Passed on the MasterKeep which they increased 100 in a year on the MSRP.... and now this.... Hard Pass I'll stick with Rare Breed , KY Spirit, Russell's and 101. Cheers Everyone
Wild Turkey is one of my favorite distilleries but I will not be searching for any of their limited releases anymore. Absurd prices this year and don’t see them getting any cheaper!
I paid $60 for a 2oz pour of this. I really liked it. Thought it was fantastic. With that being said, I ain’t paying $450 or more for this release. It’s just too much for me. Cheers
Master's Keep secondary value is really not much over retail. Don't think that's the case. Also, how would flippers cause a retail price increase in your opinion?
@@justiny328Flippers crate artificial demand by buying up product thus lowering the supply for people who actually want to drink it. They then resale at a higher price because the supply is limited by artificial demand.
@@justiny328 two fold: 1. Greed. Flippers are greedy, they make a profit, then some companies see that and say, "Hey, why don't we make that profit instead?" I think that's partially the case with Wild Turkey. 2. The hype and flipping drives up sales and companies that try to meet the demand have to increase production, which increases cost. I was told by a WT employee that was the case with some of their bottles, but I'm not sold that's 100% the reason for their massive increases. I love WT but I think the parent company is just greedy.
For the lack of transparency and the absolutely insane price - I can't say there's a chance this surpasses RR picks. I can get amazing RR picks for $70 - $100, if Campari is expecting me to pay practically 5x that much they better give me something that is mind blowing. I was lucky to pick up a MM Cellar Aged at very close to SRP, it's incredible, but even that is not worth 400+. What a shame.
Love the non bias review and I know how much you love Wild Turkey. Do you think it's priced that high to cut into the secondary sales? All 5,000 or so will sell just to Turkey heads alone but then you have flippers trying to make a dollar. Just my thought. Hope to get a pour but probably wouldn't buy at $450
I just think the price is crazy high! Even with the Russell’s 13 here in NJ, if you can find it it runs $250-300! Was able to get the 2022 release and then did a blind with a single barrel and I ended up picking the single barrel over the 13. Goodnight!!
The ceiling for good bourbon is pretty low. That’s why we all like bourbon so much. That is why Russells picks and Rare breed stand up to things double/triple the price.
There's not many players at that price but the price is justified by the secondary market. There are people still paying more than SRP. If they priced it at 200 bucks and it still was 500 on secondary they are losing money plain and simple. The producer should be paid for what they make, not the bottle chasers and investors and flippers, scammers, etc.. I'll die on this hill.
A true Wild Turkey fan will always realize the best value this distillery has to offer is a Russell's Reserve Single Barrel store picks. Some of these store picks absolutely crush most all of Wild Turkey limited offerings. I have had picks that are way better value than anything “limited” stop this maddening idea of pushing out over priced inferior products.
Everybody is bringing price in. I don't complain about the price of a high end Mercedes because I can't afford it. Bottom line is that's the price and if you want the whiskey that's what your gonna have to pay. I think more time should be spent on the whiskey itself and not what it costs.
Wild turkey is on my shit list this year. Everything doubled or got marked up to whistle pig prices.this years RR13 is even underwhelming at $150 msrp. Sticking with store picks and rarebreed. At least whistle pig gives u an ornament
Really like Wild Turkey, but someone in marketing has lost their mind on pricing. That is crazy. The story is great, but the whiskey has to support the price. Just needs to collect dust to send a message…
hey Jason.. when scoring the value as low on some of your breakdowns, could you mention the "most youd pay" under the msrp? to really evaluate the value..
It obviously apparent many are disappointed with the cost of these bottles and won’t buy them and I’m right there. It’s getting ridiculously expensive to get any of these bottles. They seem to be purposefully making it impossible for many to enjoy what they are making. Is this an attempt to hurt secondary market? But why would you make this so expensive that 90% of your customers can’t afford to get a bottle. I’m sure it’s a great bourbon but at this price it’s just not worth buying. Sad really they have chose to alienate the customers. Which is where many of use are falling.
