, period!

  • @24sweetroller7
    @24sweetroller7 Před 3 lety +15

    Along with Iron Eyes Cody. I liked the voiceover by William Conrad. He was the voice of Matt Dillon on the radio version of Gunsmoke, the narrator on those Rocky and Bullwinkle cartoon adventures, and played on the TV series, Cannon along with Jake and The Fat Man, another detective series.

  • @ernestobardwell146
    @ernestobardwell146 Před 4 lety +10

    I Used to See Him On TV Before I Went to School In the morning 👍 Stay safe 🙏😇 Nyc

  • @viralbuthow000
    @viralbuthow000 Před 4 lety +20

    Iconic PSA.

  • @kellynorvell5714
    @kellynorvell5714 Před 4 lety +72

    An Absolute Classic! Can't believe this was 50 years ago!

    • @mhenhawke5093
      @mhenhawke5093 Před 2 lety +2

      No kidding Kelly,it makes me feel old .Lol.

    • @plymouth491
      @plymouth491 Před 2 lety +1

      Clearly, the lesson didn't stick.

  • @jacquelinerussell8530
    @jacquelinerussell8530 Před 4 lety +22

    I remember this commercial well😷😤😔

  • @R-L-I
    @R-L-I Před 4 lety +12

    I was like 5 years old but I still remember this, wow.

  • @sharon1704
    @sharon1704 Před 2 lety +13

    50+ years later I still do not litter & recycle due to the impact this commercial has regardless of this mans heritage

  • @gotham61
    @gotham61 Před 11 měsíci +5

    I once worked for Marsteller, the advertising agency that created this commercial. It won a bunch of prizes, and was a real source of pride for the company.

  • @KingBean904
    @KingBean904 Před 4 lety +49

    I haven't seen this since I was a kid.

    • @rkooyers
      @rkooyers Před 3 lety +1

      I see you. I’m from another dimension. Do you see me yet?

    • @BelzebubsTube
      @BelzebubsTube Před rokem

      @@rkooyers I do.....🤨😈

  • @samuelgriffin4167
    @samuelgriffin4167 Před 2 lety +11

    Released on Earth Day 1971 after 50 years airing this commercial on television now it's iconic

  • @cpman1987
    @cpman1987 Před 3 lety +4

    Damn! I remember this commercial! 50 years ago!!! R.I.P Iron Eyes Cody (born Espera Oscar de Corti, April 3, 1904 - January 4, 1999)

  • @blakematthews9694
    @blakematthews9694 Před 3 lety +6

    Anytime my friend saw litter on the ground he'd always say somewhere there's an Indian crying

  • @trulovegirl
    @trulovegirl Před 2 lety +2

    oh man, this commercial takes be back so far to my childhood

  • @RonaldM992000
    @RonaldM992000 Před 4 měsíci +1

    Wow. I'm seeing this commercial for the first time in almost half a century.

  • @debbiefulton1001
    @debbiefulton1001 Před 3 lety +5

    I was 10 years old. I remember this clearly. Broke my heart then. As it does still!

  • @Nobodyreallyatall
    @Nobodyreallyatall Před 2 lety +21

    This ad actually was successful in changing attitudes, it used to be much more common for people to literally throw trash along highways, waterways, woods, and fields without a care. People didn't care if they littered in public areas, it wasn't hurting "anybody". Now most people think of using trashcans., they didn't 50 years ago.

    • @sydward6135
      @sydward6135 Před 2 lety +7

      I can't imagine how bad it must've been. I was a forest ranger and spent a lot of time roadside delittering. So. Much. Trash. I really thought most people didn't litter anymore but unfortunately it's still a big problem

    • @fortitudevalance8424
      @fortitudevalance8424 Před 2 lety +6

      You should see London. My god the place is a disgusting tip, the M4 motorway outside Heathrow airport the side of the road is like a fucking landfill.

    • @BelzebubsTube
      @BelzebubsTube Před rokem

      Been to a democRAT run city lately?🤔🤨
      Back then it was paper trash, some plastic, beer cans.🤔
      Now its used syringes, crack pipes & dead bodies.🤨
      Perhap we REAL Native Americans could help raise awareness again 🤔.....
      .....if you hadn't killed most of us.🤨😒🙄👿

    • @joeytrimble1558
      @joeytrimble1558 Před rokem +1

      Yeah and it's only gotten better too I see a major difference in littering from when I grew up in the 90s and now ...like it's continually gotten better

  • @ultrahighgain412
    @ultrahighgain412 Před 10 dny

    I was born in 1972 and this commercial is one of my earliest memories.

