How To Sell Books with 5 Back Cover Tips
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- čas přidán 7. 08. 2024
- How the back cover of your book can sell your book? Author Julie Broad shares 5 back cover tips that will help sell your non-fiction book on Amazon and elsewhere.
Julie Broad is an author and the founder of Book Launchers, a self-publishing company.
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Video transcript:
Today, I've got five surprising back cover tips for you.
The back of your book is actually essential to selling your book.
In fact, it is the sales page for your book.
So, what do you put on it?
What's most important?
Well, through a combination of research and experience, I've got five back cover tips and many of them just might surprise you.
So, number one, is treat it like it's a sales page
and what does that mean?
That means every single word, every single image is essential to sell or not sell your book.
Because the whole objective of the back cover of your book is singular, sell your book.
In other words, the person who looks at the back cover needs to get so damn excited to read your book that they buy it, on the spot.
So, you need to make sure that every word, every image, every line sells your book.
So, one of the key things, you'll have two or three really fantastic sentences that are really compelling.
You've got those, right?
And you wanna make sure those pop out right away as soon as somebody looks at your back cover.
So, that's number one.
It is a sales page so treat it like that and carefully curate that copy.
Many traditional publishers actually pay a professional copywriter to craft this copy it's so important. And, they'll spend about 250 to $500 just to write the back copy.
That's on top of design costs.
It's that important.
Number two, put your picture inside the book not on the back cover.
There's some cases where you might want your picture
on the back cover.
You're famous, you're a celebrity, or as my husband says, "You're really freakin' hot".
In all those cases, it might sell your book.
However, most of us are not celebrities and so our picture really doesn't do anything to sell our book.
Put it on the inside with an extensive about the author.
You're gonna create credibility in another way.
Enter point number three.
You need to curate really brilliant testimonials and endorsements.
Now, I shot another CZcams video on this on how to get great book blurbs for your book.
But, here's the three testimonials that you need to get so that you get credibility, create curiosity for your book, and get that I gotta buy the book feeling in those people that pick up that cover.
First one, you need an endorsement that says why you are the person to write this book.
What makes you unique? What have you done?
What's a piece of your story that makes it that you are the person that should've written this book?
That's the first testimonial or endorsement you need to get.
Number two, you need one that covers the benefit to the reader in reading this book.
So, somebody who says, I read this book and the tips helped me make $10,000, they helped me lose 50 pounds, they helped run the fastest race I've ever run.
Whatever the key benefit of your book is or one of them, you have to have a testimonial or an endorsement that showcases what somebody is gonna get as a result of investing their time
and a tiny bit of money into buying your book.
Number three is a testimonial that creates curiosity. So, this can be from a big name celebrity
or someone that says wow, I was absolutely blown away.
I've been in the industry 20 years and didn't know this one secret that Julie covered in her book.
Something like that from a big name is ideal.
But, just something that creates incredible curiosity will do the trick if you don't know anybody famous in your industry.
Tip number four.
And, this is something I didn't do but I think it's brilliant.
It came up again and again in my research and that is put your website in the bottom left hand spot of your back cover.
Now, why?
Well, first of all, this is brilliant marketing for you because people who don't buy your book might still go to your website and maybe get your free download.
Tip number five.
Get a logo and a barcode.
Every traditionally published book has a publishing logo as well as that barcode.
And, by not putting it on there, you clearly highlight the fact that this is an amateur product and you wanna look traditionally published, fully professional.
So, spend a few bucks, get a publishing house logo. You know, name your own company.
Remember, the back cover has one job and that is to sell your book.
Book Launchers helps entrepreneurs and professionals self-publish non-fiction books that grow their business. You own 100% of the content, have total creative control, and keep all the royalties. Our publishing team is YOUR publishing team.
Find out how we can help you write, publish, and sell a book to grow your business:
booklaunchers.com/application
Watch here more videos on selling books on Amazon:
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how does apply to e book
This is one of your best!
