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A new direction for the channel going forward (new series, new topics, new ideas!)
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- čas přidán 12. 08. 2024
- 00:00 a bit of a backstory on how I got here (life abroad, Regional Eats, starting this channel)
05:40 why covering Italian food feels limiting now
09:57 I'm open to learn more from other cultures
13:22 people over things
16:17 we'll talk more about the social meaning of food
20:14 what to expect going forward (Misplated, more "chatty" videos, ...)
Why Misplated?
“Misplated” comes from “misplaced”, the feeling of being “lost”, “in the wrong place”. For many of us in London or a big city, this is very common. But something magical happens with food. No matter where we are, it has the power to make us feel at home. The more one travels, the more ingredients one adds to their plate, eventually creating a unique palette of flavours that travels with them. What many might call “misplated” ingredients, are now the perfect recipe that makes us feel at home.
About me
I'm Claudia, a journalist and producer reporting on food. I was born and raised in Bari, Italy, and I have been living in London, UK since 2012. I have built a career around the food industry, reporting on international food for Business Insider on popular series Regional Eats and So Expensive, and now on my personal CZcams channel. Living in London and reporting on international food has forever changed the way I eat, but most importantly, the way I relate to food. There is the sensory element to it, but there also is a personal connection that is unique to each of us. I enjoy learning why certain foods are so important to countries and cultures around the world, and how food artisans and chefs cherish their land through food. Follow me for more food videos!
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Instagram: / claudiaromeo
TikTok: / .claudiaromeo
Facebook: / cldromeo
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Contact
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Ahh! The cheese lady. I just found you again, praise the algorithm. Hi!
This is why you should sub and check your subscriptions tab
@@EarlHaremaybe he likes to live dangerously. Watching CZcams roulette if you will…
subscription is free
The vids about dishes are enjoyable, but the once where you went into a deep dive about just one component, one product like one cheese, those i enjoyed the most. Craftsmanship is fascinating, doesn't have to be just foods either.
Come to germany and make a documentary about bread, saussages and beer =)
Your success in my opinion, is your curiosity and ability to share what you learn with others. You continually ask the questions of your on camera guests the questions that I am wondering about. I will happily follow you on your journey to anywhere you wish to take us. I am just happy to be allowed to share in the journey.
On a personal note... more Italia. Would love to see more family meals, food trucks, and street foods from the different areas you visit. The most important thing is that you be true to yourself and follow your own path in life -- we are all thankful for being able to join in.
I was wondering what happened to Claudia. Glad she's back! ❤
There’s a magic you convey when you connect with the makers/farmers/chefs when you’re discovering and describing things to us. You’re clearly intelligent but there’s an innocence and genuine curiosity when you engage your subjects or experiences that let’s me live it with you vicariously. As long as you’re having fun and enjoying whatever it is you’re doing I’m down to watch.
Just an immediate reply, but this is brilliant. You have touched so many topics that are important. The place of food. A sense of community that comes from being a stranger in a strange land - along with other strangers. I ended up replaying the part where you say you are not an expert several times and began to laugh. It is true that you are not an expert. But you are very good at these stories.
I'm glad this resonates. There is truly something unique in feeling at home in a strange land with other strangers!
Claudia, I found you through "Regional Eats", and was so glad when you started your own channel 1-1/2 years ago! It's your effervescent personality, beauty, charm & unique perspective about food & culture that makes your videos so interesting & entertaining!
Yes fully agree! You don't need to be an expert to create good content. Document the learning process and be open and ask good questions. We will come along for the ride cause we like your style!
Your videos are amazing, you find people who are passionate about what they do as much as you are.
I loved your past content, please keep it up. Wayched all episodes
As long as we can follow you along your adventures 👍 EDIT - Don't fear "imposter syndrome" you have a gift for connecting with both your subject and your audience.
Hi Claudia, I just wanted send some support for your new direction. I'm excited to watch the videos when you post them!
I also wanted to say that your videos were one of my inspirations for starting my own channel, and I've been wanting to expand into other videos about specific Croatian foods like you did with Italian ingredients. Thanks for everything you've been doing, and what you will be doing!
Thank you for your support. Sending lots of positive energy to you and your channel!!
@@claudia-romeo Thank you so much!
Has watched since the first.
Claudia... claims not to be a "food expert" but passionately explores consuming all kinds of cuisine!