  • @toddmiller5884
    @toddmiller5884 Před rokem +2

    I was five or six when this commercial first aired. Scared the living doodoo out of me! The omnious musical score, the factory belching gasses into the air, William Conrad voice over! Gave me nightmares!

    • @522jlg
      @522jlg Před rokem

      This commercial scared the heck out of me when I was 5 years old too. I screamed when I heard the music and couldn't stand it. I would close my eyes and cover my ears when it came on. It was too much for a young kid !!

  • @kathleena5687
    @kathleena5687 Před 3 lety +7

    This commercial should be aired on TV again. Teach young people to throw their garbage in trash cans.

  • @joycecintron2572
    @joycecintron2572 Před 2 lety +4

    I remember that commercial! Loved that guy! I just found out tonight he is not a native Indian. But, that's okay for it left an impact on me and thousands of others to this day.

  • @omarsiddiqui8069
    @omarsiddiqui8069 Před 3 lety +2

    Iconic commercial from my early childhood in the 70s through early 80s. I remember it so vividly.

  • @rebeccadavila6603
    @rebeccadavila6603 Před 4 lety +7

    He felt in his soul,that he was an Indian

  • @abelmantor7557
    @abelmantor7557 Před rokem +2

    Even though this commercial was waaaaay before my time, it really speaks to me.

  • @sindeekaye2223
    @sindeekaye2223 Před 3 lety +48

    I remember being a very young child and seeing this. It made a huge impact. To this day, I can’t even bring myself to toss a piece of chewed gum out the car window. ☹️ This needs to be re-played in 2021.

    • @KlipschHead281
      @KlipschHead281 Před 3 lety +4

      Exactly! This commercial hit us hard in the 70's. To this day I don't litter and when I see something laying on the ground I pick it up, the thing I see on the ground the most these days are masks, people just toss them onto the ground, disgusting.

    • @brendencarlson5220
      @brendencarlson5220 Před 9 měsíci

      Unfortunately most of the people today that claim they are concerned with the environment are the same ones that would insist this not be shown because he wasn’t a “real Indian.”

    • @melissabyrd1310
      @melissabyrd1310 Před 8 měsíci

      I agree, i just put this on my facebook page. This commercial needs put back on tv.

    • @nvmoondevotee28yrsago48
      @nvmoondevotee28yrsago48 Před 7 měsíci

      @@brendencarlson5220Why does it have to be the same commercial? Nothing wrong with recreating this commercial & adding a modern twist & with an actual indigenous, is there?

    • @brendencarlson5220
      @brendencarlson5220 Před 7 měsíci +1

      @@nvmoondevotee28yrsago48 It doesn’t. But this was a well made PSA for its time. I was pointed out irony, that’s all.

  • @oliverandersonjr668
    @oliverandersonjr668 Před rokem +1

    I was 5yrs at that time and I still remember this .

  • @IRgEEK
    @IRgEEK Před 2 lety +2

    That commercial was hugely impactful on me as a Kid. You couldn't help but reconsider tossing a piece of litter out your window because of this commercial. A pity the commercial medium largely ignores important matters these days. We could use it as people young and old litter without a thought these days. Seems like every time I pump gas I'm picking up litter all around the pumps. Thank you for posting this.

  • @IronEagleMath
    @IronEagleMath Před 3 lety +7

    I REMEMBER seeing this commercial for the very first time when I was 6 years old. (FIFTY YEARS AGO)
    It is extremely powerful, emotional and seemingly TRUTHFUL!
    This ONE MINUTE commercial has colored my: attitudes, beliefs, actions, and thinking for FIFTY YEARS.
    Unfortunately the PURPOSE of this commercial is to divert attention away from the ORIGIN of the pollution and focus on the people who throw the trash on the ground instead of the trash can / recycle bin so that the companies who sponsor (M.A.B.) can continue to lobby in FAVOR on non-reusable PLASTIC containers.

