1974 CHEVY DEALER SALES TRAINING FILMS FOR CHEVROLET MONTE CARLO, CHEVELLE, IMPALA, CAPRICE JC10204b
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Here are 45-minutes of Chevrolet promotional films from 1974. This series of four instructional films from Chevy advises car dealers about how to best sell the vehicles, while highlighting their unique and noteworthy features. The four segments highlight various Chevrolet car models from the year 1974 such as the Monte Carlo, Chevelle, Impala, and Caprice as well as one segment on interior design element options that apply to all the models from that year. All four segments were written and produced by the Bill Sandy Company, Inc known for being a leader in custom product sales training. Chevrolet or Chevy as it is sometimes referred, is an American automobile division of the American manufacturer General Motors (GM) and was founded by Louis Chevrolet and William C. Durant in 1911.
Opening credits (0:03). Selling Chevrolet Monte Carlo (0:05). Presenter stands in front of and presents the Monte Carlo Landau and the Monte Carlo S (0:07). Close-up of the Monte Carlo S and its design elements (0:22-5:15). Laguna Seca Raceway in Salinas, California race car drivers take the car for a test drive (5:21). Close-up of Chevrolet Salesman’s Information Manual (6:21). Close-up of the Monte Carlo Landau and its design elements (6:31-8:25). Selling Chevrolet Chevelle (9:14). Presenter stands in front of the Chevelle for 1974 Malibu and the Chevelle Malibu Classic Coupe and the Laguna S-3 (9:23). Close-up of 1974 Chevelle and its design elements (10:05). Chart comparing the new models (10:27). Close-up of the Classic Coupe and its design elements (13:37). Animation of breakdown of parts of the Chevelle for 1974 Malibu (15:53). Close-up of the Laguna S-3 and its design elements (18:08). Animation of features of the General Motors Specification steel belted radial tire (19:55). Selling Chevrolet Impala/ Caprice (21:30). Presenter stands in front of the Impala Custom Coupe and the Caprice Classic Sports Sedan (21:35). Close-up of the Impala Custom Coupe and its design elements (21:50). Comparison of windows to the Cadillac ElDorado (23:04). Animation comparison of windows between the Custom Coupe and the 1974 Sport Coupe (23:15). Illustration of the Impala’s interior frame (26:39). Animation of features of the General Motors Specification steel belted radial tire (27:59). Close-up of the Caprice Classic Sports Sedan and its design elements (28:38). Selling Chevrolet Interiors and Options (32:24). Presenter once again standing beside the Caprice Classic Sports Sedan - importance of highlighting car interiors in sales pitches (32:38). Example of how to sell interiors using Caprice Classic Sports Sedan as the example (33:14). Illustration of interior of car seats (34:13). Impala interior design options and choices (34:53). How to present the interior of the Monte Carlo (35:20). Interior elements of the Malibu Classic (35:27). Laguna S-3’s exclusive oval instrument cluster (35:54). New options for color (35:59). Animation of comfort-tilt steering wheel (38:16). 1974 Chevrolet Options Catalog (38:44). Breakdown of how car resale or trade-in works (38:57). Remote-controlled rear view mirror (40:25). Bumper guards and impact strips (40:35). Steel belted radial tires (40:43). Chevrolet’s Four Season Air Conditioning (41:31). Sky roof for Monte Carlo and Chevelle (41:46). AM/FM stereo tape player (42:11). Rear window defogger (42:40). Chevrolet extra-cost wheel covers and trim rings (42:40). Roof carrier (42:45). Positraction feature -- “positraction” is the trade name General Motors gave its limited slip differential units (positive traction) in GM and Chevrolet vehicles starting in the late 1950s. (42:56).
The Chevrolet Caprice is a full-sized automobile produced by Chevrolet in North America for the 1965 to 1996 model years, peaking in 1965 with over a million sold. It was the most popular American car in the sixties and early seventies, which, during its lifetime, included the Biscayne, Bel Air, and Impala.
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Just bought my husband a 1974 Monte Carlo Landdau for his 54th birthday. He loves it
"Casino" (1995) // the desert meeting scene with Robert De Niro and Joe Pesci...i can't forget that Monte Carlo with the sound of squealing tires on sand! :D
Sometimes the directors just can't help themselves. Tire squealing on mud always gets me.
