The Year-Old Sourdough Pizza Selling Out In Minutes At Old Greg's Pizza Pop-Up
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- čas přidán 12. 09. 2020
- After being forced to shut down his original pop-up in March, the owner of Old Greg's Pizza began making his sourdough pies at home to share with friends, family, and chefs he knew. The style was something new in Miami: square pies made with a sourdough base covered in crispy pepperoni cups. Once word spread, thousands of people began requesting a taste of Old Greg's pies. So in July, owner Greg Tetzner partnered with Miami chef Brad Kilgore and opened a pop-up for takeout. On Wednesdays, the pop-up hosts "pizza drops" through its website where customers can sign up to get a pie. With so much demand, many have to wait weeks for a taste.
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The Year-Old Sourdough Pizza Selling Out In Minutes At Old Greg's Pizza Pop-Up
He inflates the demand by producing less on specific days. It creates hype & makes his product a niche & that's his novelty. That's it. It's a great strategy btw. Sourdough pizza aren't rare. It's just good marketing & less production that has done wonders for him. And his marketing is so strong that we all watched his ad.
It’s basically just a Detroit-style with a sourdough base.
@@ezioaltairac It's more like a Buffalo, NY style. A lighter and airier crust than Detroit style, which is fantastic in its own right.
Exactly. 90 pizzas a day is basically a rounding error in volume for most pizza places - even for smaller niche ones. Technically you can’t tell if demand is high, because volume is so low. The product looks great, and I’m sure it is, but acting like selling out months in advance is something crazy when you’re limiting supply so dramatically is unnecessary.
Dude you hit the nail on the head. I can’t believe people wait a month for this pizza in that time you can ferment your own starter and make your own just like this..
@@TheDodgerDog But that take effort and commitment :P
you know its good when the pepperoni turns into little cups
Facts
Probably you needs Sweden's largest waterfall for several hours to put out the fire from the hot and salty pepperoni in the pizza ->
czcams.com/video/FQyBTmxHp-c/video.html
Yeah
Pepperoni is as cancerous as cigarettes according to most top scientists and WHO
@@objectivemillennial2117 lol show me proof
Finally
A square pizza in a square box eaten in smaller squares...
The world makes sense again
It's hip to be square !
A pizza actually the size of the box YES
Sachi Bosamia wwo
In Italy that shape is very popular, it's called "pizza al taglio" and it's sold as street food. It's much better than round pizza in my opinion because you can choose a different flavor for each piece in your box
Maria Elena Zecca wow I really wanna visit Italy when it’s safe to
I really want pizza now
Me too!!!!🍕🍕🍕
Same, if only i have an oven or few change to spare
Word.
Just from the thumbnail!
I always want pizza
This is literally the Supreme of Pizza. Artificially low supply with an overwhelmingly high demand due to fake hype.
you can only make a certain amount of these, since usually the dough has to rise for 4hr right in the pan that it bakes in. It's not artifically low supply...you can only fit so many square pans in a rising area, and only bake so many at a time.
Trails & Travel you’re still limited by oven capacity, storage space for the rising dough trays...etc. It’s really not as easy as scaling a flat circle pizza operation lol
I had this pizza and it’s below average.
Or you know in a month you can cultivate your own sourdough culture and make your own sourdough pizza in an oven.
@@blakebennett1844 I actually liked it , maybe we have different taste buds.
When buying pizza is harder than buying the PS5...
I was waiting for someone to say that 😂
@@epicfortnitesongs I will subscribe to you if you make a jojo song compilation
And 3080
creating artificial scarcity helps them keep the price up
@@leongao5120 gay
This video is an excellent reminder of how important it is to find your niche.
"a drizzle of mike's hot honey" sounds so wrong
@@lightning7705 I don't want any of mikes fluid in my pizza thank you very much!
Get it while it’s hot!!!
would you prefer Mike’s honey drizzled? or squirted on? or maybe just rub the nozzle on the pie?
"Looks like a typical pepperoni pizza" Nah, looks like a typical DETROIT style.
What?
detroit style? wouldnt that mean a bunch of bullet holes in it?
