John Sculley On How Steve Jobs Got Fired From Apple | Forbes
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- čas přidán 8. 09. 2013
- On Thursday, Sculley gave perhaps his fullest public account ever of the circumstances surrounding Apple's firing of Steve Jobs.
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I have only ever found John Sculley to be honest.
He may have been the wrong man to run Apple,
but not the villain some think he is.
Wrong. He is the villain. He was a snake and ousted Jobs. It was Steves company. Only a snake would get rid of the founder.
@@alexuwo The "Founder" was about to bankrupt the company. Scully did not oust Jobs. Scully wanted Jobs to take a different position in the company where he would not bust the budget. Steve resigned in a huff and sold his Apple shares.
@@wheelinthesky300 The other CEOs after Jobs did bankrupt them basically including Sculley. Sculley bankrupted the company further than Jobs did. They forced him to resign by not letting him work on anything. That is being fired. They pushed him into quitting. That is being fired. And dont forget Jobs saved apple later on when he was more mature but the point im making is that he would have fixed apple eventually had he not been fired.
Scully was in the wrong.
@@alexuwo Apple was profitable right up until 1996, when Jobs came back. It was never bankrupt, essentially. There is no evidence that Jobs 1.0 would have "fixed" Apple eventually. Apple was not broken, and Jobs "fixed" NEXT into bankruptcy.
@@wheelinthesky300 Don't argue with someone that manufactures fact out of nowhere.
I was working at Apple as a senior manager '82 to '89 and John Sculley's account of what happened is spot on. John was (and is) a class act. Steve, despite his brilliance in some areas, acted like a child and stormed out of the room when he couldn't have his way. He tried to run the Mac Division as his own pet project while espousing the opinion that "all the good people are in the Mac Division" and the rest of you Apple employees are just "overhead"....all while he was the Chairman of a public company. Thanks, John, for telling it like it really was!
Best ceo of the last 100 years… maybe you try acting like a child yourself … you might see similar results
@@secretaryofstate1 John is spot on, Steve at that point was far from the great CEO he later went on to become. Steve himself admitted to these claims in his biography by Walter Isaacson.
@@secretaryofstate1 Lol, Another kid who tries to act like he knows anything about Apple's history, do your research better instead of trying to look smart.
@YUKAJO I think that children like you shouldn't be ashamed to call themselves kids, don't lie, there's nothing wrong with being a kid.
@@vwvwvwvwvwvwvwvwvwvw9 apple 5% market share desktop pc's lol
so refreshing to hear someone so articulate, honest, candid and humble. if only more people like this could win political elections.
John Sculley is a lovely guy, i met him when i was 19, he visited my office, i will never forget
Very impressed. This sort of self awareness and humility from a very accomplished person is admirable. The point he made about how Apple was shaping an industry and not just another competitor was especially noteworthy. I feel like these are lessons that in 2021 are common knowledge now but an executive at an early stage company who saw this back in 2013 may have had a bit of a leg up.
Of course he is humble! HE WAS HUMBLED and really has to come to grips with the reality of who Steve Jobs was and of his genius
…back in 1985…
I think Scully was amazingly honest and fair in this discussion. I doubt Steve would have been this candid or honest if asked the same question.
I’d have to agree with you. He still had a very bitter outlook of it when he gave the Stanford speech
A man that can re-evaluate what happened and recognized where he errored and keep the ego out of the equation is a great businessman.
What people have to understand is that Sculley was not the "bad guy", he was just acting as a reasonable executive.
The terms “reasonable executive” and “bad guy” mean the same thing. It was “reasonable executives” who destroyed American icons like Zenith, Magnavox, Kodak, IBM, Chrysler, Sears, Radio Shack, etc. etc. etc.
Sculley was a bean-counter with no wit or vision. Guys like him are the reason American companies have been going downhill for decades.
@@jonathangwynne1917 Hypothetically if they did everything Steve wanted exactly the way he wanted they'd have gone bankrupt in the 80s. Gotta love all the Gen y and z cult of mac types who have to repaint the entire history of the PC in black and white.
