IKEA - Cal Orre, by "Artist in Residence" Annie Leibovitz (2024, French subs)

IKEA has an exemplary reputation for being (LGBT) inclusive.
Alongside iconic American photographer, Annie Leibovitz, IKEA visited people in seven countries to produce a series of portraits that shine a light on the nuances of life at home. No sets or stylists, just real people and real lives - a collection of 25 unique homes and stories from around the world.
This is the home and story of LGBT+ activist Cal Orre, who lives with their two co-parents and their child Rio in Solna, a suburb north of Stockholm, Sweden. IKEA talked with Cal about being more than two parents, their work to create safe spaces, and what daily life looks like in a poly-relationship home.
See the main clip of this campaign here: • IKEA - Artist in Resid...
Read my article about IKEA for Marketing the Rainbow: marketingtherainbow.info/case...