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Documentary- The Story of Content: Rise of the New Marketing
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- Äas pĆidĂĄn 17. 08. 2024
- đ If you enjoy the documentary, look for more content marketing news & education here: contentmarketi...
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. Download a discussion guide here: contentmarketi...
âïž The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the worldâs biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to todayâs marketing innovators, youâll learn how content marketing has been-and will continue- to change business and media forever.
00:00 Intro
7:00 - John Deere case study
10:30 - Procter & Gamble case study
13:20 - History of custom publishing
17:00 - Blendtec case study
23:15 - River Pools case study
29:09 - Red Bull case study
33:40 - Marriott case study
36:25 - Jyske Bank case study
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I appreciate as a marketing student that this video directs its focus towards being personal with its content and not just trying to sell a product. I feel connecting with people through storytelling is the single most powerful tool for getting your brand noticed.
Due to the increase in the consumers consuming social media content (CZcams, Facebook, Twitter etc..), you guys are subtly promoting your institute by showcasing this brilliant content; which to my knowledge is a classic example of a brand promoting themselves via content marketing. A brilliant promotional strategy to get your brand out there in this chaotic and noisy world.
Usually an educational institute would promote themselves by just showcasing what courses they provide through annoying pop-up ads or sponsored facebook posts etc.., but you guys have actually differentiated yourselves by creating a knowledgeable & valuable content and sharing it for free through social media (CZcams), with the main objective of enticing your potential customers to get an interest in such a field so that they can sign up for your courses, thereby increasing your customer base. A genius marketing move. Kudos to you guys!!!!
Darshi Pandit #grayvee
Wonderful....A documentary on content marketing which is actually content marketing.
Matrix
XD
Life's been pretty hard on us creators but now i see why... We have a very special gift! Mostof us have been creating since a kid just not online. I really see this being 1 of the top professions very soon. IF UR A CREATOR, DON'T GIVE UPđ WE ARE TOO CLOSE!
I am a Digital marketing executive in a tech company and I agree 100% with everything on this video. To be honest , I fell inlove with my job even more after watching this documentary. Thank a million
What a brilliant piece of video !!! I watched this 43 minutes video non-stop !!! This subject is sooo close to my heart...
Loved the idea that... "it is not dirty B to C or B to B, it is only P to P"
+Rit Wik Thanks for watching!
As a digital marketing student and content creator I think this documentary is a must, from the point of view of the companies this is a good way to lead to their customer without sending them direct advertising and the customers appreciate this at the same time you are creating an extra value for your target
I have a travel website about Moscow. I watched this video and decided to be more useful to my readers and added a button "Ask me".
The one thing that I have learned from this video,
Marketing = Interruption...!!!!!! Awesome guys, great work, simply amazed the way you have arranged the content and the content itself is amazing, Keep it up the good work!
You hit the nail on the head. What was custom publishing earlier (because much of it was in print), is now content marketing (it's both print and online). The growth of trade publications is the best testimony to that. People want to consume content from specialists. Therefore, generalist publications are on the decline; print even more so. Yes, there is an information overload right now. But the right resource is never short of an audience, be it a food blog, a growth marketing social media group, an Instagram/Facebook page, and so on. The mediums are aplenty, but the message and its impact is the same. The more informative you are, the more reliable you become. And that builds trust and reputation; which is the essence of brand building, and thereby content marketing. This was a wonderful collation of data from different experts on content marketing. I would urge CMI to do more of these; perhaps on a weekly basis. Get every good content marketer on your platform and produce the same kind of content you have produced in this episode. Do it for 1000 people, and you will become the go-to resource on CZcams as well. I am looking at 10M followers in 2-3 years if you do this at a regular clip.
I'm a student learning Marketing. And this is such a great work! So inspired! Thank you so much for producing this.
This is great, thanks again Joe Pulizzi for pushing the "resonance" of Content Marketing across several channels.....
I never knew whether it would be worth my time watching this video, and it turned out to be one of the most valuable ones. It has opened the shut doors to thinking like a human, being a human and thus easily connecting with other human beings, that is real marketing.