I agree the price is way too high for me alone, but it is the price that will get paid for limited release whiskeys. Might as well be the distiller/wholesaler/retailer getting it instead of some secondary market person. They need to price them at what they sell for so it is on the shelves for the people that can afford it and want to try it. Simple supply and demand economics. That said, if I could find 4 buddies to split the bottle with me that brings my cost down to $100 or $33 for each of my 3 pours which is not too terrible in my mind (assuming 15-16 pours per bottle)
WT has jumped the shark with their prices. Can’t do their LE’s anymore. Hard pass even if offered at MSRP. You can buy way too much good bourbon for $450.
The concept for this bottle is similar to Jim Beam’s Lineage that’s a collab between Fred and Freddie Noe and has 15 year age statement and $250 price tag. Is Generations $200 better?? Don’t see how $450 can be justified…
I don't anything is $450 great. I appreciate that they're trying to get theirs instead of letting secondary have the markup but this is too much of a reach. MAYBE if they'd done a REALLY special decanter and packaging that would make folks feel like you're paying for the story, the limited, special bottle that'll live on your shelf forever, AND the juice inside. That would have been sweet and MAYBE would tempt me. But using the same Masters bottle and adding a feather and a signature doesn't add up to another $200+ dollars...IMO.
I kinda understand why they are pricing these so high if they didnt the store/ secondary would mark it up. I can’t stand walking into a store and seeing a bottle marked up 3-5x retail. Why not let the company who made it get the profits.
Man, Campari is heavily milking Wild Turkey! It's just sad to see since it is my favorite distillery based on quality and price. Bardstown Bourbon Co is fast replacing it with these crazy bourbon prices.
lol one of the family said “we are more than a name on the bottle” then why is he charging 450 dollars for a blend with the highest age statement of only 14 years? You can buy the 9 and 12 and blend it yourself and save a ton at a fraction of the price. I’m sure it’s good but dear lord total scumbag price. Shame on you Russells. Not taking away from your reviews Jason , I know you’re being honest on the flavors and all that goes into judging whiskey.
Stopped the video @ 2:37 after I heard the price. I passed on MK Voyage @ $275, so no way I'm entertaining this bottle. I have no issues paying $200+ for a bottle (been there, done that and honestly will do it again), but I feel like the increasing prices on some are simply a scam.
It sounds interesting, but the price makes it a HARD PASS for me! WT use to be the working man’s bourbon, you could get a TOP shelf quality bourbon at a reasonable friendly price. 😢😢😢
Most of these bottles will go to people who don't appreciate what's inside. The folks like me who love and support the Wild Turkey line of whiskey, who don't have near the deap pockets for the special releases, will never enjoy them. Very disappointing!
You keep saying dark fruit, then say cherry and raspberry. That's red fruit...just saying 😊 Looking forward to seeing how it stacks up against other WT offerings.
This is senseless. It defies logic to price this at $450. I feel this sort of gouging (FOMO) is going to backfire on the whisk(e)y market in the near future. Other complex spirits exist out there for many, many to discover at much, much more reasonable price tags. Wild Turkey Generations MSRP equates to the Fonz jumping the shark.
10 years cant come fast enough for bourbon etc.. it’s an absolute shit show. People hoarding bottles price hiking 3X/5X/20X on and on. Now the actual distilleries are raising the MSRP trying to maximize profit before the bubble/trend ends. I’m sure bourbon will be more popular over the next decade or so especially compared to the past but this whiskey boom is going to die off one of these days. The prices are ridiculous and the juice is just average now as supply can’t keep up with demand. The real good stuff will show up in 8-10 years once everything calms down and they have all of this extra juice laying around
To me, it doesn’t matter how good the whiskey is, I’m a solid pass at that price.