If you are reading this, please know that we will follow whatever adventures you choose in life!
Please don't get stuck in a rut or feel like you 'have to' present any particular aspect.
If your passion is people & culture then go for it!
You can be in Toronto or Timbuktu. It doesn't matter, as long as you are exploring and satisfying your personal need.
Thank you for sticking around for such a long time!
@@claudia-romeo My pleasure!
You're a very good presenter, and your passion shows.
I've learned quite a bit about the regional cuisine of your native country and hope to learn about the restaurant scene of your new home (London) 👍
I would love if you interview common people, not just chefs. For example, that one specual dish that was taught by a grandma or mother to her daughter, and talk to both together. Or that special dish that is only prepared for a wedding in x country by a whole group of people or for special coming of age birthday in x.country/community. Or that one dish your parents make you when you are sick. Or the dish for special holidays and what it means/how it originated (ancestor day for japanese, day of the dead in mexico, ramadan, chinese new year, samhain in Uk/ireland, etc.)
There's never enough Italian food purists! Seeing an Italian's righteous indignation when somebody commits a food crime is a gift to humanity. That said, we know that's not your style of content, and your style is GREAT. I'm sure whatever direction you take the channel is going to be fantastic.
Claudia,
Please keep being you and do what you love.
Your passion when interracting with other people is enjoyable to see, italian culture or not.
I'm pretty sure you'll grow as a person and as a content creator by expanding your horizon.
Keep it up!
Hi Claudia. Thanks for sharing a little more about yourself and where you are coming from. I enjoy the work you do for us as a presenter/creator. I'm sure I will enjoy what you provide for us in the future. Keep it up.
Sounds good and look forward to the new changes! Change is good. Good videos and I am sure any food you cover will be great.
I think the more anthropological approach to the subject of food that I think you're suggesting is very much needed and wanted. Food is rooted more deeply in our social, political and cultural relationships than we perhaps think and deserves more focus.
Claudia, thanks for all the content. You are a wonderful and creative person. I especially enjoy the episodes that show personalities, like the grandmother making pasta or the family making tomato sauce. You are very talented! Wanna see Stockholm?
Food recipes, preparation, and tradition are fascinating. I look forward to videos. Thank you
So glad to see you back Claudia! I'm excited to see the new direction you are taking with your channel, bring on the video's!
Pure joy is what I feel when your videos and instas appear in my feed. And not only because we share a surname (Romeo!). Everything about your perspective and presentation and content is engaging, genuine, and curious. You ask the questions I want to know the answers to and a few more. I feel like I’m right here next to you each time. (Which would be so fun!) I really look forward to your evolution and next works. Thank you so much for sharing and bringing us along so personally.
keep the work going, i'm here for it!!
Ti faccio l'in bocca al lupo per i tuoi prossimi video, li guarderò con curiosità.
Love to hear people being authentic and honest. Ive been watching since your first videos at Insider. The feeling more comfortable in the international community than at "home" very much resonates with me, as well as passion for what food means to people rather than simply the physical meal. Very excited to see whatever direction you're going :)
It's been a real pleasure to follow along your journey so far, so I'm looking forward to seeing where you'll be going next. Thank you for sharing it with us! 😁
I started watching your channel because I felt like you were passionate about more than just the food or the thing that was presented. After this video, I can really see the passion you have with the human element - the people aspect of food. I really admire that! Keep it up and pursue your passion!
Love your new direction, will be following along, I’ve always enjoyed your interactions with the people you have filmed. You make it fun and interesting, bravo!
I've been watching your videos for a very long time. Since the start of Regional Eats I would say.
I never saw you as the "italian food lady". What I liked about your videos was the discovery and deep dives into products and how they are made no matter where they are from. You seem so genuine in your interactions with those producers that it feelt like being there with them.
I was also mindblown that you seemed to speak the native language of every producer you went to.
I love your videos Claudia
Hello Claudia. A fan from Switzerland here. I love your personality and charisma and I am sure whatever you decide to do, it will be great.
I've been following you for quite a while (since the Regional Eats times), and I'd noticed that the tasting bit of your videos was definitely not the one you were more comfortable with. I think you are making the right decision, and I'm looking forward to your next chapter. All the best!
