The Opium Aesthetic Explained

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  • @00Murdock
    @00Murdock  Před 14 dny +45

    When do u guys think music dropping ?

    • @ThunderHitsHard
      @ThunderHitsHard Před 14 dny +7

      More chaos dropping october

    • @lilnard__
      @lilnard__ Před 14 dny +6

      End of year

    • @CorruptWRLDDDDD
      @CorruptWRLDDDDD Před 14 dny +12

      that shi dont exist 😭😭😭

    • @alienzrag
      @alienzrag Před 14 dny +5

      ⁠@@lilnard__that lowky might happen cuz he could release music in 2024 and that could be the last album in the year 12/31/24 maybe

    • @readay.rdy187
      @readay.rdy187 Před 14 dny +2

      nevr

  • @kingcrowleysound2305
    @kingcrowleysound2305 Před 14 dny +407

    Rocky was wearing Rick and HBA before EVERYONE lol

  • @timmy5876
    @timmy5876 Před 14 dny +71

    ngl i had this on my TV in the background and my ears perked up when i heard the filthy producer tag, idk what it is about it but it’s just so iconic, there’s never been a time i’ve heard it and not atleast liked the beat for the song

  • @Jimmysftfacts
    @Jimmysftfacts Před 10 dny +8

    Nah i literally cant imagine how much effort and time you put in that video this shit deserve more appreciation

  • @SAITED
    @SAITED Před 14 dny +117

    So joy said carti better than uzi and that's what caught Cartis eye 😂, what a guy

    • @bowtiefries
      @bowtiefries Před 14 dny

      for real?

    • @gtliam
      @gtliam Před 12 dny +2

      thats fair

    • @Maximosomoto
      @Maximosomoto Před 8 dny

      I wonder if any of us can make it on that basis

    • @sbt_00
      @sbt_00 Před 10 hodinami

      😂😂😂

    • @ciggy3705
      @ciggy3705 Před 6 hodinami

      nah, real lore is that ian connor tweeted out, looking for videographers and Joy was the one picked out of a bunch of different entries from that tweet thread and been with ian and carti ever since. He was the main videographer for all Ian Connor revenge vid promo and been doing brand editorials ever since

  • @ownage5989
    @ownage5989 Před 12 dny +20

    brother said sushi and the banshees lmfao

    • @sadefan536
      @sadefan536 Před 9 dny

      Can you explain this I want in on the joke pls

    • @roycarrillo979
      @roycarrillo979 Před 5 dny +1

      @@sadefan536its spelled Siouxsie and the Banshees. Pronounced Susie and the banshees

  • @Sting-Productions34
    @Sting-Productions34 Před 14 dny +5

    One of the best vids I’ve seen on this watched every second of it 🔥🔥

  • @timmy5876
    @timmy5876 Před 14 dny +8

    perfect video to have on in the background of winding down before bed ty❤ more vids like this pls

  • @user-tl8hp4kt3z
    @user-tl8hp4kt3z Před 14 dny +50

    “Meh “ could be the official change

    • @jsil30
      @jsil30 Před 10 dny +8

      “Meh” wasn’t the change. “@ meh” was. Get it right son

    • @soroin
      @soroin Před 10 dny +2

      @@jsil30ty my brother in opium

  • @derekking9836
    @derekking9836 Před 14 dny +8

    I fw with your videos heavy … thank you so much ❤💯

  • @prettyboyonline
    @prettyboyonline Před 14 dny +35

    I think that Gab3 deserved more coverage in this. He’s so important for the creative direction and he goes under the radar. Great video nonetheless!

  • @Gin_Got_The_Footage
    @Gin_Got_The_Footage Před 4 dny +3

    i think opium is the best modern rap record label carti allows them to shine in their own way and work within their own schedule doesn’t throw them under him like cactus jack.

  • @a.6900
    @a.6900 Před 10 dny +1

    giving me so much context dude. thank you

  • @coldwint3rs944
    @coldwint3rs944 Před 14 dny +4

    I'm from Russia. It's crazy that you know about VIPERR. Many listeners there accuse them of biting Opium music and aesthetic, but anyway I believe that they have their own unique things in their music. They made this emo / gothic aesthetic so popular in our country, so that lots of young people and also some rappers started to dress this way. Thanks for mentioning our guys. I recommend to listen their music for every connoisseur of Opium music. They do it tuff and often use English. Video is fire

