This Chai Costs You ₹185. But Why? | Ft. Dev Arora, CEO,
Vložit
- čas přidán 23. 07. 2024
- "India consumes 9 billion cups of chai in a month. In a market dominated by coffee and cafe culture, Chai Point emerged as the first pioneer to revolutionize how India consumes chai.
To break into a market where skepticism like 'Chai ke liye itna paisa kaun dega? (who will pay so much money for chai?)’ prevails, Chai Point stands as a compelling business example, shedding light on consumer behavior, strategic product placement, and, most importantly, the art of crafting a superb cup of chai.
Our Off-Campus team, part of the Masters’ Union Undergrad Cohorts, visits one of Chai Point outlets to engage with Dev Arora and understand how Chai Point successfully became India’s favorite destination for a cup of chai.
Chapters
00:00 - Introduction
00:40 - Meeting the CEO of Chai Point, DEV ARORA and personalization of chai
01:25 - The competition with the Local Tapri Walas
02:23 - Coffee Culture and chai
03:40 - AI Bots and Unit Economics of Chai
04:53 - Brewing Bots, CPG, D2C and SaaS are the different verticals of Chai Point
05:46 - How to define the User Persona.
06:23 - Can Vending Machines supress the retail demand?
07:27 - What makes Chai Point No. 1?
To learn and engage with 200+ Unicorn Founders, Industry Leaders, and Entrepreneurs, apply to our UG & PG Programmes at Masters’ Union. We believe in learning business by running business.
Explore our PG programme.
admissions.mastersunion.org/p...
Explore our UG programme.
mastersunion.org/Ug-Programme
Follow us on:
Discord - / discord
LinkedIn - / mastersunion
Instagram - / masters.union
Twitter - / themastersunion
Facebook - / themastersunion
#Entrepreneurship #MBA #BSchool #BusinessHacks #OnlyAtTheUnion #chaipoint
The stereotype that all roadside tea sellers are unhygienic is baseless. Only a few fall into that category, and such statements are often used to justify higher prices. Chaipoints and similar shops cater to the middle class, aiming to elevate status rather than focusing solely on the tea experience. It's a use-case-specific business; while I may enjoy roadside tea on regular days, for special occasions like a date with my girlfriend, these quick-service restaurants provide a more suitable ambiance
Exactly
true
this type of chai only top 5% westernized indians drink
Less than 1 percent ig
Chai Sutta Bar
Teabox
MBA Chai Wala
Chaayos
Chai Point
Chai Thela
THE CHAI WALAH
Udyan Tea
Tpot café
Chaipatty café
All these start ups. But roadside chai tapri ♥
It was one of the best but not anymore.. Recently visited their store in Bangalore n their chai costs 100rs which taste similar to rail chai
I think they are focusing on everything else other than their core product , if you are saying rail chai I would rather drink a cold coffee can than this .
Hey.. rail chai is good... Sometimes... In some places... 😅
@@user-qf5nc7pw7r that's the point it is good only in some places
The best chai I had was in a tapri in mumbai that cost rs 10. If that was a 10, chai point is not even 2.
Cafe Niloufer in Hyderabad has the best tea hands down.
Feeling Proud, I'm a part of Chaipoint Family...❤🎉
I think players like chaayos are more relevant competitor than starbucks given the taste and preference of their TG.
Real tea lovers are totally fine with their so called unhygienic tapri ki chai rather than this expensive chai which is not even made by a person. Having that feeling while taking a sip of tea standing near the tapri is an actual emotion for us. Dont try to convert this emotion into the business.
Chai ek feeling hai meri liye
That is why I make my tea, myself
At 10.30 and 3.30 daily.
Mujhe pata ne kyu tapri ya any other I don't like.
I need feeling with Chai.
RKS.😊
10:30 and 3:30 ❤ legends
👍👍
What about chaayos?
I think CARS24 should make even inter state auto buying very smooth and flexible. For example; If any one is interested to buy cars/SUVs from Delhi, Mumbai sitting in Bangalore / Chennai ...etc could also be interested in dealing with Cars24 where there will be certified pre-owned cars are available at better prices.
185 for a cup of chai is simply unattractive but they are playing on the user experience of the customized chai,the ambience. Thanks for the video.
WHY DOES IT COSTS THAT MUCH?
BECAUSE BUNCH OF PEOPLE DECIDED TO PAY THAT MUCH
Lol.....ChaiPoint is the rich boys ego booster 😉.