Mfs in Detroit stole my pizza, can't have shit in Detroit
Good old Detroit style deep dish, nothing better
In honor of the real Old Gregg, they should offer some creamy Bailey’s to go with every pizza order.
This is as close to a pie you can get without getting your eye greasy.
I love boiled hair of a shaggy cycle Grease shampoo user
Oooooooooooo I got a mangina
Taylor James that’s right, old gregg’s got a mangina!
Only if it's served in a shoe
I'm ollllld Gregggg. anyone thought of the mighty booosh old Greg skit when they saw the title? lol
Legitimately the only reason I clicked. I am disappointed.
straight away mate haha
Old Greg's? Do they serve Bailey's in a shoe too? :D
Damn it, Larry. You beat me to it!!!
Hey!
I bet he's got a mangina
You have to say you love it, or suffer the consequences.
what?
Jackie and Greg!!! I am confident that wherever you pop-UP!!! ...it is just like an emperor entering THE empire!!! The presence is what truly matters, therefore ONLY the best (hint present/presents) pops up in return for you guys!!! The very best of luck for you in this extraordinary venture!!! Now, the REAL brilliance is "thinking out of the box" by serving square pizza in a box. Come on!! There is no one chef that can possibly pop up with an idea of this magnitude! Greg is simply the best!!
Pizza is one of the best food items ever!!
i love pizza
Real hot take there.
@eli eli they don’t even compare
@eli eli again they don’t compare
The exclusiveness is what makes it so special
Who remembers, "I'm old Gregg!"? Lol
Pies look great!!!
So, this is Craft Detroit Style.
Cool, I'm doing the same thing in PA.
No offense but the box's size doesnt fit the pizza's size
I'd be raging mad if my square pizza in a square box had so much empty space in it
Sorry to break it to you but pizza boxes can’t be offended
no offense taken, kid
@H P 😂😂😂
I'm certain that he's putting rectangle pizzas in square boxes. This man needs to learn his shapes all over again.
Congrats on 3 mil
-a proud subscriber
I have had corn bread crust pretty good! Sour dough is one of my favorite breads but as a pizza crust sound really fluffy! And soft chewy breads like sourdough!
Insider channel made me learn and know a lot about places and things in the world.
Love insider🥰🥰😘😘😍😍❤❤
We accidentally made sourdough pizza last month. We took a ball of dough out of the freezer and put it into the refrigerator to thaw. 5 days later, the ziploc bag with the dough in it had a brown liquid in the bottom that was very yeasty smelling. We drained the liquid then rolled out the dough and made pizza. It tasted 100% like sourdough crust pizza and was the best pizza we've ever had.
“Whoa, we didn’t ask you that.”
That’s not sourdough, that’s over fermented commercial yeast dough. Cool story though nerd
@@blakelocati hi gordon
looks amazing
Omggggg im looking on the website nowwwww i will wait a life time for this
“Hi there...
I’m old Gregg,
Pleased to meetcha”
Easy now fuzzy little man peach
"Not fishing..."
"Then how come this hook's in my head?"
"nothing to do with me sir."
"It's attached to your rod motherlekha!"
As soon as I saw the title I came looking for this comment.
Ever eat pizza from a shoe?
My mothers sour dough mix was started in 1972 its 2 years older than i am.
Ikr I was looking for a comment like this. My family bakes our own bread and our mouther is over 40 yearsold. One year is so young
I like eating sourdough bread
I like the local pizzeria we have been going to for 27 years. The pizza has been good and it has been like some sort of tradition to be able to eat this at least twice a month. It has been consistent while all of these other places come and go.
That looks amazing
So weird that they don't have sourdough pizza. I can literally walk to 4 pizza shops within a few miles of my house that sell it.
I’m in Tx. Never heard of this either.
pizza is the first thing I'm going to eat after lockdown 🤤
lmao i can order it rn
@@yessirski21 😣u better 😑
Y can't u
Y can't u
There is no lockdown.
my mouth is watering.
That pan pizza looks amazing!
As soon as there's another sourdough pizzeria in town, more slots will open up.