@@QuizmasterLaw Thank you! :)
I LOVE THAT YOU show the mess ups at the end 😂😂😂😂 I get so frustrated and sometimes have the craziest mess up when I record my videos I probably show start showing some of them at the end of a video hahaha because I couldn’t stop laughing watching your mess ups and you laughing at yourself!
LOVE IT!!!
Thank you!! We've started to just put them in the middle now so newer videos have the bloopers right in the middle :D
Great info, thanks a lot👌✨
Honestly, the more I feel like a book is trying to sell itself to me, the less likely I am to actually get it.
Books that are just what they are and don't yell at me to give them my money? Those are the books I'll buy. Because they're comfortable being themselves and they don't feel the need to put on a show just to impress random strangers.
Books are like people in that way.
Janeyanna: What do you mean exactly? Are you talking about ads or the book itself? With the book's pitch, are you trying to stay away from sensational language like, "This story is unbelievable, the most amazing plot twist you've ever seen?"
I don’t believe Julie is saying to be fake, but to put the most important content on the back cover. The way it’s worded is so important. She’s an expert with a humble heart and I trust her ability to do my back cover.
@@dadestarmysteries255 I'm talking about flashy books that use the cover for more than just title, image, blurb. I like understatement and confidence. When a book looks flashy it gives me a feeling like the author trusts neither their own story nor their readership, and that's never a good sign.
@@angellipsbyannhaskin8623 Being flashy doesn't equal being fake. It just means being loud and yelling what you could just as well say quietly.
Flashiness feels like insecurity to me and why would I read a book by an author who doesn't trust their own story, and doesn't trust me to look at quiet things.
This is truly an eye-opening video - I never considered this. Now I will !
Working on my back covers right now. Step by step, I've turned to you for guidance - and I'm pretty stoked about this project. Thanks again, Julie!
Great to hear! :)
This is so timely as I'm working on my cover now! My editor suggested a couple of these tips for my back cover but you also gave me more to think about. Thank you so much. I came across your channel last week and I'm loving your videos. They're so helpful! ~Fina O.
Very nice way to talk! You do it good!
A REAL EYE-OPENER JULIE - THANKS AGAIN!!
Neglected yet important -- great video!
Thank you!
Oooh this is a MUST watch for these 5 Surprising Back Cover Tips for your self published book!
Thanks for this!
You're so welcome!
One of your best video. The MAIN THING IS SELLING BOOKS!!! Your tips were perfect. Love the back cover as a selling page. Plus my picture doesn’t belong on the back page. Thank you.
Great advice! Thanks for sharing!
Thank you so much for saying hello!
If you liked this video you will LOVE my new book: Self-Publish and Succeed. You can grab it here: books2read.com/ap/RDOjGr/Julie-Broad
Hope to see you again soon!
Thanks... Julie 🌎
I’m ADDICTED TO THIS CHANNEL!!!! Thank you so much for this information!!!!!!
Thank you!! I am excited to have you here. Thanks for your comment.
Me too!
Wow thanks!!💯👏👏💃
Simply fantastic, Julie! As always. Thank you so much for your generosity with sharing all of your knowledge. I'm looking forward to your live deep dive training tomorrow. Wouldn't miss it. Always so beneficial. See you then! Natalya. 🍁
You are so welcome! It was great to have you there. Congrats on the new swag.
Hi Julie, LIKE 326. Super useful 5 tips. The logo and bar code. Got it. Great great information. You're so right about being professional is just the right way to go. Thank you, lady. Cheers and blessings, April
Thanks April! I appreciate you taking the time to comment on so many videos. Hope the dating niche is treating you really well!! :)
@@BookLaunchers Hi Julie, you are very welcome. I know how much YT LOVES views and also LOVES engagement at our videos, so, man, if I'm going to watch it, drop a LIKE and a comment. Share the LUV. It is. TY. Had a LT ST disability health thing that took over my life these past few years. As I'm recuperating energy and stamina, I resumed YT and doing stuff here regularly. Ebooks at AMZN were top priority #2 and you have SO much amazing awesome helpful content, have to watch. Have an awesome evening. Cheers and blessings, April
Thanks this really helped me with my book and if you wondering I’m like 10 by the way it is going to be my first book about dragons basically a fan made wings of fire book of clay in peril had a daughter and if none of you have read wings of fire you’re going to be confused and I’m going to tell you right now no matter how old or young you are read it now! You need to it is the best book ever it’s a 14 book series there is even a book that guides you through making your own Book and that is what I’m using to make my fan made book
Thank you. I love your bright personality and information is very helpful! ❤️🙏🏼
Thank you! Our next Deep Dive training is tomorrow and it’s a ‘Write with Julie’ session. If you’re in writing or editing mode … join me! www.booklaunchers.com/deepdive
Great video. This is really helpful. There's a lot i didn't realize about the back cover.