@@jonathangwynne1917 he vision was saving Apple
@@jonathangwynne1917 wrong
@@jonathangwynne1917 Ironically Apple wouldn't exist today had Steve not been fired in the 80s. Wozniak is the real brain behind Apple. Steve was just a druggie who had a few good ideas. I'll admit later in his life when he came back to Apple he indeed was a visionary, but pretending that he was the reason for Apple's success is revisionist history.
The question I have is would Steve have become the kind of leader he was when he came back to Apple, if he had not left / been pushed from Apple? Steve was essentially reborn during NeXT years. Not sure he would have become the man he died being, if this event did not occur.
WaybackTECH The problem here is the company and not what steve jobs could've been. Steve was all about the tech then, he had the vision. If he was allowed to do what he thought was best for personal computing, the evolution would've been faster-the progress less hindered. The board might've been right trying to milk the apple 2 for as long as they can, but it hindered progress, thus successfully killing the first mac by overpricing it and choosing to lower the spec. They basically introduced the slow iteration upgrade trend. Companies can milk on existing tech slowly every year w/c is understandable today given that research takes time and they've already invented so much it was hard to think of something new. But back then the rise in tech was fast it would've been faster for aple if steve wasn't kicked out. This is evident in todays sales trend and I'm not surprised if Steve had many troll accounts bashing apple for that, I'm really not.
I agree
Steve Jobs did not have the vision. If he had the vision why was he releasing weak, poorly-made products that were being destroyed by the competition.
The Mac was ahead of it's time. THe reason it failed was because people back then didn't need a computer. The people who bought them wanted IBM's which monopolized the market and had Lotus 123 (Excel like program before Excel) and WordPerfect( before MS Word ). The mac was graphical and didn't have the tools at launch and people who bought them (accountants and engineers) didn't need a mouse or why you wanted something easy to use?? The Mac started taking off later with desktop publishing and Excel, WordPerfect, and MS Word and regular secretaries and Mom's who wanted something easy to use ... years after Jobs was fired. The mac in 1984 had a workstation grade processor and HD graphics for it's time years ahead of the competition. The market was not ready. Pixar made good money too.
i agree
John is knowledgeable, factual and reasonable. He has a point and if that didn't happen Steve wouldn't improve.
I like this guy, he explained the situation clearly, seems honest enough. He was right, Jobs was wrong and Apple and Jobs became better for it.
I'm not sure who was right. A very affordable Mac one could have been a big seller if it had come early enough - basically the window was open until Windows 3, maybe even 3.1. Intuitively I'd say Scully wasn't willing to take any risks, which set up Apple for an almost bankruptcy later on.
No Apple might have been even greater nobody will know because he stabbed Steve in the back by going to the board.
Beside "being right" , luck is also an important factor. I like this man too
There's no right or wrong. Just what was and what is. Yoda
Ariff Wm Yoda doesn't say that.
you must give credit to this guy for his openness about these issues, others on his shoes would just refuse to say a word about it.
Wow such terrific communication skills. Found myself absorbing virtually every word he uttered, with rapt attention.
Because he is a Demon who did infact steal his company
Why else would this guy come out of literally NOWHERE after apple 2 and the board just hands him the Company
Like he said himself, his profession is business, unlike Steve Jobs
That reminds me of aN Oldschool Runescape scam, Being someones friend ONLY TO TRICK THEM FOR THEIR VALUABLES
Wake Up your eyes are closed because this guy is A manipulator
I read about this from an unofficial bio of Steve Jobs and documentaries. Jobs was not fired but he was proud and decided that it's either he's totally "right" or he's totally out of the company. He made that decision himself. The board had no choice. But that's typical stance of every dreamer/entrepreneur. No right or wrong. Im glad he left because apple wouldn't have recovered and prospered prior to 2000. He needed to learn more and he did.