''You cant get it but I'm happy that its here''
This level of optimism... its scary
Looks like a pizza I had in Sarasota...amazingly good and some of the best pizza I've had.
Yummy yummy and yummy
This just made my day
Good to see Detroit Style pizza spreading around the country
I love how Greg is terrified of killing the hype by calling it Detroit-style.
This is just the best way ever to run your business. Make your item limited and then you only ever have to work so hard 🤣 it also creates a false sense of exclusiveness about the product so makes it seem more attractive. This guy has the right idea 👏🏼
Wow that looks good
I'm happy to hear F&B business this good on covid-19 era... I hope others also can have a chance like oldgreg..
If they don't serve Bailey's in a shoe I'm not interested.
Yum
That is a really cool idea
Good job, My friend you are Still Staying stronger. During this Virus. 😀🍕
I love when they say things like "90 pies a day" like its a staggering number when I used to have to toss about 120 pies for just for lunch solo
Damn that’s crazy and sad because nobody asked you
LETS GOO MIAMI!!!!
that looks delicious
I had this crummy Pizza joke for you folks...
But it's just *too cheesy dough!*
I c
Get out.
What does folk mean?
@@saraferiel1014 Folk = people. Although you could've just searched it up.
no just no
Dude that’s literally Detroit Style Pizza
yeah lol
I'm confused how they managed to go the whole video without mentioning that it's just Detroit-style pizza with sourdough for the crust
Ya
Buddy's 👌👌👌
@@sachsgs2509 best pizza place ever
yum
Its a nice story but I'm not waiting a month to get a pizza, no matter how good it is.
I've been trying off and on for about a year to make a starter to try to make a sourdough pizza no luck so far
Start with rye flour same amount of water. Then when you start seeing activity refresh with more and more wheat.
Now im craving pizza
best lookin pizza i seen i need one
Sounds like it is time to expand.
Me: tries to watch the video
Video: starts
Ad: SO IM PLAYING MY FAVORITE GAME-
i'm hungry now... thank you
Like his GTM strategy. Good luck!!
Glad to know old Greg moved out of the cave and started making pizzas instead of baileys
If there is that much demand, you need to expand your operation. Leaving a lot of money on the table.
not really, part of the reason for the demand is because of the limited availability, which also helps control costs by minimizing overhead and food waste. the overhead from maintaining constant availability is what kills a lot of restaurants as well as having so much inventory ending up not getting sold and having to be tossed out. expanding means increasing operating costs and risks deflating demand. expansion does not always lead to bigger profits but it always leads to bigger costs.
doewnskitty agreed. I work at a pizzeria and I feel so bad throwing away the slices we have leftover. :/ Thats why I usually give them away to local businesses that way they come back for more :)
@@downskitty also the time it takes to produce sourdough starter
Not in 2020. The restaurant industry is being held back by the pandemic and by local and the federal government who can shut a business down for the sake of safety, but aren’t willing to subsidize businesses while they aren’t making money to pay rent and salaries.
theyre so dumb instead of expanding and growing their audiences they make them wait weeks for food. that's looses a lot of people who just quick and easy food. I know making less supply creates more demand but thats not exactly the case for food. they could get more revenue from just making more food instead of having a limit of customers per day. if the get a bigger kitchen and more staff they could even have multiple locations. if people are waiting weeks for your food they buy less from you but if they get it immediately they simply going to buy more and a good marketing strategy would be to get them in a community just like how amazon is doing were you get people to be loyal to your brand by making social platform and loyalty gifts.
You can't get it but you are happy that it is here. I was thinking the same thing while I am in Turkey.
Omg I'm all in!
That looks so good I need to get some
Probably you needs Sweden's largest waterfall for several hours to put out the fire from the hot and salty pepperoni in the pizza ->
czcams.com/video/FQyBTmxHp-c/video.html
Walking in the north
Bot?
@@_adit.i_sm yes
Create a hype..and voila!
God bless the people well deserved
Happy for them
Since I’m not in Miami or anywhere close I’m going to have to try and make this myself
I'm ol' GREGGGGG!
Do you love me?
It’s basically Detroit style. The best.