    • @mojomike
      @mojomike Před 2 lety +1

      the caption says its from 1970 but I swear I remember it from later in the 70s? i was only 2 in 1970 and remembered it vividly

    • @tkhdakota
      @tkhdakota Před 2 měsíci

      I don't believe the intent of he commercial was to divert attention from corporation and the origin of pollution. You see an Indian canoeing in a clean lake or river. As an American Indian comes into view of an overgrown industrialized city, it shows a city that is overgrown, no animals in sight, no trees, grass has been covered by concrete. When you view the commercial you see smoke stacks in the background, polluting the air, and as was done back then no doubt pouring waste into a river, stream, or lake. Either way, whether it's a company owned by people or it's individual humans, they are polluting the air, water, etc.

  • @armywife2248
    @armywife2248 Před 4 lety +9

    He is not a Native American, but he chose to actually live his life as one and denied his own heritage. His married a Native American woman and they adopted 2 Native American children.

  • @danielgregg2530
    @danielgregg2530 Před měsícem +1

    An absolutely iconic moment of the era. This is very much what "the sixties" was all about.

  • @generalzod5944
    @generalzod5944 Před 8 dny +2

    The full bag of food being thrown at his feet was priceless.

  • @TheKy47
    @TheKy47 Před 4 lety +10

    So many actors playing every ethnicity but their own in Hollyweird

    • @AutisticJoker88
      @AutisticJoker88 Před 3 lety +1

      Archer said it best: "Hollywood was weird with the whole race thing back then". Examples: Amos and Andy were white, Charlie Chan was always played by a white person, there was Mickey Rooney's unfortunate performance in Breakfast at Tiffany's, and the guy who played Tonto in the original Lone Ranger Radio Program was of Irish descent. So yeah

  • @jaymillymills
    @jaymillymills Před 4 lety +21

    Didn't Dave Chapelle do a piece that referenced this commercial? 😆

    • @rugerrillo5311
      @rugerrillo5311 Před 2 lety

      I just noticed that

    • @rzta8209
      @rzta8209 Před 2 lety +4

      He said to prove someone was native he threw some trash on the ground & a single tear came out of the guy’s eye 🤣

    • @fredconcklin1094
      @fredconcklin1094 Před 2 lety +1

      Wtf is juice?

    • @kellygray5015
      @kellygray5015 Před 4 měsíci

      The "WTF is juice" comment has my dying laughing. Chappell rules and so did that commercial and the impact it had on all us 70s kids

  • @richardcoreno
    @richardcoreno Před rokem +2

    One of the most powerful PSAs ever produced.

    • @j.503
      @j.503 Před 6 měsíci

      It's a classic.

  • @swilhelm3180
    @swilhelm3180 Před rokem +1

    I remember this and it was one of the first messages that got me thinking about the environment in general. So thank you for that.

    • @virginia574
      @virginia574 Před rokem +1

      That's just how I feel.

    • @drewpall2598
      @drewpall2598 Před rokem

      You might like these two songs by Donovan.
      "Operating Manual For Spaceship Earth"
      Donovan 1973
      La la la la la la la la la
      La la la la la la la la la
      La la la la la la la la la
      La la la la la la la la la
      Operating manual for Spaceship earth,
      Read all bout those do's and don'ts.
      Operating manual for Spaceship earth,
      Read all bout those do's and don'ts.
      Do be kind to your vegetable friends,
      You are the gardener of Earth garden.
      Do be kind to your animal friends,
      You are the keeper of Earth zoo.
      La la la la la la la la la
      La la la la la la la la la
      La la la la la la la la la
      La la la la la la la la la
      Operating manual for Spaceship earth,
      Read all bout those do's and don'ts.
      Operating manual for Spaceship earth,
      Read all bout those do's and don'ts.
      Operating manual for Spaceship earth,
      Read all about those do's and don'ts.
      Operating manual for Spaceship earth,
      Read all bout those do's and don'ts.
      Don't pour filth into rivers,
      Rivers are like the blood in our veins.
      Don't pour filth into the air,
      Air is the best thing that we can breathe.
      La la la la la la la la la
      La la la la la la la la la
      La la la la la la la la la
      La la la la la la la la la
      We're on a spaceship,
      You may not think so.
      We're on a spaceship
      And here we go.
      Don't pour filth into rivers,
      Rivers are like the blood in our veins.
      Don't pour filth into the air,
      Air is the best thing that we can breathe.
      La la la la la la la la la
      La la la la la la la la la
      La la la la la la la la la
      La la la la la la la la la
      We're on a spaceship,
      You may not think so.
      We're on a spaceship
      And here we go.
      "Diggin' The Future Now"
      Donovan 2019
      Just give me some of your love, babe
      Just give me some of your love
      Can you see the ice-cap melt?
      Can you see the ice-cap melt?
      Can you see the ice-cap melt?
      Diggin' the future now
      Diggin' the future now
      Diggin' the future now
      Diggin' the future now
      Can you see the ocean rise?
      Can you see the ocean rise?
      Can you see the ocean rise?
      Diggin' the future now
      Diggin' the future now
      Diggin' the future now
      Diggin' the future now
      This is the BBC
      The polar ice-cap is indeed melting
      And in an unprecedented move
      And the Security Council of the United Nations
      Has declared global warming
      A crime against humanity
      Hello, Houston, we're over South America now
      Wow! We can see the Amazon forest burning
      Can you see the forest burn?
      Can you see the forest burn?
      Can you see the forest burn?
      Diggin' the future now
      Diggin' the future now
      Diggin' the future now
      Diggin' the future now
      Do you wanna change it now?
      Do you wanna change it now?
      Do you wanna change it now?
      Just give me some of your love
      Just give me some of your love, babe
      Just give me some of your love
      Just give me some of your love, babe
      Just give me some of your love
      If you just give me some of your love
      Just give me some of your love
      Just give me some of your love, babe
      Just give me some of your love
      If you just give me some of your love