When you look at it, it was probably the best thing that could have happened to Steve Jobs. Meaning, when he came back it was on HIS terms and not the board. That would have made him more powerful and influential than if he would have stayed in the first place. Sometimes things happen for a reason and to be a visionary can be stressful for those whom simply do not get it.
Sculleys case is complete understandable, he worked from expierience, from what he knew worked and made sense. He isnt a bad guy his actions are very adequate to the situations he was facing.
Sculley lived to the present, and Steve lived to the future, that was the major difference.
People like Jobs who always had his head on the future need to have people like John Scully who can keep it grounded. You don't want to have a product released to a market which is not yet ready.
Humble. Honest. I think he and Jobs would be better friends friends now.
Sculley is bang on. Very well said and he said all the right things.
Steve was really naive in those days but learnt good things from failures. But sculley very accurate response!
Ive always liked Sculley. I can see how this got out of control from everyones position. Hindsight makes things seem so SIMPLE when looking back. But getting booted AT THE TIME was good for Steve too. Most respectable thing in life is someone who can admit their shortcomings. Kudos Mr. Sculley.
Jobs didn't know how to run public company at the time and Sculley never shared Jobs' vision .. that's what I get from here. but well, everybody makes mistakes, don't they?
Sometimes we learn the most from our biggest mistakes. And maybe none of it was a mistake. I think it all was about getting older and wiser. Good interview.
I like this guys honesty and integrity 👏👏
It's refreshing that Scully can be candid about his flaws in this area. Apple is ironically asking people to pay more than any others would ask for computers. THink mac pro etc. Candidly, I'd like one tho if I could ever afford a used one, the power may not make it worthwhile. They are so beautiful. In the end, I am a guy and I like shiny metal things.
Great hearing him speak. Did seem based on other interviews I've read about him that Jobs and him have similar wavelengths and think alike and would have been good friends and would have worked well together.
Sculley is clearly a class act.
+tikletik check out the new unedited Steve Jobs interview on Netflix. It's only up for another week and he explains his firing in detail -- it's quite a different version than Sculley's and it's riveting.
@@LichenAndMoss given the number of people that have detailed Jobs' megalomania, I'm more inclined to believe Sculley. That said this version is no doubt biased as well. That's all we have, a he said he said and who you choose to believe.
What doesn't kill you makes you stronger, and without the event of getting fired Apple of today would have been very different. Live and Learn. RIP Steve Jobs, and John Sculley obviously is tormented by the event at Apple.
not necessarily, he could have stayed but learned how to run a business plan. but it makes you thankful that he did go back, and he made apple probably the best technology company in the world
Everyone attacking him when he has a valid point, you people white-knight Steve Jobs like he's your saviour.
Yes steve is a saviour of apple. Because his the one who knows every inch of the company
@@exlenisupporter457 give me all your money
This is a great video explaining Steve Jobs getting kicked out of the company. Great honesty and retelling of the story.
Steve was the biggest brat back then. In an interview he admitted himself that "being fired from Apple was probably one of the best things that could have happened to him." Otherwise there would have been no Pixar or NeXT/Mac OS X/iOS. But he kept loathing John Sculley for not letting him be a brat. There would probably never have been a Mac II etc. (he hated expandability) to compliment the DTP revolution, had it been up to Steve, and DTP was the Mac's only real claim to fame in the 90s when M$/Windows killed every other GUI-platform. Sculley was the man behind ARM and the handheld revolution with the Newton. The success of RIM and Palm really led to the iPhone. All because Steve did not just get his way in '85.
