Startup 101👩‍💻✍️ : Watch this before starting your own brand (esp influencers!)

🌴 Let’s take a deep dive into what you need to know in order to start your own brand 🤓
🌴 Subscribe and Join the #PalmPalmFam → bit.ly/subscribetoliah
#startup #businessowner #brandiing
Timestamps
0:00 Intro
1:55 Phase 1: Where do you want to go?
9:06 Phase 2: How do you get there?
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» C O N N E C T «
KraveBeauty → kravebeauty.com
Instagram → / liahyoo
TikTok → / liahyoo
Twitter → / aboutliahyoo
Email → [e-mail]
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» C R E D I T «
Designed by Maitreyee Kalaskar
› maitreyee_kal
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» M U S I C «
Music by frumhere, kevatta - warm feeling via @hellothematic
​​› thmatc.co/?l=6E219669
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» D I S C L A I M E R «
KraveBeauty ownership: KraveBeauty is my own skincare brand that I founded in December 2017. While the thoughts and opinions that I share on my channel are always genuine, I must acknowledge the direct relationship that I have with KraveBeauty. Thank you for your continued support and understanding, I would not have been able to find KraveBeauty without my #PalmPalmFam.
My background: Please note that I'm not a healthcare professional or qualified cosmetic chemist. I do my best to quote credible sources, and bring perspectives from various expertise and sometimes with the help of our research assistant team. But medical research is complex and I can't guarantee the information on this channel is error-free. So feel free to do your own research according to your skin & health concerns. I always welcome feedback to correct any misleading information. So please take this as entertainment and not as medical information.
Thank you for your support!
Love, Liah x 🌴

[@JemimasOutcome]

I agree completely, money can't be your main goal for running a Start Up. When you are dealing with challenges and feel tired, you will just think is it worthwhile. And like Liah said there are easier ways to make a lot of money. Genuinely, having a problem you want to solve and being passionate about the people, will make your Start Up more meaningful and will keep you from quitting ✨

[@LiahYoo]

Speak louder!👏🏽👏🏽 Thanks for sharing this!

[@kruzedarling9347]

What easier ways are there to make money like this? 😂

[@cafeconcremas]

This is exactly what I am in need. Not because I'm planning on launched my own brand but to get some insight on how brands are or can be created. Thus allowing me to look further into their marketing, products and decisions! As a content creator who's evaluating more than just product effectiveness this comes very in hand and is highly appreciated 😊❤️ ty a lot Liah, as always amazing job 😘

[@LiahYoo]

You’re amazing. Thanks for watching this through 💋

[@CDGbyGraziaCosta]

When it comes to business, the name of the game is profit. If your venture isn't bringing in the cash, it might as well be a hobby, right? Now, some people say that the main goal isn't always about making money. Well, I get that, but I'm a firm believer that solving a problem and earning some bucks for it is a win-win. Let's be real here, what exactly is the problem that fast food solves? It feels like it causes more issues than it fixes laziness! Somehow, the fast-food giants are swimming in cash.

[@iamkareno]

so super helpful!

[@mokkw2]

Hi Liah, I’m also building everything from ground up, I don’t have much capitol at all, only few thousands. I’m hand making all and formulate on my own, I have a design background so I’m used to starting from nothing. it’s a painful journey but I trust it will be growing organically! Appreciate your content, please talk more about this topic! 😊😊

[@jimenacervantes6701]

Thank you so much Lia! This was super helpful!! 💕💕💕💕💕

[@klkimbored3496]

I truly needed this, I started working on a business in 2020 but a lot happened and I'm still trying to get it together and launch it! thank you! I've been a customer for a while, i can't live without the great barrier relief and the matcha hemp cleanser!

[@LiahYoo]

Thank you! Wishing you the best and there’s never a perfect timing 😊

[@lbell9695]

I'm planning on opening my own clinic in the future (once I graduate uni and get some experience in my career) so this was extremely helpful, thanks so much. You really are the embodiment of insights and inspiration :)

[@LiahYoo]

Wow! That’s an amazing goal 🙌🏽

[@brookie_cuqui]

Liah, you know I love you cuz I always post. "Extrinsic value" and English isn't your first language! 😭 I'm an EFL teacher and I love you even more than before! Thank you for solving a problem, empowering consumers, making your brand vegan, and being an amazing example of a person and glorious woman!

[@LiahYoo]

Aw that means a lot Brookie!!!

[@Erizona.]

Thank you so much for this Liah! I've been working on creating a beauty tuition business for the past year+ and I aim to launch it pretty soon. You've been such a great help in so much of the knowledge that fills up my head now in both skincare and business growth. I really wish Krave Beauty and you nothing but the best!!!

[@LiahYoo]

Wow best of luck Erin!👍🏽💯

[@Erizona.]

@@LiahYoo Thank you Liah!! 😭😭

[@r2d239]

Such a wonderful influencer. You changed my face and I hope through you I can make a skincare brand.