Thank you so much for saying hello! If you’re just getting started with writing, I highly recommend our 7 steps to write a non-fiction book. You can get that at www.booklaunchers.com/7steps and if you’re ready to market a book our Gameplan for selling 1000 books with less than $100 is a great way to start planning your book marketing. You can download that for free at www.booklaunchers.com/gameplan
Hope to see you again soon!
@@BookLaunchers Thanks for the links. I'll check them out.
YOU ARE FUN TO WATCH BRAVO
AHHHHH shucks ... thank you. :) It's more fun to create videos when people appreciate them. Have a great day!
Fantastic tips Julie. Very important to get this write. Hehehe
😂
Love the sales page focus on the back cover. I agree about the picture, no value. Great video about selling the book which is the MAIN THING!!!
The first tip is so on fire, I really liked it 😍👏✨💓
Welcome Maha Mohamed! Thank you so much for joining the community and saying hello. If you have a specific question you want to be answered, you can ask at any time. I just might shoot a video to help you out. And, if you haven't already, I highly recommend you check out our free resources at BookLaunchers.com and grab our free guide to plan and write a great book www.booklaunchers.com/7steps
A summary of topic sentences with supporting details inviting customers inside when the back cover is read.
Julie, I just love your enthusiasm. It is contagious. I need help with my book. Although it is finished something went wrong. I really do not know what happened. I thought I was being coached by a person (friend) that would be of help for me to launch my book. Aaah. Didn't work. I have frustrated over this issue and want to get clear for publication ASAP. Please help me to get this book published the correct way. I really do not know how to use Amazon Kindle for my book. Please Julie help me to be a paid writer. Thank You.
Viola Gary
Hi Viola - can you send me more information here: www.booklaunchers.com/application - then I can try to give you the best guidance possible.
Thanks for the very helpful tips. Did you end up doing a video about logos and bar codes, or more specifically about setting up your own publishing company? I'd be interested to watch that as I'm not sure what I would specifically call that company, especially if it isn't publishing anything else except for that single book. Without knowledge of what to do there, that could potentially hinder the whole self-publishing process when it gets to that particular stage.
Yes I have filmed the video but it's not out yet. Now that we're releasing videos every Tuesday and Friday I think it will be out before the end of January. Is that soon enough? I'll publish it as soon as it's back from the editor.
Hello, thanks for this video.
Back cover doesn't appear, what should I do? Only the front cover appears on my book page
Great
Thanks
Welcome Roma beag! Thank you so much for joining the community and saying hello. If you have a specific question you want to be answered, you can ask at any time. I just might shoot a video to help you out. And, if you haven't already, I highly recommend you check out our free resources at BookLaunchers.com and grab our free guide to plan and write a great book www.booklaunchers.com/7steps
Great video. Do these tips apply to a book of poetry?
I'm not experienced in selling poetry. Sorry!
what about that publisher's logo? Where's that video?
maám thank you for this informative video. May I know how I can get good testimonials?
I recommend you watch this video: czcams.com/video/h_4UWzBwLBE/video.html
Like the simplicity of this video. Kinda crazymaking to watch all your videos and they are all such different style. I like this one best. (the exploding logo is not great! just try a fade out instead of the "launching" and explosion).
Ok thanks
The reason I didn't know your last name was really "Broad" is because I usually watch these videos 'blind' in the background. Heheh. This video was helpful.
:) Yup I am a real Broad.
Thank u for answering me. Maybe a better question is: why does one need a bar code?