I'm fasting and CZcams recommend me this. Nice
Detroit style pizza with sourdough crust. Sounds awesome as Detroit pizza is one of the best there is.
The most important question that's on my mind I want to ask is, does Old Greg serve Bailey's in a shoe?
“He makes 90 pizzas a day, that’s more than 500 a week”. Let’s see 90x7=630 so why not say more than 600 a week?
I totally sympathize with your OCD
It's not wrong...
maybe he doesn't work 7 days a week. could be 90*6=540
@@hellojari07 facts
At 0:20 and 2:08 it looks like there’s nothing on the calendar for Monday, so maybe they aren’t open mondays. 90x6= 540
From Paramore's drummer to a famous Pizza Maker! Love it!
Square pizza in square pieces in square boxes. Ohh lord that satisfying.
“90 pies a day” is that a lot
Not at all
@@patrickm94 good pizzerias in italy sell 500-800 a day
Nice to know The Mighty Boosh fanbase is still going strong after all these years... :P
People, please try to prepare your own dough at home. Nothing better 😻😻😻
Even though I still order pizza when I’m too busy to cook, I prefer fresh dough instead of frozen mass prepared dough. The taste and the fluffiness is unparalleled. 1:39 You can also make Fried pan naan from the same dough. (The taste is out of this world, like old school stone charcoal oven taste) mama mia!! 🍕
I’ve also seen major franchises selling pizza kits, but with the same frozen dough. The secret is the fresh dough, and fresh homemade cheese for that classic italian taste. Homemade cheese is a whole other ball game, though.
Tip: search Joushua Weissman homemade sourdough pizza
Man your dough at any pizza place (even fast food) probably isn’t frozen. It’s just that the people who created the dough recipe have to idiot proof it for the proofing process. That’s probably the biggest difference is that at home you have way more control over the fermentation times and such but at like Papa Johns they deliver dough two times a week so your dough on Tuesday might’ve spent one day in the fridge and then on Friday maybe it spent three
looks incredible and unique! places like this deserve the hype
So a sourdough focaccia with pizza toppings?
Yes, pizza.
Basically
Hmm, seems they are closed down now?
Ya but you can see thier insta, they have brb on thier description
Which means be right back
@@poisonskull3832 still not back...
looks good would you recommend?
WOW YUM and also probly could make you’re own
People actually hating on pizza...wth is going on, y'all got too much free time on your hands.
@Pbperez 210 there's constructive criticism and then there's sour grape mentality, these people have the latter. Have a good day.
@Pbperez 210 I pray you live opposite to the latter and live friend, have a nice day.
@Pbperez 210 amen dude.
@@EliteprosoldierMW3 Wow, kudos to both of you for not turning this into an argument. 👏 👍
@@veganmikedizzle4303 peace is an ultimate weapon we crave.
Dude that looks so good, no wonder he's sold out all the time. 😋
Great now im hungry
That's really similar to Buffalo style pizza, but it's square instead of round. Thick crust, but light and more airy, and what they call cup and char pepperoni. Delicious.
Waiting 1 whole month to get a pizza sounds like the most Florida thing ever
Some of y'all never had Detroit style pizza and it shows.
Detroit’s pizza uses a sponge crust. This is different it’s sourdough
This is a sad truth my friend. More pizza for us I guess!😁
Finally a pizza place where I'm not shunned on account of my downstairs mix up
I really like the idea of a sourdough crust. I looks delicious. But I won't go on a month long waiting list for it. There is lots of good pizza you can get right away. If you like pizza enough, even so-so pizza is good...lol
No one:
Me: "Watching pizza at 2 am"
I mean he has good pizza and a good marketing strategy sooo...
NICE
Mmmmmmm!🍕
Lemme guess, Here after worth it's quesadilla episode ?
Lol yeah
I'm here before it.
cant wait for someone to "invent" this in LA
Been in Ventura CA for years.
AMAZING!
This is a great marketing strategy... these people will never go out of business, limited availability makes people want it more, even though its also because the food is decent, the chance of not getting it makes it even more desirable then otherwise. They'll never run out of anxious customers.
when the pepperoni cups like that,you can almost taste it 🥺💥👄