Love to hear you talking so honestly. Taking time to reflect on where our lives are heading and the direction we need to take is such a valuable thing to do. Love that you’re finding a new way forward. May it bring you much joy and satisfaction. Looking forward to seeing where the journey takes you.
I love your new people centric perspective on food! You've obviously spent a lot of time thinking about this. Can't wait to see your new content! 🤠
hey Claudia, I found your channel when I got tired of Food Insider Subscription, and wanted to follow the *hosts I loved* , not just the _food I loved._ happy to be a part of this growing community. I would love to hear you talk further about your ideas of what it has meant and continues to mean to be a creator (and yes, you ARE one!)
Hi Claudia, I wish you good luck with the future of the channel. Whatever you do I'm sure it will be good. Looking forward to it!
Your interview style and the topics that you choose are interesting to watch and get into great detail about the background of the artisan making for a really enjoyable format. We're open to seeing more of the topics that interest you! The Toronto connection is also a surprising one and its nice to know you spent some time in our city
Wonderful news! I'm looking forward to you new series already
Hi Claudia. I'm a fan from Minnesota in the United States with ancestral roots in Palo del Colle. I've enjoyed your past videos, and I know that I will enjoy what is to come. I'm also a fan of Gino D'Acampo, so I hope you get a chance to talk to him in a future episode. Instead of simply talking about food, the two of you could chat about what it was like moving to Britain, and the joys and challenges of being an Italian and living in the UK. Keep up the good work! All the best! ❤
Glad to see/hear that you are constantly reinventing yourself, and your brand.
I look forward to the new videos. What you've already given is incredible!
Love all your work Claudia. Best of fortune with anything you do.
It is a remarkably honest and refreshing video. After watching this, I've nothing but respect for you. It takes a lot of humility and acceptance to say that other people's food is as good as yours. This is especially true for an Italian. I wish you a lot of success going forward.
I live outside the country I was born.. Fully understand what you said
Seeing Claudia's face is just refreshing. I'm already excited to see and hear the conversations about the meaning of food to people. I think it's kind of like philosophy of food. Good luck, Claudia. 👍❤❤❤
Your planned direction sounds like it will interesting. I think you're a talented story teller regardless of the topic. For what it's worth, I already thought that what sets your videos apart (both food insider and your channel) is meeting the farmers and the families that produce the food. So, to me, they're already about people more than "things." (Whenever I see gouda, I always remember the Dutch cheesemaker you visited.)
just don't stop and don't give up, keep going, it is harder than it looks but we know you can do it, you have the it factor, you just have to produce content and keep tweaking and optimizing, we are with you, much love
🤞🤞🤞🤞
I’ve been watching you from the beginning on Regional Eats and followed you since. Love your content, you do this so well and it’s so interesting. Love your work. Do what you need to do, I’ll still be with you. I’d love to see you in many different countries showing us many different types of food and how they’re made. Hugz, Tree
Always have to evolve and update! Looking forward to your new content.
Claudia, it’s great to have you back. I’m looking forward to seeing what is to come.
First, I have greatly enjoyed your presentation of food both in your day job and on your own channel. I appreciate the insights into regional or local Italian foods (and people) because I've spent most of my life in the US, where Italian food is refracted through an Italian American lens. Not about the better or the worse. But it was an eye opener when I was 15 and went to Italy with my mom and my sister and experienced something familiar, but so different. The emphasis, the accent, lens was different, and it was wonderful. It changed 15 year old me forever.
To your change towards people over things, I look forward to it. My mother is Filipina. My father is Indian. But my best friend since I was 12 was from Greece. I didn't visit his village in Greece until I was 25, and it again changed my life. It changed my perception of the role of food. The role of ingredients. The economics of food in every day life in different places. The meaning of food to the social fabric of a village of 400 versus the supermarket big city world I live in. It's not about who makes the best this or that. It's about identity, hospitality, cultural connections, pride and so much more.
I have faith that your change of direction will yield wonderful results, though it might not be a straight path. Thanks for making the videos that you make and for sharing them.
Thank you for your support! "It's not about who makes the best this or that. It's about identity, hospitality, cultural connections, pride and so much more. " You totally read my mind with this!
