How To Write Good Copywriting Product Descriptions That SELL
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- čas přidán 7. 07. 2024
- 10 Ways to Write Product Descriptions That Persuade. SUBSCRIBE to @learnwithshopify to get the knowledge you need to start and grow your online business: bit.ly/3vHxSYi
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Good copywriting is your best salesperson. In today's copywriting for beginners video, you'll learn how to write product descriptions on Shopify that sell.
You might be wondering, why is a product description important? While, in the game to win customers product descriptions are your last chance to delight your customer, and win their heart and hard earned money - so take the time to make them great.
If your copywriting practice involves copying and pasting product features from the manufacturers website, well you might wanna take out a pen and paper, cause we have some work to do.
I’ve headed the content department of a community of 16 million people, driven hundreds of thousands of dollars in revenue, and written hundreds of product descriptions for countless brands. In this video, I'm going to condense my years of experience into 9 simple tips to write product descriptions that will help you sell your products to readers.
By the end of this copywriting tutorial, you'll be armed with the knowledge that will take your Shopify store to the next level.
-- TIMESTAMPS --
00:00 How to Write Product Descriptions
00:51 Write to your ideal customer
01:52 Entice customers with benefits
03:02 Avoid Clichés
04:47 Write like a human. Be specific.
07:07 Appeal to imagination
08:41 Use mini-stories
09:32 Seduce with sensory words
10:29 Use social proof
11:37 Make your description scannable
-- RESOURCES --
► 9 Ways to Write Product Descriptions that Inform and Persuade Your Customers:
bit.ly/3hQChQ6
► Are These 6 Common Copywriting Mistakes Costing You Sales?
bit.ly/3dc3fOA
► How Can I Share All My Product Details Without Being Too Wordy?
bit.ly/2YQ526C
► Ecommerce Copywriting: How to Conduct Copy Research to Boost Sales
bit.ly/2zN7O4c
Sign up for the FREE First Day to First Sale Shopify course bit.ly/3ociWjM
Not too many people realize the opportunity product descriptions have to engage potential customers and increase conversions. Thanks for the solid advice and insight!
It's 13 minutes and 56 seconds long video but after watching, it felt like a one hour dose of knowledge which can enhance my copy writing skills, my productivity and save a lot time not wandering here and there in search of where to start with.
Thankyou so much.😄
Hey I need a copy writer for my brand.. Can you help
I felt the exact same way!
@@Supervideos27797yes
As a fledgeling copywriter, REALLY enjoyed this video.
Amazing valuable content.
Thanks man.
Glad you enjoyed it!
This was so helpful and straight to the point. I gotta do some major changes to some of descriptions. I feel like at the beginning is so tempting to just copy/paste the same descriptions for similar products, but this really gave me so many ideas on how I can make each one unique, thanks so mcuh!
i love the imagination aspect. used that to write my product description and I love it!!
This is by far one of the best content marketing videos I’ve ever seen. Thank you!!!
The BEST video on writing product descriptions I have seen.
This is great. Well-explained and full-on knowledge.
Thanks, a buddy for this.
Need more copywriting videos from this YOU.
This was excellent! Well-explained and packed with great tips. Thank you!
Thanks Kenny, I’m really glad it helped!
I slept on this video and was skeptical in the beginning but by the end, you sold me. Great job 👏
That was OUTSTANDING!!! Excellent, informative, valuable instructions.
Thank you so much, the info provided in the video is pure gold
Great, thank you, makes a lot of sense!
I'm in marketing and I hate exercising, but I needed that ninja jump rope after watching this. Amazing.
Great content, entertaining to watch, and the knowledge communicated is based on marketing research studies. Excellent
This was so helpful. thank you!
Thanks for your help!!
Absolutely awesome tips!!
This is very amazing. Very short yet very valuable
Love this video! Will help write some products descriptions!
Great tips to start writing a captivating product description. Thank you so much.
love the content, so much value!
Wow amazing video, this is my 3rd time watching it. Thank you!
Wow, thanks! Really glad you have found it so helpful. 🙌
Such great tips!! Many thanks to you!
Hi :) as a beginner in copywriting era ، this video is one of the best i have ever seen . Highly recommended
This was very helpful, thanks :)
This was really insightful.
