Marcus Antebi: HPP High Pressure - Juice Press founder talks about the Process.

This video is about HPP - industry leader explains. HPP is an alternate method of heat pasteurization but instead of using heat to kill bacteria in juice pressure is used. High Pressure Pascalization is way to extend the shelf life of juices and other food products. I am not for it or against it. It has its place in supermarket products and certain products. I personally do not like the taste of HPP'd juice and I want juice that has not been processed in this way. - marcus Antebi founder of juice Press.
I do not like what HPP does to fresh Juice - I dont like the taste of the finished product. Ever.

[@jorgemarraud4160]

First of all, congratulations for such a clean and smooth operation! I have seen hundreds of juiceries and food manufacturing plants and I have to say yours is pretty impressive!
Small thought: HPP does not need a low pH to be effective (there are High pH products being successfully processed by HPP, the FDA put a preventive ban to the application on Coconut Water by concerns on the possibility of germination of Clostridium Spore on the Coconut Water (concern that had found no support in lab tests by the way). EFSA and other administration policies actually allow HPP coconut water and alkaline products as long as there is a solid validations study behind.
I keep hearing about Good Bacteria on Juice, but never heard about any which are those beneficial species present in Vegetables and Fruits, would you care to explain?
About the enzymes, it is such a big world that it is not possible to generalize. For example, PPO is partially inactivated in Avocado by pressure, slowing its activity by 50% (thus reducing browning on Avocado products), but the same enzyme remains active in coconut water and with time turns the transparent product into pink in most cases. Enzymes are the ones actually causing changes in HPP products and limiting the shelf lives.

[@ry.e404]

@@marcusantebi2127 what is the best juicer i can purchase for personal use that will cause the least death while still being an effective juicer?

[@rez1haider]

@marcus antebi,How can I establish a juicer plant in small scale at the early stage. Could you please give me the list of machinery and test lab facilities...

[@babyblu3grl17]

Thank you for this video

[@thebloopsound4241]

You know the workers in the back are talking smack because this guy is recording a video instead of working.