  • @versidx
    @versidx Před 14 dny +6

    knowing every detail ab opium but still watching the full vd for fun

  • @Forthreee
    @Forthreee Před 13 dny +4

    Goth snd black metal inspired. Also basically nyc streetwear

  • @ThinkWonder0837
    @ThinkWonder0837 Před 11 dny +4

    00:01 Opium aesthetic has gained popularity in fashion and music.
    02:06 Opium aesthetic combines Gothic elements with an Eastern European twist.
    06:23 Opium label co-founder Jay has been instrumental in curating talent and directing creative work.
    08:28 Opium's producers are essential to the music's success.
    12:43 Loan's music blends fashion, money, and emotions.
    14:48 Opium's aesthetic is influenced by music, fashion, and East Asian imagery.
    19:06 Cardi B's notable performances in concerts
    21:14 Cardi B's new team member Sex's Death curates a new aesthetic for her
    25:24 Opium often wears its own and different clothing brands
    27:29 Demna transformed Balenciaga with edgier elements
    31:27 Opium aesthetic influence on fashion brands and creators.
    33:07 Opium's influence on underground music artists
    37:21 Upcoming album release after a 3-year wait

    • @n0vell460
      @n0vell460 Před 2 dny

      Actual virgin activities for 4 likes bruh

  • @user-zb7ru9zz7k
    @user-zb7ru9zz7k Před 12 dny +4

    Your pronunciation on some words had me dying laughing 😂

    • @meowcat712
      @meowcat712 Před 10 dny

      "Sushi and the Banshees" 😂😂

  • @tf7223
    @tf7223 Před 14 dny +4

    we needed dis one

  • @zaxe9204
    @zaxe9204 Před 14 dny +65

    Opium aesthetic was really created by lone imo the whole world didn’t know until if looks could kill

    • @10alyx17
      @10alyx17 Před 13 dny +11

      i feel like that too but really before ILCK cause ken wasn’t even all black everything until lone

    • @millhouse3313
      @millhouse3313 Před 12 dny +1

      naw it was erry.

    • @GH-yt7eg
      @GH-yt7eg Před 11 dny +1

      No.

    • @millhouse3313
      @millhouse3313 Před 11 dny

      @@GH-yt7eg yeah it was he was friends w virgil

    • @millhouse3313
      @millhouse3313 Před 11 dny

      @@GH-yt7eg also hes the stylist for opium 💀

  • @GaelMunoz-lz5pe
    @GaelMunoz-lz5pe Před 14 dny +4

    Love the vids keep it up

  • @kyngju
    @kyngju Před 11 dny +3

    The way he says vet-MONTS 😂

  • @Glockkie
    @Glockkie Před 14 dny +4

    i mean three 6 mafia were pretty much opium before opium
    from the dark aesthetic to the satanic and demonic imagery, wich influenced raider klan, who then influenced rocky and all of the soundcloud legends that later influenced carti
    + i hate how he uses this aesthetic but it doesn't bleed to his music at all

    • @00Murdock
      @00Murdock  Před 14 dny +1

      Definitely pioneers. Covered most of that in the other carti video

  • @randalle_official
    @randalle_official Před 14 dny +2

    You just earned a sub

  • @dATXUH
    @dATXUH Před 14 dny +5

    Need a solo gab3 explaining video 😤😤😤😤

  • @HopOnG17.
    @HopOnG17. Před 14 dny +2

    love ur vids bra

  • @areebanwar9229
    @areebanwar9229 Před 5 dny

    they dont attempt to replicate, they feel like they are representing it

  • @diover6651
    @diover6651 Před 14 dny +1

    MURDOCK MURDOCK

  • @eqrly9607
    @eqrly9607 Před 14 dny +29

    opium aesthetic, yeah, type shit.

  • @grimace9559
    @grimace9559 Před 10 dny +1

    Nah this a 10/10 video

  • @nickhatzis
    @nickhatzis Před 13 dny +2

    fucking loved the video, thank you

  • @th1rdowl
    @th1rdowl Před 14 dny

    Also P.L.N(fashion brand) is what carti wore in the 2024 music video

  • @yeetyeetonthestreet-colinm1186

    36:01 “aura “ Npcs for sure 💀

  • @antekpado1894
    @antekpado1894 Před 12 dny

    the way u said oji was funny ash

  • @Prime_L10
    @Prime_L10 Před 14 dny +2

    Amazing video bro

  • @aquilisramos2558
    @aquilisramos2558 Před 13 dny +2

    32:37 bro did not have to do the carti voice😭😭😭😭😭😭😭😭

  • @XTRAMUSIC-ws6kv
    @XTRAMUSIC-ws6kv Před 14 dny +2

    Ima be berry one day

  • @Goblin_dcreator
    @Goblin_dcreator Před 14 dny +1

    blud, this video is fire !!

