Biggest Misconception Filmmakers Have About Marketing Their Movies - J. Horton
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- čas přidán 3. 07. 2022
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Filmmaker, CZcams Creator and Producer of many feature films and documentaries, J. Horton is known for boldly crossing genre boundaries and 'getting it done." In addition to his prolific work in the film industry, he's gained a lot of traction in recent years as a CZcams personality. His Channel The J. Horton is a go to spot for filmmakers wanting to learn more about the business side of filmmaking.
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All these og's spitting game is so valuable. Glad to have their experiences and knowledge for this field on your channel. 👍🏾
Excellent interview. Too many people in the arts are completely afraid of "marketing". They look at it as a dirty word. Recently, I was in a forum where somebody typed out, "If I wanted to learn marketing I would have gone to college for it..." Yikes. Well, good luck with that attitude...
Well depends on what we are talking about, right?
You really have no business with marketing in a film crew if you are the costume designer. If you are freelance you will have to market your own services.
Film marketing mirrors music marketing both because of the virtual numbers of amount released daily. Jason tells it like it is! The Film maker and Music artist both have to market/brand themselves and their product to be successful! In todays world! Thank you so much Jason!
In today's marketplace, a good movie is not good enough if you don't already have marketing and distribution lined up.
A movie made outside the industry needs to be truly mind-blowing in concept or execution. In which case, the movie will speak for itself wherever it gets shown and save filmmakers from becoming or needing to hire marketing people.
The problem is that most filmmakers working outside the industry framework are not fearless enough as artists to make a truly mind-blowing movie.
Another Good interview With J.Horton always down to earth practical solid advice
absolutely love robert rodriguez and his book rebel without a crew, his passion, intelligence and drive to make that movie happen comes through the pages, with basically nothing at hand, and still makes it work, can't recommend it enough
The movie won’t automatically make money just because it’s a great movie…you have to sell it….you have to become a brand….rather than making a film and then finding a target audience…find a target audience and make a film for them
The great thing about being a brand off your own back though, is that the brand is you. If you don't have characteristics/interests you can manifest onscreen then you need to find yourself...that's art.
I went to school at first for writing and film… And came out to a world full of self published bad writers. Then I apprenticed for six years learning production, directing, editing… For every single person to be making stuff on their phone
Jeeze, this guy found the words for my situation, and I'm sure many others. He's so right about everything. And he say in a way that the raelity of the need to do the marketing job sounds less scary suddenly. THANK YOU!
Next: do it....
Thanks a lot! It's good to see perspective from someone who is in it, and been here a long time ago.
I love this. I could see myself in him. And realise it's okay to be like this because people would complain about me. We are all different ppl, learning at a different pace and a different consistency and make. I learnt a lot about marketing butnmore so abt how to perceive myself.. and I'm okay.. Thank you for this.. 🙏🏻
J is an inspiration! Thank you so much. :)
Thanks j hurton, learning new things it’s real cool
@jhorton - you’re awesome in this.
My solution to this was to make a CZcams channel an create an audience before I start releasing my films
Very useful thanks.
Totally relate to the phone call thing. I will always go wherever I'm going to call rather than calling. No idea why becuase in general I'm socially awkward but the phone is so much worse. I'm less nervous knocking on a door out of the blue and asking to use their garden for a shoot than phoning to renew my car insurance.
They can't hang up on you when you're right in front of them. More pressure to acquiesce.
@@Theomite that's how they always get me to do overtime haha
Do you expect a distributor to market your movie?
I'm thinking about creating my own production/distribution company after watching so many of your videos. It just seems like the most practical money-saving options. I've definitely changed my frame of thinking around having the business end in mind as the the precursor to making any films.
Watching Film Courage videos in youtube is for me is like watching real story movies***
J Horton is the best, love his perspective!
He's certainly right. Feel free to specialize in your line of work to your heart's content, but you have to be able to see the bigger picture and have a solid grasp of related disciplines as well.
This guy is great.
I just love listening to these videos. Uh, I like watching them too. LOL
He'll have to channel his David Mamet :-)
👍 👍
So, any specifics you can share that marketing involves?
his channel has a bunch of specific marketing advice.
Radibonzical video
If you're proud of what you've created, why not tell everybody you can about it?
I don't know who many of the creators are, who is making the Avengers, the Batman movies, and many stand alone movies,,, I only know Steven King, and some famous names, that I dont think need to be famous, to get my attension,,,
Karen truly asks some great questions
Here's my idea for a marketing campaign: tell everyone weeks ahead of the premiere that it'll be review-bombed and nobody will like it, then blame Russian bots and half your audience. Call them racists, manchildren, incels, just heap abuse and scorn on them... and then be surprised when they don't pay for your shit
Who hurt you?
@@discman15 Oh. TLJ. Your comment could also apply to The Ghostbusters Remake, Charlie's Angels Remake, Birds of Prey, Captain Marvel, etc.
@@MoleculeXmolecule Believe me I'm aware
So like the mirror image of Daily Wire's latest doc?
[independent filmmaker breathes]
Film Courage CZcams Channel: here's what indie filmmakers get wrong about breathing
Entertainer or Artist ? An entertainer is doing work, which he wants to be paid for and earn money with. An artist has a message to convey. It does not work this way today, but it should. Entertainment suffers from the problems described, to many movies, not enough attention, often followed up by not enough revenue. That is exactly what it should be like. There is no reason why a movie should make hundreds of millions of dollars, no reason for a ticket to cost so much, no reason to pay stars seven-digit or even higher fees.
They are not worth it, they never were, we were only lead to believe this illusion. The times of big bucks movie studios will be over soon and the world will be a better place without them. Entertainment should pay peoples bills, that's it, most famous people in movie industry are just ordinary people and beside the escapism they offer with their work, there is nothing more to them. Many are even despicable people that should not be stars, popular or even taken note of in the first place. Very few are exceptions to this, but they get famous for them being role models and having something to say. Still, do they need to earn multiple times the money with a single movie then a normal person can earn in a life time on a job ?
Concerning the art, the most noteworthy pieces of movie-art are documentaries these days. It is all about a message, which the makers invest much more then just money to get it done and out into the public.
I can understand this but u think you definitely missed quite about why so many films are losing money 💰