Many thanks.
Thank you so much you explained teally well
Thank you so much for this. You are a Great teacher this help so much
Really helpful man. You hit it right on the nail. Thank you thank you :)
Nice! Love your videos. They are very helpful to me .Thank you 😊
Intriguing copy writing skills! Would you recommend adding product images or mini-videos in the description?
OMG!! Amazing contents!! Thank you so much!!
Great video! Super helpful :)
Thank you so much for making this video it helped so much i made notes and will be following them and watching again
Hi! I know that product descriptions are short and to the point but just how long should a product description be to deliver that effective and influential copy? Like in a minimum and maximum sense?
Great advice man! This is how to write to sell!
Thank you so much. This was extremely informative, helpful....
Valuable Content!
This video is absolutely fantastic, but it would be more interesting if you would have conducted A/B split test. Plz make a video on it and practically show us how can we use Optimizely for split testing.
Amazing tips!! Heading to my product page! 👩🏻💻💪🏻
Thank you very much - you are a PRO. Thank you!
Holy smokes that was awesome. Very much appreciated.
These are excellent tips and great insight. I loved the points of thinking from your buyers perspective
Thanks for the kind words. I hope it helps you take your product description copywriting to the next level!
@@learnwithshopify it will
beautifully explained with great examples
This is my first time enjoying your CZcams channel. Great content! Looking forward to hearing more from you! Your video was so informative. Thank you so much!
Thank you so much for watching our video!
YOOO This is so much better than a paid course ngl HAHA!! Thanks so much bro!
Amazing bro.. Enjoyed your video and got to learn something.
Thanks
Full copywriting course in 13 minutes isn't it? Much love❤
hi! do you recommend putting images in the product descriptions? after bullet points for example
Thank you so much. This was extremely informative, helpful, and easy to follow
We're so glad you enjoyed the video!
you're really smart!
Nice Vital piece of information. By the way, I like your studio set-up.
Thanks Jameson!!
Great video !!! Q4 let’s go!!
"Customer" was spelled wrong (around the 50 second mark,) which isn't a great look for a copywriting instructional but that aside, this was valuable knowledge which has really helped me. Thank you.
Most useful tips for product description.
If it's not perfect is nearly there, easy to understand and implement. Thanks 🙏
Thank you for watching!
Love the tips - thank you! I've long had a question with no one to ask. I have dozens of the SAME product, just with different patterns. What's your opinion on writing a stellar product description, then just tweaking the first paragraph to reflect the pattern that's shown. I'm a solopreneur and really don't have the time to write entire unique descriptions for each of 300 items. (I'm open to comments from anyone)
If it’s all the same product, what you have recommended may be the most time efficient option. But if you are trying to rank in Search be cautioned that Google penalizes duplicate content, which generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. So your approach may hurt your websites SEO.
How do you eat an elephant, dude? One bite at a time right?
You can hire a freelance Copywriter to do that for you.
Very informative
Good work Mate
Good information.
good one thank
OMG I loved the content, congratulations on that, I am Brazilian and there is no content of this level here in my country ... Would you have a swipe file of some descriptions that you found fantastic? I need an example >.
Fabulous content and the presenter has such a clear and beautiful voice. Question: Do all these suggestions work for writing a Book Description for a product page too? I imagine most of these points do but I'd appreciate your feedback. Again, thank you so much for a great presentation!
Hi there Melanie. I'm glad you found the video helpful! I think these tips will definitely work for writing a product page description for a book. We also have some tips on selling books using Shopify that can help you as well. You can find them in our guide here: bit.ly/3iize4D .
This was helpful.
Cheers.
So glad! Thanks for watching 💚
Very important video.
Glad you appreciated it!
this is great! Howevwer, can you possibly do some clothing product examples?
100% we will add that to our upcoming video topics
Dude! On the first point there you said, write to your ideal 'cut' somer!!! NOOOO!!!! I know it's a typo, but I'm laughing. I'm new at this and I'm gonna learn a lot from you so I'm subscribing.😁
HAHA thanks for the heads up there. Your feedback has been forwarded to our internal teams but more importantly, we're happy to have you join our CZcams Community. Definitely utilize our videos and let us know if there is anything that we can help out with!