Agree totally. Price is stupid. Please stop already
Exactly
JUST BUY WILD TURKEY RARE BREED
Passed on the MasterKeep which they increased 100 in a year on the MSRP.... and now this.... Hard Pass I'll stick with Rare Breed , KY Spirit, Russell's and 101. Cheers Everyone
Wild Turkey is one of my favorite distilleries but I will not be searching for any of their limited releases anymore. Absurd prices this year and don’t see them getting any cheaper!
Just got another RR13 for retail, glad i did, $300 is my ceiling on any bottle 👍
I paid $60 for a 2oz pour of this. I really liked it. Thought it was fantastic. With that being said, I ain’t paying $450 or more for this release. It’s just too much for me. Cheers
I couldn’t justify pay 60 for a drink of ano
Picked one up in Gibsonville NC...said to myself..it's probably expensive...gently sat it back on the shelf!!!
We can thank the flippers for the $450 price tag
Master's Keep secondary value is really not much over retail. Don't think that's the case. Also, how would flippers cause a retail price increase in your opinion?
Very much agreed, so sad !
@@justiny328Flippers crate artificial demand by buying up product thus lowering the supply for people who actually want to drink it. They then resale at a higher price because the supply is limited by artificial demand.
@@justiny328 two fold: 1. Greed. Flippers are greedy, they make a profit, then some companies see that and say, "Hey, why don't we make that profit instead?" I think that's partially the case with Wild Turkey. 2. The hype and flipping drives up sales and companies that try to meet the demand have to increase production, which increases cost. I was told by a WT employee that was the case with some of their bottles, but I'm not sold that's 100% the reason for their massive increases. I love WT but I think the parent company is just greedy.
The $150 RR13 is a real ‘value’ compared to a glorified masters keep! Great content as always and looking forward to part 2!
Can’t wait for the turkey showdown! Sad but feels like they’re sticking the finger to their core fans.
These prices are getting dumber and dumber.
Rediculous prices, would like to see the bottom fall out of the bourbon market.
Especially the secondary market.
Out of my price range for sure. This seems to be intended for collectors specifically. Thanks for the honest transparent bottle reveiw as always.
This may be one of those expensive whiskies that is actually worth its price. May be the best I’ve ever had
Thx for keepin it real, as always. Nice to know I'm not missing out on silly priced rels.
For the lack of transparency and the absolutely insane price - I can't say there's a chance this surpasses RR picks. I can get amazing RR picks for $70 - $100, if Campari is expecting me to pay practically 5x that much they better give me something that is mind blowing. I was lucky to pick up a MM Cellar Aged at very close to SRP, it's incredible, but even that is not worth 400+. What a shame.
Love the non bias review and I know how much you love Wild Turkey. Do you think it's priced that high to cut into the secondary sales? All 5,000 or so will sell just to Turkey heads alone but then you have flippers trying to make a dollar. Just my thought. Hope to get a pour but probably wouldn't buy at $450
Excited for tomorrow to watch a. Turkey head go to battle! LFG!
I just think the price is crazy high! Even with the Russell’s 13 here in NJ, if you can find it it runs $250-300! Was able to get the 2022 release and then did a blind with a single barrel and I ended up picking the single barrel over the 13. Goodnight!!
The ceiling for good bourbon is pretty low. That’s why we all like bourbon so much. That is why Russells picks and Rare breed stand up to things double/triple the price.
There's not many players at that price but the price is justified by the secondary market. There are people still paying more than SRP. If they priced it at 200 bucks and it still was 500 on secondary they are losing money plain and simple. The producer should be paid for what they make, not the bottle chasers and investors and flippers, scammers, etc.. I'll die on this hill.
Facts. So sick of these people whining.
A true Wild Turkey fan will always realize the best value this distillery has to offer is a Russell's Reserve Single Barrel store picks. Some of these store picks absolutely crush most all of Wild Turkey limited offerings. I have had picks that are way better value than anything “limited” stop this maddening idea of pushing out over priced inferior products.
Excited for part 2!
Great review. Appreciate your honesty. 🥃🥃
So emotional hearing the story..😅 good stuff
$450?!?😂 Campari is insane
YEAH!! Put it to the test!!!!!