  • @bnfox
    @bnfox Před 4 lety +7

    Liz Warren's dad?

  • @calvinmurry1096
    @calvinmurry1096 Před 4 lety +7

    I knew from an early age that I was part native american. Grandparents and great grandparents were Choctaw. We saw that commercial and just laughed. I remember Charles Bronson playing a native American once. Of course I hid my native American heritage from other black Americans. Africa and dashikis were all the rage. Of course I knew a couple native American leaders of the Wounded Knee protest. And the publisher of a lot of my early literature is native American: Charles Bruchac of Greenfield Review Press. On the cover of my poetry book are native American in mutiny on a ship. Even though we found the crying indian amusing , we hated the portrayal by white actors who made native American grunting mumbling brutes.

  • @greenfroppy212
    @greenfroppy212 Před 2 lety +2

    One of the most classic PSA’s of all time

  • @davidgallo-cazzo5381
    @davidgallo-cazzo5381 Před 4 lety +1

    Ohh snaps; I remember this commercial... Never was I to see it again.. wonderful...

  • @ivanhoeivanhoe810
    @ivanhoeivanhoe810 Před 4 lety +5

    Redface, yellowface, and brownface were sadly still common through the 70s. In this case, according to Wikipedia, the actor may have deceived Hollywood into believing he was Indigenous, but it's unlikely the producers of this PSA really cared one way or the other. Even Norman Lear cast a Greek-American actor for a stereotypical Indigenous character in "Mary Hartman, Mary Hartman" in 1976.

    • @wegfarir1963
      @wegfarir1963 Před rokem

      Yeah yeah yeah, muh raesism

    • @kennethstephens41
      @kennethstephens41 Před rokem

      Hollywood used many Italians for American Indians because they did not to employ real American Indians. The Italian Coal Miners of Southeastern Oklahoma had mixed blood in some cases. Americans there do not consider Italians caucasians but Hispanics.

    • @ulcmusic1808
      @ulcmusic1808 Před rokem

      Who cares? He was an actor, he played a part. That's what actors do.

  • @paulajones4225
    @paulajones4225 Před 4 lety +3

    Oh the memories I love watching old commercials do you the coke commercial when they all sing I like to teach the world

    • @africanamerican1818
      @africanamerican1818 Před 4 lety +1

      Like the whole world 🌎 joined in and started singing along
      Born in 70, will never forget that one

  • @KelleyNicholson
    @KelleyNicholson Před 4 lety +1

    I remember being a little girl watching this commercial and now that I'm a grown woman I understand it now I didnt really understand it back then

  • @hilaryapril7043
    @hilaryapril7043 Před 2 lety +1

    I remember this commercial ...I was 21 working about a mile from Radio City station. Very sad the planet is trashed. We had such hopes for the future.

    • @ShieldArc200
      @ShieldArc200 Před 2 lety

      The corporations and politicians stole it from us.

  • @monsterworkscorp
    @monsterworkscorp Před 10 dny +3

    Vought's commercial brought me here.