Every 'content' producer, whether they are Shakespeare, Speilberg or Starbucks is doing the same thing - engaging an audience with a story in exchange for their attention. The only differences are the model by which a producer monetises that attention. The best content is usually that which IS the product, no need to make it a proxy for anything else to consume. This is why IMO some of the best content is on platforms like Netflix where I happily pay money to give my attention to their products. This is also why I like the concept of Patreon because it keeps the contract between the producer and the audience pure and simple. The biggest pain point for content producers though is that they have to market their content, making it is the easy (and fun part), getting it in front of an audience is where things get difficult. Seth Godin says we should make our products so remarkable that they ARE the marketing. So in that case you just have content, drop the 'marketing' and make good content (or as Neil Gaimen says 'make good art').
What a amazing and informative documentary
I started my MBA. And this documentary gave me new sight to see on marketing and understanding customers.
Totally loved it
This is amazing, the world have changed so much in little time.
it's such an inspirational content especially when you'll be facing a job interview of digital content executive role. well, have a great day everyone !
hehehe good one
Great #documentary that overviews the history of #marketing and evolution to what we call #ContentMarketing today.
Great content for the story of content!!
Keep this in minds âyou creat the content and content creates youâ
Clinical trial results and medical innovations languish on a library shelf or in some forgotten database an average of 17 years before being put into practice. Nearly $200 million is spent finding results and producing innovations. Content marketing can slash 15 years off dissemination & implementation ( D&I ) to more quickly improve the lives of patients who can benefit from more effective therapies, medical devices and selfcare. This documentary is a powerful "why" for practicing content marketing D&I.
This was awesome! I've learned new ways of thinking watching this video. I feel motivated to guide my business in a different direction and start thinking of how I can use content marketing this newer way. Thank you for creating this documentary. It makes a lot of sense for the times we live in today!
Stories are powerful , I enjoyed the content
Just about three weeks ago, around 4 p.m, my director in Business Department told me that, "hey guy, we don't need you here in this group and 'unfortunately' you've to leave us, today." "Sorry, I don't really understand what you mean?", I said. "What's the reason? I'm really shocked. You know, I've always tried my best here in this position as an editor and now I don't really have any idea about this sudden decision", I added. She was calm. After about a few second, she said, "Saravapars VC Investment is going to form a new team - content creation team - just in a few days, and I think, there, you can widely use your knowledge in English. In addition," she said, " I think, you can dive into yet another field, somewhere I believe you can meet more progress in months, years ahead." Frankly, till last night, I had not really had any idea about content creation, etc. However, when searching for a useful article about this new field in my life, I found a web page, Content Marketing Institute, where I read the first comprehensive article about "What exactly is content marketing?". It was amazing, and I wrote this to thank you for running such a constructive, useful website, institute. Thanking you.
+Omid H. Heidari thank you for the kind words. Glad we could be of help!
We watched this video with a pen and paper. The information contained in it is mind blowing. We highly commend the production team for this job well done.
But now that we know that content marketing has come to stay, what do you think would be the future of content marketing with the rapid spring up of new media?
#MyyEntertainment +KingByNature Thanks for the kind words! @Content Marketing Institute
As a small business owner this was a great watch. Sending it to all my friends now. Thanks for the upload!
This is itself an example of what it describes and "critiques". Corporate fluff really is the dominant aesthetic approach on the internet. Self deprecating expert talking heads, bland generic score, defanged Adam Curtis montage style, self important info nuggets that serve the narrative and flattering the audience. Add some self optimization tropes and some 'community' babble and the algorithms should patch you through to the alienated, confused, lonely type of audience looking for some orientation this was made for. Nice pitch.
we all owe these companies and individuals a huge debt for making this documentary...thanks guys I will share this on our website to educate business owners
Thanks a ton. A labor of love for all of us.
This is great Content marketing about Content marketing! I loved the general athmosphere of de video. I've just started my journey in marketing and I was having a hard time looking for something that would really motivate me! Thank you for posting this video, it really helped methink of new stories to tell.