You’re an amazing writer 😣 I have an idea about my product description, but lack of good word choice
Totally understand where you're coming from, but simple can also be the way to go when it comes to choosing words to explain to prospective customers! This will allow them to fully understand your product story and what it is that you're trying to sell.
If you're wanting to get some ideas on different wording that you can potentially use however, I recommend using this third-party tool: bit.ly/3OXpkn2 to help. Best of luck!
You looking awesome.
Can I hire you??? LOL - great info!!!
nice.
im doing a jewerly store and this it so hard rn because the benefits are basically the same for most items
First of all, you are elegant and handsome, and your explanation is the most beautiful. I thank you from my heart❤❤
Take out time and space and make it larger than life got it
you excellent taste in plants ;)
Your tip #3 was avoid cliches that include the word "cutting-edge" but in the ideal example provided with tip #2 the first words were literally "with cutting-edge"
Hey there CZcams community. I’m new to this and I’m wondering what kind of App or Software is best to create these kinds of mini projects that can be sent off to clients?
Thanks for this wonderful video! There are lots of actionable points, great pacing and clarity . It was very helpful. Side note: You wrote "cutsomer" instead of "customer" at 53s-56s. May not be so important, sorry if I overstepped. 😍
100% soooooooo many people think the product descriptions dont matter. Send me message mate might be able to send you some of my clients.
Keep up the good work mate.
So great to find someone as passionate about copywriting as me! Looking forward to connecting 📧
Your opinion on copy generator?
This guy is good enough to be a song writer.
Just listen to the way he made a poem out of this tutorial
great
First thing is first ai visual .
This is the #1 problem that people do. The biggest pet peeve I have when looking at peoples websites are the stocky photos. like come on. If I am looking at a contractors site, I want their work seen not something else. I will subscribe. never really thought so much but this may answer sales questions and bring in sales for a site my friend and I do.
Honestly, I feel like I should just hire Tyler lol
Can you recommend anyone to write our product pages ?
Thanks a lot for these insightful tips .
This is from one of the descriptions I wrote for a backpack. Tell me your opinions:
" The backpack is actually much better than what you see in the picture. Light and as if you do not carry it on your back. A backpack that will be your companion in the different phases of the year, in the beginning of autumn with its falling leaves, in the cold winter with a cup of coffee at the workplace or at the university, on your way to these places full of new every day, in your sitting with your book with a light rain, in entering The new year"
where can I buy that rope
The "chocolate cake thing" made me almost to go out and by a chocolate cake myself.
Thank you for the great tips. Can a customer hire you?
Feel free to reach out to Tyler on Instagram! Username is @contactstudios
Send me an email at hello@tylerfyfe.com. I'd love to hear more about your project.
I do have a question! I sell baby clothes. So sometimes I feel repetitive and it’s hard to keep things sounding fresh. What advice do you have on keeping things new and fresh when you sell hundreds of the same item?
Great question! Keeping your homepage relevant for the time of the year is a great option. For example, with spring upon us and easter around the corner. Theming your homepage around that is a good idea. We are also seeing the weather start to get warmer, perhaps running a sale on last-minute cold-weather clothes would be beneficial as well. - Dirk
Can you practice writing product descriptions using Google docs and using that as your portfolio?
NYC
Excellent, informative video. However, it's better to avoid examples of well established brands like Nike. It would not be clear whether any part of the success they have had with a product is because their product description OR a result of their already well established brand recognition.
How can I get in touch with you
"Customer vote by their wallets" that's a good line
❤❤❤❤
0:54
You might want to fix the spelling of the word CUSTOMER (not CUTSOMER). Geez, one of the most important words in any ad or marketing plan, and you blew it!
Can I hire Tyler?
Send me an email at hello@tylerfyfe.com. I'd love to hear more about your project.
You can write the greatest description but you first have to get the customer to visit your website. What is the bait that catches the fish?
We're actually releasing a video on how to increase website traffic on Tuesday February 9th. I think you will find it really helpful. Stay tuned!
If you want to get a few ideas right now check out this video we recently did with Wholesale Ted: czcams.com/video/5R9uAue8uf8/video.html
@@learnwithshopify Thank you.
All I know is that I need that candle