California's Prop38 Behind-the-Scenes (2000)

Here's an interesting look at the casting and production of a major TV campaign that aired throughout California during the Fall of 2000. The political spots were created to promote a school voucher initiative aka "Proposition 38." We filmed the examples of bad schools in 16mm. I shot these scenes with my Arri SRII equipped with a Zeiss 10mm-100mm zoom. That lens has excellent macro capabilities at the 10mm focal length, plus a T2 iris. I used the lens as a "variable prime." Stepping, grain, scratches and dirt were added to the footage during editorial. I filmed all the positive school scenarios in 35mm using my Arri BL4. Today, we would have probably shot everything in 4K digital. Technology has made huge strides since 2000, but the casting and overall production work flow, documented in this video, is still the same. (My son, John Przyborski shot and edited this candid video while a senior in high school.)

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4:30 video assist open matte