What Happened To Fuct Clothing | The Rise And Fall Of A Streetwear Brand

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  • čas přidán 25. 02. 2023
  • How many remember the brand Friends u cant trust? FUCT is in fact one of the older streetwear brands out there, and often don't get credit for all the influence they have had on the genre.
    FUCT basiclly, is the originator of a brand of street fashion that intentunally makes people uncomfortable. One of the most purely artistic anti authority brands out.
    I'm Nate the great from Takeflight214.com and this is the rise and fall of Fuct Clothing.
    www.takeflight214.com
    / / takeflight214
    / takeflight214
    If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
    What Happened To Crooks and Castles:
    www.youtube.com/watch?v=cD-ia...
    Happened To Alife:
    www.youtube.com/watch?v=6PCDS...
    What Happened To Diamond Supply Co. :
    www.youtube.com/watch?v=uSwr6...
    What Happened To Billionaire Boys Club/Icecream :
    www.youtube.com/watch?v=BUlyW...
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Komentáře • 35

  • @---kr3zg
    @---kr3zg Před 10 měsíci +17

    FUCT is still around to this day a hoodie literally sold out today in about 2 minutes

  • @jaymarbacus4865
    @jaymarbacus4865 Před rokem +16

    Weird to see clips of Patrick Matamoros, while talking bout Brunetti.

  • @in_the_pines
    @in_the_pines Před rokem +20

    I used to talk with Erik all the time back in 2006 - 2010. We were in the midst of starting up a music project that never happened then he kinda just disappeared. It's crazy the amount of people that were blatantly stealing his ideas. He would always send me side-by-sides of fairey, bape, supreme, etc. using his renders but slightly changing them to make them their own. I don't think that many people realize that how big of an influence he had to "Streetwear" which was all about not fitting in and rebelling against the status quo. That's what the "Street" in streetwear was in the 90s. It was when the brands started realizing they could create FOMO (fear of missing out) taking advantage of the supply and demand by limiting drops which started blurring the lines of street and luxury. That's when everything changed.

    • @ZacharyVered
      @ZacharyVered Před rokem

      If it keeps them in business I don’t think it matters how a streetwear brand operates or if their releases are limited or not. What separates luxury from the rest is retail price and seasonal offerings.

    • @in_the_pines
      @in_the_pines Před rokem +1

      @@ZacharyVered But that's the problem. There's a difference from "keeping them in business" and purposely creating less product in order for the demand to raise which in turn creates a more valuable product. This is intentional. Some of these brands might not be price gouging but it does create resellers who buy up everything just to resell it for a higher price. From a business perspective this is actually a really clever method but in turn it also leaves a bad taste in your mouth for the people who aren't able to get it. That's what I mean by blurring the lines. Also, this idea that the only difference between them is retail and seasonal is just BS. First off, luxury also has retail and seasonal prices it's just more expensive and the resale value pretty much stays the same unless it's damaged. Street wear, on the other hand, becomes more expensive as it the items are sold.

    • @Uncle--Fatty
      @Uncle--Fatty Před 10 měsíci +1

      'In the Moment' FUCT was the definition of the late 90's..! the ONLY street co. with real street cred..! SSDD as well... soooo many rip-off's..!
      What ever happened to Limpies..? Does the sun ever shine in the pines...? Do kids these days know who operation ivy is..?
      things that make me go . . ."hmmmmmmm."

  • @Lucifer-hr3od
    @Lucifer-hr3od Před 10 měsíci +8

    Fuct will never fall.....it's the manifesto

  • @savantdisgrace4581
    @savantdisgrace4581 Před 18 dny

    Watching this after I bought my first FUCT shirt.. good info bro

  • @s.rezvani6522
    @s.rezvani6522 Před rokem +6

    FUCT is the truth! Thanks Nate for giving the brand its due!

  • @TristanEngel
    @TristanEngel Před rokem +4

    CZcams is fuct for not pushing ur videos more! 😂😂

  • @MackDonald
    @MackDonald Před rokem +2

    Nice episode. Maybe you can do an episode on a few other 90s companies - Kik Wear, Think, Jobless, and the soon to be relaunched by the original creator - Triple 5 Soul.

  • @bubz3t136
    @bubz3t136 Před rokem +2

    I had a FUCT t-shirt that had a photo of The Warriors on it, back in '94, here in Liverpool, England. I wore it a few times every week for about 3 years, until it had holds in it. Also, didn't they have something to do with the cover of The Pharcyde's first album?

  • @ricardoeugenecampher2248

    Thank you for your service Sir 🤴 👑

  • @BLVCKSEA
    @BLVCKSEA Před rokem +2

    FUCT is still around. My guy JR aka Shooter is a part of the brand. Their drops are limited and sell out every release.

  • @mannymartins6831
    @mannymartins6831 Před rokem

    Dame 💯 FUCT is 🔥⛽️🔥

  • @konstantinkennedy2244
    @konstantinkennedy2244 Před rokem +3

    two more suggestions from the 90's. Yaga and Mossimo

  • @91750fast
    @91750fast Před 3 měsíci

    Why is there a bunch of footage of some random vintage tshirt guy?

  • @durangeaux3002
    @durangeaux3002 Před rokem +1

    good on you for getting eyes on fuct but half the footage isnt even Brunetti??? Alot of it is ripped from Hypebeast vid with Patrick Matamoros, i guess they look alike and its good for b-roll but idk about having that be the "face" people see

  • @normansolo5147
    @normansolo5147 Před 13 dny

    why using footage from the Patrick Matamoros VICE/Hypebeast piece for this?

  • @Miniscapes515
    @Miniscapes515 Před 4 měsíci

    I use to rock this stuff circa 1999.

  • @chuckennuggett
    @chuckennuggett Před 9 měsíci

    I'm pretty sure fuct hasn't died out. It still sells out on there website There actually dropping merch today!

  • @Steinebewegenmitmusi
    @Steinebewegenmitmusi Před 7 měsíci +1

    The brand of my life

  • @Backdoemedia_TV
    @Backdoemedia_TV Před 6 měsíci

    I rock fuct just because Robin Williams wore it. And when TF did it fall off?!?!?!?! 🤷🏾‍♂️

  • @bmoneyrancidfan91
    @bmoneyrancidfan91 Před rokem +3

    They release shitty graphics the past 3 years

    • @krumb7306
      @krumb7306 Před 9 měsíci

      let's see you make a better one bitch 🤡

  • @jlc2978
    @jlc2978 Před 11 měsíci

    Droppin lodes

  • @johnvader4584
    @johnvader4584 Před 11 měsíci

    Boring