Unpaid Growth Levers | Getting booked on podcasts
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- čas přidán 6. 01. 2022
- In 2020, Casey booked the Bonjoro CEO, CMO, and himself on nearly 200 podcasts. These podcasts became their company's central growth lever, pushing us to over 40,000 users.
In November 2020 alone, he booked 43 podcasts, many in the top 5% of all podcasts in the world. He did the bookings part-time, a few hours a week.
Most podcast booking agencies if you look online will charge $250-$500/podcast and book only up to 3-4 podcasts a month. Most of the agencies will not be able to get you on anything ranked in the top 5% of podcasts. So instead of $0 (what we spent, just my time), 200 podcasts would have run us $100,000.
In this lesson, Casey will show you exactly how I did it:
These are the same strategies we used in the entertainment industry and they worked. We built amazing relationships with a handshake and get it done attitude for our clients that made us the number one sales distributor in the United States 5 years in a row.
absolutely brilliant
I'm hoping to get good answers.... let's watch
Great advice on using Listen Notes to get booked on podcasts! Thank you.
Fantastic rundown Casey -- thank you!
What a great hidden gem! So many useful tips, can't thank you enough for sharing 🙏
Awesome video! I was just about to move forward with podcast outreach, but this video showed me that we're missing a great deal of possible podcasts to reach out to. Great job! 🙌
This is a really great video! So helpful. If we are a one-man band should we pretend that it is coming from someone else and we are linking them with us or no let them know they are talking to the CEO? Did this work for you as you are a big company or could it work for someone smaller as well?