eHarmony - Get Who Gets You: Warm Laundry (2023)

eHarmony does it again.
After they were forced to (also) offer matchmaking between same-sex couples in 2008, eHarmony stepped up. We saw a lesbian ad in 2020, and a gay one in 2021. Now we have a straight-up lesbian commercial, which strongly ruffled the conservative feathers in the US. Certified hate group One Million Moms gathered just about 14,000 signatures condemning this commercial (a far cry from that million).
"It’s often the least romantic moments that make us feel closest to someone. It’s the cringingly vulnerable and refreshingly goofy moments that can make us feel the most loved and understood - when you’re with someone who really gets you. These are the moments when a partner shows just how well they know us, by anticipating our unique and quirky needs without our having to say a word."
Read my article about eHarmony and other matchmakers: www.ilovegay.net/marketing-th...