Human or AI? The future of beauty standards

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  • čas přidán 5. 06. 2024
  • Images created by AI are getting exponentially better, to the point where many people are unable to separate them from the real thing.
    Subscribe to The Guardian on CZcams ► bit.ly/subscribegdn
    As this technology continues to develop, challenges to our perception of what is real are immense, and our trust in what we are seeing is eroded. These fake people are already changing industries such as modelling and marketing, but can they offer a more diverse reflection of humanity than has historically been available - or are they destined to reflect the narrow standards of beauty these industries have long been drawn to?
    *With thanks to the Centre de Cultura Contemporània de Barcelona
    *Great British Brands is published by Country & Town House magazine
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    #AI #ArtificialIntelligence #BeautyIndustry

Komentáře • 173

  • @Lias9958
    @Lias9958 Před 3 měsíci +84

    Imagine wasting your time away, scrolling through Instagram, looking at people that don't even exists. What a world.

    • @benjaminollis7621
      @benjaminollis7621 Před měsícem +3

      even if they are real people, how is it any less a waste of time??

    • @Lias9958
      @Lias9958 Před měsícem

      @@benjaminollis7621
      Agree, instagram is a waste of time

  • @Dr._Nicolas
    @Dr._Nicolas Před 3 měsíci +11

    Wait, you are telling me it's only becoming a concern when the "beauty standard" is on the stake and not the fact that anyone cam use it to decieve or be used for malicious purposes

  • @misterkiller89
    @misterkiller89 Před 3 měsíci +115

    Getting people more and more disconnected from reality. Wow...this is pathetic.

    • @king4bear
      @king4bear Před 3 měsíci +2

      Sora makes videos almost indistinguishable from reality. They’re calling it a “world simulator”. When that tech gets perfected (which is gonna happen pretty soon) people will literally be living full time in simulations.
      If you don’t believe me - Look up the vids Sora is generating. This technology exists TODAY.

  • @drydryd
    @drydryd Před 3 měsíci +45

    "outdated beauty standards" who are you people to say what someone should find beautiful?

  • @steve19811
    @steve19811 Před 3 měsíci +19

    Objective beauty is real....

    • @CatatonicImperfect
      @CatatonicImperfect Před 2 měsíci

      i mean, that's easily disproven by the fact that beauty standards differ between people, across cultures and through time. now if you accept that, the question of how and why you find beautiful what you find beautiful is worth exploring.

    • @Babyblue115
      @Babyblue115 Před 7 dny

      And judging from your profile picture maybe you're better of with a AI generated photo....

    • @steve19811
      @steve19811 Před 7 dny

      @@Babyblue115 I'm going to go cry along with my new beautiful friends

  • @espinillasypuntosnegros1715
    @espinillasypuntosnegros1715 Před 3 měsíci +35

    These aren't outdated beauty standards, they're objective beauty standards.

    • @drydryd
      @drydryd Před 3 měsíci +10

      "outdated beauty standards" who are these people to say what someone should find beautiful?

  • @IrradioMan
    @IrradioMan Před 3 měsíci +37

    the beauty standards are not outdated. they're beauty standards that resonate with people, and those who don't look like that, to cope, say the beauty standards are outdated.

    • @StudiousCattery
      @StudiousCattery Před 3 měsíci +5

      Exactly, it's easy to see if one just looks at art through the centuries.

    • @drydryd
      @drydryd Před 3 měsíci +9

      "outdated beauty standards" who are these people to say what someone should find beautiful?

  • @frawgeatfrawgworld
    @frawgeatfrawgworld Před 3 měsíci +33

    those spanish aitana creators have absolutely lost their mind

    • @kaptainkrampus2856
      @kaptainkrampus2856 Před 3 měsíci +3

      Would explain the dude's 'devil with forked tongue' tat on the palm of his hand at 2:14 ...

    • @king4bear
      @king4bear Před 3 měsíci +4

      They’re just surviving day to day man. If you had a way to make money (IE an easier existence) you’d take it too. Let’s not judge people for surviving.

