What Happened To True Religion Jeans : The Rise And Fall Of A Streetwear Brand

Sdílet
Vložit
  • čas přidán 30. 10. 2022
  • How many remember True Religion Jeans? In the early to mid 2000s True Religion was the flagship American denim line.
    They sold for a premium, could be seen tons of celebrities and gave Japanese denim brands a run for their money.
    There was a time where having that horseshoe logo on you but, not only meant that you were a fan of quality jeans, but that you were also willing to drop out for them.
    But over the years, True Religion has fallen off, and if you're wondering how that happened then you're in the right place.
    I'm Nate the Great from Take Flight 214 and this is the rise and fall of True Religion Jeans.
    www.takeflight214.com/
    / takeflight214
    / takeflight214
    If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
    What Happened To Crooks and Castles: www.youtube.com/watch?v=cD-ia...
    What Happened To Alife: www.youtube.com/watch?v=6PCDS...
    What Happened To Diamond Supply Co. : www.youtube.com/watch?v=uSwr6...
    What Happened To Billionaire Boys Club/Icecream : www.youtube.com/watch?v=BUlyW...
  • Zábava

Komentáře • 136

  • @fkrecords313
    @fkrecords313 Před rokem +127

    I still wear tru belts shirts jeans all that idgaf if people ain’t feelin it no more

    • @user-ix4xl5qu3i
      @user-ix4xl5qu3i Před rokem +14

      I still wear Trues too. I love the quality and fit of them Especially the Rickys

    • @redhunnid5142
      @redhunnid5142 Před rokem +4

      Y’all just stuck in a era Lmao

    • @noidea5876
      @noidea5876 Před rokem +9

      @@redhunnid5142stop hating bro

    • @domcolon5163
      @domcolon5163 Před rokem +6

      Wear whatever makes you happy fam

    • @OGRYDA
      @OGRYDA Před 8 měsíci +5

      ​@redhunnid5142 You just stuck on trends.

  • @IndigoStarrSeed
    @IndigoStarrSeed Před rokem +97

    Real fashion heads still wear them because they are quality. Hypebeasts just don't wear them.

    • @dunwither3325
      @dunwither3325 Před rokem +2

      Negative. Tru religion is not worn by ppl in lower manhattan . It was coveted by hip hop and became “ghetto” I never heard anyone say that true fashion heads wear them. Just not true

    • @IndigoStarrSeed
      @IndigoStarrSeed Před rokem

      @Dunwither Who gives af about lower manahattan besides an NY'er? Yall don't own fashion, and NY is no longer the trendsetter. Nobody cares or is checking for what yall are doing 🥴🤣

    • @dunwither3325
      @dunwither3325 Před rokem +1

      Real fashion heads or old ass ppl.

    • @IndigoStarrSeed
      @IndigoStarrSeed Před rokem +12

      @@dunwither3325 Wasn't Latto and Ice Spice just going back and forth about true religion jeans about a month ago? Exactly, ifykyk.

    • @Darknesssleeps
      @Darknesssleeps Před 9 měsíci

      Stop it 😂

  • @urmum8311
    @urmum8311 Před rokem +41

    I watched this wearing all true religion

  • @Sid-ql1bm
    @Sid-ql1bm Před rokem +28

    True Religion and Polo Ralph Lauren was hitting different back than 💪🏾 that was the drip back in the day

    • @genefury75
      @genefury75 Před rokem +13

      Polo is still the drip what you talking about.

    • @christopherbryant366
      @christopherbryant366 Před 4 měsíci +1

      Polo still and will always be hottttt. That's my number 1 brand

  • @SaoirseDarriell
    @SaoirseDarriell Před 9 měsíci +9

    I just recently started buying them and I gotta say I haven’t stopped I think I own like 5 of their joggers and sweater set and I’m about to dig into the jeans. The material quality is beautiful im glad I was introduced by my aunt to them I can’t stop buying now

  • @paulishpaul
    @paulishpaul Před rokem +23

    Trues bout to be back if not already back yall slacking

    • @reginaldrobinson980
      @reginaldrobinson980 Před rokem +2

      They back more Celebs rocking them which gon make the regulars rock em

    • @paulishpaul
      @paulishpaul Před rokem +1

      @@reginaldrobinson980 sematary single handed bringing them back on depop

    • @909bkaby
      @909bkaby Před rokem

      Everything comes back around some time in fashion

    • @Netbanger1
      @Netbanger1 Před 4 měsíci +1

      I don’t care what you think 😂 I never stopped wearing trues. You’re the one slacking caring about what other men think