"You were warned"
And it keeps knocking after he turns the car off
For some reason I want a Monte Carlo.
Your a prospect!
you a man of good taste
You’re not the only one!👌😂👍
😆...they just sold me too, Buddy. I wanna hop in a time machine to 1973 and pre-order mine.
I still drive my 74 Monte Carlo.
My older brother was a Chevy dealership mechanic around that time; and due to the (US) recession of that time, was laid-off. But, he got a job as a Buick dealership mechanic; where he noticed the fit/finish/quality of those cars were of a higher caliber than what he had seen with Chevys of that era.
There was a big consumer lawsuit about that time where one GM company was not selling their engine but the engine from another GM company. Maybe it was Olds and Buick or Pontiac. Not Chevy or Cadillac, though.
@@robkunkel8833 I think Chevy was buying and using Olds motors if I found the thing you're talking about
Edit: other way around, Olds was using Chevy motors
Take a shot every time he says “prospect(s)”!
My man!
Then drive
Be drunk before you get half way thru. I thought prospect was biker lingo.
1:40 … They were to tell the prospect about the relocated fuel filler being higher than it was. Imagine the excitement that this fact will bring.
My first two cars were Monte’s. A 75 then a 76 both with 350’s you couldn’t kill and I beat the heck out of them. Would love to get a 76 again someday.
Man that was one beautiful car! My brother had one of those! Just gorgeous!👌🥰👍his was black with the swivel bucket seats tan interior.
Love these car ads. They really gave effort.
I think these are training films for Chevy salesmen.
Italians loved it.... expressive design...
If you want to replicate the ambiance of what it was like to view this film in 1974 at a Chevy dealership, you'll have to do the following:
Find a large room for a group of cigarette smoking middle-aged guys to congregate in that darkened area with folding chairs for seating. Get a 16 mm film projector; a film-projector operator that knows how to thread the film; and a large retractable projector screen . . . and you'll have an idea of what it was like in that era to view this film.
@Carl Halt Yep! I was going to include that, but, I didn't want to adversely affect impressionable youths out there reading the comments when seeing this video.
Imagine the polyester suits...big ties...combovers!
@@ockempson LOL xD!!!
And those suits had wide lapels. I know as I had one in that era.
Despite the Arab Oil Embargo in 1974 that greatly cut into sales of standard and intermediate-sized cars in favor of smaller compacts and imported subcompacts, the Monte Carlo set a new sales record of over 300,000 autos
Thank you for this video !
My Mom had 1975 .. excellent car. Never broke even with me a16yo kid drag racing it all over wot .
Say! In the Impala/Caprice section of this film, the presenter looks like actor Anthony Eisley.
Those Caprices and Impalas were damn pretty cars ... a 5-Speed with a 454 woulda been the stuff 🙂 ...
Interesting they didn't mention the single biggest change for 1974: The seat-belt interlock system (you had to sit down and buckle up everything--including shopping bags!--before you could start the car!
It was mentioned one time.
Wow cool to know
That was only if something heavy was sitting on the front seats.
It must not have caught on I've had tons of 74s and had one with that.
What a beautiful ride. I was born too late :(
I remember going with a friend to look at the FIRST Monte Carlo. The drivers door had a 3" gap to the fender. The hood wasnt square on between the fenders. We stood and laughed ourselves silly in the show room. amid other customers. HAHAHA!!~!
A 3" wide gap? Ask me how I know you're a Ford salesman.
@@Joe-mz6dc How wrong you are. I dont sell anything neither did my friend but we knew crap when we saw it.
WE MEASURED THE GAP WITH A CREDIT CARD. And We werent the only ones there who were appalled at the "Condition" of a showroom car. "tuff "tts" if you dont like it.
Ur obviously a Ford boy. And a homosexual
3" wide gap? Don't ever believe this tripe. No way.
@@tomcooper6108 The credit card fit lengthwise. Dork.
My uncle had the same car . Blue with white Landau top. Didn’t have Optional floor shifter. I was was supposed to get it when he bought his new one in 1980 which was a shitbox, my cousin beat me too it!
🏆🏆🏆👍🇺🇲🙏
Thank you for sharing
74 Laguna's still a bad bad boy
When the topic of bumpers was spoken about early in this video, it got me to wondering whatever happened to those DOT regulations for bumpers? As newer vehicles, with its front grill designs, have done away with front bumpers.
