Your clients want more face time - Agency Management Tip for Owners

In the 2023 Agency Edge research project, we asked CMOs and VP of marketing “Would you like to spend more time with the agency owner or the leadership level folks?” And what they said was it was a 1-2 punch. They not only wanted to spend more time with you, but they wanted to do it when they could be away from their daily work, trade shows, conferences, things like that, places where they've already sort of carved out their calendar to focus on bigger picture planning, strategy kinds of things are not in their office, are not running from meeting to meeting.
They're not distracted. And number two is also one of the places where they were most likely to be excited about new ideas and new budget. So if you serve clients who are in an industry where there are great trade shows, conferences, continuing ed credit events, things like that, that's a great place for you to invest your time and energy is to be there with your clients.
Drew McLellan, CEO of Agency Management Institute, offers a weekly agency management tip to agency owners.