There would have been no Pixar without John Lasseter, just like there would have been no Apple without Steve Wozniak. Jobs was a giant mouth who took credit for things he didn't invent, and it's an absolute tragedy that people like Woz don't have the same recognition because of Jobs' smug turtlenecked head and its ugly beard are plastered over everything.
tetrisclock Yeah, well, Woz Himself says he is thankful for Steve. Why? well I'll leave that to you. Yes, Steve may be idolized like he invented everything when he did not, but he was the drive of all those inventions.
superharryboy That's right, it there isn't Steve Jobs, Woz's Apple I is just gonna stuck in his house, and Windows wouldn't be here.
tetrisclock
john lasseter is amazing, i am happy pixar survived steve jobs
Steve was a real leader, you losers who talk about so-and-so surviving and twist Steve's logic and natural ability because it does not agree with your view's are missing the whole point. Your statements in this public space and forum attest to your ignorance of an entrepreneurial and marketing genius. I bet you don't even get Steve's Stanford's graduation address "Stay foolish-stay hungry." Yea, you just stay "foolish" and don't understand "risk" or "failure" because you are afraid what other people will think if and when you fail. Steve understood risk and failure. U-don't.
Made him even bigger! To admit your mistake publicly is what you the person look up to! You are definitely a good mentor!
Fair enough, seems a reasonable guy
Win win: Steve grew almost immediately from the experience, Apple grew too( 12 years later )
This is one of the greatest videos on business that I have watched. The insight to what happened speaks volumes.
If you come into it knowing that you learn FAR more from slow, painful failures than from instant successes, this makes sense. If you don't know that, paying attention here will help you learn it.
Great interview/answer, a very fairly balanced and honest perspective on their relationship, triumphs and learned lessons! :)
I remember in 1985 I was 17, and Apple macintosh was expensive and nobody wanted to buy from Apple. They were arrogant and we laugh at them and waiting they go bankrupt. They did well to call Steve back.
HELLO PATTAYA They did well to kick him out first..
TheBlondie Hum, they fired Steve at a point. You know that right?
@@yellow13_ You may want to check your history. Steve was not fired, he resigned and sold his holdings. Then he started NeXT.
Left mic was like me didn't get anything....😂
Kind of amazing how much more gracious he is about this than Steve's remembering, despite the fact that John got tossed out later as well.
Sculley did the right thing. He was hired with the knowledge that he was not a tech guy and his hand was forced on many things. Jobs at that point was not a good leader and they needed someone. Its just lucky that they got someone who respected, and continues to respect jobs opinion (which is not right, or wrong btw)
Sculley was somewhat hired to "educate" a bad-mannered, arrogant kid with inexistent hygienic habits. Jobs should be grateful for Sculley even from his grave.
Jon Florence Your opinion is welcome, your questions will remain unanswered though as you are no one to me and I have nothing to prove - to *you* and to *anyone* else like you. Cheers, man!
Biliana A. Rousseva no, he was hired to run apple. Thats what a CEO does.
I certaintly give some credits to Sculley's honest words. He was also not prepared to run a Tech Company, as he mentioned in the response. The real problem was that both Steve and John had a different vantage points about reality, because of their huge difference skills and knowledge. Anyway and because of that huge difference, I think that it was something inevitable, they would have clashed later anyway. However at the end of the day the fault is on the side of the Leader (ALWAYS) and not on the side of the Board, because the success of evey good leader is solving problems not looking for someone to blame. Steve was indispensable for apple at least in that stage but it was not the case for John.
@@BambilianaR lol you have emotional problems
Everyone here is so righteous
+caviper1 I'm assuming you mean Self-righteous, unless you really did mean to compliment everyone, though somehow I doubt that.
+Kraven Moorehead Chill out, relax...
+caviper1 Thanks for the clarification. :-)
caviper1 Steve Jobs was a horrible person. End of story.
Indeed Everyone Is So Righteous
Wow, Sculley gave great answers. Back when Jobs left Apple, we got so many models of barely differentiated Mac computers. When Jobs returned, this changed. But, then Jobs controlled the narrative of what had gone down when he left Apple, and Sculley's reputation was loudly trashed by he adoring fan boys & media. However, the product lineup was much more sensible when Jobs returned.
@Hello there, how are you doing this blessed day?