@Carl Halt Ah! Interesting to know. Thanks!
Makes one wonder if in the aftermath of a low-speed vehicular collision, the auto manufacturers could profit from the replacement of those crush zone panels?
It's more profitable to sell a new car vs a new bumper.
I'd say ball joint is the cv joint or constant velocity joint...
I doubt it had sensors on tbe ball joints?
Ball joints had wear indicators built in.
And no a ball joint is a ball joint a CV joint is something totally different
@@joehead1294 I never heard of this.How did the joint indicate its wear?
@@johnchildress6717 czcams.com/video/s8ya6G0vKhQ/video.html
the year GM shit the bed
aalways recognizable w/the rubber bumper stubs
1:40 “The license plate mounting provision and fuel filler are relocated” …. right where a car is most likely to be hit? That seems like a deal breaker. Not often done. I wonder if the relocation the product liability lawsuit issues back then.
Well, in 1973 model they were located in the bumber so technically they did moved them away from the area where car is most likely to be hit.
Many cars had the fuel cap behind the license plate or close to it. I think it was some of the 50's chevys had it behind the rear taillight.
Tires all the way from Akron, Ohio!
Citadel 💯
6 cylindres in line?
Back when cars were made to last a lifetime
Cars last longer now than most anything built then. By the time cars in the north were 5-6 years old they were already rusting out and engines with over 100,000-125,000 were considered high mileage.
@@georgesowers9113 exactly, let's not romanticize the past cars were not very durable back then especially GM cars
Not necessarily, older cars were easier to maintain and fix, keep up. Really depends, lots pf great classics still around if you know where to look and maintain it nicely
They were sold on that premise. My dad bought a new ‘76 Firebird. By ‘80 it was junk. Roof caving in. Carpet peeling up. Silver paint dulled.
The map pocket in each door. Most today would not know what a map is.....Have your prospect feel the rich nylon carpeting.....LMAO!!!
Big Block Caprice? 454 CI? Yes! Too bad it's only 145 hp!
They don't spend much time dicussing the engine options for these full size Chevys. And, there is a good reason for that. By 1974, high horsepower engines were a thing of the past for US automakers.
The government kept tightening CAFE (Corporate Average Fuel Economy) standards while tightening emission regulations. In order to achieve this, automakers lowered the compression ratio of the engines to allow the use of low/no lead gasoline, ignition timing was also retarded, and carburetors were leaned out. When that wasn't enough, EGR systems were installed along with AIR (smog pumps) and other emission control devices using vacuum switches with 20 feet of vacuum hose. Finally, 1974 saw more use of catalytic converters.
In 1968, the Chevy 350 engine as installed in a full size car, could achieve 300+ horsepower or better. By 1974 the 350 could only deliver about 140 horsepower. Some would argue that two different methods were used to measure horsepower in 1968 and 1974. One only needs to drive a 1968 full size Chevy with a 350, then drive a 1974 equally equipped to notice the difference. Open the hood of both cars and the difference becomes visible.
And, I am not picking on the bowtie; Ford, Chrysler, and AMC suffered the same fate. Their hands were tied by stringent fuel economy and emission standards. The 1970s were a terrible time for US automakers
Zebra Corner sent me here😝
my mom had one of these in the early 1980s when I was a kid. it was good car....she drove it from 1978 to 1989. took good care of us.....she bought another Monte Carlo in 2003 and traded it in in 2005 it wad a absolute piece of crap.
Vee-hickle
What if you turned a corner and the lock on your swivel seat broke....then you would have a funny expression 🤷🏼♂️🤪
Great disappointment.
My father had a '74. Great car to drive but terrible to be a passenger in the miniscule backseat...your knees were on your chin.
It's odd how they continue to put the Chevy against the Pontiac. It's a perfect example of GM's problem they had for years though
Shut up and take my money!
we've gone from training videos to whole ass school years to teach salesmanship
Out just in time for the oil crisis then.
Good heavens, those mid '70s Chevelles were _ugly._
🤹🏽99 Prospects on the floor … 99 there, we’re aware … take one out and show ‘em around … give each a chance to have a Chevrolet sound.