NewJeans Label Controversy What To Know About Dispute Between Major K-Pop

A struggle over the popular K-pop act NewJeans erupted this week after Korean entertainment giant HYBE filed a police report accusing the head of its own subsidiary music label of trying to secretly break away to manage NewJeans independently. The Korea Herald reported, citing industry insiders, that the HYBE and ADOR dispute stems from HYBE’s practice of housing multiple record labels and encouraging competition between their respective artists. HYBE’s multilabel system is unique for the K-pop industry, in which individual agencies typically sign and rely on a few major artists for success-instead of signing them to different subsidiary labels, according to CNBC. The Korean outlet, Korea JoongAng Daily, wrote this is the “defining opportunity for HYBE to demonstrate whether its multilabel system can survive an internal dispute without shattering.”NewJeans debuted in 2022 after being formed by ADOR to success in South Korea, releasing singles “Attention,” “Hype Boy” and their debut EP “New Jeans.” They broke into the U. S. and global music markets the following year with their second EP “Get Up,” which debuted at No. 1 on the Billboard 200 albums chart in the United States, making them the second Korean girl group to top the chart. The International Federation of the Phonographic Industry, which measures streaming and sales figures worldwide, named NewJeans the eighth best-selling artist of 2023. Whether the dispute will impact NewJeans’ planned rollout of new music. The group has two single releases scheduled for May, though Korea JoongAng Daily reported the label dispute will not impact their ability to release new music. The group premiered a music video for one of their upcoming singles on Friday amid the label drama. HYBE Reports NewJeans Label CEO Min Hee-Jin to Police as K-Pop Exec Holds Teary Press Conference (Billboard)Hybe's multilabel system tested amid conflict with Ador (The Korea Herald)Record giant HYBE audits 'NewJeans' label as infighting returns to K-pop (Reuters)
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