    • @frawgeatfrawgworld
      @frawgeatfrawgworld Před 3 měsíci +1

      I do and have had, and i chose no because i have morals. Plenty of people have opportunities to exploit others every day and choose to live a decent life.@@king4bear

    • @aphrodieMonkey
      @aphrodieMonkey Před 3 měsíci +4

      Humored me how the woman with glasses looked like she was grappling with her own morality most of the video

    • @kaptainkrampus2856
      @kaptainkrampus2856 Před 3 měsíci +3

      @king4bear 'suviving day to day' ... Ooooh, those poor babies! Where did you get that actually? First thing I find when searching for 'Aitana AI' is this:
      "Aitana López, a 25-year-old pink-haired woman from Barcelona, is the first Spanish AI model created by Rubén Cruz and his agency, The Clueless. She has amassed 124,000 followers on Instagram and earns up to $11,000 a month from ads."
      So, tell me, just because I'm curious: When in the need to make money, is then anything justified, because one just has to survive 'day to day' with a 'dog eat dog' mentality?

  • @floridastates001
    @floridastates001 Před 3 měsíci +46

    Ah. Makes me think twice about talking to a women on a dating website. I could be falling in love with a computerized person. The real lady does not even exist. 😂

    • @lippydalips4537
      @lippydalips4537 Před 3 měsíci +2

      Completely Agree👍🏻

    • @taridean
      @taridean Před 3 měsíci +19

      Meaning it's time to ditch the apps and speaking to people in real life. 😁👍

    • @CC3GROUNDZERO
      @CC3GROUNDZERO Před 3 měsíci +10

      @@taridean Easier said than done when (insufficiently attractive) men who approach women IRL are treated like criminals.

    • @91722854
      @91722854 Před 3 měsíci +2

      you ever come across the subreddit girlsarentreal

    • @taridean
      @taridean Před 3 měsíci +3

      @@CC3GROUNDZERO Totally understandable what you're saying, however it's a lose lose on apps for the average bloke anyway 🤷🏾‍♂️. At least in the real world you can learn how to tell who's worth your time pursuing or not by reading the loudest form of communication, body language. Remember, the world is a big place.

  • @clivesmith9377
    @clivesmith9377 Před 3 měsíci +40

    A split is coming. "Vogue Human" "Vogue AI".

  • @grandmanitou6563
    @grandmanitou6563 Před 3 měsíci +30

    This is so dumb, of course they will make attractive ai models because that's what people want, "diverse models" don't appeal to anyone so only big companies that can weather the losses can use those. Kami got a luxury brand collab but would completely fail on instagram.

    • @finkployd6110
      @finkployd6110 Před 3 měsíci +3

      It's not what people want, it's what they're conditioned to like. And Kami is gorgeous, a lot of gorgeous, dark-skinned women are successful on Insta.

    • @Anteksanteri
      @Anteksanteri Před 3 měsíci

      Not everything is meant to appeal to everybody.

    • @grandmanitou6563
      @grandmanitou6563 Před 3 měsíci

      @@Anteksanteri True but in that case it wasn't meant to appeal to anybody, just to pander.

  • @RICKONORATO
    @RICKONORATO Před 3 měsíci +10

    It's still early days. Where is this technology going to be 5 years from now...?

  • @jandp2941
    @jandp2941 Před 3 měsíci +34

    This guy’s pink scarf is the best part of the video…you can’t make that with AI 😅😅

    • @sisterhoney61
      @sisterhoney61 Před 3 měsíci +7

      All I could think was, "Where did you get that scarf?! I want one!"

    • @Anonymous-hf8nx
      @Anonymous-hf8nx Před 3 měsíci +4

      Yeah it looks really cute lol

    • @tomaccino
      @tomaccino Před 3 měsíci +1

      😂😂

    • @MarkMetEenC
      @MarkMetEenC Před 3 měsíci +3

      6:09 if anyone's wondering

    • @ethanc4667
      @ethanc4667 Před 3 měsíci

      ya its the only personality he has judging from his ignorant comment lol

  • @ALSPEHEIR
    @ALSPEHEIR Před 3 měsíci +22

    Is always the weird people that complain about "beauty standards".