The difference between the two was that Sculley was just an executive whereas Jobs was a great product developer. If Sculley as executive doesn’t see that long-term success of the company is in developing great products, then he should have been out, not Jobs.
He’s actually being kind to Jobs, because what Jobs then did was rally his supporters to try and oust Sculley from Apple. In his ‘realty distortion field’ mind it seemed doable, but when he presented his plan to the board it fell apart and he was then voted out of the company.
To be far to Jobs, Sculley was wrong about a lot of technical things. Sculley believed the Newton and handwriting recognition was the next big thing, while Jobs knew it would go nowhere (voice recognition was the future). And Jobs was ultimately right about the Mac (hence the iMac literally saved Apple from bankruptcy).
So, you’re saying scullery eas the complete wrong style of exec to run Apple. I agree
Today's smartphones and tablets are evolutions from the Newton, and I use handwriting all the time on my devices. So I'd say Sculley is on the right track - just that the technology wasn't caught up during Newton's time.
Context is important!
This was very interesting.
Thanks for sharing
It’s extremely difficult for visionaries to disrupt any industry when a traditional company structure has to be imposed upon them. Things were so clear to Jobs because he had an entirely different set of values to the rest of the business world. We have to remember how long ago it was that these events took place. A very different world!
Visionaries, by definition, are always ahead of their times, and so should be listened to, but rarely are - it’s just too scary for most people, and certainly for shareholders. Thank the heavens Steve Jobs made it back to Apple and had the wisdom to do a win-win deal with Microsoft to save Apple from bankruptcy.
The best account I’ve ever come across, on the strategies of Steve Jobs and his attitudes to running a company, is in the 2012 book by Ken Segall (creativity director for the marketing agency that was employed by Jobs for both NeXT and Apple), “Insanely Simple: The Obsession That Drives Apple’s Success”. I highly recommend it.
The problem with all of this is I think it literally killed Steve Jobs.
@@robotube7361
Perhaps, especially with his frustrations with some of the tech people around him, though he had a good relationship with Jony Ive. But also, I don’t know how many years Steve was a fruitarian. That kind of high-fructose diet can eventually damage the pancreas, and he did seem to exhibit some of the behavioural traits of hypoglycaemia (having survived that, myself, through a particular flower essence remedy and a balanced vegan Macrobiotic diet).
I'm not a hundred percent sure of this yet but I think the US is the only country in the world that turns successful entrepreneurs like Steve Jobs into legends and then makes movies about him.
You mean like Nikola Tesla? If you don't think that man is a legend, then you need to do some more research.....Steve Jobs led the evolution of modern computing technology, he deserves to be remembered. Recognizing huge accomplishments such as this also helps to inspire others' to make their mark on mankind.
Sure. But my claim is not that he should be considered a legendary businessman. He should, however, be considered a a creative genius with no comparable rival. For that reason alone, everyone on this planet who strives to create something and be successful at it should make him the target. It is inspirational and motivational to chase a legend such as him. I'm sure many people can attribute some of their success to the inspiration they received upon hearing his story.
bigj2637
Yeah, the genius Tesla. He also became the first electro-sensitive person thanks to all the alternating current (AC)
Well, it sort of made him out to be a D-bag, so... realistic.
Could you make a point??? Yes, we make, we make people who make worthwhile things into legends. I'm really not able to see your point.
The world has been unfair to Scully.He deserves better.Everyone makes a mistake Steve made tons
Sculley made sense, but also, you can tell he rehearsed his answer.
Jimmy He's had thirty years to think about it.
J Shepard | Exactly!
Not like he never thought it over ffs...
So if the Board agrees with Steve,
shifts the budget to the Macintosh,
and it still does not sell, which it would not have,
and Apple goes bankrupt, what NeXT?
Forgive the pun.
Call me a Windows fanboy, but... I never like Steve Jobs, because I got the impression that (at least in the beginning), all he cared about was money, that, like Microsoft, he readily ripped off ideas from others, and I felt he did his close partners and employees very wrong, several times. I also think he had more product and idea failures than winners. Finally, I think the real genius of Apple - the inventor - was Steve Wozniak!