Thank you for the great content.. Reviews coming soon!
Looking forward to tomorrow
Everybody is bringing price in. I don't complain about the price of a high end Mercedes because I can't afford it. Bottom line is that's the price and if you want the whiskey that's what your gonna have to pay. I think more time should be spent on the whiskey itself and not what it costs.
Nice hat!
You lost me at 2:30 when you gave the MSRP. No need for me to watch anymore.
I love wild turkey 101
I agree with some of the earlier comments. Is it 9 times better than a bottle of Rare Breed?
Nope
Wild turkey is on my shit list this year. Everything doubled or got marked up to whistle pig prices.this years RR13 is even underwhelming at $150 msrp. Sticking with store picks and rarebreed. At least whistle pig gives u an ornament
Really like Wild Turkey, but someone in marketing has lost their mind on pricing. That is crazy. The story is great, but the whiskey has to support the price. Just needs to collect dust to send a message…
The price is making me resent Wild Turkey now which is sad they are abandoning their core customer base. This is just extreme greed now.
1000% pass unfortunately. I’ll happily take my RR13 at retail, every, single, day.
Wish I could get my hands on RR13. One of the best pours I ever bought.
I think blaming secondary market is letting the distillers off the hook.
Cliffhanger…Turkey Reloaded coming to a youtube near you!
Maybe a Kentucky Spirit SB CNF in the mix as well?
Delish bottle and 60$
hey Jason.. when scoring the value as low on some of your breakdowns, could you mention the "most youd pay" under the msrp? to really evaluate the value..
Yeah. Good call out. For this one I'd probably go 200. It's a good off profile turkey but nothing about it warrants that 450 price
@@TheMashandDrum thanks Jason for the reply and another helpful video! cheers! Happy Halloween!
The cost of unremarkable spirits is insane. The cost of everything is way overinflated.
It obviously apparent many are disappointed with the cost of these bottles and won’t buy them and I’m right there. It’s getting ridiculously expensive to get any of these bottles. They seem to be purposefully making it impossible for many to enjoy what they are making. Is this an attempt to hurt secondary market? But why would you make this so expensive that 90% of your customers can’t afford to get a bottle. I’m sure it’s a great bourbon but at this price it’s just not worth buying. Sad really they have chose to alienate the customers. Which is where many of use are falling.
I agree the price is way too high for me alone, but it is the price that will get paid for limited release whiskeys. Might as well be the distiller/wholesaler/retailer getting it instead of some secondary market person. They need to price them at what they sell for so it is on the shelves for the people that can afford it and want to try it. Simple supply and demand economics. That said, if I could find 4 buddies to split the bottle with me that brings my cost down to $100 or $33 for each of my 3 pours which is not too terrible in my mind (assuming 15-16 pours per bottle)
Roughly 26 oz in a 75ml. So just depends how big your pours are lol. 🥃 cheers!
WT has jumped the shark with their prices. Can’t do their LE’s anymore. Hard pass even if offered at MSRP. You can buy way too much good bourbon for $450.
Ill be honest i doubt its turkey themselves and more whos above them
They should be ashamed to pick what they did and charge that insane price. I was angry when it reviewed it. It’s purely a cash grab.
Way out of my price range by double. Love wild Turkey 101, and Rare breed are my go to bottles.
Nice story for sure but that price is just too high.
Not paying that. Great part one review though.
The concept for this bottle is similar to Jim Beam’s Lineage that’s a collab between Fred and Freddie Noe and has 15 year age statement and $250 price tag. Is Generations $200 better?? Don’t see how $450 can be justified…
I don't anything is $450 great. I appreciate that they're trying to get theirs instead of letting secondary have the markup but this is too much of a reach. MAYBE if they'd done a REALLY special decanter and packaging that would make folks feel like you're paying for the story, the limited, special bottle that'll live on your shelf forever, AND the juice inside. That would have been sweet and MAYBE would tempt me. But using the same Masters bottle and adding a feather and a signature doesn't add up to another $200+ dollars...IMO.