Looking forward to more videos, Claudia! Best of luck in your travels! 😄
Claudia, that was amazing. I’ve been a fan since the passato sauce video with Isabella, and that was in preparation for my first trip to Puglia where my grandparents are from. You are easily the most watchable host in food journalism already and this new initiative will open up a whole new world to you, and through you, to us. This presentation is perfect and I cannot wait to see the results. One thing I must say is that you shouldn’t wait too long before visiting New York! It is not only the fine dining capital of the world but in the communities around the city every culture on Earth is represented sustaining themselves with their traditional methods in a new environment. But I can’t wait to see the first postings from London!
look forward to what comes, folks need to learn more about other cultures and how we are all tied together by food and other things.
I loved all of the regional eat videos with Claudia in Latin Countries, even when not in Italy she seemed at home in Portugal and Spain
If you love travel, travel to the places you love and experience the food and culture there and share it with everyone.
Any day I get see Claudia is a beautiful day.
Good to see you!
Claudia, you have a gift for connecting with people and their passions. I will follow you where you take us. We learn right beside you, and you can pull us down any rabbit hole you want to explore! The food thing has been great, but I know you always want to dig deeper into the many layers that ripple through how people end up doing the amazing things they do! Happy trails, and be happy!
so excited for the future of this channel! Can't wait to see u travel! your authenticity and the way you edit your videos is why I always watch your videos. Your honesty is why there's a lot of people in your channel. And the "chatty" bits with your vids are a can't miss
as for suggestions I would like small-time businesses around your area to get a feature channel. maybe talk about those places like food trucks, family-run businesses, or small farms. would be nice to hear how people are thriving during these times.
Thank you for sticking around for such a long time! I 100% agree on small time businesses, I have some on my list to feature!
More content please! I’d happily watch you commentate on paint drying! I trust that you know best, and I’ll happily watch
Please don’t just highlife chefs, but also sit down with the producers and growers and tell their stories, their families’ stories. Love your channel since the start.
Whatever you do, we'll watch!
You are a great reporter and the new format sounds great .
Open to learn, which is an exclusive determining trait to being a famous chef. That's why I am attracted to Claudia's channel. Thanks for sharing your passion. It is appreciated.
I love concept of focusing on food's impact on society rather than just it's raw characteristics. Feels like most content treats food as a static thing and largely overlooks its bigger role as a living dynamic piece of who we are. Your videos are fantastic and excited to see the fruits of your new direction!
👆👆
I would say I subbed because I see someone who takes the time to think and consider and this video proves to myself at least I made a good choice. I'm interested in where you go and what you choose to do. Best of luck
Love it ... Claudia is literally one of my favs
I like the idea of a more anthropological approach to doing the videos. While the technique and recipes are interesting, I find it more interesting how it connects people and the meaning people find in the rhythm and ritual of food. Certainly, my morning coffee ritual is important 😅 What ever direction you take it will be fantastic.
Glad to see you with a new video!
Nice pivot Claudia. I'm excited to see where you go with this. The people and the meaning and stories behind the foods we love, and even the ones we aren't familiar with, are so much more important than the mechanics of how something is made. The 'how it's made' aspect is just a very useful hook to introduce us to the makers. I loved your hazelnut farmer, guanciale and gelato videos because we met the makers through them. You have a knack of doing that that's rare and valuable. They kind of reminded me of Padma Lakshmi's series Taste the Nation, that kind of thing. Alongside the traditional makers it'd also be interesting to hear how immigrant communities in Italy and Europe preserve their food stories and how and if they're influencing their new communities also through sharing their food and stories. In bocca al lupo.
Exactly how I feel. Thank you for the recommendation!
I eagerly await your new format ”MisPlated”! I’ve enjoyed all your content to this point, and I think we all anticipate your thoughtful interviews and learning with you!
How about this topic: THe kitchen section in Armies in wars over the centuries. A historical perspective with an in depth perspective on the Roman empire and other armies of europe. Also, Genhis Khan's travels.
Keep up the good work - the best episodes are when you visit a factory/food producer and report in detail on their methods, so please do more of those.
As someone who has enjoyed your previous videos about the labor behind specialty food (such as Italian Cheeses), it's so nice to see that you care about exploring other foods and the cultures behind them. I don't know if it's similar in Italian food culture, but in the food culture that I come from, there's a tendency among people to be insular with their food. This is especially true of the older generation in that culture; they have less openness to trying new outside foods. I just wanted to say that you sound a lot like me in that you have a passion for exploring food cultures outside of the one that you grew up in. That's amazing to hear.