  • @codystrom8708
    @codystrom8708 Před rokem +10

    I still rock them, great quality and build. Ricky super t is the most comfortable jeans imo

  • @madmenenist1464
    @madmenenist1464 Před rokem +47

    Everybody still rocking them in sac

    • @nathan.847
      @nathan.847 Před rokem +8

      that sematary influence

    • @Sid-ql1bm
      @Sid-ql1bm Před rokem +3

      Hell nah. Everybody wearing Purple jeans now 💯

    • @909bkaby
      @909bkaby Před rokem +2

      @@Sid-ql1bm Ong purple replaced trues in southern cali idk about the rest tho

  • @JihadMuhammad-uk8ze
    @JihadMuhammad-uk8ze Před 3 měsíci +9

    Literally still spend money on these jeans in 2024

  • @yeshayahu8358
    @yeshayahu8358 Před rokem +14

    When I was younger specifically in 2004 that’s when I first saw the branch of religion. I actually have a pair of jeans that I bought some three years ago that back then in 2004 I couldn’t afford. I have the Marco Big Big Ts which are now almost 19 years old. Since that time I’ve noticed the quality has gone down but regardless I still like the brand.

  • @user-sh8bb9yq5i
    @user-sh8bb9yq5i Před 4 měsíci +3

    I still wear true religion don’t matter what people think.if you like the brand then wear IT!!

  • @adrienjanvier173
    @adrienjanvier173 Před 11 měsíci +1

    Well-researched documentary!

  • @v0id166
    @v0id166 Před rokem +25

    sematary brought the brand back

    • @ButtonWalls
      @ButtonWalls Před 6 měsíci +2

      sematary aint saving true religion from themselves 😂

    • @MRpuffzcookie30
      @MRpuffzcookie30 Před 2 měsíci

      He pretty much wears robins now

  • @ceezfoe2092
    @ceezfoe2092 Před rokem +7

    true religion is a religion at this rate. All mfs who fw jt gonna stay TRUE.

  • @cheriegildart
    @cheriegildart Před rokem +2

    I just bought my husband a pair of TR jeans & 2 of their tshirts. He really wanted the ones with the red stripe down the side of them but I have yet to find a pair.

  • @thebrodyjt
    @thebrodyjt Před 2 měsíci +1

    I just bought a pair of Rocco last week. I wish they still had the Nathan’s

  • @arellanoactivo
    @arellanoactivo Před rokem +10

    I got my true religions and they look amazing 😎

  • @therealdarkknight480
    @therealdarkknight480 Před rokem +15

    We still rock trues 💪🏿💪🏿 never gunna die tbh it’s really good quality like Levi’s

  • @antithesis2211
    @antithesis2211 Před rokem +6

    TBH… Their jeans and shorts are quality, till this day!

    • @WarmSun_MGM
      @WarmSun_MGM Před 15 dny

      They’re quality, they just don’t have variety in shapes. Like they just started making curvy jeans but they’re all high rise. I like their jeans but if they kept making their low rise but in a curvy version with a slightly higher rise in the back but same low rise in the front i would buy them more. I have one pair i just wear to look cute. I can’t sit down or even walk more than a few steps without having to make sure my crack isn’t out lol. Which for $150 isn’t worth it to buy multiple pairs.

  • @chadcrigger3101
    @chadcrigger3101 Před měsícem

    Just bought a pair of Rocco shorts. I love them.

  • @georgezavala233
    @georgezavala233 Před 4 měsíci +1

    I think they’re making a come back I pick up all their monogram joggers

  • @gabrieljosefa3994
    @gabrieljosefa3994 Před rokem +2

    Yes still wearing them…still rocks!

  • @assfac3nascar37
    @assfac3nascar37 Před rokem +4

    I just bought 3 pairs

  • @kanemace3750
    @kanemace3750 Před rokem +5

    There still big in the uk

  • @SamiUddin13
    @SamiUddin13 Před rokem +25

    I like true religion jeans, just not their price points. That's how I was able to get trues at Marshalls any where from $40 - $60 a pair. Also, nobody wants to be spending hella money on clothes anymore because it's too expensive and people wanna spend money on other things besides clothes.