Hi Anne - well, a few reasons. The most important reason is that booksellers want the machine-readable version of the ISBN number. The second is that having that bar code on the back of your book makes it look more professional and if you have your own ISBN number why not take that small extra step to make your book look as professional as possible?
We use book reviews to summarize the decore on the back cover.
Can l put the hook question at the back cover??
In the book description - sure!
I've written my first novel and am now concerned with two problems. #1. I don't have the money to pay an expensive professional editor, and #2. I have no "brilliant testimonials and endorsements". The closest I have is a couple of local published writers that have read it. Suggestions?
You could try crowd sourcing the edit ... have a bunch of people edit, put them all together in word, and then go through the edits that way.
For novels the testimonials may be less important to start out with but our specialty and my experience is all with non-fction.
Do you have a book that covers everything your videos discuss? I will buy it if so
Thanks! I'm working on one but it won't be out until middle of 2019. We're so busy working on other people's books I haven't made the time to write my own. It's like the house cleaner who has a messy house. :p
I have a question, after getting a logo, do you recommend that we trademark that logo?
I've never done it ... it's an expensive process and not really something I am worried about protecting but ... it's totally up to you.
By the way - you should have the book and mug this week. We had an in-house delivery delay getting it out to you. :)
@@BookLaunchers Thank you for the very helpful answer. I was worried about the expense, but did not want to skip an important step unless absolutely necessary. I am relieved to know that I can skip that step for now. And I will be looking forward to getting my book and mug.
@@BookLaunchers I have wanted to let you know for a few days now that the book and mug arrived. And to give an extra special thank you for choosing my name. You have no idea how grateful I am for this book as only a few days before it arrived an autoimmune condition that increases the risk of blood clots triggered my first confirmed clot in the lungs. If I thought that I the book Return to Courage would be helpful in my battle to overcome shyness so that I could reach my goals, it is a thousand fold more helpful now. Thank you so much for choosing my name and sending me what proved to be a very well-timed and very needed book.
I have asked a few people to read my book and write an endorsement. I also need to write a blurb about me. I don’t know what to write as my story is the first chapter in my book. I need help. Please.
Are you asking what to write for your bio? This is a good topic for a video as I don't think I've covered what makes a great author bio.
You're awesome. Just saying. :)
Wow, thanks! :)
Is it really a no no if you put your headshot on the back cover? Even if it’s small?
It's not a no-no. We do it for many of our books. It's just a consideration as to whether the space can be used for other things or if your headshot and bio are really going to help sell the book. In some cases it will help!
@@BookLaunchers Good to know. Thank you. I was thinking of putting a small headshot below the blurb, next to the QR code for author website/social medias.
@@prayes123 GO for it!
How does one get a bar code?
This is a great free site to use: www.bookow.com/resources.php
So, these are the tips for non-fiction books and for the back cover of 2nd prints.
Non-fiction books ... first prints and if you need to update for the future!
Please make a video on royalty on books
Please😊😊
Like what you can make from each POD company? That all varies based on so many choices!!
@@BookLaunchers like which is best royalty e.g royalty on net profit or cover/retail price?
@@shubhamgaur4524 Yes- that is different for every POD and depends on size of your book, choice of cover etc. They all have calculators to help you figure it out there!
@@BookLaunchers thank you for your precious information . i have seen your all videos which is very good experience..im working on a sci fi book ,more than half of it is complete. This is my first book and im so confused about the best and profitable POD for my book,should i go for self publishing? As a beginner i don't have experience about book cover and many other elements.?
What do you do if you got involved with a bogus publishing company?
What do you mean by bogus? Did you sign a contract? What's the issue?
Like a young woman. I look at the back and then see if the front matches. One without the other is a let down.
I loved all your wise videos, but what's with these "five" tips? Why is it always 5? Is it because of the tiny attention span of the viewers these days?
HAHA I think subconsciously it must be my favorite number. :)
Another thing that screams "self-published" and "I'm new at this" is writing "By Author Name" instead of simply having your name on the book. Skip that "by" thing. It's obviously by you. Dummy. :P