If I understand you correctly in this video, it sounds like your aspiration is similar to someone like Anthony Bourdain. I don't know if you've heard of him, but his food program and philosophy on food sounds quite similar to what you're seeking. You felt as if your old videos on food, while informative, were too lifeless and sterile, and focused too little on the people who made/consumed the food.
In that sense, you share a vision of food with Anthony Boudain where you wish to examine food as an expression of the culture that created that food. And, perhaps more broadly, you want to show people that food is a reflection of humanity itself.
That sounds beautiful and ambitious. To give you some inspiration for that, Anthony Bourdain's episode where he was in Lebanon is a great example. Much like the rest of his show, he cares a great deal about food, but he uses food as the backdrop--the door--for the larger culture of Lebanon. It's about more than just food; it's about the hospitality of locals, the unique challenges they face in their country, and also the universal fears and hopes that all humans look towards. Even when it talks about food, it goes beyond the dish itself, and shows viewers how food is enjoyed by people and what it means to them in their lives. At its heart, it's a show about people and places
I'll also leave you with this other creator you may not have heard of. His name is Saeng Douangdara, and he's on social media. He's passionate about sharing his Lao food culture, but beyond sharing recipes, he relates the food to his culture and his life growing up Laotian.
Sorry for the long ramble. I hope I was able to help you even a little bit.
Buona fortuna
Thank you for this comment! I haven’t watched that Lebanon episode, but I really love the way you describe it. There’s so much more than the dish! I agree that staying in one’s home country can get very insular, that’s very very true of Italians too, and I found myself falling for this trap as I got closer and closer to reporting only in Italy. That’s why I’m excited to expand my view, mostly to avoid getting stuck in the insularity again. Thank you for your support 🧡
The best quality you have is realness. Anyone can do food videos, but your personality always comes through. There are thousands of youtubers out there, most I can't watch. You are fantastic.
I 1000% relate to your feelings around living abroad, Claudia! I was lucky enough to be an English teacher throughout my 20s so I lived in lots of different countries (including Italy for 4 years, which is why I subscribed to your channel!). Now I'm back in the UK for career reasons, I have a desire to live abroad again, but at the same time you never stop feeling like a foreigner when you live in another country, and that grinds you down over time. I call it the 'traveller's curse' haha!
Absolutely, and it’s even stranger when you get that “foreign feeling” while in your home country. That’s exactly how I feel whilst in Italy some days
@@claudia-romeo yes, 100%! I sometimes feel like a stranger in my hometown and can find it difficult to relate to people there. I'm a different person now, but it's like everybody back home expects me to be the same, and there's a strange disconnect there. I've made my peace with it, though; home and family is where you make it! I hope you have people in London who make you feel at home where you are 🤗
The best part of your videos are when i see you glistening with excitement when learning something from your sources. So i say yes to the anthropological approach!
Oh and welcome back!
Looking forward to your new videos. In terms of food an anthropology you can find the same dish across different countries that seems to serve different purposes. For example, Italian marriage soup exists also in Greece and Romania.
As long as you're on it Claudia, we'll watch...
I'm fine with whatever you want to produce, I found you via Food Wars and really love your content.
As a Londoner who lived in Switzerland for over a decade I think I understand your perspective. Going back home feels a bit too comfortable sometimes. Being out of my comfort zone is where I learn to adapt and appreciate things more
Hi Claudia, first of all thanks for being so transparant in your professional journey as a food journalist. I often think what you are doing would be my dreamjob. But whether or not that's true, the fact that we get to see your honest insights and struggles behind the scenes, makes it only more admirable and human. :) I can relate to the international hunger and doubtful feelings wherever you stay for a longer period of time. I think to a certain extent certain people will always feel slightly restless about where they live, because they know other influences and experiences so you start comparing. But rather than always feeling slightly out of place or comparing too much, it's a true benefit and privilege to know about other cultures, so you should just keep surrounding yourself with these international influences!
I think you have enough interested viewers to keep following you on this journey with partly different content. The new focus on the social aspect of food is very diverse and sounds very thrilling. So just stay close to your gut feeling and go for it and we will be there alongside of you watching this new content! :) Good luck!