Don Fisher...dont play it like you know anything about it
It's a huge shame that Sculley is so maligned now because of mis reporting and people's mis understanding of what happened back in 1985.
Steve was running the company into the ground and trying to kill the one successful product that was keeping it afloat. It was only after Jobs himself attempted to turn the board against Scully that Scully was forced to act. And he never, ever fired Steve. He offered to give him his own research division. But Steve wanted 100% control over a public company and to him being overruled like that was ultimately seen as being fired.
For revenge, Steve took several key Apple staffers with him and set up a direct competitor to Apple, which also failed miserably.
Meanwhile, Scully stuck by the mac and grew the platform into a success. When Windows came along, he resisted the calls to license the mac OS and was fired because of it. Michael Spindler pushed ahead with licensing and the mac clones very nearly bankrupted the company.
It was Spindler, not Scully, who oversaw the failed Newton and Copland projects and nearly drove the company into the ground. Gil Amelio gets a bad rep too but he at least had the sense to can Copland and buy NeXT and Jobs. And the very first thing Jobs did on his return was to kill off the clones.
And ultimately 10 years after his return they had to embrace the clones to survive the hardware crunch. At least they kept all the branding in-house to maintain their fanbase.
I think the analysis he gives is EXACTLY the reason why Elon Musk has to be very careful about whom he appoints as chairman in the SEC deal...
I was a software engineer at Apple when the Mac wasn't licenced. I thought it was a terrible mistake, still do. Apple could have owned the entire desktop & laptop market. We should have made an OS for the PC too. But so many people there could only see Mac. But no matter how good the Mac was the market for that type of computer is limited.
Hard to become an industry standard if you're proprietary, and your competition isn't
I lived this at the time. The Mac was over priced. The Commodore 64 was a fraction of the Mac price and you plugged it into a TV.
Apple was greedy and not doing what said it was going to do, and that was build HOME computers.
somethings never change
like you people know anything about it....
Nubyrc Apple is still overpriced now, they get their stuff made in China but charge the consumer US prices.
John Sculley: "You're gonna end me, aren't you?"
Steve Jobs: "You're being ridiculous. I'm gonna sit center court and watch you do it yourself."
... As a German Biologist - I was PostDoc at Cornell University - reading about the Lifestyle of Sculley and his unimaginable hard tough work. Impressive. I still see the moment in 1984 when the first Macintosh was installed at Cornell - Mind boggling - then the first LISA in the lab. It was clear - this is a new era. For Price Reasons we jumped to PC Clones which were easy to modify and adapt. The most exciting era of my Life - so much developed so quickly- all new... Today - we HAVE all that magic technology - and cannot create anything exciting anymore. And it may be the End time of humans...
Old but gold ❤️
Great response indeed!
I like this guy's attitude.. he has the greatness to accept the truth without any ego at his age and achievements.. God bless him.. guess, as Steve Jobs himself says in Stanford speech, it was destined to be that way in order to make it big..
Just wonderful answer.
John Scully played the Game while Steve Jobs wanted to change it.
so steve jobs got fired from his own company ? have you seen when Steve jobs addresses to the public ? he was very smart and knew how to explain everything with detail, we owe him a lot because he developed a technology way far beyond his time,
His point is Steve was good at selling to people but was poor at the back end of business at the time.
Great answer
Great man
Lectures studied. Thanks for posting greeting from Angola.
damn, sculley is real
I learned quite a handful from this. It is okay to take a dream I had, throw it out there - you know, light it up like a spark, and live it for everything it's worth. But overtime, multiple communities and lots of people I meet can take my dream and turn it into an empire! When that happens, I have to accept the fact that the dream isn't mine anymore. It doesn't belong to me anymore, it belongs to the people. And that's fine by me because at that rate, I can live a happy retirement with no one begging me to come back and I can let the people carry on what was once my dream, and I'd leave it at that. Maybe this is the kind of lesson John Sculley wanted to teach Steve Jobs.