  • @sbt_00
    @sbt_00 Před 11 hodinami

    Opium so freaking goated

  • @JVfromthecreek
    @JVfromthecreek Před 4 hodinami

    I refuse to believe they didn’t soak up that “Hypnotized Minds Three6” occult symbolism

  • @yeetyeetonthestreet-colinm1186

    Damn i forgot about that miley cyrus thing LMAO

  • @kanyeeast4940
    @kanyeeast4940 Před 12 dny +2

    THE GOAT

  • @CoscoViibesy
    @CoscoViibesy Před 14 dny +3

    sexisdeath is my fav opium member

  • @Trench8661
    @Trench8661 Před 14 dny +2

    Ya know, fast cars, Asian women, you get the rest 😈👹

  • @angzpas
    @angzpas Před 13 dny

    It’s the upsidedown cross

  • @rawrbrz
    @rawrbrz Před 9 dny

    Wonder how much longer till everyone’s gotta go to rehab and finally come off the all that aura filled opium lol

  • @pank3245
    @pank3245 Před 14 dny +9

    Opium is culturally appropriating the Punk aesthetic. Opium fans shit bricks when an old school punk with the Mohawk walks into the bar. It's so cringe seeing Carrie fans trying to pull the look off.

  • @StealthySZN
    @StealthySZN Před 14 dny +2

    🔥🔥

  • @user-rm5mv1yc4d
    @user-rm5mv1yc4d Před 12 dny +9

    It’s not a label it’s a lifestyle

  • @RIPFemaleDoggy
    @RIPFemaleDoggy Před 14 dny +4

    FAT W🔥🔥🔥

  • @peanutbutterthugga
    @peanutbutterthugga Před 12 dny +1

    opium aesthetic is based off of metal and RVIDXR KLVN/SGP

  • @rishavfash1r
    @rishavfash1r Před 14 dny +1

    fye

    • @00Murdock
      @00Murdock  Před 14 dny

      @@rishavfash1r preciate u bro

  • @Extrapage333
    @Extrapage333 Před 13 dny

    yall peep Tour / Tour life
    hes next up

  • @loganbyrd2597
    @loganbyrd2597 Před 5 dny

    Holy glaze

  • @JacavaHartley
    @JacavaHartley Před 13 dny

    It’s like they are a villain group, while carti is the boss

  • @DreVersion1
    @DreVersion1 Před 13 dny

    1:20 No mention of The Cure

  • @rainclayton1683
    @rainclayton1683 Před 14 dny +12

    U forgot to mention Black Metal, from the way Carti screams, imagery and style.

    • @00Murdock
      @00Murdock  Před 14 dny +1

      Definitely could’ve brought it up

  • @TyeCartierTM
    @TyeCartierTM Před 13 dny +1

    i told this one guy who was wearing crazy old geobaskets that Carti put rick on the map for the younger generation he looked at me crazy he’s like but rocky been wearing it and i said and look at everyone wearing ramones because of carti now

    • @tp8271
      @tp8271 Před 5 dny

      Danny brown wore Rick before any of these lames

  • @crimsonboy1999
    @crimsonboy1999 Před 12 dny

    carti met with jay and joy through ian connor

  • @grimace9559
    @grimace9559 Před 10 dny

    Yo where did all your videos go

  • @Xtrem3sport
    @Xtrem3sport Před 14 dny +1

    Viperrviperrviperr❤❤

  • @Meige24
    @Meige24 Před 6 dny

    The shows is funniest shit asl

  • @rukohei9608
    @rukohei9608 Před 14 dny

    Murdock what do you think of City Morgue?

  • @soroookami000
    @soroookami000 Před 12 dny +2

    No hate towards opium at all but I was dressing "dark" since I was 13

  • @theterrificteddy2157
    @theterrificteddy2157 Před 13 dny +9

    This aesthetic is so hard apart from the Satan stuff.

  • @Nariieul
    @Nariieul Před 2 dny

    I clicked on this video wondering what opium is because people kept saying the I looked opium, and oh your opium and I was like wtf is that 😭😭 I just like the color black and I am really a bubbly person. Now I know what opium is and I kinda like it and I might keep the name.

  • @seth4035
    @seth4035 Před 10 dny

    Our lost youth are now basing their whole personality around fentanyl

  • @Sxmplxfyy
    @Sxmplxfyy Před 13 dny +1

    opium aesthetic yeah. type shit. vvs diamonds on my right wrist. and my left.