    • @drydryd
      @drydryd Před 3 měsíci +8

      Exactly. Beauty standards are set by what people find beautiful. A model that isn't beautiful wont be a model unless people find her beautiful.

  • @purgatoriprytania5382
    @purgatoriprytania5382 Před 3 měsíci +19

    Beauty archetypes (which are related to, but not synonymous with, beauty standards) are eternal. They cannot be ‘outdated.'

    • @Babyblue115
      @Babyblue115 Před 7 dny

      Just go back in history and see what they definied as beautiful. You think big foreheads are eternal huh?

    • @purgatoriprytania5382
      @purgatoriprytania5382 Před 7 dny

      @@Babyblue115 There are certain historical periods where certain deviations from beauty become fetishised by a culture (e.g., foot binding), but they are notable precisely because they depart from the otherwise universal and everlasting recognition of what constitutes beauty.

  • @procatprocat9647
    @procatprocat9647 Před 3 měsíci +70

    Bad news for the shallow people who already allow themselves to be heavuly manipulated by fashion, trends, instagram and marketing.
    These sorts of people will be increasingly unhappy as AI further diminishes their self-worth.

  • @perfectlyroundcircle
    @perfectlyroundcircle Před 12 dny

    "With this technology offering seemingly limitless possibilities to come." Indeed...

  • @gracielavargastarelo6203
    @gracielavargastarelo6203 Před 3 měsíci +2

    Great point about the potential negative impacts of AI.

  • @bryanmoyna9715
    @bryanmoyna9715 Před 3 měsíci +18

    Well, as long as the images warn viewers that the models are AI generated its all fine, its not really worrying TBH, because as someone said in the video, conventional fashion also uses a lot of smoke and mirrors, the problem is not if its real people or not because its based on real people after all the problem is the same and AI is not the solution, it just adds more fuel to the same fire instead.
    People dont need representation in videogames where everything is supossed to be fantasy, but i would support it in videogames trying to represent the real world, like GTA for example. I think the issue is people fighting against representation, i mean its up to the developers to put whoever they want in their games, you may not like it and thats cool, but whinning about it and boycoting? thats beyond an opinion, thats just being a bigot in disguise.
    Whats really worrying is using AI to impersonate politicians and social figures, as well as forging false evidence and alibi, among other things like fabricating false conversations and/or videos that harm people's lives and reputation. THAT is the worrying part that MUST be directly regulated NOW as well as producing new laws to protect citizens.

  • @MMZS528
    @MMZS528 Před 3 měsíci +3

    they need competition

  • @siyabongampongwana990
    @siyabongampongwana990 Před 3 měsíci +1

    Lol my ninja said " the best turtle in the world"

  • @joelharris4399
    @joelharris4399 Před 3 měsíci +48

    AI beauty standards: the male gaze under layers of synthetic pixels erecting itself across lit screens

    • @josephkolodziejski6882
      @josephkolodziejski6882 Před 3 měsíci +10

      Women have been surprisingly responsible for imposing a lot of these high standards as well.

    • @thanhvinhnguyento7069
      @thanhvinhnguyento7069 Před 3 měsíci +7

      ​@@josephkolodziejski6882 women are solely responsible. Most men don't care

    • @supersmoothify
      @supersmoothify Před 3 měsíci

      @@thanhvinhnguyento7069How come that 75% of her followers are male then? Obviously in this case men are pushing the success of this AI influencer

  • @jiweep
    @jiweep Před 3 měsíci +1

    look to the left at 2:06

  • @pabo69
    @pabo69 Před měsícem +1

    I hate absolutely everything about this.

  • @CesarJesusMoraRodriguez
    @CesarJesusMoraRodriguez Před 3 měsíci

    I second that concern.

  • @NathanHarrison7
    @NathanHarrison7 Před 3 měsíci +1

    Excellent video. Thank you so much for the insights.

  • @justletmelistthese
    @justletmelistthese Před 3 měsíci +9

    They are obiviously not outdated.

