Want to know more about the Consultation Process? Jake Says Make Sure You're Asking Questions!

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If your first question, "What's the most important element of the tattoo?", doesn't immediately receive an answer, that's okay. You can gently push or press for one by mentioning something like: "We have to find a focal point in this design--a shape, idea, or element to draw attention. Everything else is just support material." Doing so gives some stern direction while still allowing the client to understand you're trying to work WITH them.
If the client isn't able to think of an answer right away you can tell them, "Let's revisit this in a week." This gives them some time to mull it over and figure out what is truly important to them. More often than not, they just needed a little guidance and they'll come back with a satisfactory response.
Now if they do come back with something substantial there are some questions you should always ask yourself: can this be a focal point, does it inspire me, am I able to visualize it? Sometimes, right off the bat, it will be clear. Other times, what they've returned with won't work. Just because they came up with something doesn't mean you're obligated to use it. If you don't think you can be creative with their ideas for the tattoo, then chances are good that your relationship with them as a client will become strained and stressful.
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