  • @jamals.8786
    @jamals.8786 Před 4 lety +19

    Seeing this reminds me of that episode of The Sopranos when a leader of a Native American activist group was in shocked once discovering the actor in this commercial was Italian American 😂

    • @Bigwaffel98
      @Bigwaffel98 Před 2 lety +4

      "its like finding out James Caan isn't Italian"

  • @rickycuccio691
    @rickycuccio691 Před 3 lety +2

    Born to a Sicilian family in Kaplan Louisiana

  • @cherict3400
    @cherict3400 Před 5 měsíci +1

    I was a kid and it had a huge impact on me!

  • @ProjectDystopia
    @ProjectDystopia Před 4 lety +3

    Before the internet, there were many Iron Eyes Codys; you could just move away and become someone new. Now, that's difficult to do.

  • @IceManLikeGervin
    @IceManLikeGervin Před 4 lety +27

    A great commercial that got somewhat over shadowed by the controversy concerning the non Native actor playing the role of a Native America...still a very effective commercial that gets its message across in a very thought provoking manner. Just wonder why they couldn't have used a real Native American in the role??

    • @tom11zz884
      @tom11zz884 Před 4 lety +4

      No different than Whites complaining about Blacks playing roles like Annie OR THE Little mermaid...LOL

    • @magg2636
      @magg2636 Před 3 lety +3

      @@tom11zz884 Pretty sure it's not just white people that are complaining. I'm not personally (Even though I'm only half white), I think the actor for the Live Action Little Mermaid was the literal perfect role, she looks exactly like Ariel just a different race.

    • @AbandonedVoid
      @AbandonedVoid Před 3 lety

      I'm pretty sure the bigger issue is that the commercial portrays Native Americans as savages rather than... you know, also driving around in cars?

    • @kataisa3
      @kataisa3 Před 3 lety +10

      @@AbandonedVoid I don't think anybody who saw that commercial back in the 70s walked away from it thinking natives were "savages".

    • @dr.winstonsmith
      @dr.winstonsmith Před 3 lety +7

      Because nobody cared about this woke nonsense in the 70s. He was an actor who nailed the part and made a huge ongoing impact.

  • @tanyag1200
    @tanyag1200 Před 4 lety +1

    Yes I was a little girl when I first seen this. I remember this commercial.
    Be Safe Everyone🌏😷

  • @Patrick-tx9rh
    @Patrick-tx9rh Před 3 dny

    Everytime I hear "Riders On The Storm" by The Doors, I keep thinking about this commercial!

  • @wealldieatthehandsoflovedones

    This is all I remember from my childhood.

  • @linuswilliams5897
    @linuswilliams5897 Před 4 lety +8

    I dont know if he's a real native but I got the message.❤Keep 🇺🇸Clean

    • @dlittle39dl
      @dlittle39dl Před 4 lety

      He's Not.......He Has Sicilian Anscestry........🙂💯👍🏾

    • @kathynegrich7893
      @kathynegrich7893 Před 3 lety

      Exactly, that's the whole point of this message.. I've never littered and it really bothers me when I see people doing it.

  • @kennethhuang371
    @kennethhuang371 Před rokem +1

    WHEN IRON EYES CODY SHED HIS FIRST TEAR , KEEP AMERICA BEAUTIFUL INSTANTLY BROUGHT HIM WORLDWIDE FAME; RESULTING IN 2 AD SEQUELS… WHICH ALSO SAW HIM SHED A TEAR. PEOPLE STILL START POLLUTION, BUT THEY CAN STOP IT!
    Kenneth Huang 5/8/23.

  • @sigmamale7241
    @sigmamale7241 Před rokem

    This commercial hit home with me, the first time that I saw this when it aired in the early 70's!

  • @never2late454
    @never2late454 Před 2 lety +3

    And the really strange part about this commercial is he was of Italian decent . It's uncanny how he looked so much like a native American. Growing up not far from where he was originally from in Louisiana I always heard people talking about him being Italian but always thought it was just a rumor.

    • @D.D.-ud9zt
      @D.D.-ud9zt Před 2 měsíci

      I suspect he was part native and the family didn't know it. Full blooded Italians don't look like that.

  • @daphnefinley2259
    @daphnefinley2259 Před 4 lety +3

    I was not born when this commercial aired; but looking at the old western shows with my grandma there would be white people playing native Indian parts in bonanza, and other shows/movies. Its crazy that they didn't want to even hire them for parts. Smh

  • @darwynmead2597
    @darwynmead2597 Před 6 měsíci +1

    Might have been one of the best commercials during that time.