  • @braunarsch
    @braunarsch Před 3 měsíci

    so it looks to me like the model industry is the next one to be affected by AI. lots of aspiring models are probably gonna lose their jobs to AI

  • @LeechyKun
    @LeechyKun Před 3 měsíci +23

    5:02 We're already backwards when we set a beauty that's less s than the standard. Who wants to look at fugly? That's why they're called models. If you want to see fugly you'd only have to walk out on the streets and see most of the same thing more or less every day. If you're just average looking then it just defeats the purpose of wanting to strive for a certain type of beauty when it's like you can just be yourself and there is no point in even buying those magazines.

  • @galamotshaku
    @galamotshaku Před 2 měsíci

    The only outdated thing here is this news, literally anyone can create their own model

  • @NobleSainted
    @NobleSainted Před 2 měsíci

    I don't perceive a significant issue here. Beauty, in its broader sense, encompasses art, which surrounds us regardless of whether it's AI-generated or not. Why be concerned over something that doesn't, and never has negatively affected us? Art is art, when used and accepted in context.
    However, concerning employment, my perspective differs slightly.
    Currently, AI holds the potential to displace numerous workers. And in reality, has already affected humanity economically.
    Yet, AI's capabilities are limited; it can only replicate what's been done before, albeit faster. I have yet to witness genuine creativity from AI-generated content, that doesn't/hasn't evolved into a psychedelic mess. Although this too may change in the future.
    Alternatively, we, as consumers, may eventually decide that creativity's origin isn't crucial. Nevertheless, the impact of human-human interaction versus human-AI interaction on humanity remains uncertain and is something I or anyone would find challenging to comprehend the direction of.
    No one knows the future; which is both exciting and terrifying… depending on independent point of views.

  • @zapfanzapfan
    @zapfanzapfan Před 9 dny

    The whole world is going second life...

  • @graziflorida4377
    @graziflorida4377 Před 2 měsíci

    We chose greed over life ......we don't deserve life

  • @user-jk2zm7uq5s
    @user-jk2zm7uq5s Před 3 měsíci +16

    Models have always been artificial anyway...

  • @Jesse-ey5xd
    @Jesse-ey5xd Před 3 měsíci +2

    I'm not sure if it's bothering me and that is disturbing. 🤔😱🤯 I kind of think the world just changed.

  • @DBRising
    @DBRising Před 3 měsíci +23

    Go play outside. Enjoy what’s left of Earth ya know?

  • @sonny5068
    @sonny5068 Před 3 měsíci +21

    Humanity is doomed.

    • @91722854
      @91722854 Před 3 měsíci +2

      always was and always has been and always will be, imagination and ideals are forever unachievable as they are by definition not achievable, we are already doomed the moment our ancient ancestors first emerged as micro-organisms

    • @unidentifiedimmigrant
      @unidentifiedimmigrant Před 3 měsíci

      you realise that boomers decades ago said the same thing right?

    • @mitkoogrozev
      @mitkoogrozev Před 3 měsíci +1

      Not because of this specifically, but your conclusion is a possibility with rising odds.

  • @user-ho7cr5su6o
    @user-ho7cr5su6o Před 2 měsíci

    Hopefully AI will take over journalism and be rid of trash publications like the Guardian

  • @carlosdelacruzmartinez7274
    @carlosdelacruzmartinez7274 Před 3 měsíci

    Important discussion.

  • @Mkbshg8
    @Mkbshg8 Před 3 měsíci +10

    non issue

  • @neonyankun
    @neonyankun Před 3 měsíci +3

    Wow, you mean to tell me that software trained on old pictures will create images based on old pictures?

  • @Sir_Vantage
    @Sir_Vantage Před 3 měsíci +6

    Atana is rude asf

    • @aphrodieMonkey
      @aphrodieMonkey Před 3 měsíci +3

      Of course she is honey, she's too sassy & fabulous for mere mortals

  • @rameshdevasi6720
    @rameshdevasi6720 Před 3 měsíci

    Ai help to realize human, what is being.