[@LiahYoo]

🥺🥺🥺 thanks for your kind words

[@maygeemo8357]

Love this video!! Please share more about your journey now :)

[@laangelsadventures6959]

This was nice ! I look forward to your next episode in this series!!!👍😘😻

[@LiahYoo]

💕💕💕

[@queenbee7074]

I want to make a brand with ethics, integrity and to create value for others . I have a business already which provides a service and although it makes me a bit of passive money i am still hungry for something authentic to me, myself and I

[@earlessroboticcat7102]

I’ve been thinking about this a lot and how I’ve always wanted to build my own brand and treat what the world isn’t treating right now, but what’s only pulling me down and making me hit rock bottom is finding people that’ll help me achieve that… :/

[@karolinaperat6082]

If you haven't found them yet, doesn't mean that they don't exist, so have faith, if it's something you want to do and strive for, you'll achive it. I suggest you to start talking about your interests and what you want to achive, maybe when less you expect it you'll find someone who wants to do the same. Hope it helps ✨

[@mnaoitb1]

we do not deserve youuuuuu. thank you for being so generous with your knowledge and insight!!!!!!!

[@LiahYoo]

You are too kind 🥺🥺🌴

[@mnaoitb1]

@@LiahYoo honestly, YOU are. i called my sister immediately when i found your account because your insight and knowledge and generosity are so rare. It is such a beautiful reminder that not all humans are selfish, especially with their success. thank you doesnt actually express my gratitude but i hope you can sense how much these videos mean to me and all of us. XOXO

[@BreSutherlandTV]

Great video, thank you!

[@julesnyc]

As a cosmetic chemist, I can relate to that

[@LiahYoo]

Thanks Jules!

[@yaraarbid]

Ow my God i wanted a video like that thank you!

[@LiahYoo]

Amazing 💗

[@wh0sj0yce]

Liah! You're such an inspiration! Do you think it's possible to start a business as someone without a huge social media presence if I'm focusing on ads and marketing?

[@panchalic]

All my love from mumbai , India,! Pls bring krave to India! Loved your less skincare initiative.. God bless!

[@LiahYoo]

Thank you 💕

[@williamjohn1281]

Hey Liah, I’ve been really thinking about your brand and wondering if the scalp could use a “reset”!? Not gonna lie it sounds kinda gimmicky and unnecessary. But I’m suffering from male pattern baldness and really thinking about it.
I’ve shaved my head to make things easier and am gonna start a “scalp care” routine. To really refine my scalp. I mean full declogging (I’m very oily), retinoids, exfoliates and of course skin barrier regeneration with my moisturizing. and hoping to overall improve the texture
In general with scalps there’s so many issues with congestion, varying levels of inflammation, dryness, fungus and skin texture. The areas where my hair is receding is much more stiff and thick than the rest of my scalp. Which I’ve read is caused by Fibrosis and Calcification. But there’s very many flowcharts and “broscience” about MPB and things like DHT.
I find shampoos so stripping but yet I’m so oily. Man would I love a Krave shampoo lmao. If anyone could deliver a ground breaking formula. I believe it would be Krave. The way you formulate is amazing. So if you read this I’m hoping to inspire you. I also believe in slowing down the ways company’s pump out new products. But I’ll be honest I’d rather give my dollar to a company like krave that I can trust and is much more personal to me.

[@LiahYoo]

Wait this is so eye opening to me. Thanks for sharing this! When the time is right, and we plan to venture into haircare, will come to you for insights!!

[@amangorka9344]

Hey Liah please recommend any acne body wash for my back acne

[@didjeyyy373]

Thankyouuu Ms. Liah! This is so informative, I might come back to this when I decided to create my own business in the future. As always, take care & stay safe!💚🌴

[@LiahYoo]

Rooting for you!

[@Taru1393]

Why didn’t I find this one year ago… it would have saved me alot…

[@skincaresage2004]

What if I am a foreigner coming to Korea how do I go about the registration and all

[@tinasung3814]

Really Curious what you would do differently, knowing what you know now, if you were to start Krave Beauty from scratch again ?

[@LiahYoo]

Nothing I would do differently, really. Every step has taught me so much and I’m not pressured to run the business in any way that the world wants me to-so that allows me to have freedom and peace of mind :)

[@user-qn9lk2jz7c]

Checked out your brand its not doing too bad. What sort of profit margins are you working with across the products? We are producing our test batches this month & prepping to be in Amazon fulfilment in January.

[@matt8953]

can u make a video on how u decide prices of products

[@LiahYoo]

I have a similar video! Please see the beauty industry profits video

[@shivam2612]

Love from India 🇮🇳🇮🇳🇮🇳🇮🇳🇮🇳

[@aarontheabc]

❤👏

[@verynice7424]

hi

[@sunxha1o665]

Not 100% sure but I think I have white heads/comedones all over my cheeks and on my forehead and I’m not sure how to treat them

[@yatinarora1252]

Use glycolic acid toner,start with small concentration that will be great.

[@verynice7424]

how are you

[@LiahYoo]

I’m good 💕

[@verynice7424]

friendship please

[@khanii-2818]

sao chị không tạp Gym ạ để một lần em nhìn tháy chị tập cho em súng sướng 😭

[@jillianf8th]

You’re the best Liah 🤍🌴

[@dorcasluyeye2887]