  • @nerrahh
    @nerrahh Před 14 dny +1

    musics dropping dec 31 😭

  • @XPAMFIL
    @XPAMFIL Před 13 dny +3

    Romania mentioned huhh🧛

  • @stealerqp1812
    @stealerqp1812 Před 8 dny +1

    даже сюда этих засунули

  • @Hyperkiwi
    @Hyperkiwi Před 9 dny +1

    bro is farming opium*

  • @tinobeano
    @tinobeano Před 14 dny +1

    🧛

  • @Web0_hxg_5
    @Web0_hxg_5 Před 14 dny +1

    w vid

  • @vlone-468
    @vlone-468 Před 14 dny +1

    W video

  • @Yohjisbluff
    @Yohjisbluff Před 14 dny +1

    ✨🧛🏾

  • @MaxK190
    @MaxK190 Před 14 dny +1

    Love opium
    (Their music inspired few of my albums) but can somebody explain the upside down cross to me
    (More of why they use it)

    • @00Murdock
      @00Murdock  Před 14 dny +3

      @@MaxK190 anti establishment imagery

    • @MaxK190
      @MaxK190 Před 14 dny

      @@00Murdock thanks bro , recently the chain got me thinking 😁

    • @MaxK190
      @MaxK190 Před 14 dny

      @@00Murdockso I guess the pentagram s are the same reasons

  • @opiumxstar
    @opiumxstar Před 14 dny

    Bro said erry made it because of skateboarding😭😭😭😭😭😭

  • @florals4u652
    @florals4u652 Před 14 dny +1

    is the song at 31:21 released 😞

    • @00Murdock
      @00Murdock  Před 14 dny

      He played it in a club in Paris. However, the song ain’t drop yet. Probably the intro to LLF

  • @OhVicanne
    @OhVicanne Před 2 hodinami

    this fucking guy straight up called himself Joy Division lmao

  • @Night_crawls
    @Night_crawls Před 10 hodinami

    What I think is the best album ever the whole lotta red achievement unlocked carti glazer

  • @ChillVerse-li6yj
    @ChillVerse-li6yj Před 2 dny

    Damn you guys watered down the german punk rock style to opium.

  • @ThaXxplosive
    @ThaXxplosive Před 11 dny +1

    all of my friends dead

  • @RHNKK777
    @RHNKK777 Před 5 dny

    32:48 do u think carti talks like this

  • @Slatsurfer
    @Slatsurfer Před 7 dny

    WHATS THE SONG @ 9:59??????

  • @tracehouston3727
    @tracehouston3727 Před 6 dny

    his magnum openuis? df? 12:24

  • @fivestarpirateofficial
    @fivestarpirateofficial Před 13 dny +1

    w

  • @jskwkwoaoLlz
    @jskwkwoaoLlz Před 14 dny +7

    these guys are all losers in real life lol

  • @downbadtv1
    @downbadtv1 Před 13 dny

    This video feels like A.I

  • @totomomo6901
    @totomomo6901 Před 11 dny

    Fact check:La haine was not created by black haine. Its a french movie created by french guys.
    : goat video.

    • @00Murdock
      @00Murdock  Před 11 dny

      Don’t worry. I never said blackhaine made it. I just meant because blackhaibe is inspired by La haine a lot

  • @Chief.a
    @Chief.a Před 12 dny

    bru chill with the ads

  • @alx-wg7gp
    @alx-wg7gp Před 10 dny

    Leak name on 25:06?

  • @AV_Shiesty_productions

    What was the first lone song you played called

  • @user-tl8hp4kt3z
    @user-tl8hp4kt3z Před 14 dny +2

    lol yohji and rei pioneered the all black trend , demna is not better then Rick nor raf and honestly the riot collection inspired everyone

    • @00Murdock
      @00Murdock  Před 14 dny

      Could’ve definitely covered the riot set for sure

  • @YOUNNGNICO
    @YOUNNGNICO Před 12 dny

    uzi and x was on that shi before Carti 😂

  • @lilyungtoaster1304
    @lilyungtoaster1304 Před 12 dny

    took it all from raider klan

  • @DgmPremium
    @DgmPremium Před 14 dny +3

    HE'S BACK

  • @YellowXKenshin
    @YellowXKenshin Před 13 dny

    can u make a vid like this but for juice wrld plz

    • @00Murdock
      @00Murdock  Před 13 dny

      I feel like I wouldn’t do juice a lot of justice. There’s plenty of other content creators who would though! I love juice and his music. However, his story isn’t super familiar to me compared to opium

    • @YellowXKenshin
      @YellowXKenshin Před 13 dny

      @@00Murdock ok thank you for replyin to my comment you earned a sub big time

  • @CoreyAllen-og9rs
    @CoreyAllen-og9rs Před 6 dny

    It's just trap goth

  • @juneyroyce
    @juneyroyce Před 13 dny

    Song name? 2:14