    • @skelly000
      @skelly000 Před 10 měsíci +2

      If you like them why not get the OG pairs. The ones at Marshalls are not completely authentic 😕

    • @dipo2142
      @dipo2142 Před 4 měsíci

      ​​@@skelly000really, not authentic? How?

    • @ButtonWalls
      @ButtonWalls Před 4 měsíci +2

      @@dipo2142 They are authentic but the quality and design is utter trash. Nothing compared to old pairs

    • @lij8409
      @lij8409 Před 26 dny

      @@skelly000all website ones are OG PAIRS?

  • @1Blackstaffer
    @1Blackstaffer Před rokem +4

    Nice. I heard the name here and there, but never knew what they were about.

  • @kingmiller1982
    @kingmiller1982 Před rokem +2

    @4:20 this guy living in the future. 😊😊 2024??

  • @Mr.Atlanta850
    @Mr.Atlanta850 Před 7 měsíci

    I'm Still rocking it and just got more true religious gear for Christmas 😃
    Quality is hard to come by.

  • @GangStar_6
    @GangStar_6 Před rokem +1

    Imma keep it real. The quality tho it’s on point

  • @soeulsig
    @soeulsig Před rokem +3

    ngl they never fell off

  • @AntonioT87
    @AntonioT87 Před 23 hodinami

    Do I remember them?! I’m wearing them in 2024 never knew they fell off

  • @DaddychiLL6
    @DaddychiLL6 Před rokem +3

    Lol I still picking up the jeans they are good ass quality I buy the more subtle pairs where u can barley see the horse shoe live the new minimalist style they are going for in the new season

  • @nubieOSS
    @nubieOSS Před rokem +1

    True back on so we coolin

  • @MadaraUchiha-lb9qm
    @MadaraUchiha-lb9qm Před rokem +3

    Still rockin em shits

  • @mneshcorebarTFK
    @mneshcorebarTFK Před rokem +1

    What 2012 when Vybz dropped Straight Jeans and Fitted?.?

  • @Random-qe4qg
    @Random-qe4qg Před rokem +1

    true religions are trending rn

  • @dashreynolds8188
    @dashreynolds8188 Před 2 měsíci +1

    still nice

  • @glenroberts7557
    @glenroberts7557 Před 5 měsíci +2

    Just got a pair I don't give a fiddlers fk who likes em I'm go flex em like a gee

  • @1fault
    @1fault Před rokem +12

    Sematary brought them back

    • @hiliax
      @hiliax Před rokem

      HAUUUUGHH

    • @psychwardfare
      @psychwardfare Před rokem +1

      Chief keef brought it back 1st can’t fade

    • @cupzify1207
      @cupzify1207 Před rokem

      You a new fan

    • @hiliax
      @hiliax Před rokem +5

      @@cupzify1207 "omg guysh look im an oldgen look guysh i know more about music" 🤓

    • @cupzify1207
      @cupzify1207 Před rokem

      @@hiliax corny asl

  • @kevinjohnson6177
    @kevinjohnson6177 Před 7 měsíci

    Just on the web site $50 - $150 fire jeans all styles. I stay buying them.

  • @nowshadbhat6158
    @nowshadbhat6158 Před rokem +1

    I love these jens how can I get these?

  • @gabrieljosefa3994
    @gabrieljosefa3994 Před rokem +2

    Im wearing them…lots of collction already…

  • @flykiddie
    @flykiddie Před 11 měsíci

    wasn't it founded in 1956?

  • @benjaminfluellen1325
    @benjaminfluellen1325 Před rokem

    I still rocks wit them .they jes different and very gud quality

  • @alryan252
    @alryan252 Před 5 měsíci

    Ross is the plug for this brand now lol

  • @LivingLife72
    @LivingLife72 Před 18 dny

    I just brought my son some hopes he likes them.

  • @DarkRobin67
    @DarkRobin67 Před rokem

    Still wear them ngl, good quality clothes,

  • @kevinjohnson6177
    @kevinjohnson6177 Před 7 měsíci

    We still rock these😅😅. The migos still in them 2 chainz and other's. They aren't dead.

  • @Kit_Bear
    @Kit_Bear Před 2 měsíci

    Most people don't know them because they don't own them. If you know then you know and the people who know let you know that they know. It's a club, if you ain't in it then you're never going to be in it.
    For the most part, my daily wear is all TR. Walk into a high end store and they know. They don't treat you like a punk or a shoplifter because they know that you have money.