  • @Budanevey
    @Budanevey Před 3 měsíci +12

    It's becoming difficult to recognise journalists. Mind, that's been the case for years now...

  • @aljosacebokli
    @aljosacebokli Před 3 měsíci +6

    I don't know this still seems so overhyped...I mean it's undoubtedly going to "transform" a lot of service industry in terms of it being a new tool to use, but it's like a new religion across the media.

    • @jonathanmelhuish4530
      @jonathanmelhuish4530 Před 3 měsíci +2

      Don't worry, it will shake out once the media (and their audience) actually understand the technology. I remember the same thing happened with "cyberspace" in the 90s.

  • @mramogus1032
    @mramogus1032 Před 3 měsíci +1

    This video breaks CZcamss tos.

  • @jorgegonzalez-larramendi5491

    Victoria no/less make up : )
    there are a few real humans still left

  • @scottblack7182
    @scottblack7182 Před 3 měsíci +35

    Con artists all of em

    • @procatprocat9647
      @procatprocat9647 Před 3 měsíci +2

      The fashion and trends industries have been con artists for centuries

  • @ludara8697
    @ludara8697 Před 3 měsíci +6

    Outdated beauty standards

  • @user-ec4yw5hj3r
    @user-ec4yw5hj3r Před 3 měsíci +1

    beauty standards never change
    tall handsome guys always win same with short cute girls with symmetrical faces and slim bodies and wide hips

    • @tentimetex
      @tentimetex Před 2 měsíci +1

      But Aborignals who are naturally short, stocky and have wide noses and protruding foreheads because they adapted to the dry Australian desert climate, would they find the same traits attractive if they had never come into contact with the outside world?

  • @bartmanxoxo
    @bartmanxoxo Před 3 měsíci +10

    Yikes

  • @EdwinChico-pd1jc
    @EdwinChico-pd1jc Před 3 měsíci

    Why programs police looks?

  • @katynewt
    @katynewt Před 3 měsíci +3

    As there are over 8 billion people on this planet, the odds of someone looking like an AI generated character are quite big.

  • @yasminachaouch-ramdane4561
    @yasminachaouch-ramdane4561 Před 3 měsíci +3

    They talk about " her " as if that AI creation was a real life 😂😂😂 crazy Spanish youth.

  • @harumytamaryanezherrera2045
    @harumytamaryanezherrera2045 Před 3 měsíci

    Crazy how tech try shape what's beautiful, leave that to real people.

  • @kevinb9830
    @kevinb9830 Před 3 měsíci +13

    AI produced two bald black women? What a shock lol.

    • @GjaP_242
      @GjaP_242 Před 3 měsíci

      As Generative AI begins to transform industries, global policy makers are enacting legislation aimed at optimizing the opportunities while mitigating the risks of the technology. [EY]

    • @GjaP_242
      @GjaP_242 Před 3 měsíci

      Deepfakes, in particular, pose an alarming threat to society as they are capable of spreading misinformation and changing the truth. [Cornell University]

    • @GjaP_242
      @GjaP_242 Před 3 měsíci

      The creation of deepfakes involving public figures can trigger legal implications. 9:46

    • @GjaP_242
      @GjaP_242 Před 3 měsíci

      Generative AI is a powerful tool for streamlining the workflow of creatives, engineers, researchers, scientists, and more. [Nvidia]

    • @GjaP_242
      @GjaP_242 Před 3 měsíci

      Deepfakes have both positive and negative implications. [Responsible AI Institute]

  • @chantellemodisane
    @chantellemodisane Před 3 měsíci +3

    At least Kim Kardashian is real

  • @randomroughneck1030
    @randomroughneck1030 Před 3 měsíci +5

    interesting video, but as always with mass media pieces, the so called "main" message of the video gets thrown to the roadside to be able to talk about other completely unrelated problems which are a completely different topic in and of itself. In other words; Shallow.