WT pricing themselves out of the market
$450 for a whiskey that includes some 9-year juice?? Gotta be fcking kidding
28-3
Does the price make it more accessible though?
I kinda understand why they are pricing these so high if they didnt the store/ secondary would mark it up. I can’t stand walking into a store and seeing a bottle marked up 3-5x retail. Why not let the company who made it get the profits.
Maybe if they all do this the market would adjust itself. But who knows.
Man, Campari is heavily milking Wild Turkey! It's just sad to see since it is my favorite distillery based on quality and price. Bardstown Bourbon Co is fast replacing it with these crazy bourbon prices.
Yeah they realize what they have now.
lol one of the family said “we are more than a name on the bottle” then why is he charging 450 dollars for a blend with the highest age statement of only 14 years? You can buy the 9 and 12 and blend it yourself and save a ton at a fraction of the price. I’m sure it’s good but dear lord total scumbag price. Shame on you Russells. Not taking away from your reviews Jason , I know you’re being honest on the flavors and all that goes into judging whiskey.
Thanks. I think campari is really using the Russels to their advantage. While i like thag idea, i dont feel a $450 bottle is the way to do it.
Stopped the video @ 2:37 after I heard the price. I passed on MK Voyage @ $275, so no way I'm entertaining this bottle. I have no issues paying $200+ for a bottle (been there, done that and honestly will do it again), but I feel like the increasing prices on some are simply a scam.
It sounds interesting, but the price makes it a HARD PASS for me! WT use to be the working man’s bourbon, you could get a TOP shelf quality bourbon at a reasonable friendly price. 😢😢😢
Campari is simply out of control.
Can anyone say, Campari?
Hot take, this bottle will sit on shelves
If this was 300 I'd still grab one but at 500 bucks after tax ill have to think it over.
450 DOLLARS ??? ILL STICK TO WILD TURKEY RARE BREED
I feel like you were being a little too nice here, $450 is ridiculous. Not even close to worth it.
They should’ve left out the 9 year
Most of these bottles will go to people who don't appreciate what's inside. The folks like me who love and support the Wild Turkey line of whiskey, who don't have near the deap pockets for the special releases, will never enjoy them. Very disappointing!
I think it’s way overpriced but kudos to Campari for realizing that WT has some die hard fans and this will fly off shelves regardless
I feel like we need another good Jason rant and this seemed like a great opportunity to unleash. $450!?!?! What the actual f***! Come on man!
The greed with the pricing on this one really takes away from the good will the story is trying to create.
You keep saying dark fruit, then say cherry and raspberry. That's red fruit...just saying 😊
Looking forward to seeing how it stacks up against other WT offerings.
$450.00 come on now. I love Wild Turkey but this is getting ridiculous.
This is senseless. It defies logic to price this at $450. I feel this sort of gouging (FOMO) is going to backfire on the whisk(e)y market in the near future. Other complex spirits exist out there for many, many to discover at much, much more reasonable price tags. Wild Turkey Generations MSRP equates to the Fonz jumping the shark.
for 450 they can shove it.
10 years cant come fast enough for bourbon etc.. it’s an absolute shit show. People hoarding bottles price hiking 3X/5X/20X on and on. Now the actual distilleries are raising the MSRP trying to maximize profit before the bubble/trend ends. I’m sure bourbon will be more popular over the next decade or so especially compared to the past but this whiskey boom is going to die off one of these days. The prices are ridiculous and the juice is just average now as supply can’t keep up with demand. The real good stuff will show up in 8-10 years once everything calms down and they have all of this extra juice laying around
All these distillers are on a money grab.
These mega taters always getting bottles 🥔 💨
absurd
$450 is just ridiculous. Pass
Too much for me
Nope, never
There's literally no bottle of whiskey I would pay that price to get. Absurd and nothing more than a greedy cash grab.
Gimmicky marketing for fools
i am glad you got rid of your intro. pain in the ass to have to skip each time
goddamit , still there, it’s so annoying