  • @mikekool3675
    @mikekool3675 Před 6 měsíci

    What does he mean remember I haven't stopped

  • @Trollyaccount
    @Trollyaccount Před 4 měsíci +1

    Me personally I think all the fakes put them out of business

  • @octaneswagg
    @octaneswagg Před 8 měsíci

    That happens to every brand every brand will go up then fall off js

  • @w19ely85
    @w19ely85 Před 10 měsíci

    My man said "2024"

  • @Vinnie462
    @Vinnie462 Před 10 dny

    People still wear em I see people wear em in highschool and middle school too

  • @AADIBAWA
    @AADIBAWA Před 24 dny

    Making video in 360p is crime

  • @pablofinesse625
    @pablofinesse625 Před 9 měsíci

    I remember 2016-2019 all I wore was trues

  • @WavyJDMmontana
    @WavyJDMmontana Před rokem +3

    I still Rock my shits!!! I’m the king of True religion Wea I’m at Stop playin… I never let ‘em go when I touch my First Couple racks years ago I bought em I’ll never forget where I came from 💯💯

    • @FoxThaStoner
      @FoxThaStoner Před rokem +1

      Infinite respect my brother. My exact thoughts Horseshoe my pants til the death of me

    • @rockstarjoe5725
      @rockstarjoe5725 Před rokem

      real relate

  • @rockstarjoe5725
    @rockstarjoe5725 Před rokem +2

    need chief keef to bring TR back in style

  • @TheDtillmatic
    @TheDtillmatic Před 10 dny

    They haven't gone out, especially if men still want clothes that still look and fill like men clothes.. the quality jeans are unmatched.. at this point there price is more reasonable compared to other hi end brands.. that treads a thin line of not fitting like a pair of men jeans.. im just saying.. lol

  • @beachcity562
    @beachcity562 Před rokem +7

    Ppl in new York still wear them

    • @CBlixk6300
      @CBlixk6300 Před 10 měsíci +1

      We made em cool

    • @beachcity562
      @beachcity562 Před 10 měsíci

      @CBlixk6300 yeah I seen Rich ppl wearing the true

  • @cortextickle
    @cortextickle Před 2 měsíci

    i swear i think the name and theme of some of their clothing throws people off. the jeans are like regular diesel, buffalo etc. style jeans. then you go and look and they sell trucker hats. but then you go look further and they have these sweat suits that borderline look like some gangster goth shit i've never seen before. they look weird af. some of the designs are just way too busy looking like those goofy ass shirts you always see at burlington coat factory with dazzles and shit glued all over them. the name itself also feels like it belongs to 90's grunge rock like it'd be the name of a marilyn manson album or something. as a kid i used to walk past that store all the time and never once was even interested based on the marketing. apparently kids like me were the target audience to a large degree but based on how they marketed we surely didn't know it. the presentation of the brand is just very odd is all. honestly before learning more i would have assumed the t shirts etc all came from hot topic...

  • @EastDallasKicks
    @EastDallasKicks Před rokem

    Quality dropped

  • @subsoniq101
    @subsoniq101 Před 9 měsíci

    You can find true religion at your local Ross dress for less or Marshall’s. For the low

    • @takeflight2142
      @takeflight2142  Před 9 měsíci +1

      Dam really? There’s some Ross selling True Religion? I’ve never seen it on my sleeper trips

    • @michaelalexander4284
      @michaelalexander4284 Před 3 měsíci

      And TJMaXX I even seen a TR toiletry bag for 9.99

  • @Eltardotv
    @Eltardotv Před 9 měsíci

    Their baggy overpriced jeans went out of style and wasn’t a trend anymore

  • @roderickhanlon6702
    @roderickhanlon6702 Před měsícem

    Buy retro made in U.S.A. pairs. Thank me later.

  • @dizmop
    @dizmop Před rokem

    This ain't a streetwear brand

  • @sneakkyz3696
    @sneakkyz3696 Před 22 dny

    You literally just stole the whole concept and basically stole word for word someone else’s video 😂😂.

  • @joelashadali
    @joelashadali Před 10 měsíci

    The irony is True Religion will probably be in Target or Walmart soon enough.....its not snd will never be a iconic brand

  • @luisenciso8777
    @luisenciso8777 Před 5 měsíci +1

    Still Rock true religion Jean I’m a Fien

  • @Cristian.Isidoro
    @Cristian.Isidoro Před 7 měsíci

    Do you really think you look fly in true religion?