  • @monkeyshake3508
    @monkeyshake3508 Před 4 měsíci +2

    Those Italians are so emotional.

  • @Qoreay
    @Qoreay Před 4 lety +3

    I only remember this this from that esp on the "The Simpsons" lol

  • @KelleyNicholson
    @KelleyNicholson Před 4 lety +37

    And it's crazy that he wasnt really native American! Like that's crazy

    • @QavahYahu
      @QavahYahu Před 4 lety +1

      Kelley Nicholson exactly Lol

    • @jacquelinerussell8530
      @jacquelinerussell8530 Před 4 lety +10

      Maybe we all need to focus on the message of this commercial and not so much on the messenger. This is sadly where it has come to today our skin pigmentation😔 or ethnicity instead of the fact that we all Americans who love our country Ya think?

    • @QavahYahu
      @QavahYahu Před 4 lety +2

      jacqueline russell I understand why you feels that way but we focus on it because the world has made it that way. They have lied about so many things and it’s time for people to really know the truth of who they’re. It’s really a shame.

    • @jacquelinerussell8530
      @jacquelinerussell8530 Před 4 lety +5

      @@QavahYahu as far as I'm concerned it doesnt make a difference this actor went by the name of "Iron eyes Cody" He did this commercial about the polluting of America it doesn't matter that he was quote unquote not real indian/native American. Alot of those who played in the old western movies were not actually Indians either. Why is this fact such a major issue now? I'm 58 yrs old please help me to understand😤

    • @QavahYahu
      @QavahYahu Před 4 lety +2

      jacqueline russell Because a lot of those people acting those parts weren’t Indians. Have you ever heard of the $5 Indian? If not, research it. Caucasians claimed they were Indians just to get benefits...land, money, etc. I don’t care about the color of someone either but if you’re going to display an Indian on a commercial or movie put the real people on it. I understand the message is more important here but if someone wants to comment on whatever and I agree, I’m going to like and comment because they’re allowed to and I as well.

  • @Toniann8-20
    @Toniann8-20 Před 3 lety

    Wow is that an absolute flashback of my childhood thank you

  • @missbattle5942
    @missbattle5942 Před rokem +2

    Let’s make America beautiful again!

  • @BegoneJonah
    @BegoneJonah Před 2 lety +4

    He's crying because thatsa spicy meatball.

  • @leasandiford8
    @leasandiford8 Před 4 lety +3

    Brings back my era as a a child. Memories! A revolutionary time for sure!

  • @OPTIONALWATCH
    @OPTIONALWATCH Před 3 měsíci

    A very powerful PSA and my favorite. I use it in my classroom with my sixth graders using SS standards. It seems to me that we lost the ability to make these great PSA productions.

  • @nnoncan2319
    @nnoncan2319 Před rokem +2

    Look Pass the racial injustice... get the message and pass it on. Still powerful today. Just sent it to my young nephew...

  • @Strawman333
    @Strawman333 Před 4 lety +27

    Ask the indigenous people of this land how they felt about this publicly stunt.

    • @zSaschaz
      @zSaschaz Před 3 lety

      @@MeMe-em2zq The result was to fake society into thinking they would reduce their plastic waste by recycling it. The truth is nearly none of that recycled plastic can be used again - it is still waste, it still destroys the planet.

  • @pgmanagement8760
    @pgmanagement8760 Před 2 lety +3

    Wasn‘t that also a part of a Simpsons episode? Very powerful message

  • @lbroolz
    @lbroolz Před 4 měsíci

    Thanks! I just showed this to my son. Very retro, but important.

  • @jodibrooklyn1033
    @jodibrooklyn1033 Před rokem +1

    I just read that this PSA will never be shown again because it "pushes hurtful tropes and stereotypes." While I am sure that this is a valid point, I don't think any of us who grew up seeing this PSA on TV felt that way. To me, the message was that this land has always belonged to the Native American people, and that the rest of us are destroying it. For me, it sent (and still sends) a very powerful message. I have never forgotten it, and the message was received. I never littered as a child, nor do I as an adult. In a way it is very sad that this PSA has been deemed as offensive, and that the very strong message it sent has been overlooked. It's not about the headdress or the canoe. It's about respecting this country and those who it truly belongs to.