In my view John Sculley has nothing to regrett! It was Steve Jobs himself who admitted that his departure from Apple Inc. was a bitter but needed "medicine" ... and man ... ! ... what an insanely great come back for Steve Jobs to Apple Inc. ... starting such a great wave of innovations ... iMac, iPod, MacBook-Air, iPhone, iPad ... so yeah ... Steve Jobs reinvented himself during his absense from Apple Inc. ... creating a second great endavor called computer animations ... of course again through another startup company ... Pixar ...
Great response he gave some clarity to what happened that is was a lot more complex than it appeared .
He absolutely nailed it , it was the boards fault 110% .... John is a GREAT thinker , him and Steve was gold ...
Sculley's been demonized but Jobs was out of control back in those days and bad for the company....
+David K I agree. The Mac should have been kept on the back burner another year (maybe 2). Steve's projects bled millions and he had a lot to learn.
I agree once you look at it from his perspective. John wasnt a creator. Steve was. John knew how to run a company. Steve knew how to shape a company. To evolve. If your the boss thats looking to maximize profits to the shareholders in all fairness had a very valid point. One I totally agreed with was the board. Steve Jobs was ahead of the boards mindset. They had no interest in researching after Lisa failed. Thus evolving was too forward for them and it shows.
Fizzy water never needs to evolve but computers and people do.
Dropping the price point on the Macintosh would have helped. The high price of Apple products was their only real downside at the time. Many of us would have liked to have bought Macintoshes but the price was just too high. I bought a used Macintosh instead. The later introduction of the lower-priced Macintosh Classic and Macintosh LC was a good idea.
too good!
Really Inspired
Inventing a product and running a company that sells the product involves 2 different types of thinking. Steve was strong in one and weak (at the time) in the other.
Honesty is something i treasure.
Interesting to hear both sides. Together they did great things. Sounds like Jobs let his emotions rule while still in a funk over the failures. I dare say if it wasn't for their falling out, Jobs wouldn't have grown like he did into the man he did. In the end, he was molded into the man who would truly change the world.
He did not get fired.
The board took him off the program and division.
He himself left the company.
That is literally what this guy is saying. Yet almost every comment here is about the good thing he got fired so he could become the man he became to be. Every one is so biased by their own truth's.... That is so disappointing.
He(John Scully) is great leader and mentor.
He turned a reckless Steve jobs into a visionary leader.
And iThank you John Scully for creating a visionary leader who changed our lives.
Bullshit!
It was a difference in Vision.
Sculley believed in keeping the company alive by working on the supposedly stable and profitable old product while Steve believed in building the future of the company by working on new risky and potentially profitable products.
Staying alive is the no.1 priority though, and I agree with John Sculley. Steve Jobs seemed to believe that people would put up with slow performance because of the beautiful features, and the market seemed to be saying, "No, they won't". Trying to work on a slow computer when you've got a deadline is a frustrating and stressful nightmare.
Steve Jobs was a hell of a salesman, that's what he shined at.
Salesmen do not drive technology. They don't have decision making responsibilities. And they certainly don't inspire people to want to change the world so they can sell gizmos. So think of a better term. Maybe CEO?
Lmao, just stop.
Spot on
i stopped where he blamed the board.
It was the purple spot on the ground sir that was at fault.
Just think... if the board had gone along with Jobs instead of Skulley, and Skulley's position was right, and Apple went bankrupt, there might not be the Iphone or Ipads. Would someone else have created them? Who knows, but even if they did, they probably wouldn't be in the same form they are today.
Apple in the mid 90's had a badly outdated OS that Windows 95 blew out of the water, running on overpriced, non-competitive hardware. They failed utterly to develop a competitive OS, one of the biggest and most poorly understood failures in the modern era of computing. Jobs was brought back because he ran NEXT, another innovative but failing company. Apple paid a massive price for it but got the core and basic interface for OSX. Jobs got to be boss again. Be Inc., run by another ex-Apple employee, Jean-Louis Gassée, and who had been negotiating with Apple for a buyout in return for the excellent BeOs operating system, went bankrupt and is mostly forgotten.