Thank you for your support! It took some time to but I feel like I am open to share the behind the scenes too. I am glad you can resonate and are excited for the new content. I can’t wait to put it out 🧡
Stranger in a Strange Land. A travel/cultural series living in a new city anywhere around the world. What to do if you are moving to Stockholm, Sweden or Tokyo, Japan or Sidney, Australia, for example..all very cool places.
I moved over to your channel cause i loved your videos on Food Insider ❤
I think I've said this before, but it bears repeating. Your reporting on cheese is the best that there is, as far as I can tell. I can watch one of your cheese productions and understand what the cheese maker is trying to do. As a hobbyist cheese maker, this is the best consistent resource on specific, traditional European cheese styles that I know about. Nothing else even comes close. The average person is not going to understand the subtleties of what makes each cheese different. A group of us always pours over every frame of video you produce in your cheese videos, discovering secrets that we would have no way of learning without actually travellling to each of these places ourselves. Somehow you have learned to capture the exact thing we need to see, and the exact hint that we require from the cheese maker to be able to get to the heart of each cheese. These videos are a treasure for me and I appreciate it far more than I can explain. Looking forward to watching your future endeavors. Good luck!
Keep up the good work!!!
Best of luck with whatever you hope to do.
So wonderful to see your beautiful face! Sooo loved the content you have made. You are a natural. I have loved all the content you have made and look forward to more.
Bring it on!
Love this channel ❤️ Iove Italian food
If i am understanding? It will be about a broader variety of foods and also other people besides cooks? This is all good things and we are lucky to have your kindness and intellect to create such good videos for us, your big fans!😊
I was a little scared to watch this but happy I did! I was curious why you were doing your own food reporting instead of Regional Eats and I'm glad you're still with the company even if the project wound down. For what it's worth I just consider you a really insightful food journalist and producer not just the "italian food lady." -- I assumed you were just sticking with what you could do with your personal budget for the start of things. I understand what you mean about being food (product) focused in some of those old videos. I remember one you did with 2 siblings who started/restarted the family gelato business with the "King's Recipe" and I thought that was great because you got to talk to them about how they came to their business AND I learned about gelato as well. Your new project sounds great and do feel free to chat with us about any updates on your project!
That’s exactly what happened. Thank you for sticking around for so long!
glad the algorithm surfaced you again. will pay attention to your channel
Nothing to offer other than support!
Fantastic decision Claudia. Very brave and very smart. You make some good points on the difference between followers and community. As I approach retirement and relocation from the US to Umbria, I too see a fundamental change developing in my life. Perhaps an interesting direction could be the effect of food on health in regard to quality of ingredients. The differences with food in the US vs the EU. Or Italia more specifically. Integrating some age related projections that might not be relevant to yourself, but inevitable non the less.
Literally, food for thought. A discussion on attitude relating food to health. I now try to start a little channel describing the move to the next phase of my life, later to describe everyday life and adventures. Of course including food and aging. Like you, I think I want to focus on community. Then the followers will come.
These are brilliant recommendations, thank you! Best of luck for your channel!
I'd watch you talk about drywall. The best thing about your channel is you!
New series
“Claudia goes abroad!”
Looking forward to what’s coming next
Follow your passion, this is what carries through in your videos. If you do what you care about then you will be successful. Don't let anyone tell you that your opinion doesn't matter because you're not an expert, if it means something to you, you can be guaranteed that it means the same to others :)
🙏🏼
Claudia, I'm very excited you want to branch out like that. I think you diagnosed your own position very astutely. At the moment you have an audience, while many CZcamsrs who focus more on the social side of food (like Adam Ragusea or Beryl Shereshewsky), or even those that focus on recipes (like Sorted Food or Kenji Lopez-Alt) have a community. I think that comes with the territory of starting out as a content producer for a corporate entity. But I have no doubt you can branch out here on your personal channel. After all, you managed to stand out as your own personality even when you did that corporate content. As someone who has lived abroad for a considerable amount of time now, and as someone who has one academic foot in food history, both your comments about feeling most at home in an international community and about food being about people resonated very much with me, so I'm looking forward to seeing where you will go from here. And since you asked for recommendations: for inspiration and recreation (but not necessarily for concrete topic suggestions) I can very much recommend Dan Jurafsky's
The Language of Food: A Linguist Reads the Menu
You absolutely nailed it. I feel this is exactly my journey. It felt natural and easy to jump on a similar style as the 'corporate' content. I think I needed this time to find my style and voice. And thank you for the book recommendation!