Google Analytics 4 vs. Universal Analytics: Why Your GA4 & UA Data Doesn’t Match Up

Learn about the major differences between GA4 vs. UA from Inflow’s lead analytics specialist Julia Morris. Watch the video below for details on how your data is tracked and reported, why certain event metrics don’t match up, and more.
This is a snippet from our monthly Google Analytics 4 Office Hours. Register for our next live event here: www.goinflow.com/webinars/ga4...
0:00 Introduction
0:48 GA4 vs. UA Data Collection Methods
3:11 GA4 vs. UA Events & Conversions
5:22 GA4 vs. UA Default Channel Groups
6:29 GA4 vs. UA Attribution Modeling
8:16 Conclusion
» Learn more about the differences between GA4 and UA here: www.goinflow.com/blog/google-...
Follow Inflow on social:
Inflow Twitter: / goinflow​
Inflow Facebook: / goinflow​
Inflow LinkedIn: / go-inflow
Inflow Instagram: / ​
Inflow is an award-winning digital marketing agency, serving SEO, CRO, PPC, and paid social advertising wins to clients across the world.
#GoogleAnalytics4 #GA4 #GoogleAnalytics
Watch the video again: • Google Analytics 4 vs....