Showing my 2022 Logo Design Work! (Client Rewind) 🚀
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- čas přidán 11. 09. 2024
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See the work in action:
James Jani / @jamesjani
Mosaic www.willpaters...
Raspaderia www.willpaters...
Pagulayan www.instagram....
2022 was a huge year for me with logo design client work! Not only has the world been turned upside down for many people in the design industry, but it's also been crazy busy!
This year we've worked with some of the most amazing clients and it's a personal joy to work with so many different companies, from startups to large corporations.
In this video Will Paterson shows his logo design work from 2022 / 2023. Although the logos look like the full extent of work, the rest of the work including the brand strategy and guidelines and prototyping were worked on during the design process.
If there's anything you would like me to cover in a video, then let me know by commenting down below!
🔗 Links
Will Paterson: linktr.ee/will...
Take a look at our store for awesome design resources! assets4d.com
Join the Reddit crew: / willpatersondesign
Become a member: / @willpatersondesign
If you would like me to design your logo and company branding, please check out my website for more information! www.willpaters...
I hope the video inspired you! If you're looking for a great template to easily create brand guidelines for your client or portfolio go here: bit.ly/3AbndqF
where do you store all of your work when finish besides a storage device.
Creative Cloud :)
Do you know when we can expect the Adobe Illustrator update?
Great video Will! The Jani brand had a super cool style
Thanks dude! :)
Yooo the legend himself
Brandon army!!
Love spending my night designing logos, then unwinding by watching someone else design logos...
Thanks for showing us all of this!
That was really helpful. I'm designing a logo as well. And it is way harder than I thought. But your rewind gave me a good orientation on what I should focus on. Thanks :)
So glad it helped!
This is a unique video because it showcases not just your work but the way you lay out the brand guidelines. As someone currently building software (instead of doing marketing like i should lol 😅) who needs to figure out branding soon, seeing the materials laid out is almost as much of a sell as the work itself. The organization is clean and shows me exactly what to expect. Thanks!
That template image you referenced with the cool effect for the Jani project around 4:34; would you be able to post the link for that? :) Thank you! :)
I was looking for the template too!
thanks a lot will, you're awesome!!
No, U :D
Hey WIll! Love your work man! Do you remember where did you get that bleeding effect on the jani logo? Looks awesome! Thank you for being an inspiration 😉
Trying to find that too😂
That's so helpful , i have finals in may and one part is to create a whole design manual plus presenting it to the professors.
Beautiful work Will! I look forward to your Brand Guideliens package being available for Illustrator! Cheers!
Love seeing your guidelines! picked up a few things we'll add to ours!
Super fun to watch!
Very useful. Thanks
Need more of these❤
Inspiring
Thanks so much
every time I watch your video I get this inspiration to go design something too....great video
Id love to hear your thoughts going into this year and how you would approach it differently. Reason I ask is you could tell some ideas didn’t come through like the click/mosaic direction.
Honestly there's not much I would do differently, it really depends on the client and for as much as I can advise if they're dead against a name change then I can't force it :)
Lol didn’t think I’d be following the designer behind Alex’s new branding in the pool scene😂it looks great. Hope you’re able to design future products he’ll end up coming up with. Interesting to see with pool players branching off to do their own thing (fellow pool player here)😊
I appreciate the work and adept knowledge of branding for a client. Your video is one the best to learn brand management.
Video on brand strategy calls with clients?
Random but are any of these branding guides available for study? These are incredible
Really nice work 👌
Great case studies! Thanks for sharing.
You're welcome :D
Thanks for all the ideas, my surname is Jani as well and I found your ideas for branding myself very intriguing. I'm wondering if I'll incorporate some of these perspectives into my own logo design & brand identity. Awesome video as always, cheers!
Very useful video. How do you put the logos on t-shirts,cars,hats and other products? please i need it
Mockups :)
Amazing work!
Thanks so much :D
Loved the Mosaic project, i just guess how it would be if the M in Mosaic was lowercase
Thank you so much for this video. I needed this
noice
Loving the JANi logo! (To some of us, this doesn't say 'futuristic' but it screams old school 90s ASCII lettering ;] )
I really like this type of showcase and I wish there was more!
Suggestion/Correction: at the end Will says "check this video here" but not video pop up till too much seconds later
Great. Brother you have excellence in typography. I wish I could get your thoughts in one capsule!!!
Love your videos Will. Ps typo ‘imagery’ not ‘imagary’ on final presentation
haha thanks!
Thanks for letting us know the work behind logo designs...
What software is that? 6:13
Edit: Nevermind. You answered my question at 8:27
It's figma
Loving this type of videos !! very helpful. Btw do you have the template of the James Jani logo? The rainbow colored one
Awesome. I'm not a developer, but I've been learning a few things these past couple days. I have some good ideas in mind for a logo, what are Your starting rates? Also willing to look at more work if anyone is interested.
that looks like a Horse ! hahahaha the highlight of the video lol
Could I still get into graphic design if I've never drawn/sketched on paper before? (When I got into drawing, I just jumped into it head first on my tablet, redesigning movie logos. I've since then gotten into making digital posters too!)
🔥🔥🔥
Nice stuff! Do you have a brand guidelines template?
It’s in the pinned comment 😸
At 4:30 you said you would link it and put it down below but I can't find it and others seems to want it to, do you mind giving us a link please! :)
Hi sir will you please tell us what software, apps, and websites you use to make such incredible logos and designs for your clients or for you/business
Amazing!
Interesting how you keep all of the version that didn't work in your file, so you can see the full journey. I always try several different things, choose what's best, and delete the rest.
never delete!
As Aaron Draplin says, "Vectors are free" :D
@@willpatersondesign Lol. I'm just kind of a neat freak, which is odd for someone in an artsy line of work. Knowing there's clutter around my artboard physically hurts.
Great video! Mind if I ask what is the gothic font on 1:48 / 16:31? Thanks
Why are there so many anchor points at 4:47
8:10 - Windows Central
what is the web that make a cool effects called? :)
Would also like to know!
Sorry if you mentioned it in the video, but what is the advantage of creating the brand guidelines in Figma rather than InDesign?
Easier to present and share to the client :)
I'm just curious & want to know
Why many of you guys using figma for design various things ?
Convince me 😄
easier and more efficient.
I wish you would show us more. You cannot have worked on only 3 to 4 clients in a year, we demand to see it all! Please🙏😅❤️
There are a few more on our portfolio if you want to check them out, but we don't take on huge amounts of client projects as most of our projects take around 8 weeks in total! Also some clients choose not to have their work be used as part of our portfolio which is their choice so we have to respect that too :)
can we have the pdf of the brand style guide, to have an idea of how to make one
It’s in the pinned comment :)
@@naomipaterson9300 thx I just ask without reading any comment
@@don1designceo no worries 😸
The kerning between the N and the I in JANI is too much, compared to the J and the A.
lol thought pagulayan was a gorilla
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