All the best, Monica
This is a great example of a stellar piece of content ... about content marketing, no less :). I love documentary as a medium to tell stories and evoke real response. Thanks for producing!
Hi Joe , watching this again a eye opener for those looking content marketing as a fresh start ,Lot of input information and case study really help us to see what brand , what product , what channel all need to see from consumer angle and blew the horn , Thanks
2021....how i am pissed off about not having seen this video at the date of its release - 2015.
Awesome, I've been listening to Marcus Sheridan for the last 3 years and always knew he was right on the money. Still early days for this format, love it.
I truly enjoyed this video and found it extremely helpful and insightful. Thank you.
This is a great way to approach marketing going forward! I also love that you featured HOMAGE in this. I absolutely love that company, but that's probably because I'm a Buckeye. Nicely done!
This is great! Thanks for making it. It crystallised a lot of the concepts we have been trying to verbalise to our clients for years!
Will be recommending this video to my clients and other business owners! Thanks for the stellar content, as usual.
WoW!!! This is a powerful video! I am glad that I discovered it, or shall I say come across it. This has really taught me something and made me rethink the way I will engage and grow my audience. I really appreciate this 'CONTENT'! Really! I do...
Happy you enjoyed it!
Brilliant video. This business is more art that science....Good journalists have to have it...good screen writers have to have it....You have to know a good story when you see one....So simple and so true
+Christina Leni hear hear. Thanks for taking the time to watch the documentary, Christina.
I have to say this!
I REALLY REALLY LIKE THIS VID SO BAD~~~~~~!
Thank you for sharing about this and informing me about The Content Marketing. It's very informing and at the same time like it mentioned, a great story, certainly.
Very inspiring and educative, great examples and insights. Thank you, really enjoyed!
A 43 minute ad.
đ đ
I was going to say the same thing
Now Iâm watching it for a college module đ
Beautiful photography. Keeps moving and full of historical facts. So watchable.
+DWB16 - Digital Water Cooler Bottle Thank you!
As a content writer, it was great to see this.
Nice Video!! Very engaging from beginning to the end. Investment like forex and Crypto market. Is way better than any online investment đŻ
You are right but the market is profiting if you are using really a good broker or account manager to help out with trades or provide signals
I'll recommend Expert mrs pamela Kay Weaver. to you. She's the best ive seen. She trades my fx account and makes me good profits weekly
Wow you guys really know expert Pamela Kay Weaver...? I'm a living testimony of expert Pamela's she has been trading for me for months now
She trades for me too. My first investment with Mrs Pamela K. Weaver gave me profit over ÂŁ25,000 and ever since then I trade with her and it has been a good turnups
My first investment with Expert Mrs Pamela's gave me profit of over $45,405 US dollars and ever since then she has never failed to deliver and I can even say she is the most sincere broker I have known
Thank you so much for this video. It is really inspiring.
Thanks for the video, we need more Documentaries like this :)
+KingByNature Thanks for the kind words!
SO much good info on here! We can see why many are loving this piece!
Can we get the same with exclusively B2B in mind ?
very awesome, thank you so much for this!!!
Absolutely great video! The video was able to captivate my attention for all 43 mins! Which says a lot in a world that is constantly in motion. The video provider great useful and usable information. Keep creating great content. It has me beyond inspired.
hey Charli have you tried affiliate marketing?
heres a program that'll teach you all the steps.
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Whoa what an eye opener.đ€đ€đ€đ
I am from Saudi Arabia, i like the content very much...i add the Chanel it is really great video...thanks a lot.
According to the video, content marketing is what type of journey?
This deserves more than 8 thousand views, come on.
Great documentary! Thanks for so many awesome and inspiring stories shared with your fellow marketers. Love the B roll at the end! :)
im new to content marketing n this video is so helpful, thanks a lot
Awesome, just awesome! Thanks so much for making this. It's a video that every CEO should see.
+James Clark that's our hope! While it may seem like we've come so far in terms of the industry, most companies still have many questions about content marketing. We wanted the film to showcase how content marketing will continue to change business and media forever.
