The Story of AYA Fine Guns - Alex Aranzábal

The story of AYA fine guns is long, interesting, and ultimately about people. Alex Aranzábal, now at the center of that story, is of the fourth generation of the AYA family. His story, like that of AYA itself, is full of layers, culture, and triumph. Maybe you have accidentally stumbled upon one of his TED talks? And if you have, you would know his fame has been marked by the SD Eibar football club, not by shotguns.
But Alex was drawn back to his family calling of gun making. His love for his family history and passion for the guns they produce has compelled him to bring this company to a new golden era for all the right reasons. When you spend a week with him in both casual and business settings, you hear about someone set on saving a way of life, bringing commerce to his home city, and a revival to handmade craftsmanship.
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