  • @clintonramirez3019
    @clintonramirez3019 Před 3 měsíci

    Fashion has been a form of disconnecting people onto a “new version.” That being said, fashion has played it’s own role with human trafficking. AI will break such a process. 🎉

  • @chloegrobler4275
    @chloegrobler4275 Před 3 měsíci +9

    I find it most concerning when we have the literal commodification of a woman's image and REAL woman are involved in this "business". what a joke world

    • @levi5073
      @levi5073 Před 3 měsíci +8

      You think AI is the origin of body commodification, and that women haven't been involved in it? Makeup, airbrushing, implants, hair extensions, skin toner?

    • @TheAArmstrong
      @TheAArmstrong Před 3 měsíci

      Yer well tough. They do it better.

    • @Babyblue115
      @Babyblue115 Před 7 dny

      @@levi5073 Who said it was the origin? It's still a problem if it's a continuing process

  • @PeterZeeke
    @PeterZeeke Před 3 měsíci +3

    Female Josh homme. Iykyk

  • @RatzaChewy
    @RatzaChewy Před 3 měsíci +3

    Reminds me of the movie 'S1M0NE'

  • @user-bd1uu1bp4j
    @user-bd1uu1bp4j Před 3 měsíci

    Dang filters goin too far, just let folks be whoever.

  • @brazilchem
    @brazilchem Před 3 měsíci +9

    This is an incredibly interesting subject. Too bad that diversity bigotry had to be stuffed in and steal most of the video

    • @Babyblue115
      @Babyblue115 Před 7 dny

      "diversity bigotry" I'm not sure those two words go together my guy

  • @graziflorida4377
    @graziflorida4377 Před 2 měsíci

    This is disgusting

  • @alientourist4171
    @alientourist4171 Před 3 měsíci +1

    Move over regular humans AI is over taking over and the only ones that can stop it are the same ones letting it happen

  • @Dark_Brandon_2024
    @Dark_Brandon_2024 Před 3 měsíci +3

    2:06 left

  • @_Condition
    @_Condition Před 3 měsíci

    Objective beauty exists.

  • @wowJhil
    @wowJhil Před 3 měsíci +1

    Wow, don't make me laugh. What progress? Have you actually seen the fashion industry (at large)? These AI generated pictures are actually more or less as real as the pictures of models. First of all, model would be all covered in makeup. Secondly, everything is made "perfect" in post production.

  • @meskahmusic
    @meskahmusic Před 3 měsíci +6

    More diversity in the beauty/fashion industry is so welcome, thanks AI

  • @madmax5841
    @madmax5841 Před 3 měsíci +12

    Seethe and cope, f em ceIs

  • @daniarancha
    @daniarancha Před 3 měsíci +2

    Creating lies 😢

  • @mimictt
    @mimictt Před 3 měsíci +1

    shook

  • @LeechyKun
    @LeechyKun Před 3 měsíci +7

    Summary of this reporting piece: AI, DEI DEI DEI DEI DEI wokeness

  • @JamesTudsbury
    @JamesTudsbury Před 3 měsíci

    I'm afraid, I want the government to ban it and keep me safe - people.

  • @ChelimYrneh
    @ChelimYrneh Před 3 měsíci +4

    "regulation" ; "monitoring and regulation" - - - - twice in this short video . Typical "Guardian" output - they just CAN'T HELP THEMSELVES . . . .. . . ..

  • @kubansky4489
    @kubansky4489 Před 3 měsíci

    at last the end of ppl doing money on useless things

  • @nadanalia3000
    @nadanalia3000 Před 2 měsíci +1

    Embarrassing

  • @deekay13
    @deekay13 Před 3 měsíci

    Bladerunner irl

  • @JimmyGeorgeB
    @JimmyGeorgeB Před 2 měsíci

    AI is not a new thing it’s probably older than your parents.

  • @hicksinguefield8309
    @hicksinguefield8309 Před 2 měsíci

    "Promo sm"

  • @MoritaJunichiro
    @MoritaJunichiro Před 3 měsíci +1

    US military spraying fluorine compounds🇺🇸🔨🤮

  • @geoms6263
    @geoms6263 Před 3 měsíci

    freee AI