A great video. I really learned some new things
Public Relations by another name.These geniuses think they discovered the medium is the message.
Remember Marshal McLuhan ?
The Medium is The Massage
I am preparing a PhD thesis on the role of content marketing in creating a competitive advantage for the product. I am looking for a more detailed explanation of the elements of content marketing. Can you help me?
Start here: contentmarketinginstitute.com/what-is-content-marketing/
This 43-minute video is inception!!!
Awesome documentary! Thank you for sharing this stellar piece of content ;) Fun to see the outtakes - love the one of Ann Handley!
+JUHLi SELBy Thank you!
Really epic documentary. Embodies the phrase "well versed in craft". #inspired
Brilliant piece of content. Thanks for creating this.
Thanks for sharing your insight and thoughts! Great video :)
Im looking forward to the 90's of the new media.. Keep up the desensitization..
exactly.
Great video that really lays out what CM is and how it has been effective for many companies.
+Jason S. Capps Appreciate you taking the time to watch.
theres so much euphemism almost like they don't realize they just use nothing but rhetorical appeals in everyday speech. Kind of seems like it'd be hard to follow if not already familiar with the necessary job of sophist. Formally it's like, a story of ethos, systems, time, stuff like that. Marketing is interesting from a philosophical perspective.
Where is the discussion guide? I went to the website link. Is it older?
Blendtec numbawan âïž
what a video!! brilliaaaant ..great job !
fantastic video !! thanks to that i ve found what my master thesis is going to be about !!
+Eri Votsari that's great to hear! Good luck on your thesis!
Absolutely brilliant video! content is definitely king.
great to know that they are basically hiding adds in the videos people watch.
This was great content on content marketing ! Thanks for postingđ
I'd like to share this video with my clients, do you have any version with spanish subtitles?
Handsome devil at 5:47 mark... Looking pretty darn serious, baby!
Yeah, but people see ads coming.. Like what content are we talking about here? Like what SeatGeek has done with David Dobrik or Cody Ko? Or just articles or videos describing or engaging with products? I'm really struggling to envision other examples... like isn't this just another iteration of porduct placement? This just seems like yet another mothership buzzword that far too many people find themselves convinced by because they chose a career in sales or marketing. Like the will-it-blend anecdote is an extreme example. like try to imagine another example of this... Dyson doing a will it vacuum series? A farmer seeing how high a tomato vine could grow? People dont always buy things because their product is extremely durable or capable. Also, the swimming pool example is again interesting because people are fascinated by fibre glass and how things are made with it. Also they happen to just provide videos on it before anyone else did. not as many people are going to watch the construction of aluminium window frames or Bike helmets.
this vid is a gem đđđ
Awesome documentary new content
Amazing!!!Loved this. Thank you. I going to watch it a few times more lol.
+TheRealVictorFelix appreciate it, thanks!
*I'm
Great Video â„ïž
Amazing work guys!!!!!
really intriguing
39:00 what music is that?
Great content. I had like seven lightbulbs go off in my mind for million dollar ideas.
+Jordan Alessi thanks Jordan!
CONTENT: Sounds like an agency word but was just a way to sell lowbrow keyword-defined copywriting that is the same equivalent of being sold "a beverage" when you wanted "wine".
Awesome simply eyeopening :)
This video was really helpful
hey Friel have you tried affiliate marketing?
heres a program that'll teach you all the steps.
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That was very, very good. Thanks.
Now I want to buy a new tractor, cleaning products, blender, pack of redbulls, and a fiberglass pool.
I'm impressed!!
Hi, any chance you could add good closed captioning to this please? The auto captions do quite a good job some of the time, but leaving a fair whack to guess work too. Many thanks.
+I need words They should be working now! Thanks!
Awesome, thank you very much.
Very powerful...
It's Fantaaaastic!
very informative video thak you
Can someone name the track that plays during the red bull section?
@amandasubler can you help? Around the 29-min mark.
Solid info. Thx!!
So good! I'm watching this again
hey Daniel have you tried affiliate marketing?
heres a program that'll teach you all the steps.
mmaffiliatefunnels.com