The thing with Jobs was that he was so caught up in his vision that he couldn't see what was real.
When I first saw the Mac's I was like "How is it going to do all that stuff?"
The truth of the matter is that these were really terrible little machines.
Their screen was to small.
They had no expansion slots.
They over heated because Steve didn't like fans.
They were trying to do to much with technology that wasn't there yet.
There was hardly any software for it. If it wasn't for Microsoft - there would have been almost none.
The cost of a machine that could do all they were trying to do - (like the Xerox Star) was completely beyond the reach of the average consumer.
But - Steve was all caught up in his vision and wouldn't let it go. He could be really stupid that way.
Wozniak wanted to do more with the Apple II line - which was what was making all the money for Apple but Steve wanted to take money from it and put it into the Mac's - which just were not good systems when they came out. He was stupid so he got fired.
The first Mac I ever considered buying - was the Mac II - which was a much better computer than the old Shoe Box Mac's - but - it still cost to much. Apple was pricing it's units based on the cost of an IBM PC but - their real competition - were the IBM _CLONES_ . Buying an IBM Clone was always going to get me more Bang For My Buck - so that is what I always did - and - that is what almost everybody else did too.
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Very interesting to hear John Sculley's version of the story..
He was fired because there is an inherent 'rift' between management and creativity, between the 'Yang' and the 'Yin', and between the male and the female. Creativity is 'Yin' (feminine, like birthing/nurturing a child) and 'craft'/manufacturing is 'Yang' (masculine, toiling with one's hands).
"Drop the pric
e and double the marketing budget"
They should had listen Steve and launch with the low price, not changing it after, because that was Steve's plan in the first place. But at that point, the ship has sale and like he said, there was not made any diference.
The Macintosh was the worst mistake that Apple made. That entire computer line was a mistake, and the Woz even says so. Jobs was a fool. The Mac WAS Jobs' fault, no matter what Sculley says. He's just being kind, but also being revisionist and dishonest. He got a little more clever with marketing later in his life, but he was never a tenth of the genius that people give him credit for.
"What happens, happens for the best".
His knows everything thank Steve:-)
Love this guy. Very honest. But do you see the size of this means head? its huge
Why would you say it is stealing? The person that invented the wheel never put a layer of rubber beneath it, and whoever put a layer of rubber and later pump air into it consider stealing? Stealing is when you take the wheel and call it your own.
This is what happens to companies that make decisions based on more short term gains.
Why the hell do VCs still insist on old-world CEOs for new age tech companies? Is the ability to sit and look like you know what you're doing in short supply among techies? Maybe that's it. Techies should learn to bullshit better.
Interesting stuff
I don't understand, what licensing were discussed about the Mac 1?
Stop blaming board. Its like employees blaming the HR for hiring them, lol! Sculley couldn't adapt his leadership style needed for the innovation sector and continued applying what he already learnt - sales & me-too competition (Pepsi/Coke), he wasn't a visionary, didn't sharpen his learning curve. This proves not every behemoth company's employees are great for hire, many don't come out of their comfort zone and stick to biz as usual. While Sculley learnt startups, Jobs learnt board/investor management during those troubled years - both learnt at the cost of Apple company.
Very objective
I think the real question here is how do you keep the board of directors of stripping you of your company, your artistic freedom, and putting you in a puppet state? Steve didn't know how to run a company and the board of directors couldn't see Steve's vision. The board of directors and the people they put in charge started running Apple into the ground and a few knew they had to have Steve back because Steve was always the future of apple. That's why they gave Steve anything we wanted within there power to come back. And if you think steve didn't enjoy it just a little turning the tables on people like John when he came back then I don't know what to say to you.