Born where Chai/Tea is grown and worked where Chai is actually revered one can gladly say Chai is slowly and steadily becoming the National beverage. But one thing troubles my mind.....likein my habit is to have 08-10 cups of Chai a day and goes along with it is biscuit or Nimki or Samosa or at the very least A Smoke......over political debates, current happenings, meeting with team members or one o one meeting with Boss, where music gets created on the roadside or situations of a play/theater gets discussed, just to escape the pressure cooker situation of the office to steal some ME moments, etc, etc.....does Chai Point and ' Whats in it for me' serve my purpose.............nah 😇😅.
So hi 🖐 and bye 👋 to Chai Point from Kolkata & Assam .
I think it is possible if you are having a very good experience along with the best chai you can get , bro just make it STARBUCKS of CHAI.
Wtf do u mean experience?
If u give sunny leone or mia khalifa with chai
. Then u will pay 185 Rs?
@@gaaanaaa😂
Believe me i was in delhi, i have chai point experience, i have ordered foor from here like 2-3 times it was not good, the wo*se
Chai sutta pls
chai sutta bar😇 #csb
Waste ur baap ka pessa..
If u had earned ur own money u would know d importance bruh
Lol.....ChaiPoint is the rich boys ego booster 😉.
Born where Chai/Tea is grown and worked where Chai is actually revered one can gladly say Chai is slowly and steadily becoming the National beverage. But one thing troubles my mind.....likein my habit is to have 08-10 cups of Chai a day and goes along with it is biscuit or Nimki or Samosa or at the very least A Smoke......over political debates, current happenings, meeting with team members or one o one meeting with Boss, where music gets created on the roadside or situations of a play/theater gets discussed, just to escape the pressure cooker situation of the office to steal some ME moments, etc, etc.....does Chai Point and ' Whats in it for me' serve my purpose.............nah 😇😅.
So hi 🖐 and bye 👋 to Chai Point from Kolkata & Assam .
The ginger tea i had at chai point is fully watery no milk. Please send feedback to the founder @master union. Only coffee culture of 200rs can grow in near future because king of chai are 10rs tea stall. The biggest competition for chai point.
Competition hi tapri hai
ceo be like kisne bhej dia in bacho ko
Why Master Union send their student to loss makers ?
They are english chai walas who likes Starbucks coffee 😂🤣
No no Dev sir one answer with I truly disagree if someone is chai lover he doesn't care where is sip of chai where it's tapri tea seller or other is it's Big restaurant sells chai no matter..
Putting bots in a cafe where human interaction is a central part of the experience -- dont know if it is a bright idea.
The same company that spends 1.38 rupees to earn 1 rupee
These kind of business are not good for society
The trend of serving food in use-and-throw items is pathetic.
Feeling proud to be a part of a prestigious organization like this.
You work here ? What's your role here ?
@@Sayan_Biswas. Operations, Kolkata Region
@@zenomc5571
Lol.....ChaiPoint is the rich boys ego booster 😉.
Born where Chai/Tea is grown and worked where Chai is actually revered one can gladly say Chai is slowly and steadily becoming the National beverage. But one thing troubles my mind.....likein my habit is to have 08-10 cups of Chai a day and goes along with it is biscuit or Nimki or Samosa or at the very least A Smoke......over political debates, current happenings, meeting with team members or one o one meeting with Boss, where music gets created on the roadside or situations of a play/theater gets discussed, just to escape the pressure cooker situation of the office to steal some ME moments, etc, etc.....does Chai Point and ' Whats in it for me' serve my purpose.............nah 😇😅.
So hi 🖐 and bye 👋 to Chai Point from Kolkata & Assam .
Lol.....ChaiPoint is the rich boys ego booster 😉.
Born where Chai/Tea is grown and worked where Chai is actually revered one can gladly say Chai is slowly and steadily becoming the National beverage. But one thing troubles my mind.....likein my habit is to have 08-10 cups of Chai a day and goes along with it is biscuit or Nimki or Samosa or at the very least A Smoke......over political debates, current happenings, meeting with team members or one o one meeting with Boss, where music gets created on the roadside or situations of a play/theater gets discussed, just to escape the pressure cooker situation of the office to steal some ME moments, etc, etc.....does Chai Point and ' Whats in it for me' serve my purpose.............nah 😇😅.
So hi 🖐 and bye 👋 to Chai Point from Kolkata & Assam .
Dev sir Hindi bol lo koi judge nai karega
Chai coming from a machine will never taste good
Very average tasting chai for the price
starbucks ripoff
TBH Bro chai point is ass.
Chai ek feeling hai meri liye
That is why I make my tea, myself
At 10.30 and 3.30 daily.
Mujhe pata ne kyu tapri ya any other I don't like.
I need feeling with Chai.
RKS.😊