How To Start A Landscape Business: Marketing & Financial Planning
Vložit
- čas přidán 28. 08. 2024
- In this video, I review the process and components of marketing and financial planning for your new landscape design business. You can read the related business development article here:
draftscapes.co...
Resource Links from the Video:
Draftscapes Financial Planning Spreadsheet: draftscapes.co...
Other Videos in the Business Development Series:
Introduction to Series: • Introduction To Busine...
Company Mission & Legal Structure: • How To Start A Landsca...
Industry & Consumer Analysis: • How To Start A Landsca...
Competitor Analysis: • How To Start A Landsca...
Registering Your Business: • How To Start A Landsca...
Become A CZcams Subscriber Here: bit.ly/2BhvKdf
For more information on Landscape Design, Garden Design, Landscape Business Development, and Landscape Architecture be sure to visit draftscapes.com/
Did I miss the final video of the series with key action items that you mentioned at the end of the video?
How do I determine design fees/billable rate? This info isn't readily available on competitors websites, etc.. Any good resources? I am coming from typical design firm experience and interested in opening my own residential practice (design only, no design-build). I know what my firms charge for my service, but that is far higher than I can charge a homeowner looking for a quicker, simpler service. Thanks! Enjoying your videos!
Hi Brett, thanks for the question.
I would say for the average home-owner, charging anywhere from $60-$80 should be fine, depending on the services you provide. The number I provided is based on your statement of a "quicker, simpler" service. If you are providing a much more valuable consultation, with a digital tablet to show real-time mock-ups of the design, upwards of $100 is not uncommon.
The reason that there isn't a really good resource for this, as this is one of the best "trade-secrets" of cost-cutting in residential design. Many designers might charge nothing for an initial consultation, but then recoup the cost in a larger material markup or substitution.
There are many things that factor into it. So, I would advise making sure you get compensated for your time and then adjust accordingly. If you see that clients are willing to pay you "x" without hesitation, keep slowly increasing it until you hit some resistance, then you will find the sweet spot.
Thanks for the feedback - happy designing!