128 : It’s Smart to work BACKWARDS with Abin Shakya : Music Producer and an Entrepreneur

Abin is a music enthusiast and has build businesses and platforms in that industry. He is the creator of @miyanisessions along with many music related creative projects.
He started his entrepreneurial journey with @pixelcreatives.co [ A communications & technology company helping progressive businesses across creative, tech and media ] which is almost a decade into existence and execution.
He is a person driven by curiosity, fueled by resourcefulness and a massive ambition. His willingness to push himself to think big and a mindset to figure things out makes him an anomaly, achieving what he has achieved in his early 20s. And you’ll feel a sense of calmness when you’re around him even while there is a chaos.
Cheers brother! @abinshakya 🤝
- Instagram Accounts -
Guest ;
Abin Shakya : abinshakya?...
Pixel Creatives : pixelcreati...
Miyani Sessions : miyanisessi...
Host ;
Bivek Chhetri : bivek_chhet...
_
podcast. community. brand.
Time Stamp
0:00 - Intro
1:30 - Abin’s new venture - Baithak
4:53 - Why chiya pasal?
7:27 - Mixing Chiya & Laptop
12:20 - Leveraging leisure time to build new business
13:50 - Struggle with productivity & management
16:30 - Building and Managing multiple businesses
19:07 - Hiring the right people?
22:00 - Founder is the No 1 Salesman
23:14 - How Pixel creatives started?
26:45 - Impatient in the short term & patience in the long term
29:30 - Executing on ideas [ building Shakya Mandala in one night ]
33:03 - Getting feedback from prospect customers
36:00 - Being resource efficient and bootstrapping from Day 1
39:14 - Baithak as a franchise business
41:16 - How Miyani session started
44:00 - Turing entire office into a studio on Saturdays
45:00 - Getting an office space? When? Why?
47:47 - Sometimes you don’t need a plan, sometimes you just need balls.
49:17 - A lot comes down to thinking big
51:35 - 1000X in Risk Taking Ability in 7 years
54:30 - You can’t think big unless you’ve seen big
58:31 - Big brands Abin has worked with
1:01:30 - Abin’s first pivotal client
1:02:30 - Building portfolio and credibility
1:04:33 - 3 Ps - People - Price - Portfolio
1:09:03 - Integrating client’s preferences in creative works
1:11:03 - Marketing agency promising SALES??
1:13:20 - Story on catering customer’s perspective
1:16:33 - Efficacy of running contextual campaigns
1:18:58 - What is a Campaign?
1:22:49 - Trying to sell without building awareness?
1:23:35 - If you would start a clothing business, how would you go about it?
1:25:20 - Competing on price is not very healthy
1:28:00 - It’s smart to work backwards
1:31:30 - Market the product before you have the product??
1:35:36 - Products are very homogeneous in Nepali Apparel industry
1:38:08 - Building a brand is more important?
1:39:40 - Conclusion

[@JoshnaShrestha-h4t]

Have always admired how you do things abin! Congratulations on everything you have been doing !
Coming to have a Baithak soon!