2021 Healthcare Reel

Every year I direct and photograph healthcare TV campaigns. We work with all types of ad agencies as well as medical centers and other clients who internally handle their own creative marketing.
All these spots were photographed digitally. Most originated in 4K or UHD. Some were photographed on RED, most were shot on Sony A7S2, Fuji X-T3 / X-T4 and Panasonic GH5S cameras. We adjust the size of our crews based on creative concepts, budgetary constraints and hospital crew restrictions. For example, just myself and an assistant cameraman are the only film crew allowed inside an operating room during actual surgery.
Przyborski Productions is one of the few commercial production companies that realizes hospital production is not the same as filming in a studio. We know how to work with doctors and medical teams to get great footage with minimal disruption. We insist our crew people dress and act courteously when inside an active hospital. We’re also very aware that real patients take precedence over the filming process.
The commercials featured in this reel showcase various directorial styles and filming techniques that enhance a project’s concept. All doctors and hospital staff are real. Testimonials feature actual patients. All operating room scenes were photographed during actual procedures.